Rebirth of the Official Business Route

Both Xiao Jincheng and Cheng Hanzhang have Ph.Ds in electrical engineering from Stanford University. After the two co-founded ess, Cheng Hanzhang focused on technology development, while Xiao Jincheng took care of the company's daily business with excellent management skills. Xiao Jincheng's Japanese level is also very high. Taiwan was a Japanese-occupied area four or five years ago, and it was helpless to continue to be affected by colonial factors after the war; at the same time, Xiao Jincheng also learned Korean. According to Zhang Ke's concept of the consumer electronics market, Xiao Jincheng is indeed very suitable for the position of general manager of the overseas operations department.

However, since these days of contact, Xiao Jincheng has always thought that the purpose of Kumho's hiring him is the same as that of Cheng Hanzhang, that is, to give full play to his technical expertise, to do technical management or pure technical research, and he is not surprised; Regarding the communication in this aspect, I directly decided to let him take charge of the overseas market business, and I would inevitably feel puzzled in my heart. Novel chapters are updated the fastest

Xiao Jincheng looked at Zhang Ke hesitantly: Mr. Zhang, are you sure you want me to be in charge of the overseas operations department?

What, do you have any questions?

Cheng Hanzhang said with a smile: Kumho has done a very meticulous work...

There was a faint smile on Zhang Ke's face, which looked a little unpredictable.

Dong and Su Jindong were puzzled by directly hiring Xiao Jincheng to be in charge of the overseas operations department. Fiction novel chapters are updated the fastest

This was originally a position prepared for Liu Minghui, but it is a pity that Liu Minghui jumped to Kewang, and Kumho could not find suitable people to take charge of this work, but Zhang Ke had contacted and talked with Xiao Jincheng once before that. It was only a few hours; Dong had more contact with Xiao Jincheng, and it was only five or six days, and he was far from sure that he would decide to hand over the overseas operation department to him.

In terms of employing people, Zhang Ke is decisive and never procrastinates, just like when Liu Minghui invited Dong and Su Jindong from Anwei Wanyan, Zhang Ke put the main burden of disc player development and factory management on them. on people. Don't say that other people don't understand, Dong and Su Jin were still a little confused at the time.

This can only be attributed to Zhang Ke's superiority in seeing people and knowing people.

The letter of appointment from Kumho to Xiao Jincheng made Xiao Jincheng turn to the job description page and spread it on the cherry wood table. It was inconvenient for Cheng Hanzhang to pick up the letter of appointment from Kumho to Xiao Jincheng directly, and couldn't help turning his head to look at the job title. The content of the description part: set up sales companies in Japan, South Korea, Europe, North America and other regions, be responsible for the promotion and operation of the Idea brand in the above regions, and be responsible for product sales, including preparing for the establishment of overseas factories in these regions, and assisting the headquarters in establishing engineering application and technology development centers in the above regions , Assist the headquarters in technical exchanges with the above-mentioned regional institutions and companies. It is also responsible for recommending senior managers within the scope of its jurisdiction to the headquarters.

Xiao Jincheng's initial work during his three-year employment period turned out to be Japan and South Korea, where consumer electronics technology and markets are the most mature and developed.

It's really not an easy job.

Cheng Hanzhang asked in surprise: Will Kumho launch new consumer electronics products?

Of course, Zhang Ke said with a smile. D and grades involve the intellectual property rights of discs, and it is impossible to promote them in developed countries and regions. Japan and South Korea are the most mature regions in consumer electronics technology and markets. Japan’s Sony, Panasonic, Toshiba, Hitachi, South Korea’s Samsung, LG and other companies are all high-level electronics companies. It is absolutely delusional for Kumho to squeeze into the Japanese and Korean markets with its existing electronic products...”

Cheng Hanzhang and Xiao Jincheng also think so.

After Kumho made large-scale profits from the disc player project at the end of 1995, it began to expand its technology with sufficient funds in hand. The Institute of Electronics under the Haizhou Science and Technology Bureau and the Microelectronics Technology Research Laboratory established by the School of Optoelectronics of Haizhou University have been merged successively. It can almost be said that all technical personnel with expertise in electronic technology in Haizhou City have been recruited. Under the banner, and when Ke Wang wanted to build a research and development team, he couldn't recruit suitable people in the Haizhou area. In addition, Kumho also aggressively recruited technology from major domestic scientific research institutions and colleges. In a company with an asset scale of only 400 million yuan, in the past year, the additional technology investment exceeded 200 million yuan. It is difficult for outsiders to imagine that it is not accidental that Aida Electronics can independently develop a prototype; of course, Cheng Hanzhang and Xiao Jincheng also believe that Kumho has other technical achievements.

