Rebirth of the Richest Man In Black Technology
Chapter 129: The first shot of the new year (please subscribe)
February 5, 2006, the eighth day of the first lunar month.
Genesis and Hacker 361 officially started the new year.
Feng Hao came to the Genesis Computer City store early this morning. He prepared a lot of small red envelopes, all of which are 100 yuan. If someone greets him with New Year's greetings, he will send one.
Continuously, someone came to pay New Year's greetings to Feng Hao, and Feng Hao also congratulated everyone, Happy New Year.
Throughout the morning, Feng Hao spent New Year's greetings and some chores at the main store.
Before going to work in the afternoon, Jiang Zhan found Feng Hao.
"Mr. Feng, the big thing is bad. Lenovo and HP are both holding a New Year's promotion. The prices of many computers are intentionally benchmarked against our computer sales prices."
"Especially a mid-level computer, the discount after that discount is terrible, only a little bit higher than ours."
Jiang Zhan, who pushed in the door, saw Feng Hao, and he immediately said the matter, looking very flustered.
Jiang Zhan, who was usually calm, was like an ant on fire at this moment, anxious.
Lenovo and Hewlett-Packard are giants in the computer industry. The two have come together to target a company, but nothing has happened.
"Brother Jiang, don't worry, tell me about it first."
Feng Hao greeted Jiang Zhan to sit down and change his mood first. It is useless to be anxious at this moment.
Of course, he also understands Jiang Zhan. After all, being surrounded by giants is no small matter. Moreover, Jiang Zhan once worked at Lenovo, and the trouble was unpleasant. At this time, he was going to fight with Lenovo, and he was still very fake.
"At noon today, our employees passed through Lenovo's store and found out that they were conducting promotional activities. They happened to hear the promotion, so they went up to check and found that their various sales prices were benchmarking against our computers, especially A popular mid-range model, Lenovo and HP have also launched a very cost-effective computer, and the price is almost the same."
Jiang Zhan calmed down and calmed down, he said.
After Feng Hao heard Jiang Zhan's remarks and learned about the specific situation, he frowned and said, "Is that so, I didn't expect them to come so quickly."
Jiang Zhan also nodded, his face full of sadness: "Yes, it may be that our sales are too hot, which has seriously affected their performance. From the situation in December and January, Lenovo's performance has collapsed. It's down by as much as 50%."
Feng Hao also nodded helplessly: "That's no wonder, Lenovo can become a domestic giant. When such a serious situation occurs in a region, there must be a way to deal with it."
Genesis has hindered the development of Lenovo and HP, and it is normal for others to enter the market to break the price system.
No, correctly speaking, it was Genesis that broke it first and launched a computer with extremely high cost performance.
According to Jiang Zhan's understanding of Lenovo Greentown Branch, they could not follow up so quickly and began to implement price reduction competition.
His general manager is quite a mess, and usually comes to the company only a handful of times and times.
Who has someone behind the family? !
He guessed at the moment, "Yes, maybe someone from the headquarters took care of it, then we are in big trouble."
Feng Hao knew that worry had no effect at this time, and he said, "Brother Jiang, the soldiers will block the water and cover the soil. Although this came suddenly, it is not too unexpected."
"We also come with a wave of ruthlessness, and start the first shot of the new year."
Feng Hao also came with bleeding, bit his lower lip slightly, and said firmly.
Jiang Zhan was slightly startled when he heard the words, and then asked: "President Feng, what should we do? How to fire this gun?!"
"Price promotion, advertising promotion."
Feng Hao smiled confidently at this time: "Although the profit may be much lower, this is an excellent opportunity for us to expand the market. We directly give a discount of 500 yuan for the same computer, and at the same time we open the official website of Genesis. , National Marketing.”
Jiang Zhan was a little surprised at this time. This time Feng Hao was very determined. He said in shock: "Is this a bit too much? If we follow the sales in January, we will lose 7.5 million directly. profit."
"Brother Jiang, I can't bear to have a child without a wolf. We have reached a critical moment in Genesis. If we can hold on to this wave, we can take the opportunity to develop."
Feng Hao comforted and said that if the computer sales at this time were reduced in price, it would be equivalent to exposing the prices of electronic products in advance, which was as much as five years earlier.
The price system of computers is really known to ordinary people. It should be after 2010. At that time, the development of smart phones, the popularity of the Internet, and the rise of various e-commerce platforms made it easier for everyone to understand computers.
Genesis wants that catfish to muddy the computer pool.
Of course, this is indeed an opportunity for Genesis to develop a market and provide brand awareness.
"Okay, Mr. Feng, then I know what to do, I'll arrange and implement it now!"
After receiving Feng Hao's arrangement, Jiang Zhan was ready to arrange it immediately, but he couldn't be left behind.
Jiang Zhan's arrangement was quickly implemented. In the afternoon, the major branches of Genesis advertised price reductions and promotions, resulting in blood loss sales.
The Genesis computer, which was already very favorable, is now being discounted.
There were originally some buyers who were still hesitating, but they also decided to buy at this moment. There are not many such opportunities.
So a fierce competition began.
Lenovo, Greentown Branch.
A manager in his fifties, facing the headquarter staff at this time, was also frightened.
This manager is Jiang Zhan's former boss, Liao Guosheng.
And this person from Lenovo headquarters is the perverted man who had commented on the four beauties in cheongsam before the annual meeting—Qian Xiangyuan.
Gou Xiangyuan is a powerful person in Lenovo's headquarters. The last time he was dispatched to investigate the situation, he also responded truthfully. He was able to make a resolution plan in about two weeks, and he also had a certain relationship with him, otherwise it might be a month. may not be able to be implemented.
He stared at Liao Guosheng in front of him, and his heart was full of disdain. The boss of Greentown is simply a useless person, occupying the ditch and not shitting.
Although he strongly demanded that Liao Guosheng get out of the way, there are people behind him, and there are people behind Liao Guosheng, who is still an executive and director.
In desperation, Liao Guosheng launched a deputy general manager to take the blame, and he was able to escape.
Gou Xiangyuan couldn't handle it, so he could only endure it. He said, "The relevant preferential policies have been arranged. How did Genesis react?"
Liao Guosheng thought for a while and replied, "We started the preferential strategy in the morning, and it will take at least a few days for them to follow up, right?!"
The discount does not directly say how much it is reduced, but it also depends on many factors and influences. For example, the reaction of the previous sales customers, I just bought a computer, you will give a discount, the customer must have opinions, and the supplier's. Price match and so on.
Liao Guosheng's guess is also reasonable, but what they met was Feng Hao, and Genesis was almost his own, and he had the final say.
So, he directly fired the first shot of the new year.
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