Rebirth of the Official Business Route

If we follow the historical track, the domestic network construction will come to a standstill because of 1m, and Samsung's development of the Chinese communication market will also be in trouble. Not only Samsung, but another South Korean electronics giant LG's development of the Chinese communication market Kai will also be in trouble because of this.

Some businesses suffered setbacks in the regional market, after all, it was not a fatal injury. Even if Samsung's development of China's communication market was frustrated, the subsequent strategic adjustments were not very timely. It was delayed until China Unicom re-established a nationwide network in 2001, and Samsung's mobile phone market in China improved. But Samsung Mobile phones have risen strongly after 2001, becoming the third largest mobile phone manufacturer after Motorola and Nokia in the global market. But in any case, if it can follow the historical track, Kumho will not have to worry about the threat from Samsung in the domestic mobile phone market at least before 2001. Novel chapters are updated the fastest

It's a pity that Kumho is a very, very big butterfly for the domestic mobile phone market; Kumho's strong rise has made Samsung abandon its complete reliance on the large-scale commercialization of the test network in advance, and began to increase the number of g** The opening force of the mobile phone.

Zhang Ke knows very well that Kumho’s product development and market development strategy in the mobile phone business is actually based on Samsung’s experience after 2001 and 2002. Samsung adjusted their business strategy on digital mobile phones at this time. , Kumho's mobile phone business has to urgently consider the imminent pressure from Samsung. Fiction novel chapters are updated the fastest

Zhang Ke is only wearing a shirt. Although it is a woolen shirt with excellent thermal performance, it is really comfortable to wear a shirt at night at the end of November and the beginning of December. Looking up at the treetops blown by the night wind, Zhang Ke smiled and said to Li Xinyu: I really don't feel it, winter is coming, it's really emotional...

I'm much more free than you. I still remember the first time I saw the leaves of the sycamore tree falling, Li Xinyu said with a smile, I just didn't expect you to feel emotional about the change of seasons...

It's not that Zhang Ke has the leisure to feel the spring and autumn here, but he thinks that only a few months will pass in 1998, and the most difficult moment of the Asian financial turmoil is about to pass. At this time, he feels that it has lasted a year. In the economic crisis half a year ago, the time was too short.

It's just too short.

Although the Asian financial turmoil has made Japanese and Korean electronics giants more aware of the importance of the Chinese market, it has also made these Japanese and Korean electronics giants more cautious in their actions in the new market, and the increasingly severe financial situation has also made marketing The budget is strictly controlled—at the same time, China's marketing economy burst into dazzling light in the mid-to-late 1990s, and marketing costs rose sharply, which made the original marketing budgets of Japanese and Korean electronics manufacturers increase, but they could not keep up with the costs in time. increase.

The most typical case is that when CCTV’s advertisement first appeared on the stage of history in 1995, the bidding price was only 30 million yuan. In 1996, Aida offered a bidding price of 80 million yuan. The sky-high price of 350 million was raised for Kewang. The huge loss of Kewang back then made the phenomenon of bid kings abate, and Xiangxuehai won this year's bid king with 180 million.

While Zhang Ke and Zhai Danqing were hospitalized, CCTV held the fifth advertising investment promotion conference. This time, Xiangxuehai and Aida both died down. Next year's CCTV bid king will bid BBK a high price of 260 million yuan.

Although Aida didn't fight for the bid king. But throughout 1998, Aida spent nearly 500 million on the marketing of its products in the domestic market. At the same time. Samsung's marketing spend in the Chinese market this year is only 50 million U.S. dollars-this data is definitely Samsung's commercial secrets. But after next year, it will no longer be a commercial secret. So Zhang Ke knows that this data is not a strange thing-this is Samsung's determination to vigorously develop the marketing investment of China's ugly market.

Samsung has launched much more products in the Chinese market than Aida. The marketing investment is not as good as Aida. There is also a problem of localization adaptation. It is a matter of course that Samsung's performance in the Chinese market in 1998 was far inferior to that of Aida.

This was the situation in 1998 - the Asian financial turmoil was about to dissipate. Samsung, responsible for $17 billion, is also about to weather its worst crisis in decades. Get out of the muddy predicament. How much will Samsung spend on marketing in the Chinese market next year? How much will the total marketing investment in the global market be?

Except Samsung. Korean LG and Japanese electronics manufacturers have survived the most difficult crisis. How much will the marketing investment in the thriving Chinese market increase?

For those electronic manufacturers with conservative and traditional operating styles. Zhang Ke can rely on his past experience to speculate. For companies like Samsung and Toshiba that have the courage to innovate and change, and are more adaptable. Zhang Ke can only feel that Kumho is already a big butterfly. The experience in the past is no longer enough to learn from.