Zhang Ke didn't continue talking, his eyes seemed to be looking at Cheng and Xiao, and seemed to fall on the employment letter on the low table.

Cheng Hanzhang and Xiao Jincheng looked at each other in blank dismay. What Zhang Ke meant was undoubtedly that as long as they signed the three documents on the short table, they would be eligible to have further access to Kumho's core business secrets.

Zhang Ke turned around and reached his body to take the pen holder from Dong's desk, and put it on the low table made of red cherry wood.

Cheng Hanzhang smiled wryly. Taking out an oil-based pen from the pen holder, he couldn't refuse the letter of appointment; Xiao Jincheng was still a little hesitant, the requirements of this job have exceeded his previous work experience too much, self-confidence is one thing, but it is not blindly self-confident , but this is undoubtedly a very challenging job. After thinking about it for a while, I took a pen and signed it.

Tong smiled and watched Cheng Hanzhang and Xiao Jincheng finish signing, stood up and shook hands with them: Kumho, Ke Shao has been looking forward to your joining...you don't need to be too familiar. Just call the boss Ke Shao All right……

Zhang Ke smiled, raised his hands, and let Cheng Hanzhang and Xiao Jincheng, who were a little excited, sit down and talk: I won't say more about the welcome. Dong and the others also said that they would prepare champagne. I think it's all in the evening. Besides...

when signing. His hands were trembling a little, but now he calmed down again. Cheng Hanzhang said: Compared with champagne, we are more eager to learn more about Kumho...

Dong took the three sets of documents from the low table. He is the legal representative of Kumho Electronics Technology Research Institute, so he must sign the letter of appointment and the ESS equity transfer agreement on behalf of Kumho. He first put away the three sets of documents. , took out two stacks of thick file bags from the drawer and handed them to Zhang Ke,

Zhang Yan went through the file bag, put it on the corner of the short table first, and said: Kumho independently developed a super prototype, but did not enjoy the exclusive market profits. In addition to promoting the new disc player quickly, Kumho's micro The weak foundation of electronic technology and the inability to independently produce fast and mature products are also a key factor... Kumho only holds 18% of the equity in the joint development of the third-generation decoding chip with Skobe, isn't it a bit unsatisfactory? Zhang Ke smiled and pushed the file bag in front of Xiao Jincheng and Cheng Hanzhang, I told you from the beginning that the main task of ess after the merger with Kumho is to develop a decoding chip with complete independent intellectual property rights. Two prototypes of new electronic products released by Lake Lake. Among them, m-1 is a music player. Although it uses a decoder chip for disc players, it is barely enough, but I need a high-quality audio decoder chip. Compatible with this product…”

The file bags are marked with words such as u-1 prototype development and progress, m1 prototype development plan and progress.

The dedicated decoder chip for disc players includes two parts: audio decoding and video decoding. Playing discs requires sound and images to come out at the same time.

When the requirements are not high, the decoder chip for disc players can also be directly used in future mp3 players, but the sound quality performance is much worse. In fact, the sound quality performance of the third-generation decoder chip has been greatly improved, but it is still far from the professional level; even for the future MP3, Kumho needs to develop a decoder chip with better sound quality. .

Kumho has already released a mobile USB flash drive and mp3 prototype.

The u-1 and m-1 on the portfolio refer to the u disk and mp3 respectively.

The technology of the USB flash drive is relatively simple, but the patented technology of flash memory, the key component, is in the hands of Samsung and Sony. The timing of the launch of the disk will have to wait for the standard to be promoted on a large scale.

Although the prototype of mp3 has been developed, the effect is really rough. For many key technologies, Kumho still only exists in the stage of technology exploration and accumulation. Key components such as decoding chips, digital-to-analog conversion chips, and power amplifier chips can only be used. Replacement of existing products on the market, these chips are not specially designed for mp3, the functions are somewhat redundant and mismatched, and the music listening effect is naturally conceivable.

Kumho can entrust professional companies such as Skoop to develop special chips, but in this way, the key technology cannot be controlled by itself, and the profits of the core components will inevitably be given to Skoop. Of course, Kumho owns the patents of the prototype machine and some key control components, and can also share a large chunk of profits, but the most important thing in doing so is that it does not help Kumho's overall technical level.

That's why Zhang Ke urgently needs to acquire ess. Even when he was with Kumho and Skober, in order to prevent the two companies from acquiring ess——Skooper can restrict Kumho from acquiring ess—they gave up part of the money to these two companies. Benefit.