Rebirth of the Official Business Route

Looking at Tokyo Tower at night, which is 10 meters higher than the Eiffel Tower in Paris, what you see in front of you is a boundless ocean of light composed of high-rise buildings and road networks... This is Zhang Ke from the Shinkansen Station The words on the tourist brochures bought with coins from the vending machines that can be seen everywhere. They arrived in Tokyo by Shinkansen from Nagoya. The sky was dark, and there was already a colorful sea of ​​lights outside the station.

Perhaps in the near future, a certain area of ​​China will be more prosperous than Tokyo, but at present, it is still the most prosperous city and the most active economic center in Asia. Even affected by the Asian financial crisis, Tokyo is experiencing the most serious economic crisis in the past ten years. The recession doesn't seem to affect Tokyo's bustling night at all. w Novel chapters are updated the fastest

There are 11 million people in Tokyo alone. The growth of the city has swallowed the gap between Tokyo and several surrounding cities. Several cities are connected together to create the world's largest city with a population of nearly 34 million. , a quarter of Japan's population and one-third of college students live in this bustling city.

After leaving the station, seeing Zhang Ke standing on the steps, gazing at the flow of people in front of the station, Xiao Jincheng pretended to be relaxed and said: If ip1ayr can conquer this city, the personal consumer electronics market in Asia will be just around the corner...

This sentence is not an exaggeration at all, but it is not easy to conquer this city! Zhang Ke sighed in Japanese, and then asked Xiao Jincheng, If I say this, will you feel less pressure? Xiao Jincheng shook with a smile. Although the Overseas Operations Department has many responsibilities, developing overseas markets is still the fundamental goal of the Overseas Operations Department. This is an unshirkable responsibility. w Fiction novel chapters are updated the fastest

The Japanese subsidiary has prepared luxury cars, and Mercedes-Benz looks like a street full of Nissan cars. Zhang Ke told Xiao Jincheng: This is the first time I come to Japan. Even if I don't stay in Japan for too long, I want to personally Walk around the city with your feet, so that you may have a little deeper feeling...you take the car, and Fu Jun and I take the subway; it is impossible to feel anything when riding the subway surrounded by a group of people. The last sentence But he refused Xiao Jincheng and Chen Han to accompany him on the subway. Only a few people including Chen Hang and Lin Liwen accompanied Xiao Jincheng to Nagoya. But it would be a bit spectacular to have the Shinkansen station come to welcome the local people. There are the heads of Kumho Product Design and Research Center, Kumho Technology Development Center, and various businesses that Kumho has acquired in the past six months, including online music stores. For the entourage, if these people accompany Zhang Ke on the subway, it will take up almost half of the car.

Xiao Jincheng hopes that Zhang Ke can bring the translator with him. Lin Liwen also showed the enthusiasm that an accompanying interpreter should have, saying: Tokyo's subway is notoriously complicated...

Before I came to Japan, I also heard that Tokyo's subway is also famously simple. As long as you can read maps and use automatic ticket machines, you are not colorblind and weak, and your IQ is normal. Even if you don't know Japanese, you can't make mistakes, Zhang Ke was not happy. The strange girl brought her with her, rejected Lin Liwen's enthusiasm, and said. We will meet in the center of the city in half an hour, maybe you will be delayed by the traffic jam...

Get off the plane at Nagoya Chubu Centrair Airport,

Zhang Ke took the initiative to speak Japanese, and occasionally taught Fu to carry a commonly used Japanese expression. Xiao Jincheng and Chen Han were not worried that they would get lost, and a group of them first accompanied Zhang Ke to the subway station. Just left by car and rushed to Hoshincho, the center of Tokyo, where the Japanese subsidiary is nearby.

Then again, until now everyone has not used it.

Japan's spatial hierarchy makes people feel. Zhang Ke and Fu Junming went down from the street to the subway platform, but when they looked up, they saw the starry night sky. They obviously only went up one floor, but the sign insisted on saying the third floor. .

In the electrical store in the underground passage of the subway station. You can see md player everywhere. 1997 was the crucial year for md to successfully move from Japan to the global market. It is estimated that in 1997, the total number of md sold by major Japanese manufacturers may exceed 5 million units.

