Rebirth of the Official Business Route

Of course, Chen Jing didn't have all these strange impressions of Zhang Ke. Thinking of the occasional contact these days, she felt that Zhang Ke's tolerance was a bit small, and she was too worried about Liu Minghui's resignation. Of course, she It's only from Xie Jiannan who knows part of the truth that she can feel this way. Many things were done before she came to Kewang.

Aida Electronics didn't raise a sign all morning, and Zhang Ke's bright smile at this time also left Chen Jing with a lot of doubts and puzzles.

Zhang Ke stood with his chest folded, watching the CCTV staff block the off-site records, the scene was a little stiff, he made a gesture to remind Su Jindong to pay attention. Novel chapters are updated the fastest

Su Jindong noticed Zhang Ke's gesture that caught his attention, and quickly noticed the off-site reporter and CCTV staff.

Aida Electronics didn't raise the placard all morning, so it is no longer the key propaganda target of CCTV media and the media it can influence, and there is no need to entangle with CCTV's reporters for too long.

Su Jindong took a look at Xie Jiannan. Ke Wang was accepting a key interview with CCTV. In a blink of an eye, he understood what Zhang Ke wanted to tell him, and said apologetically to the reporter sitting in front of him: I'm really sorry, I'm in a very bad mood today. Excited, I ate something when I woke up in the morning, and now I feel uncomfortably hungry, will the interview be later... Fiction novel chapters are updated the fastest

The reporter of CCTV is also related to the account. The accidental loss of voice of Aida Electronics in the morning made the prior arrangement of the CCTV news department bewildered. These two reporters were not arranged in advance. They saw that Su Jindong refused because he was hungry. CCTV gave them an interview opportunity, and they were stunned for a long time without recovering; Su Jindong gathered the documents and materials neatly, and they were all ready to leave, and they were still in a daze. Su Jindong extended his hand generously: I also hope that the two senior writers can write a few more good words for Aida Electronics... Zhao Haizhou, the deputy manager of the marketing center next to him, handed over two portfolios: This is our company's introduction materials. Please take a hard look at it... The two reporters took the file bag, opened it, and saw that there was an envelope in the file bag besides a stack of loose-leaf documents, and they said comprehendingly: Okay, We will take a serious look at your company's information...

Those off-site reporters were still arguing with the CCTV staff blocking the entrance and exit, and saw Su Jindong and his party of three coming out. The wow cast aside the CCTV staff and surrounded Su Jindong.

Excuse me, are you President Su of Aida Electronics?

Seeing countless microphones and recording pens being handed to him, Su Jindong completely forgot what he said just now that he was hungry, and kept a friendly smile on his face. Said: This reporter friend still cares about our Aida Electronics, I am Su Jindong. He chose a good position and surrounded him with as many media reporters as possible.

May I ask Mr. Su, I saw that at the bidding site throughout the morning, Mr. Su did not raise a placard on behalf of Aida Electronics, which was far from the previous media's prediction that Aida Electronics would once again take over the advertising slot.

I want to ask. What kind of consideration does Aida Electronics have? Give up the chance to raise a placard in the morning?

Aida Electronics has established plans and plans for the next year's advertising, and the bidding in the morning is very lively. However, it is different from the established plans and plans of Aida Electronics, so I can squint my eyes all morning, in order to be able to Participating in such a grand investment promotion conference. I was so excited that I lost sleep last night. I really wanted to close my eyes and sleep, and I felt too rude... Su Jindong laughed, and Ji who infected the surroundings also laughed.

As a reporter, professionalism is to tap news value. Su Jindong was let go so easily. Do you really think it's some reporter from CCTV?

Aida Electronics gave up the bidding opportunity in the morning. Is it related to the fact that Mr. Liu Minghui, the senior manager of the marketing department of Aida Electronics, led the crowd to Kewang Electric?

