Rebirth of the Official Business Route

On November 26, Aida Electronics held a press conference in the Electronic Industrial Park of Chengnan District. On behalf of Aida Electronics, Su Jindong announced to the media a series of news about the construction of a joint venture movement factory, the single-disc movement manufacturing technology required by the joint venture factory , except for part of the patented technology transferred by Philips, the rest all come from the Taite Optoelectronics Research Institute, a joint venture established by Aida and the company a year ago. It will also entrust Tate Optoelectronics Research Institute with full authority, and the chief engineer of Tite Optoelectronics Research Institute will also serve as the general manager of the movement factory. Novel chapters are updated the fastest

Chen Xinsheng and Zhang Yaping made statements on behalf of T and Philips Watches respectively, and Aimer, the representative of Scooper, also announced that they would strengthen cooperation with Aida Electronics in the research and development of disc player application technology.

After such an explanation by Su Jindong and others, the doubts in the hearts of media reporters, dealers, representatives of peer manufacturers, and Sony’s representative Watanabe Keiichi were finally answered: Aida Electronics has long been preparing for a movement factory. Regarding the matter, the core technology such as the laser reading head still comes from the Tite Optoelectronics Research Institute jointly established by Aida and T; to announce it at this time is to respond to the possible impact on Aida Electronics after Kewang won the CCTV advertisement.

It can also be inferred that the main technology of Tate Optoelectronics Research Institute should actually come from the company. As for why the company is willing to take out the core technology of high-power laser applications, everyone still has some doubts in their hearts, but it doesn't matter, maybe It is not sure that it will directly compete with Philips and Sony, but a joint venture with Aida can directly share a large part of the movement market. Fiction novel chapters are updated the fastest

Of course, some people have also noticed that Tate Optoelectronics Research Institute, Aida and T each hold half of the shares, and no one holds a controlling interest in the research institute. Because Philips transferred part of its patented technology to Aida Electronics, Aida and T eventually formed a joint venture. Factory time holding.

The production equipment required by the movement factory was imported from Philips and Philips respectively, and more than 40 production management personnel will also be trained by Philips Shanghai Factory for two months in stages.

Philips does not take the initiative to suppress Aida Electronics. On the contrary, the attitude of active support and cooperation makes people puzzled that Aida Electronics can do this. The story behind it is equally intriguing, and the more you think about it, the more intriguing it becomes. Media reporters also sharpened their heads to dig out the story behind the scenes.

Facing the attack from the media, Su Jindong always said that there were no more behind-the-scenes stories; but even three-year-old Xiao Xiao would not believe his words.

In any case, the media, dealers, and representatives of DVD player manufacturers all realized that Aida Electronics' position in the DVD player industry has far surpassed other manufacturers in the same industry, and it is undoubtedly the king of the DVD player industry.

This position does not mean that Aida Electronics still occupies 40% of the market share of brand disc players. The eerie intimacy of monopoly suppliers. Only then did the peer video player assembly manufacturers tremble,

I didn't dare to have the delusion of challenging Aida's position in the electronics market.

Didn't Ke Wang think that he wanted to challenge the position of Aida Electronics because he won the CCTV advertising bid? This is a resounding slap in the face! Some media have already written down the words Kewang and Aida are competing in the same city, CCTV Biaowang company is slapped in the face in their notebooks, and they plan to use it as the headline of today's special report.

As for vying for Aida Electronics' channel dealer resources, that is extravagant. In 1996, Aida Electronics brought at least 300 million profits to the entire dealer system. I wanted to grab the channel provider of Aida Electronics before. It is predicted that Aida Electronics' market may shrink sharply after losing the CCTV advertising king. This kind of prediction has no realistic basis for existence.

Will these dealers let go of the thick thighs of Aida Electronics? Unless they can't see the situation clearly.

Now, the DVD player assembly manufacturers in the same industry are afraid that Aida Electronics will use various advantages to expand the market crazily, and no one will be able to stop Aida Electronics’ strong attack. At the press conference, a reporter directly raised the concerns of the same industry: Major media are predicting that Aida Electronics will win 40% of the market share of branded disc players in 1996. May I ask what is the goal of Aida Electronics in 2097? Is it to keep the current market share? Or do you want to get more ?”