Get out from the Jimbocho subway station. It was already past eight o'clock at night. It can be seen that at least 60 to 70% of the windows of the office buildings in the city are lit. Looking through the window. You can see the figures who are working diligently like daytime. Sure enough, Xiao Jincheng and the others delayed their arrival for a while. Choose a kebab restaurant for your meal. It is not a high-end place either. Zhang Ke also asked for food, clothing, housing and transportation to arrange as many places as possible. For accommodation, choose a very ordinary Sakura Hotel near the barbecue restaurant, which looks a bit like a Japanese-style family hotel. The only luxurious place in this hotel is probably to have a 24-hour coffee Internet cafe. But it is very close to the location of the Japanese subsidiary. The city has to be experienced. It is possible to find the reason for ip1ayr to conquer the city.

Xiao Jincheng naturally also moved the hotel here. Chen Han was also left at night. In-depth discussions were conducted on ip1ayr's sales strategy and countermeasures in Japan. More importantly, consider the countermeasures of Japanese electronics manufacturers.

Japan's audio-visual consumer electronics market is not a peaceful lake. Japanese manufacturers are having a great time fighting in Benshi. But they can cooperate with each other in the face of external threats-of course. At this time, Kumho may not be regarded as a threat by them. However, once ip1ayr was initially sold well in the Japanese market. All hostile eyes focused on Kumho.

The conversation didn't end until dawn. On the second day, in addition to having sincere talks with the heads of various institutions and companies stationed in Japan. Several business receptions were also arranged.

Yan Yi, the commercial counselor of the Chinese embassy, ​​visited in the afternoon—the Economic and Commercial Counselor's Office of the embassy is an institution under the dual leadership of the embassy and the Ministry of Foreign Trade and Economic Cooperation. More precisely, it should be the overseas agencies of the Ministry of Foreign Trade and Economic Cooperation. Ye Zhenmin is directly in charge of the leadership of Yan Yidi, the Chinese Commercial Counselor in Japan. Before Zhang Ke came to Japan. Yan Yi received Ye Zhenmin's instructions. To take care of Kumho's business activities in Japan; there is also a visit from Kenichi Matsushima, the contact person of ip1ayr's Japanese distributor Ishimaru Electric.

Ishimaru Electric is an old-fashioned home appliance chain store with 20 stores in the Kanto region of Japan. Its branches are also engaged in the agency business of electrical appliances and consumer electronics products. The person in charge of the ip1ayr agency business internally.

The Japanese have a distinct and remarkable feature, that is, most of the pedestrians on the street look indifferent and dull, but they are very enthusiastic and never slack when they are working. Even if they are slack, they will not show it in person.

In any case, at this time, it is impossible for Kumho to build a marketing network in Japan that reaches into every corner of the market terminal. The cost is too high, time-consuming and the probability of failure is high. Not only in Japan, but also in other overseas markets. Agent distribution is a more suitable choice at present.

Zhang Ke talked with Xiao Jincheng and Chen Yan last night, and today he still has to meet with Matsushima Kenichi. After all, whether ip1ayr can succeed in the first battle in the Japanese market depends to a large extent on the ability of the dealer. Zhang Ke didn't mind that Ishimaru Electric didn't send a higher-level management to contact him. Respect has to wait for him to win. I also feel that the work inertia is quite useful, and there is nothing wrong with Kenichi Matsushima.

After a brief exchange of pleasantries, let's go straight to the topic. The good way is my previous proposal. xeu is a well-known audio equipment manufacturer in Japan. xeu is willing to purchase all the 100,000 ip1ayr players that you plan to release to the Japanese market this time. As long as you paste them on the players The xeu trademark, for you, saves time and effort and will not reduce profits... Kenichi Matsushima respectfully suggested, Aida is not a well-known company in Japan. It is very presumptuous to say that Japanese personal consumption The electronic market still has some prejudices against Chinese products. In the face of such difficult difficulties, why not take an easier path? You just need to sell your products to xeu.”

Zhang Ding could understand Matsushima Kenichi's advice. On the one hand, Ishimaru Electric did not have enough confidence. Putting the xeu trademark on it could easily overcome the psychological barriers of Japanese consumption. In addition to Ishimaru Electric, xeu also has a denser sales network in Japan, thanks to the popularity of this product in Japan. But when we decided to temporarily abandon the European and American markets and throw them to Skober, we just wanted to concentrate our efforts on conquering the Japanese and Korean markets first. How could it be possible to OEM xeu because of fear of trouble? Kumho wants to use this electronic product to pry open the Japanese and Korean markets, insert its own brand banner over Japan, and then more products will infiltrate the Japanese market under the brand banner. Only by gaining a place in the Japanese market can it be regarded as the capital to stand in the forest of electronic manufacturers in the world.

Zhang Ke shook his head, rejecting Kenichi Matsushima's advice. In two days, the Tokyo Electronics Show will be held, and i1ayr will make an official appearance at the Tokyo Electronics Show.