I admit that Mr. Liu Minghui is a manager with a high professional level. However, his departure will not have the slightest impact on Aida Electronics, nor will it cause any losses. Aida Electronics cannot give up just because he and a small group of people leave. An annual advertising plan...

Is it possible that Liu Minghui brought the marketing plan of Aida Electronics to Kewang Electric, disrupting Aida Electronics' established plan, and thus being forced to give up the bidding opportunity in the morning? Is Aida Electronics having an unspeakable secret in this matter?

It's hard to say? Su Jindong smiled. This question is really close to his heart, but he has to pay attention to his wording, at least not to let the city realize that they are directly attacking Kewang Electric, and said with a smile: This friend who remembers Really imaginative, Aida Electronics has nothing to hide, Kewang Electric is a company that wants to do a big business, and on behalf of Aida Electronics, I congratulate them on their first success.

Boss Su didn't deny it...

I didn't admit it. Su Jindong is no worse than anyone else when playing word games. That is to say, how they extend when writing articles is their business.

According to some media forecasts, Aida Electronics currently has strong financial strength. Even if a senior manager leads the crowd to betray Aida at this time, Aida should still have the strength to win the advertising time of the king. I want to ask Mr. Su, Aida Why did the electron finally choose to give up?

Su Jindong kept a real smile on his face. The media has already determined that this is the truth. Compared with the media that likes to dig out legendary news materials, they also prefer news with twists and turns, except that CCTV can directly affect the media and weaken the coverage of this aspect. In fact, I believe that more media prefer to join in the fun.

Su Jindong saw that Zhang Ke and Fu Kuai were in the team with random notes, and there were still weird smiles on their faces, and he smiled and answered the reporter's question just now: I just said that Aida will not lose money because of a certain senior manager. It is necessary to publicize the loss caused by the resignation of a small number of people, otherwise no one will know about Aida’s efforts, but Aida prefers to spend funds in real places. Aida’s operating philosophy is New life, new choices, improving one’s life, improving the lives of some people, is the big goal of Aida, and making better products and newer products is the direction of our greatest efforts…”

Zhang Ke quietly said to Fu Jun: Lao Su's mouth is so powerful, I don't think Zhou Youlai may be better than him.

The media from various provinces and cities who came to Beijing to participate in this investment conference can be said to be the elites in this industry. Immediately, some people grabbed the words in Su Jindong's words and asked: Don't Aida Electronics want to make more? products, let more people know about the efforts of Aida Electronics? completely imitating Su Jindong's tone, everyone laughed. We all know what this reporter meant: Aida Electronics should win the advertising time of the king of advertising, so that more people can know about Aida Electronics' products.

While everyone was waiting for Su Jindong to answer, Zhang Ke imitated the tone of the reporter and asked: Does Su always think that the wool comes from the sheep? If Aida Electronics spends hundreds of millions to compete for the bid king, the money will eventually be borne by consumers. .is this extremely unfair to consumption?

On Zhang Ke's chest is the special guest badge of CCTV. This badge is very similar to the badge that CCTV gave to other media. The recording pens were still facing Su Jindong.

Of course, Su Jindong would not positively affirm Zhang Ke’s question. It was simply a direct attack on CCTV’s hype of the concept of King of Standards. He just said lightly: “Enterprises aim to make profits, whether it is to make better products. Or Make newer products. Or make more products, all in the hope that the company can survive and make profits...

As for the meaning beyond the words, it is up to the media to figure out and extend it themselves.

Xie Jiannan was accepting a key interview with CCTV. I also noticed that Su Jindong surrounded the reporters outside the venue at the exit of the venue.

Xie Jiannan himself is quite familiar with media hype, and especially learned more useful information from Liu Minghui, although the advertising and investment promotion conference still has half in the afternoon. But the interview at noon will be published in today’s evening paper at the earliest, and the interview after the investment promotion conference is completely over will be broadcast on CCTV in the news, but it is a simple press release, and most of the truly tendentious news releases will still be published by Published in paper media. That will have to wait until tomorrow's morning paper at the earliest.

