Rebirth of the Wild Age

Jianlibao Villa.

Song Weiyang, Zheng Xuehong and Chen Tao were drinking tea.

This time, Xifeng dispatched many executives to take over Jianlibao. There are three vice presidents alone, two to the Sanshui headquarters, and the other to the Huadu branch. The receiving team has more than 50 people, and they are intensively sorting out and summarizing materials and checking various actual conditions of Jianlibao.

Chen Tao drank a can of Jianlibao and said: After a preliminary inspection, the information given by the bidding meeting is basically true. Jianlibao has a total debt of about 2.5 billion, of which 1.4 billion is owed to the bank. Most of the remaining liabilities are all kinds of payment for goods and the liabilities of those messy subsidiaries. The total assets of Jianlibao are about 4.5 billion yuan, which is only an approximate figure, because many fixed assets are difficult to accurately value.”

This kind of basic mathematical calculation is still not difficult for Zheng Xuehong. He said with a smile: That is to say, plus the 25% equity replacement of the management team, we spent more than 600 million yuan to acquire Jianlibao, and at least 1.3 billion assets were picked up in vain.

It doesn't include the brand value of Jianlibao. Song Weiyang added.

Zheng Xuehong said, No wonder everyone likes to acquire state-owned enterprises. This transaction is indeed easier than serious business.

Chen Tao said: However, Xifeng's cash is about to be exhausted, and a lot of fixed assets have been exchanged. Next, Jianlibao's redundant business must be dismantled and sold as soon as possible. That Mr. Li really doesn't know what he is doing. It's a mess. Many subsidiaries were created by him with a slap in the face, and more than 80% of them are in a state of loss all the year round. However, there are a lot of factories and land, unfortunately, the addresses are remote, and most of them are not within the urban area.

Song Weiyang said: Let's dismantle and sell slowly. I also read some materials. Those things will take at least a year and a half to sell before they can be completely sold.

Yesterday Xiao Zhang asked me what to do with Jianlibao's seven or eight other products, Zheng Xuehong said with a wry smile, Those products were launched by Li Jingwei in the past two years. If the juice market is good, we will launch juice drinks, and when the market for milk drinks is good, we will launch them. Milk beverages have new products but are reluctant to spend money on advertising. Now a large amount of goods are backlogged in warehouses and many related workshops are in a state of semi-stoppage. If it weren’t for Jianlibao’s strong foundation and many loyal customers and distributors, this kind of practice It would be over if it were replaced by other companies!

The Xiao Zhang in Zheng Xuehong's mouth is Zhang Guoyi, the deputy director of operations of Xifeng. Zheng Xuehong's confidant who was promoted three years ago, a high-achieving student who graduated from the Management Department of the National People's Congress, was transferred to Jianlibao as the chief operating officer.

This old man has been completely confused now, Jianlibao's internal situation is in chaos, far exceeding his psychological expectations. There are so many loopholes like a big sieve, I don't know where to start, and I'm still in a meeting with the new president at the Jianlibao headquarters.

Song Weiyang said: It's actually not Li Jingwei's fault. He used to spend a lot of money in advertising. In the past few years, the promotion of new products has not been in place. It's all because the financial power has been taken away. The local government is afraid that Li Jingwei will secretly transfer assets. Advertisement spending of more than 5 million yuan is almost never approved. So many new products are launched without money, and I can’t handle it, and it’s enough not to force the dealers back.”

Zheng Xuehong said: Xiao Zhang responded to me. Given the current situation of Jianlibao, it is difficult to lay off one-third of the staff. At least half of the staff must be laid off to quickly stop the loss. However, Zhang is afraid of causing accidents if he lays off half of the staff directly. Moreover, the local government It’s not easy to talk there.”

Let him do what is reasonable, and don't take other things into consideration, Song Weiyang said. I promised to distribute shares to all employees to cope with this situation. Employees who have been resigned will directly exchange their shares into cash for a one-time payment. This is equivalent to buying out their working years. If someone else buys them, I won’t be as kind as I am. I’m not afraid of discussing them in the newspapers. If you want to lay off people, lay them off as soon as possible. It’s done. It’s best to cut the mess quickly, and layoffs in batches for too long will make people panic.”

Zheng Xuehong nodded and said: Xiao Zhang and the others think so too, but they are a little worried about accidents, so let me say hello to you in advance.

Chen Tao asked: Should we start the informatization transformation of Jianlibao now?

Don't worry, Song Weiyang said, shaking his head, First connect the basic information to the Internet, and then we will talk about further actions after Jianlibao is on the right track.

Then I can finally live a stable year. Chen Tao smiled.

...

After all, the layoffs were carried out before the Spring Festival. The ordinary regular employees who were laid off could get about 20,000 yuan each. Most of the 20,000 yuan was exchanged for equity into cash, and a small part was compensation for layoffs. In addition, there are many informal workers who did not receive Song Weiyang's equity distribution, but the compensation fee will be slightly higher accordingly.

Regarding this practice, although 90% of the workers were upset, they had nothing to say. Many of them used to be local farmers, as well as laid-off workers who were thrown into Jianlibao. In principle, they could not get so much money at all. Song Weiyang has done his best.

However, even though Li Jingwei's management team has obtained Xifeng's additional stock issuance, each of them has become a small rich man on paper. But there are still people who are not greedy enough, because two-thirds of them have been laid off, and one third has also been demoted, and less than five people can retain their original positions.

Among these people, some of them joined forces in private, inciting the laid-off middle managers to make trouble, and finally gathered more than 200 workers to besiege the gate of the factory.

