Rebirth of the Official Business Route

In the past two years of the high-speed development of Xinhuan Global Electric, the development of T[, a home appliance chain enterprise in various places, is like Haitai Electric. Although the development is restricted by Shengxin, it has also opened 18 stores in Donghai Province and neighboring provinces and cities. Professionally provide mobile e-book/e-book download

Up to now, these home appliance chain companies and Shengxin Global Electric have divided up the domestic market extensively, and the next expansion must consider the direct competition from other home appliance chain companies.

In the past two years, Shengxin has expanded rapidly with the support of huge capital, and home appliance stores and stores are distributed in large and medium-sized cities all over the country. Shao Xinwen is also very clear-headed that high expansion will cover up some serious defects in management. He has already adopted Take some measures to make management adjustments, but it will take time. He neither wants to expose some fatal flaws in the brutal competition with other home appliance chain companies, nor does he want to slow down the pace of expansion at this time. Novel chapters are updated the fastest

Zhang Ke's suggestion is very straightforward: To avoid direct competition with other home appliance chain companies for the time being, but not to stop the pace of expansion, then open mobile phone franchise stores in cities that Shengxin has not yet expanded to. Home appliance chain companies don't pay enough attention to the sales of mobile phones, and the exclusive mobile phone store can avoid direct competition, and can continue to extend Shengxin's tentacles, and the scale of mobile phone franchise stores is relatively small, which is convenient to operate... Novel chapter of the novel update the fastest

You don't forget the benefits here... Ye Jianbin said with a smile.

With a slight smile, mobile phones are currently Aida's main business in China. Under Zhang Ke's suggestion, Shengxin set up mobile phone sales counters in its home appliance stores last year, so as to continue to develop mobile phone direct sales stores. The formation of a complete mobile phone marketing system nationwide will also directly promote Aida's mobile phone business.

Even if I have some selfish intentions, can you deny that my idea is actually not bad? Zhang Ke asked Ye Jianbin back.

Ye Jianbin spread his hands, and he really didn't have a good answer to Zhang Ke's shy rhetorical question.

In October last year, the total number of mobile communication users in China reached the 10 million mark after nearly ten years of accumulation. However, in the past year, the number of new mobile communication users in China reached 10 million. It can be seen from the face The explosive development of the domestic digital mobile phone market.

Now that we are entering the golden age of the mobile phone industry, it is not suitable for Shengxin to continue to open home appliance stores in an extensive manner for the time being. Management rectification and reflection are necessary. Then Shengxin relies on existing resources to develop in cities that have not yet set foot Mobile phone franchise business is undoubtedly a good choice.

Seeing that Ye Jianbin and Shao Xinwen were both frowning and thinking about it, Zhang said with a smile, Come on, I don't believe you haven't considered this issue. In the past year, the mobile phone sales counters of Shengxin Home Appliances Store sold more than 80 mobile phones. 10,000 units, contributed nearly 300 million profits to Shengxin, which type of home appliance sales can compare with the profit on mobile phones? If you don’t think about it,

It shows that you are unqualified in corporate strategic management...

Shao Xinwen smiled. Said: It's hard to put on an air in front of you... The mode of the mobile phone franchise store. Zhang Ke proposed it last year. And after the domestic mobile phone market becomes bigger. 6 Continued In some cities, a mobile phone franchise sales model has emerged. It's just that they are in the early stages of development.

Tell me about your core problem. How can I have so much time to go around here with you? Secretary Liu's speech has only been here for 30 minutes... Zhang Ke scratched his ears. He looked up and looked at the tall speaker on the lamp post on the wall diagonally ahead. In the Kewang factory area. It is separated from Aida's factory area by a two-lane corridor. The tweeter was still broadcasting Liu Wentao's impromptu speech. He asked Ye Jianbin suspiciously. Could it be on purpose?

What deliberately? Ye Jianbin was a little puzzled.

Tweeter. Could it be to brainwash Kumho's employees?

Maybe. Maybe you know that we are in Haizhou today.

Can you give us some color? Zhang Ke laughed dumbly. Then Shengxin's moves are bigger this time. That's right. How many cities are there that Shengxin hasn't expanded to and above the second category?

What do you mean how much is left? Shao Xinwen said, Except for the East China region, other regions, except for the flagship stores in the central cities, are almost not covered in other cities. Only cities above the second category are counted, and there are almost a hundred of them. ...

