Rebirth of the Official Business Route

At the beginning of the year, I strongly suggested to the company's board of directors to establish an investment company in China to develop business in China. Unfortunately, few people can clearly see the bright future of the Chinese market, and they all want to get ahead in Europe and the United States with their heads sharpened. Aimer and Zhang You got into a car, and just as the convoy started to drive to the city, he couldn't wait to complain, If we can have one-third of the speed of Kumho, we won't have to delay until today to decide where to go. Set up an investment company to be in charge of business in China...

Listening to Aimer's loud complaints in the carriage, Zhang Ke smiled slightly. He didn't know how hypocritical his words were, and he didn't know how the one-third of the swiftness he said was calculated. This kind of seemingly straightforward character will be very flattering, which is often an effective means for him to lower the opponent's psychological defense. Novel chapters are updated the fastest

Skopper wants to set up an investment company in China? Zhang Ke pretended to be surprised and said, The decoder chips sold by Skober to domestic disc player manufacturers are worked hard by agents, and the so-called technical support work is also very light. Need to set up a company?

... Aimer pointed at Zhang Ke and smiled, Are you gloating and hoping that we will never get out of the way of thinking about professional competition?

Two kinds of market exits, two operating models, which one is better and which one is better will not be finalized. How can it be said to be on the edge of a dead end? Zhang Ke said frankly, Of course, Skober decided to set up an investment company in China to expand its business in China. Hua business, we are happy to see... Fiction novel chapters are updated the fastest

Skoop's management was slow before, not because they didn't pay attention to the market in China and the vast emerging regions, but Skoop's management positioned Skoop as a supplier of digital video chips and technology solutions. Hua business, as Zhang Ke said, only needs office-level offices to be competent. \\

Zhang Ke is not very clear about the development trajectory of Skopper in history. Now that Skopper has decided to set up an investment company in China. Expanding the scope of business in China is already different from the operational thinking of general European and American companies in professional competition.

Skopper's technology in digital video chips is comparable, and at this level, Kumho has little help to Skooper. Since you can't let others want from you, the possibility of getting it from others is naturally very small.

Zhang Ke is naturally happy to see changes as Skopper expands its business scope and intends to enter new business fields, which means that Kumho can develop closer cooperation with Skopper in a wider field.

The cold wind outside the car window was bitter, Zhang Ke waited for Aimer to continue, but Aimer stopped talking.

Zhang Ke waited for a while but did not see Aimer speak. Glancing at him, seeing the corners of his mouth curled up into a half-smile and holding his posture, it really made people dumbfounded, and said: Skopp chose this time to set up an investment company in China, presumably because of the acquisition of DVD codecs. Bar?

... Aimer opened his mouth,

He said in surprise, My expression shouldn't be able to reveal so much information, how could you guess the main point all at once?

If you weren't winking and playing tricks, I wouldn't think about that... Zhang Ke said with a smile.

On the established historical track, Skobe has been one of the most important suppliers of video decoding chips in the world. \\The application of its video decoding chip includes a series of video playback equipment such as , , dVd, digital TV, etc. It should be a matter of time before Skopper solves the technical problems of the dVd codec; on the other hand, for Skopper, they can actively find Kumho. Most likely a collaboration on a DVD player.

Zhang Ke guessed it right away, and Aimer naturally stopped playing tricks and told him directly: Now there is no company claiming to have all the patented technologies of DVD players, and in the end they can only cross-authorize the use of related patented technologies. Many related patents The technology has not passed the 18-month patent confidentiality period, so it is not clear about the final distribution of patented technology. We have made some breakthroughs in codecs, and Tate Optoelectronics Research Institute must have made some achievements in the movement. Of course, compared with Philips, Sony and other companies' investment in DVD player research and possible achievements, our two companies are very inferior. If our two companies can't form an alliance, we are cross-cutting with other companies. During licensing negotiations, they will be suppressed.\\Maybe they will be excluded from the final dVd product market... ... Zhang Ke opened his mouth, unexpectedly, Skober Company actually wanted to directly enter the terminal product market , and no longer satisfy their role as a digital video chip supplier, otherwise they only need to master the patented technology of the codec, and there is no need for cross-licensing with other electronics manufacturers.