If a place today's evening paper presupposes a certain position. For example, in Liu Minghui's job-hopping incident, they sympathized with Aida and condemned King Ke, because the local propaganda outlets were still in a state of unified management. Then this position is likely to be maintained, and tomorrow's morning newspaper in this place will be like this, and King Ke may not be able to correct it even if he spends a lot of effort.

Xie Jiannan saw Su Jindong cheering the journalists outside the venue at the exit of the venue, so he immediately became worried. He couldn't leave the CCTV reporter behind, so he asked Chen Jing to go out to have a look and listen to what Su Jindong would say to the reporter. If anything goes too far, they must immediately convene the media to clarify and fight back.

Su Jindong was of medium stature, so he couldn't see Chen Jing who was surrounded by him, and Zhang Ke and Fu Jun couldn't see Chen Jing either.

Although Su Jindong's previous answer to Ji was somewhat inclined and suggestive, it was still restrained. Zhang Ke's fake question made Chen Jing's exquisite nose almost crooked. This was obviously an attack on King Ke: the so-called wool Because of the sheep, Kewang spent 350 million yuan to win CCTV's advertising time slot and finally had to pay for it!

If someone really asked this question, Chen Jing might agree, but it was Zhang Ke who made up the words there, and Chen Jing secretly spat: There is no need to listen to the villain when he comes down. She turned and walked back to the venue, but the reporters on the outside recognized it. She is one of Kewang's manufacturer representatives. Su Jindong is speaking wonderfully. No one wants to catch her for an interview immediately, but this detail can be exaggerated. It can be seen that the two companies have a deep feud, even if the other party is being interviewed. He was also deeply alert.

Chen Jing walked back to the venue, only to see Zhang Ke and Fu Jun. Zhang Ke and Fu Jun withdrew, patted their foreheads, and said with a smile, Have you been a villain? Once and twice.

After the CCTV reporter's interview, Chen Jing told Xie Jiannan about the shady people behind Su Jindong and Zhang Ke. After hearing this, he frowned. The media should maintain a high degree of consistency with CCTV...

Xie Jiannan looked at the reporters on the sidelines and seemed to be waiting for them to go out. Although he knew that there would be some doubts, he had to go out, not today.

When Su Jindong saw Xie Jiannan and his group approaching, he smiled and said to the media reporters: Kewang's manufacturer's representative should be the protagonist today. Do you think we should be let out for lunch?

The journalists laughed magnanimously, otherwise they themselves would fall into conflict: Should they keep digging deeper while staring at Su Jindong, or follow the past to interview Kewang’s manufacturer representatives?

Seeing Ji swarming, although Xie Jiannan was a little tired, he smiled kindly. When they saw Zhang Ke and Fu Jun also surrounded by the group, their expressions became a little bit uncomfortable. Sure enough, for the third question, it was difficult for Zhang Ke to seize the opportunity: I heard that Mr. Liu Minghui, the senior manager of Aida Electronics Market, led a group of senior sales executives from the marketing department to defect to Kewang. Will Liu Minghui and those senior sales executives be used to directly snatch Aida Electronics' distributors in various places? From my intuition, after Kewang won the CCTV bid, it is the best way to directly seize the market share of Aida Electronics It's convenient, the so-called stabbing someone might as well stab another, will King Ke do that?

Liu Minghui was so ashamed that he lowered his head and didn't dare to look into Zhang Ke's sharp and deep eyes.

Xie Jiannan narrowed his eyes. Said: May I ask which media this reporter belongs to. I can't see your badge clearly.

Zhang Co's badge turned over: I am Jian Zhikang, the reporter of Jianye Morning News, Mr. Xie, do you have any questions about this?