That is to rely on the resources of flagship stores in central cities, develop mobile phone franchise stores in cities above the second-tier and above, and draw up a plan for hundreds of stores in hundreds of cities, Zhang Ke said excitedly, They invited sixty or seventy stores for today's listing ceremony. The media will come here, I think you are announcing this plan here, I will lend you the venue, and then let the staff of the marketing department bring all the media reporters from Kewang to kill their ambitions!

Hehe... Chen Xinsheng smiled. Even if King Ke got the capital injection from Xia Electronics, he couldn't possibly try to shake Kumho's position. The guys behind Wang, of course, also expressed their dissatisfaction with Liu Wentao's high-profile mingling with Ke Wang when he first arrived in Haizhou.

Let's talk about it verbally now. It hasn't been written yet. What should we do if the media reporter asks me? Shao Xinwen asked.

You just talk nonsense on stage. Anyway, it's media propaganda. You can also praise Haikou, a city with hundreds of cities and thousands of stores. There is always a gap between propaganda and implementation. This is the national condition.

Hearing what Zhang Ke said, Ye Jianbin, Chen Xinsheng, and Shao Xinwen all laughed. Zhang Ke was deliberately embarrassing the people next door.

Ye Jianbin tapped his forehead with his fingers and said, For the media, Aida is still attractive. If this project has nothing to do with Aida, wouldn't it be too weird to hold a press conference here?

Hehe, Zhang Ke pointed at Ye Jianbin and laughed, The fox's tail is exposed! Going around, don't you want to hit this side of your head?

Ye Jianbin spread his hands and said with a look of grievance, I was also dragged here by Xinwen...

I have indeed considered the problem, but I have not considered launching it in all the second-tier cities at the same time. The scale of the plan I initially considered is much smaller, and the funds used are only limited. It will barely cause a big impact on Shengxin's capital chain. Shao Xinwen honestly betrayed Ye Jianbin, Jianbin saw my proposal and said the scale was too small...

I didn't exaggerate enough to occupy all the second-tier cities at the same time, Ye Jianbin laughed, Hundred Cities, Hundred Stores, the name sounds quite neat, at least 500 million, and Shengxin squeezed out 200 million at this time. It's already the limit, I asked Xinwen to change the plan according to the standard of 200 million, I didn't expect your confidence to be stronger...

It's three hundred million short, Zhang Ke scratched his head and asked Chen Xinsheng, Ada can

money? There is no shortage of money, but Kumho Commercial has established its own investment guidelines under 37. The industries under Kumho's original system should occupy as little Kumho Commercial's funds as possible to avoid causing additional pressure on Kumho Commercial's funds. .

Chen Xinsheng said: 300 million, it's not a big problem...

At this time, Aida Group's monthly net profit is more than 300 million. Although the investment in the research system is huge, there is also a process of continuous investment. The additional expenditure of 300 million in the short term will not cause additional costs to Aida Group.

Ye Jianbin rubbed his hands, and said, This is Shengxin and Aida's plan, and the media will be the hotspot for hype. In this way, Xinwen's plan can be changed casually to deal with the media first, and the meeting will be fooled before we talk about it.

Chen Xinsheng asked: Do you really want to hold a record meeting?

Of course, Ye Jianbin said with a laugh, it will always make them feel awkward as if stuffed with thatch.

Chen Xinsheng smiled, and called Yang Yun and Lu Qingsheng, who was in charge of the mobile phone business of Aida Group, to find out, just treat it as an act, and look decent.

Calculating only the amount of advertisements for the disc player business, Kumho’s Aida Group is comparable to Kewang, but Aida launched two batches of six new mobile phones this year, and each time it will focus on the main models. In terms of mobile phone business The advertising volume of Aida is far more than that of disc players, plus the advertising of some other branch products, Aida’s advertising investment in product promotion and brand promotion is far more than that of Kewang. This does not include Xiangxue in the Kumho system. Shanghai, Shengxin, Xinguang and other enterprises' advertising investment. The affiliated companies don't pay much attention to brand building. Although the products and brands are abundant, the total volume is still far behind Kumho's products, which have not entered the Chinese consumer market in a large scale, and the advertising investment in China is of course even less.

The intimacy of the relationship between the company and the media is directly affected by the amount of advertising. A media takes millions or tens of millions of advertising fees from Kumho’s companies every year. Aida’s marketing department notified them that there is an important event to be held The meeting needs their cooperation, and they will never refuse easily—besides, every big move by Aida in recent years means that an important financial news comes out.