The new president of Jianlibao is none other than Zhang Guozhong, who was recruited by Yang Xin at the beginning. He used to be the CMO (vice president level) of Xifeng. This person and Yang Xin belonged to old friends for many years, but he was not Yang Xin's confidant. He had been alone for a long time, and he was only loyal to Song Weiyang on the surface (maybe it was also for avoiding danger, otherwise Yang Xin's faction was too strong).

Zhang Guozhong was dealing with messy headaches. When he heard the news, he immediately ran to the gate of the factory and said with a loudspeaker: Anyone who is not convinced by the layoff plan should come in and sign. Let's discuss it again. But there is a premise. , you have to spit out all the shares allocated to you by the company and compensate them in accordance with the relevant provisions of national laws. According to Article 5 of the Economic Compensation Measures for Violation and Termination of Labor Contracts issued by the Ministry of Labor on December 3, 1994 : The employer should pay the employee an economic compensation equivalent to one month’s salary every year according to the number of years the employee has worked in the company, and the maximum shall not exceed twelve months. That is to say, even if you started working on Jianlibao from the day it was established , according to the current salary standard, buying out your working years will not exceed 15,000 yuan! If anyone is not satisfied with the current plan, we will directly go through legal procedures and let the court decide!

Ordinary workers looked at each other in blank dismay, turned around and left one by one. Calculated according to their current wages, it doesn’t cost 15,000 yuan to buy out their working years, and it would be enough to get 12,000 yuan.

The rest of the people didn't know what to do for a moment, they looked at each other and left in despair.

Zhang Guozhong threw the loudspeaker away and muttered: People are not enough to swallow elephants, so I really regard Lao Tzu as a philanthropist!

At the same time, several newspapers were also reporting on Jianlibao’s restructuring. The focus was that Jianlibao was heavily indebted and had been losing money for several months in a row. After Xifeng took over, the layoffs caused the compensation costs to be nearly double the national standard. According to the report: Xifeng is a responsible company, and every laid-off worker has been paid out of their working years. I believe that after the drastic reform of Jianlibao, this Chinese nation's number one brand will surely make another glory!

In these reports, Jianlibao's debt of 2.5 billion yuan was repeatedly mentioned, as if Song Weiyang did not pick up more than 1 billion yuan in vain, but took over a hot and rotten potato.

Song Weiyang even accepted an interview in person. He claimed: Please wait and see. It only takes one year for me to revive Jianlibao! If by the end of next year, Jianlibao's annual sales cannot reach 4 billion yuan, I will give it to you. It is hoped that the project will donate 100 million yuan. If you do what you say, please let the people of the whole country supervise!

Because Xifeng is competing for the beverage market, Jianlibao is more difficult than in history. Last year's sales were about 2.6 billion. This is equivalent to saying that Song Weiyang must increase Jianlibao's sales by 1.4 billion yuan within one year while laying off 50% of his employees.

Celebrities made public bets, the media immediately responded, and ordinary people also watched excitedly.

For a time, dozens of media across the country rushed to report on Song Weiyang's bet. Some reporters even said in the article very playfully: This is a very difficult choice. Should we pay to support and revitalize the former First Nations brand? Or should we resolutely not buy Jianlibao and let Song Weiyang lose A bet, to donate 100 million to the Hope Project?

The result is obvious, Jianlibao's sales soared. In this, although there are factors of the peak season of the Spring Festival, it is more influenced by Song Weiyang.

This kind of influence is not all about that one bet, there are deeper operations.

Jianlibao has basically been kicked out of the market in Xikang Province. After being acquired by Xikang, sales of Jianlibao were completely taken over by Xifeng in areas without distributors, including Xikang Province. Moreover, Xifeng quickly redistributed its products while focusing on nostalgic brands, resulting in a rapid increase in sales in the short term.

This kind of growth is unstable. One is the distribution of goods, the other is the Spring Festival, the third is nostalgia, and the fourth is the hot public opinion caused by gambling.

If you don't come up with new gadgets, it will definitely drop after the Spring Festival.

But the media and the public don't care about this. The news of Jianlibao's soaring sales was deliberately disclosed by Xifeng, which immediately caused quite a stir. Jianlibao, which has been losing money, turned the bad situation around immediately because of Song Weiyang's words!

Some newspapers commented: Song Weiyang is a natural star and spokesperson, and his one sentence is worth the effect of CCTV's prime-time advertisement.

By the way, Xifeng also instigated several media outlets in Hong Kong City to report the matter in a very exaggerated way, and praised Song Weiyang as a genius who could turn stone into gold. The stock price of Xifeng not only did not fall due to the additional issuance of targeted shares, but instead rose for half a month, and its market value instantly increased by more than 300 million Hong Kong dollars.

Distributors from all over the world moved after hearing the news, but Xifeng announced that it would no longer increase the regional agents and distributors of Jianlibao. The original local distributors can be retained, and in areas without distributors, sales problems will be solved by Xifeng channels, which leads to someone transferring the distribution contract at a high price.

As expected, when the gust of wind blows and the peak season of the Spring Festival is over, the sales of Jianlibao will once again fall into embarrassment.

The loss has stopped, but the profit is limited. On the contrary, Red Bull is steadily encroaching on the functional drink market.

According to Song Weiyang's instructions, Zhang Guozhong planned to launch the red canned Jianlibao while quietly getting Yao Ming's endorsement contract. The endorsement contract of 5 million yuan lasts for 5 years, which is a sky-high price for a domestic basketball star, and the other party and its management agency signed the contract without even thinking about it.

It's just that Zhang Guozhong is deeply suspicious of this. He doesn't believe that a domestic basketball player can make Jianlibao get much attention, so he made another set of remedies: ask the Chinese football national team to endorse, because the national football team finally won the World Cup qualifiers. Out of the line.