Zhu Xiaojun's classmate Jian Zhikang, as the special correspondent of Jianye Morning News, is now forced to visit the Forbidden City with his colleagues. Fortunately, Zhang Ke promised to give him an exclusive interview, and Aida Electronics' newsletter also let them first, which is better than mingling with a group of journalists to pick up people's tooth and wisdom. Follow me at this time. They may not be able to grab the opportunity to ask questions.

Of course, Xie Jiannan didn't want the scene to turn into a farce. Zhang Ke's disruptive and provocative questioning made the other reporters feel very happy, and they all waited for Xie Jiannan's answer instead of asking new questions. Xie Jiannan held his breath in his chest. But if he did the first day of junior high school, he had to allow others to do the fifteenth day. The most important thing is to resolve the predicament in your eyes.

Xie Jiannan calmed down his emotions, quickly organized his words, and said: Kewang and Aida are both private enterprises supported by the Haizhou Municipal Government. The Haizhou Municipal Government has always encouraged the two enterprises to compete fairly and actively. , This is also conducive to invigorating the local economy and promoting the improvement of the competitiveness of enterprises. Competition is never a bad thing! I can only answer this question from a friend. Kewang will follow up on a platform that is legal and in line with current business rules. Aida Electronics competes, and Aida Electronics has done very well in the DVD player industry. Kewang wants to catch up. Of course, he will take Aida Electronics as his goal. We will not forget that just a year ago, Aida Electronics was still a A very small electronic company, this also gives us confidence in Yue Aida...

Xie Jiannan's eloquence is top-notch, and he used Zhou Fuming to suppress people. Seeing that other records were almost confused by his words, Zhang Ke asked without losing the opportunity: Mr. , Is it in line with current business ethics to snatch competitors’ market resources by poaching people?”

This question from this friend is no different from the previous one. Please ask the next friend to ask. Xie Jiannan stopped entangled with Zhang Ke and ignored him.

Zhang Ke's entanglement, in Chen Jing's view, seemed somewhat unreasonable and disruptive, and she stared at Zhang Ke with her extremely beautiful almond eyes.

Zhang Ke smiled indifferently. There was such a careless smile on Mingjun's face, which had a particularly evil taste. He stood there not to disturb the situation, but to warn Xie Jiannan that they would Through the relationship between Liu Minghui and others, Aida Electronics will not sit idly by to pull the distributors in South China, Central China and other places.

Zhang Ke and Fu Jun turned around and retreated to the periphery of the record group, and waited for the other records to focus on Xie Jiannan and others, then walked through the hall outside the venue, turned into the stairs, and joined Su Jindong and the others for lunch.

Xie Jiannan kept watching Zhang Ke and the others leave, and Zhang Ke's seemingly disruptive questioning was exactly what he had in mind.

In the DVD player market, Aida occupies 40% of the market share, Xinke has 20%, BBK has 12%, and Kewang is only 2% at this time. From 2% to the market share that matches CCTV’s standard king, naturally we can’t wait With the natural growth of the DVD player market, although Kewang can establish its own marketing channels, the fastest and most convenient way is to rely on the mature channels of Aida Electronics.

In market operation, the choice of distributors is an extremely important part. After all, the channel provider determines the sales ability of the terminal, which is often a link that is difficult for the manufacturer to control. A powerful and experienced channel provider is trustworthy in terms of distribution efforts, terminal promotion efforts, and standards.

Generally speaking, it is impossible for Aida and Kewang to prohibit their distributors from acting as agents for other companies' products, but if Kewang learns from Aida Electronics' practice of charging high prices to distributors. There will be disassembly between the two. The high deposit makes it difficult for general dealers to choose to represent two products at the same time. One is economic strength, and the other is that it will be very difficult for channel dealers to actually operate. There will be contradictions.

If they have to invite a huge deposit, the channel dealer will naturally only choose a product agent with the most profit after weighing the pros and cons.

The greatest value for people like Liu Minghui to jump over from another job. In Xie Jiannan's opinion. It is still possible to use the mature channel resources that Aida Electronics has established for its own use through them. Of course, it is not enough to rely on them alone. But with the addition of CCTV's standard king enterprise, there is a lot to do.