Zhang Ke pondered for a moment and said, I'm not going to lie to you. Tate has indeed obtained some patented technologies on the movement. But the Tate Optoelectronics Technology Research Institute is a joint venture between Kumho and Texas Instruments, each holding half of the shares. Equity. Why didn't you contact Texas Instruments in this regard before? You have been on the same plane with Mr. Delfaci for so long, and you didn't think of communicating with him first?

Aimer said: TI has no interest in entering the terminal consumer market. I think that as long as it does not harm the interests of TI, TI will be willing to let Kumho lead the operation direction of Tate Optoelectronics Technology Research Institute; on the other hand, Kumho Many applications and software patents on disc players can also be applied to DVD disc players. Since we want to join forces, we naturally hope that the chips will be as many as possible...

Zhang Ke thought about it quietly. According to the established historical trajectory, the dVd patent technology alliance will not be formally established until the middle of 1999. Before that, each dVd patent technology owner is on its own. *****Among the many electronic manufacturers with dVd patented technology, Kumho and Scooper started relatively late, and they are at a certain disadvantage in terms of the number of patented technologies and key patented technologies. It would be a reversal to unite first A wise move for a weak position.

Inviting Aimer and his team to Jianye this time, in addition to adjusting the cooperation model with Texas Instruments and Skober on the decoding chip, the main purpose is to seek the possibility of cooperation between the three parties on the mp3 digital audio player. Unexpectedly, Aimer As soon as Mo arrived in Jianye, he took the initiative to mention the relevant cooperation on the DVD player, which was an unexpected harvest.

It took half an hour's drive to arrive at the Hilton Hotel in Donghuamen. After arriving at the hotel, we were ready to eat.

After more than ten hours of flying in the air, Delfaxi and Aimer and his team have not reversed the jet lag. They are very tired. After using it, they only chatted briefly in the hotel meeting room for a while, and then arranged for them to enter the room rest.

The Hilton Hotel was the main venue for this business meeting. During this period, Li, Dong, Xiao Jincheng and others also stayed at the Hilton Hotel. It was still early, and Zhang Ke, Chen Xinsheng, Dong, and Xiao Jincheng all gathered in Chen Xinsheng's room to discuss matters. Zhang Yanaimo told them that he wanted to cooperate on the road from Feichi City.

Scooper also wants to directly produce disc players to enter the end market? Dong said.

They also know that there must be other companies that have made breakthroughs in dVd codec technology, and they are no longer the only ones, so it is impossible to copy their profiteering model in the decoder chip market at this time. Entering the final product market is also a way to avoid performance decline. A forced effort... Chen Xinsheng could roughly deduce Skopper's business intentions after a little thought.

Xiao Jincheng said: Since Scooper wants to enter the terminal consumer market, their future market advantages should be in Europe and the United States. Then can we use Scooper to enter the European and American markets with mp3 players and integrate the product technology of mp players into the European and American markets? Disassemble and authorize them to use?

According to the international anti-monopoly convention, the abuse of patent rights is prohibited, and the requirement of compulsory licensing requires that the patented technology must be authorized to be used by a third party, so as to prevent a company from monopolizing the market with the help of patented technology.

If Kumho wants to participate in global competition, it must abide by the game plan. Before the mp3 player is officially launched on the market, it must first authorize the relevant patented technology to a third party for use. The longer the authorization time is, the better. At least there will be no competition when Kumho introduces the mp3 player to the market; the selection of authorized objects is also very particular. It is necessary to exchange patented technology for patents as much as possible during the authorization process. Technology interoperability - charging licensing fees is rare, and it is necessary to prevent the other party from becoming its own direct competition.

This is also the first time that Kumho has been involved in overseas markets. No matter which company it licenses related technologies to, it will make this company a direct competitor of Kumho. Authorize to a weak company, but also consider that this company will be easily merged by other large companies.

Hearing Xiao Jincheng's suggestion, Zhang Ke nodded after listening, and said: Our early goals are the markets in Japan, South Korea, Singapore, Taiwan and other Asian developed regions. The European and American markets are where we are currently unable to do what we want. It might not be a good choice to let Skober drive it...