Rebirth of the Official Business Route

The leader of the display technology laboratory in Oak Park is Zhang Zhenheng, a Singaporean Chinese who works as a senior researcher at Japan's Sharp Corporation sRS. In the laboratory, he showed the color screen mobile phone prototype using color sTn technology to Ye Jianbin and other Kumho core management members. (

In Zhang Ke's view, the color, brightness, and resolution of mobile phone screens are not satisfactory. Most of the color screen mobile phones that he is familiar with in 2002 and 2003 are using color sTn technology, and the highest resolution can be displayed. , To meet such requirements, the laboratory still has a long way to go, and the samples taken out at this time have a long response time and a thick screen, which cannot display dynamic images. Novel chapters are updated the fastest

Compared with Zhang Ke's harsh vision, no one else has seen the appearance of mobile phones in four or five years. They were all surprised when they saw the color screen mobile phone samples taken out of the laboratory. Ye Xiaotong picked up the prototype and couldn't put it down, and asked Zhang Ke: What good things are hidden in the laboratory? When do you plan to bring this mobile phone to the market?

Putting it to the market early, Tong took the prototype from Ye Xiaotong's hand, fearing that she would play tricks and take the prototype out of the laboratory, Even Sharp may not dare to say that their technology has matured to the commercial stage... ...

Zhang Ke smiled, and he knew clearly: it would take a year or two to mature the color sTn technology in the laboratory, and launching products with rough technology prematurely would do great harm to the brand, even if the technology is mature When to introduce it to the market in the future also depends on the timing. Prematurely introducing novel technologies to the market may not necessarily achieve commercial success. A better choice for more high-end color screen and touch screen mobile phones is to use TFT (thin film) LCD screen, which has good brightness, high contrast, strong layering, bright colors, and response time is only one-third of that of color sTn LCD. Liquid crystals have the disadvantages of high power consumption and high cost. Fiction novel chapters are updated the fastest

Of course, there are oLed organic light display screens that are more upscale, which will be the joint goal of Tate Optoelectronics Technology Research Institute and the laboratory in Oak Park.

Of course, color sTn liquid crystals have always had a market in mid-to-low-end electronic products. After all, the cost is low. Under limited conditions, Kumho will not give up developing color sTn technology; It will be enough to make up for the cost of training the technical team. Kumho does not have TFT thin film liquid crystal technology in hand, but the technical research team needs to train first. It cannot be said in an absolute sense that Kumho does not have TFT thin-film liquid crystal technology. Zhang Zhenheng, the chief researcher of the display technology experiment, has been a senior researcher at Sharp's sRS laboratory for a long time. When he came to Kumho Oak Park, one of his important tasks was to restore what he had mastered at Sharp. TFT thin-film liquid crystal technology—reduction of laboratory technology is normal in the industry. As long as it does not produce or sell, there will be no legal disputes. To produce TFT thin-film liquid crystal displays, patent authorization is required.

Zhang Ke does not think that Kumho can obtain the authorization of the latest thin-film liquid crystal technology from Japanese electronics manufacturers at this time. Even if it can obtain the equipment and technology eliminated by Japanese manufacturers, it will take several years. Japan has obtained the next generation of technology and production lines,

Independent technology development has also continued for some time.

Thinking of this, Zhang Ke beckoned to Xiao Jincheng, asked him to come closer, and said, Hyundai Display Technology Co., Ltd., the overseas department should pay close attention to it. You might as well start contacting them at this time...

Xiao Jincheng nodded. Under Zhang Ke's instruction, Kumho has long been eyeing the third-generation thin-film liquid crystal display technology in the hands of Modern Display Technology Co., Ltd. Zhao Wen, the head of the branch in South Korea, and Aida Crystal Screen Electronics Co., Ltd. and some engineers and technicians in the Oak Park Display Technology Laboratory are all employees cut down by Hyundai Display Co., Ltd. during the economic crisis; color sTn liquid crystals are only suitable for small screens and large screens even if the dynamic display technology is difficult. For monitors and even LCD TVs, TFT thin film liquid crystal technology will be the mainstream in the next ten years.

next. Dong, Tan Yunsong and others also successively demonstrated to Zhang Ke, Ye Jianbin, Sun Shangyi and others the achievements of Oak Park Laboratory in the integration of digital radio, digital audio playback, pda and other technologies with mobile phone products. The prototypes of radio mobile phones, music mobile phones, and pda mobile phones all adopt a dual-core architecture of baseband chips and microprocessors in hardware. Some technologies are already mature. Such as digital FM radio technology, digital audio playback technology; some technologies are still very rough. The operating system program of the handheld computer. The prototype has only just been developed in the laboratory. However, the integration of these digital technologies and electronic products is a long-term process that requires continuous investment.

next. Cheng Hanzhang also reported to Zhang Ke, Ye Jianbin, Chen Xinsheng, Sun Shangyi and other Kumho core management members the phased results of ess laboratory's development of mobile phone baseband chips.