Obtaining some channel providers from Aida will destroy the integrity of Aida's channel network or is it secondary. The loss of channel dealers and the deposits that have been received must be returned, which will compress the liquidity of Aida Electronics, which will cause a series of bad cycles. This is the situation Xie Jiannan is happy to see.

This was originally a contradiction that was too sharp to be reconciled from the very beginning. Zhang Ke responded. It also let Xie Jiannan know that Zhang Yan knew the consequences of the matter.

Xie Jiannan thought in his heart: come if you want. But Xie Jiannan also found it very strange: Why didn't Aida Electronics raise a sign in the morning, even if Aida Electronics didn't compete for the bid king. But being able to squeeze into the top three in the electronic list has extraordinary significance for stabilizing their channel dealer network. Or did they realize the consequences of channel provider resources being preempted only after they gave up? This seems even more unlikely.

The restaurants near CCTV are known to be overcrowded. Zhang Ke and the others have gone to several restaurants, but they are still wandering on the road. There is a KFC nearby, and there are as many people waiting for seats as there are people sitting.

In order not to delay the bidding in the afternoon, and not to go far by car, there are often traffic jams around here, and if you are stuck outside, you can't get in, so you have to run back on two legs, which is not worthwhile. I bought takeaway from KFC, and sat on the outside steps to eat. It’s cold in Beijing in November. At noon, the sun is covered by clouds, and the wind and sand in Beijing are heavy. It’s really nice to sit on the outside steps to eat. Not good to enjoy.

Instead, Wan Qing and Tan Xisong called after lunch and asked them to go to the small restaurant of CCTV.

Zhang Ke was a little embarrassed: Just now I ruined a small CCTV... Questioning the meaning and value of CCTV's bid king is comparable to that of a CCTV. Although Zhang Ke said so, he got up and went Walking inside CCTV, the small restaurant enjoyed by the CCTV executives in the CCTV Media Center is not so refreshing.

Xie Jiannan and the others should also be eating there. If they can continue to obstruct his eyes, Zhang Ting is willing to do so.

After arriving at the small restaurant, Xie Jiannan, Chen Jing and others, as well as representatives of the other twelve manufacturers who competed for the prime commercial time after the news broadcast, all ate in the small restaurant.

Xie Wanqing had eaten, and she and Liu Haiyan, the manager of the brand operation department, were waiting for Zhang Ke and the others to come over for dinner.

Xie Wanqing pointed out that the middle-aged fat man who accompanied Xie Jiannan and the others to eat at the same table was the deputy director of the advertising information department of CCTV. The person at the deputy ministerial level was not the same person as last year.

CCTV will not be stingy about not serving any lunch. Tan Xisong said hello before leaving. Zhang Ke and the others chose a relatively remote long table and sat down one by one. Zhang Ke beckoned Liu Haiyan and Zhao Haizhou to come over: After eating, You two help me to play tricks.

Xie Wanqing patted her forehead, quite helpless at Zhang Ke's straightforwardness.

In order to make Xie's family feel heartbroken, I will do everything I can, Zhang Ke said with a hippie smile. Let the honest people suffer...

Ke Wang spent 350 million yuan, of course it is impossible just for a 5-second advertisement. Presumably Xie Jiannan has fully learned about Aida Electronics' negotiation experience last year from Liu Minghui, and is fully prepared to bargain with CCTV. CCTV this time only took out the advertising resources of the prime time for bidding. It is to be prepared to compensate some secondary advertising time slots, not only to the Kewang family, but also to other manufacturers who bid for the other twelve prime advertising time slots at high prices.

The secondary advertising slots used by CCTV for compensation are not unlimited. If there are too many kings, there will be fewer remaining 12 families. It depends on the skills of each party in negotiation. Maybe there will be actions such as approval of notes and greetings by the superiors.