What a headache. economic crisis

Gone in the blink of an eye? Zhang Ke already has a hunch that next year's competition will be more intense and T Lake seems to be more active.

Zhang Ke accompanied Li Xinyu to the library depository to get back his coat. His body had already warmed up from running. Li Xinyu put on the lake-blue coat again. He stood in the corridor in front of the library hall and looked at the square in front of him. For some reason, the fountain on the square sprayed water jets soaring to the sky at this time, and the white and crystal-clear water jets woven into a curtain wall.

What do you think of Samsung? Li Xinyu asked Zhang Ke.

Me, Zhang Ke glanced at Li Xinyu, his pure and charming face, eyes as quiet as the night sky above his head, and said, Samsung is what we study...

Why should you learn from Samsung? Aren't you better in the Chinese market?

I'm not as ignorant as you think—three years to catch up with the UK and five years to be the United States. That was the slogan of China's Great Leap Forward period. At this time, the Chinese are quite pragmatic, Zhang Ke laughed and said to Li Xinyu First of all, the high-end product market must rely on cutting-edge technology. At this time, we are far behind Samsung. Of course, the gap is even greater than that of Japanese companies, and our investment in technology is still far behind Samsung. In addition, Samsung is very adaptable to the market, we dare not say that it is better than Samsung, but we can be sure that Japanese companies are worse than Samsung in this point...

I also think that Samsung has the possibility of surpassing Sony... Li Xinyu sighed lightly, she didn't realize how much information her few words would bring to Zhang Ke, of course, she didn't have much sense of identity with Zhang Ke. Ke is close, and he doesn't have too much vigilance. It can even be said that he subconsciously expects Zhang Ke to lead Kumho to teach Samsung a harsh and shining lesson, so that the men in the family can restrain their arrogance a little bit.

Zhang Ke has read a biography about Li Jianxi several times, which is also the only biography that Li Jianxi himself has confirmed: Li Jianxi formally proposed the digital integration strategy with the goal of surpassing Sony within Samsung in the spring of 1999 after the economic crisis eased. The Digital Convergence Strategy is a strategic plan to lead Samsung Electronics to become one of the leaders of the digital convergence revolution. The world is coming together to drive a revolution in digital integration. In line with this strategic plan, Samsung also launched Gold Marketing. Before 1999, the popularity and appeal of the Samsung brand in the market was far weaker than that of Japanese electronics manufacturers. In order to become a world famous brand comparable to Japan’s Sony, Samsung Electronics will add one billion US dollars in the next five years marketing budget.

From this point of view, even if Samsung's entire digital integration strategic plan has not been fully implemented ahead of schedule, at least some of its strategic plans have been implemented ahead of schedule, and it is more focused on the Chinese market.

Zhang Ke felt that his shoulders couldn't help tightening a little on such a cold night, and Samsung's response was earlier than ever.

Back at the apartment with Li Xinyu, Zhang Ke saw that Wei Lan had indeed moved all his personal belongings to Danqing's room downstairs. Danqing said: You plan. I want to hold the senior manager meeting in early December, so that the following member companies can have time to adjust their plans for next year.

Many member companies form the whole Kumho system in the form of cross-shareholding. The traditional collective decision-making mechanism of the board of directors of joint-stock companies is no longer suitable for this complex system. Zhang Ke decided to convene senior managers to participate in the meeting Meetings are used to jointly discuss and decide the future development direction of the entire system - in the Kumho system, senior managers will have higher management authority and decision-making status in daily affairs.

Once the senior managers' meeting becomes a routine and an effective mechanism, Kumho will initially have the foundation as a consortium, and it will not be on the verge of collapse due to the accidental factors of individual deaths.

This accident especially made Zhang Ke feel that it is necessary to promote the convening of the senior manager meeting and the formation of a fixed mechanism as soon as possible. Whoever has such an experience as Zhang Ke can take things lightly on life and death, but the future of Kumho cannot be ignored. Pay attention to.

Holding a senior manager meeting is not simply a matter of convening all senior managers who are qualified to attend the meeting. It can be rough for the first time, but no matter how rough it is, the agenda for the meeting and related materials must be prepared in advance and handed over to the senior managers. in their hands.

Of course, another important job is to determine who is eligible to participate in this meeting. The senior managers attending this meeting will be the core management of the Kumho system and will jointly manage this economic empire. (To be continued, if you want to know what will happen next, please read more in Chapter 6, support the author, and support genuine reading!)