On behalf of Aida Electronics, Yang Yun announced the market target for the next year: We have seen the rapid growth of Kewang, BBK, Aiduo, Jinzheng and other manufacturers in the same industry. The in-depth research of Xinke Electronics in the control of disc players is also admirable , Facing the siege of many excellent manufacturers in the same industry, we are also discussing it within Aida Electronics. It is a good achievement to retain 30% of the market share next year...

Seeing Yang Yun surrounded by long and short cameras, microphones, and recording pens, Liu Minghui couldn't bear it. He didn't even have the courage to stand a little ahead, for he was afraid of meeting his acquaintances in Aida.

On behalf of Aida Electronics, Yang Yun announced the market target for the next year, for Kewang. Undoubtedly, it is good news that can make people breathe a sigh of relief. Ke Wang won the CCTV King Advertisement. But it can't resist Aida's huge advantage in cost, let alone. Apart from CCTV, is there no other advertising channel? When Liu Minghui was in Aida, he heard Zhang Ke talk about a set of advertising bombing strategies covering all aspects of local, provincial and municipal media.

Aida has lowered the market target for the next year to 30%, which will undoubtedly give the companies that have invested heavily in CCTV this year and won the top three prime-time electronic list a chance to breathe, and Kewang will undoubtedly benefit. However, one thing is certain, Aida will not allow others to directly infringe on their market position.

Chen Jing and Liu Minghui reported the situation at the press conference back to Wenshan Hotel in time. On the second floor of the Dongjiang Building built by the lake in Wenshan Hotel, Xie Jiannan was still standing by the window sill, and the halo reflected by the lake water swayed on the window glass.

Market competition is too cruel to Aida Electronics itself. Xie Hanjing seriously thought about the deep-seated reasons behind Aida's main lowering of next year's market target. I think Tang Xueqian is quite...

The people in this room couldn't think of a more reasonable explanation. Since Aida Electronics has a second move, digging out Liu Minghui and ten senior sales executives can't be regarded as completely angering Zhang Ke.

But what role can Liu Minghui and these ten senior sales executives play in Kewang? At the beginning, they were expected to directly bring over the distributors of Aida Electronics in South China and Central China.

Zhao Jinrong's expression was a little pale, but he was not too relaxed. Xie Hanjing, Xie Hanming, Chen Jiashan, Xie Zhan, Xie Jiannan and others all had the same expression. Now it is impossible to rob Aida Electronics' channel dealers, nor can they. Many plans will need to be adjusted before then. How to adjust, how to build your own dealer network, it is impossible to compare with Aida to collect the same specifications from dealers, to what extent is it appropriate to adjust the amount of deposit, how to avoid direct confrontation with Aida Electronics in today's market strategy, And so on and so on, we need to discuss it clearly today, and we have to bring it up. The dealer conference of Aida Electronics will end today, and the dealer conference of Kewang will continue tomorrow.

Should Chen Jing and Liu Minghui come back first... Xie Jiannan asked.

Why did you let that useless guy come here, and what help do you expect from him? Zhao Jinrong didn't want to see Liu Minghui, Chen Xiu, please come back first, and Vice President Zhao and Manager Yu called over to study it.

Xie Jiannan didn't want to kick Liu Minghui away just like that. After all, Liu Minghui and the sales director who jumped over from Aida have a lot of experience in actual work, and they have already paid out their salary for one year. They are about to use them up, but I don't want to go against Zhao Jinrong's intentions at this time. I have been in charge of the work all the time. If there is such a big mistake, Zhao Jinrong didn't directly pour out his anger on him, which is already very face-saving.

When Chen Jing received the call, the press conference of Aida Electronics had also ended. In the afternoon, Aida Electronics would call dealers for a closed meeting. They hated the issue of agency rights and deposits for the next year. There was no suspense anymore. Media reporters Will chase Su Jindong, Chen Xinsheng, Zhang Yaping, Aimer and others, Kewang's dealer meeting can only be postponed until tomorrow, and a small conference will be held to announce this.

Neither Chen Jing nor Liu Minghui could find a chance to contact Zhang Yan at this time, so they could only go back to Wenshan Hotel to discuss countermeasures.

Liu Minghui was told to stay in the front building to deal with the aftermath and help the hotel re-arrange the venue. He wanted to cry when he was sad. He knew that he was also excluded from Kewang's core layer.