Zhang Ke was afraid that the other twelve manufacturers would not know the real situation, so he asked Liu Haiyan and Zhao Haizhou to spread the news secretly, and let these twelve manufacturers compete fiercely with King Ke.

When Xie Jiannan thinks that the key information he got from Liu Minghui has become a well-known secret, I don't know how he will feel, what a pity. You can't walk over and reveal the secret in front of him at this time! Deep down in Zhang Ke's heart, he sometimes has such a tendency to have such bad tastes.

The brilliant success of CCTV's three consecutive advertising investment promotion conferences. Tan Xisong, the director of the advertising information department, should soon become the coveted fairy peach, right? These actions will even reach Tan Xisong's ears. Probably won't be too much of a problem. However, it is not a very moral thing to cause trouble to others, and it is better not to let others know as much as possible.

Listening to Zhang Ke teaching Liu Haiyan and Zhao Haizhou how to do things in a sneaky way, Wan Qing gave him a needless glance: Xie Jiannan taught Liu Minghui to pull people to quit at such a critical moment. There is no need to be sympathetic to them at all; if it wasn't for the occasional salesperson from the South China Office walking with Xie Zhan at the door of the bar, if it wasn't for seeing Liu Minghui's unsteady mind a long time ago, let them suddenly do this, love Da Electronics must be very embarrassed. Even so, the marketing department is still very good. Especially the South China Office. In just five days, Yang Yun flew back and forth three times to rescue the emergency.

afternoon. Manufacturers who have already bid for the prime advertising time after the news broadcast will no longer need to go to the scene, and will directly sign contracts with CCTV. Naturally, Liu Haiyan and Zhao Haizhou don’t have enough time to sit down with Zhang Ke and the others to enjoy the lunch specially prepared by CCTV for their senior management .

Zhang Ke took the buffet tray, walked back to his seat, took the egg skin and shrimp soup that Wan Qing helped him, and said to Su Jindong: Kewang's so-called dealer network is too fragile now, and this network only has 10,000 units a month. Now it’s not even enough to pay them interest. With the current profit margin, Kewang’s sales volume must reach more than 100,000 units before it can reach a breakeven. They will definitely upgrade their dealer network as soon as possible. Experienced, powerful distributors. For us, stabilizing the network of distributors is a crucial step. Kewang will definitely start from this. The distributor conference will still be held according to the time last year, and Kewang will definitely take advantage of that opportunity. We Be well prepared, as long as Kewang can't seize dealer resources from us, they won't be able to relax...

Biaowang's advertisement will not be officially broadcast until January next year. The rapid increase in sales before the year is mainly due to the growth brought about by quickly seizing the channel dealers and completing the network construction of the channel dealers. Su Jindong agreed with Zhang Ke's judgment and nodded. , Said, Channel business resources are not infinitely mineable. If Kewang can't grab ours, he will grab other manufacturers. They will definitely learn from our way of collecting deposits, otherwise their liquidity will be seriously insufficient. , unless they are willing to collect 500 to 600 million in cash from other places. They have to charge a high deposit from the dealer, which will make the dealer reject other DVD player manufacturers, not only the Kewang family, BBK is better, but Aiduo also made such a strong gesture, squeezed into the top three of the electronic list with 140 million, and the means are fierce, probably not much worse than Kewang. Turned into a battle for survival...

For the deposit set, Zhang Ke learned from Aiduo by stealing. Aiduo's Hu Zhibiao will definitely use this trick, otherwise Hu Zhibiao, who is poor and white, has no source of funds at all. It’s only good for Ke Wang’s family to say that Aiduo also squeezed into the top three in the electronic list just like history repeating itself, so the bloody storm in the DVD player market caused by Aiduo is even more inevitable.

This is an inevitable trend. Probably only the rapid decline of our Aida can avoid this situation by giving up the biggest piece of cake. Zhang Ke laughed and scolded, It's a pity, I haven't had a baby for many years. Do a good deed.