Rebirth of the Wild Age

(The previous chapter was blocked again, and it may not be released in a few days.)

Niu Guangcheng was admitted to the Jinniu Business School. Although his performance in the exam was very poor, there were many people who were worse than him.

As a mine owner, Niu Guangcheng is considered white. Because he mines gypsum mines, the profit is far less than that of coal mines, and it is located in the southern mountainous area, and the competition for mines is far less fierce than that in Jin Province.

At least, apart from the mining accident, Niu Guangcheng has no life-related lawsuits in his hands.

At this time, Jinniu Business School had moved to Jianlibao Building in Huadu. Niu Guangcheng threw Xiaomi to go shopping and came to the building to attend classes by himself. The first EMBA project consisted of two classes, with 50 students in each class. Niu Guangcheng was randomly assigned to class 1.

My friend, this is my business card. Please take care of me in the future. The first thing Niu Guangcheng did when he entered the classroom was to take out his business card and distribute it everywhere.

Before Niu Guangcheng sent out his business card, other students in the class had already sent out his business card several times. Many of them came here just to make friends, and the professional courses were second to none.

Dozens of business cards were sent out, and Niu Guangcheng also received more than 20. Another half of the students made an excuse for not bringing their business cards, probably because they wanted to observe first.

Suddenly, a middle-aged man in his 30s came in with several staff members, each holding a large stack of books in their hands. Some of these textbooks are in traditional Chinese, purchased from Hong Kong City; some are in simplified Chinese, which belong to the textbooks compiled by a key university organization; at the end there are one or two booklets, which are taught by Xiang Bing in the ebma class of Peking University At that time, the handouts written by myself were printed into volumes.

These most inconspicuous booklets are actually the most precious, and they are simply not available in the market. There are many actual cases of Chinese enterprises in it, and the analysis is always combined with the specific national conditions, which is of great reference significance for local entrepreneurs.

My name is Cao Huining, the middle-aged man introduced himself when he came in, I was admitted to the junior class of the University of Science and Technology of China at the age of 13, received a Ph.D. in Biology from Yale University at the age of 25, and a Ph.D. I am a lecturer of finance at the University of California. I am 36 years old this year, and I was invited back to China by your Dean Xiang. I have been abroad for more than 10 years, and I don’t know much about the domestic situation, so I only teach you pure financial knowledge. In addition, I am the class tutor of Class 1, which is equivalent to your class teacher. If you have any questions in the future, you can contact me directly. Now, please come and get the textbook.

Niu Guangcheng felt quite novel at this time, as if he had returned to his junior high school days. But when he got the textbooks, he suddenly felt dizzy, because there were 12 books in total!

These 12 books are still in the first school year, and there will be more than 10 books next year.

Introduction to Management, Human Resource Management, Introduction to Global Macroeconomics, Marketing, Corporate Finance, Risk Management, Corporate Strategy, Business Negotiation... just look at the title of the book It was easy to understand, but after Niu Guangzhi opened the book and glanced at it twice, he was immediately blinded, and he couldn't understand a single word.

Before Niu Guangzhi had time to speak, some students raised their hands: Teacher, we only have two classes a week except for the seven days of school. Can we finish all these courses?

Cao Huining replied: There is definitely more to learn in class, and the teachers only talk about the general content. As for the more in-depth detailed knowledge, you must study by yourself after class. If you have any questions, just call or email the relevant professor. I want to Let me emphasize that each course has corresponding credits, and the graduation certificate can only be obtained after completing the credits.”

Niu Guangzhi muttered in a low voice: Returning the diploma, who cares, just a grassroots team broke the school.

Also, you choose a squad leader yourself, and I will let the squad leader convey important matters in the future. Cao Huining said.

Niu Guangzhi's mind immediately became active. He wanted to be the class monitor. Once he became the class monitor, he would be able to communicate frequently with his classmates, which would be of great help in expanding his network.

I'm worth over 100 million, I'm afraid there are not many people in the class who are richer than me, right?

Cao Huining said again: You can settle the matter of selecting the class leader at noon this year. Next, Mr. Song Weiyang will give you a lecture on Entrepreneurship. I will go first. My phone number and email address are on the blackboard.

The teacher in charge left as soon as he wanted, leaving 50 students whispering to each other.

After waiting for several minutes, Song Weiyang did not appear. Niu Guangzhi became impatient, and turned his head to the little fat man beside him, Brother, you didn't give me a business card just now. What's your name and what business do you do?

Ding Sanshi, he runs an Internet company. The little fat man said.

Niu Guangzhi immediately had a topic: I know about Internet companies. Song Weiyang opened an Internet company. I often go to Internet cafes to play Legend. What kind of game does your Internet company make?