Ah... This circle walked down. Ye Xiaotong has been in contact with these before

A person with confidential technology of Dada Group. Mouths are all rounded. The Oak Park Plan 7 invested 4 billion in the research and development system. It turned out that it was all spent on these places!

The previous investment of 4 billion yuan is not counted. In the future, we will continue to invest in research and development. Next year, it will not be less than 15% of sales. The year after that will be no less than 12%. From the third year onwards, this ratio will always be maintained at more than 10%... ...

15% of sales? Chen Mo stayed in Xiangxuehai to work after graduating from university. From the technician to the assistant to the workshop director to the workshop director and the deputy chief of the technical department, he has been working as the director of the Xiangxuehai Freezer Factory before the joint venture. Aida Electronics is among the holdings of Xiangxuehai. Under the recommendation of Tao Xingjian. Chen Mo served as the deputy general manager of Xiangxuehai Electric. After the group company. Served as vice president of the group, general manager of Xiangxuehai Industrial Park and general manager of technology research department. strong ability. Also very young. Only thirty-four years old this year. It is not impossible for state-owned enterprises to be cultivated. However, the field of vision is somewhat limited. He has little contact with people here. He is even more unfamiliar with Aida Group, the core enterprise of Kumho. Xiangxuehai has also invested heavily in technology research and development in the past two years. even so. It is far from reaching the standard of sales.

Zhang Ke smiled, looked at Chen Mo, and said: The competition in the white goods industry is fierce, and the profit margin is not particularly high. Because of this, for a market with more intense competition, technological innovation will always be able to win. One of the core factors for continued survival, Xiangxuehai's technology exhibition, the integration of products and digital technology, I think you will have to re-create a plan when you go back, and you can discuss it in the next meeting...

Other Kumho core management members who were not familiar with the Aida business before can fully judge that Aida Group’s choice of a development strategy is completely desperate, which is a strategy based on the integration of digital technology and mobile phone products. Those that seem to have great market potential also look like derivative products of this strategy; Zhang Ke's suggestion for the future exhibition of Xiangxuehai is also a development strategy with high investment in the integration of digital technology and home appliances.

Zhang Ke clearly knows that digitalization will be the mainstream trend of the electronics and electrical industry in the next ten years, but mobile phones will be the largest market for consumer electronics products in the future. In another eight years, by 2006, mobile phones in the global market will The annual shipments will exceed one billion pieces—the strategy of firmly choosing the integration of digital technology and mobile phones as the main body is the only one that can catch up with the international electronics giants in a short period of time.

For people such as Chen Xinsheng, Su Jindong, Dong, and Tan Yunsong, choosing this strategy has the tragic and heroic spirit of putting everything in one basket and succeeding if you fail. It will be extremely difficult to recover from the trauma.

After visiting the Oak Park Experimental Park, the official schedule of this senior manager meeting is over. There is no farewell dinner, and they are not idlers. After leaving for three days, I don’t know how many things have to be dealt with when I go back. I can leave the building overnight. They all left by car, and those who stayed in Jian had no time to spare.

Sun Shangyi, Ye Jianbin, Ge Mingde, Jiang Wei and others all took the evening flight back to Hong Kong. Zhang did not let Xiao Jincheng rush back to Hong Kong, but kept him with Chen Xinsheng and Tao Xingjian.

Regardless of Aida or Xiangxuehai, the overseas market must be paid to the overseas product operation department of Kumho Shoji under the leadership of Xiao Jincheng to develop. Next year's overseas market, in addition to developing the North American and European markets with flash disk products, Aida's mobile phones and Xiangxuehai's refrigerators, freezers, washing machines, air conditioners and other products will focus on entering the Southeast Asian market next year.

The economic crisis induced by the Asian financial turmoil has lasted for a full year and a half. At the end of 1997, many people were still full of confidence in the economic recovery. In the past year, even Russia was dragged to the brink of economic collapse. The economy in Southeast Asia seems to be getting worse. There was no light in sight.

The sales of Aida disc players in the Southeast Asian market also continued to be weak, and the mobile phone business was only slightly better in regions with strong economies such as Singapore and Hong Kong. , Japan, Singapore, Hong Kong, Taiwan and other economically strong regions, media advertising prices have dropped by nearly half compared with before the economic crisis, and in Malaysia, Thailand, South Korea and other regions that have suffered deeply, the media advertising prices are even less than one third or four of what they were before the economic crisis. one-third. This is the darkest period before the dawn. At this time, a large number of media advertisements are bought out at a price of less than one-third or even lower. Next year, they will aggressively capture the Southeast Asian market.

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