At the venue of the unveiling ceremony of the new Kewang joint venture, some media reporters received a notice from Aida’s marketing staff that Aida will hold a press conference after the ceremony on Kewang’s side, although Ada’s press conference does not conflict with this side. , but I feel a little depressed when I remember it.

Of course, in addition to Liu Wentao, Secretary of the Haizhou Municipal Party Committee, Ge Jiande, President of Huaxia Electronics, Hiroyuki Nakamura, President of Mitsui \u0026 Co., Ltd., Ren Botong, Chairman and President of Xintong Bank, and Liu Danian, Deputy Director of Donghai Provincial Economic and Trade Commission, attended the unveiling ceremony of the new king of science and technology. The waiters are all people with status and status, and the journalists can still wait for the press conference here to finish before leaving; but the impatience on the face is gradually obvious.

Some journalists just went off stage and started chatting in broken words: After Ke Wang got the capital of Huaxia Electronics, the registered capital exceeded one billion. There are not many companies in China. Besides, the identities of Ge Jiande and Chi Zuoxiu Here, today's ceremony, even if the governor Li Yuanhu is not free to attend, the deputy governor will always come. Why is it that only the deputy director of the economic and trade committee in the province comes down, and it seems that the boss is reluctant to see the deputy director? The secretary of the municipal party committee in Haizhou attended, although the weight is enough, but what about other officials, does Haizhou still have similar or more important economic activities to participate in?

Did you just join the industry or just follow the news from the financial line? There was a note next to it, and I couldn't hear it, The grievances between Aida and Ke Wang don't seem to be a dark secret in the industry. The new secretary may not know the bottom of the water...

As soon as the free question-and-answer period was announced here, some people left the venue one after another. Everyone sitting on the rostrum looked at each other in blank dismay. Xie Jiannan has experience in this. A large number of media reporters left for Aidara at the venue.

The advice written by Zhang Wei was to maintain the unity and stability of Haizhou, so Yang Yun was specially asked to come over and invite Liu Wentao, the new secretary of the municipal party committee, to Aida to attend the press conference, at least to maintain the unity and stability of Haizhou before the media's press conference; Ge Jiande, Liu Danian, deputy director of the Provincial Economic and Trade Commission, and Ren Botong, chairman and president of Xintong Bank, also invited them over. Superficial perfunctory is also necessary; they ignored Chi Zuoxiu and Nakamura Hiroyuki, and Xie Jiannan naturally did not follow him. The other characters like Lin Xue, Wang Haisu, Zhou Xingdong, etc. were directly ignored in the mind of watching the excitement. If they want to follow them, they will not be rejected.

Ge Jiande and Liu Wentao could think that Kumho suddenly held a press conference just to tear down the stage here and there, suppressing the anger in their hearts, they made a big splash today, and they also want to make Kumho look good-they are always better than others these days, Ge Jiande, Liu Wentao I also wanted to see what kind of tricks Kumho could play this time, so I didn't refuse to attend Aida's meeting.

Zhang Ke and Ye Jianbin were too lazy to make false claims with Ge Jiande, Liu Wentao and others, and left the factory earlier. Ge Jiande and Liu Wentao followed to Aida's factory area. One Hundred Cities, One Hundred Stores Plan.

Because Shao Xinwen had thought deeply about the topic, whether the city would be too rough, but the so-called costing one billion was too targeted. Liu Wentao couldn't help but listen to Yang Yun, the president of Aida's marketing department, reading the press release. I was about to snort coldly, but Ge Jiande clearly felt the pressure from this plan.

The three companies under Huaxia Electronics, together with Kewang Hi-Tech, a company with the Lianxin brand, relying on the sales network under the original post and telecommunications system, the total sales of mobile phones are only slightly higher than Kumho. This year, the State Council established the Ministry of Information Industry On the basis of this, the telecommunications industry is further required to break the monopoly and introduce competition, and the joint plan of Kumho and Shengxin will significantly strengthen the sales ability of Aida mobile phones in the terminal market. Open, the face of Huaxia Electronics is even uglier. #################################################### ####################################

The day will update the eight thousand words first, and the debt owed in the previous two days will be repaid slowly.

Brothers should also have a new monthly pass, right? (To be continued, if you want to know what will happen next, please read more in Chapter 6, support for writing, support genuine reading!)