Ding Sanshi was a little speechless, and explained: Internet companies don't necessarily want to make games?

You can fool me, what else can Internet companies do if they don't engage in games? Niu Guangzhi didn't know what a website was at all, he hadn't even heard of QQ, and when he went to an Internet cafe, he would only click on the Legend shortcut icon.

Ding Sanshi deeply felt that his business ability was insufficient, and he was the last batch to participate in the interview. He came here just to learn knowledge. However, Niu Guangcheng's idiot appearance made Ding Sanshi deeply suspect that he came to the wrong place. How did the business school recruit such upstarts?

Dr. Ma is here!

Hello, Dr. Ma!

Suddenly there were several students in the class booing. Listening to what they said, they knew that they must be the first-year students of Mashi Whampoa.

Niu Guangzhi hurried up to shake hands, but unfortunately he was bloated and his speed was too slow, he couldn't squeeze in at all, so he could only stand on the outside and pass a business card.

Song Weiyang put dozens of business cards in his pocket, ordered all the students to return to their seats and sat down, and then walked to the podium with a smile on his face: Everyone here is a big boss, not just some students who have never seen society, and There is no need for a teacher to supervise your studies. No matter what the purpose of coming to the business school is, I hope you can study hard. I have read your entrance examinations, and many people’s answers are quite interesting. For example, a classmate is a mine operator, he explained When I was in my own industry, I said that the first thing to do in mining is to be connected, and the second is to be able to work hard and work hard, and a few words have broken the core of the industry.”

Ha ha ha ha!

Everyone laughed.

Niu Guangzhi was complacent, raised his hand and said, That's my paper!

The whole class turned their heads to look over, most of them had sarcasm smiles on their faces, but Niu Guangzhi felt that he was getting a lot of limelight.

Song Weiyang tried his best to use common language to explain: Student, have you ever heard of someone who conquered the world at once and then ruled the world at once?

Sure enough, Niu Guangzhi understood. He heard this sentence in an ancient costume TV series, and he immediately replied: We need civil servants to rule the world, so those brothers who helped me fight are not involved in the company's management now. I set up a special mine protection team. These brothers are my security team, whoever dares to make trouble will beat me to death!

Song Weiyang asked, What kind of mine do you run?

Gypsum mine? Niu Guangzhi said.

Song Weiyang continued to ask: Do you know the various uses of gypsum mines? Do you know where the main market for gypsum mines is? Do you know the most advanced mining equipment for gypsum mines? Do you know how to manage mine pits for the safest and safest mining? Is it effective? Do you know the production efficiency gap between your own small mine and the state-owned large mine?

A series of questions made Niu Guangzhi shake his head again and again.

You don't know anything, what kind of business do you still do? If the policy changes, the market changes, your company will be ruined immediately, Song Weiyang said bluntly, Even if you have been going smoothly, you can only stay in the small business. Locally, it is impossible to become a big boss at all. You are a famous person in your hometown, but who knows you when you come here? Can you compare with those coal bosses in Jin Province? Let me tell you, those coal bosses are everywhere with a net worth of over 100 million Yes, but they don't know how to spend the money now. The most savvy coal bosses will only buy houses everywhere in the capital. No matter how much money they have, they can't expand the scale of production, because there are so few coal mines in their hands.

These words reached Niu Guangzhi's heart, these mining people really have money and nowhere to spend it. The only way to expand the scale is to merge other nearby mines, and this kind of merger is very difficult and bloody. Even if it succeeds, it can only occupy the local area and become a toubob.

There is a documentary in later generations that specifically interviews coal bosses. After the state demanded that small coal mines be shut down and converted, countless coal bosses were so poor that they only had money left.

They don't know anything except mining coal, and they don't know what to do with the huge sums of money in the bank. Most of them choose to spend their days and enjoy their lives. There are also some who choose to invest in making movies, and are hailed by the directors as the most lovable investors in China, because they will not mess with anything other than stuffing women into the crew, and it doesn't matter if they make money or not, they can take whatever they want. Small prizes are enough. The luckiest batch of coal bosses bought houses frantically in big cities, and worked as charter companies for the rest of their lives.

But no matter what they are, they all live very aggrieved and boring, because they have no social status, but they have had unlimited glory. The situation before and after caused a huge gap in the heart, so that a coal boss invested in shared bicycles and became popular, and was quickly regarded as an investment genius by their insiders, and then countless coal bosses sent money frantically. Even if the bike-sharing project is screwed up in the end, they have no regrets, because they have plenty of money and only lack the opportunity to spend it seriously.

There are even scammers who focus on these retired coal bosses. As long as they make up the story a little more cleverly, they can get millions of dollars from the coal bosses in minutes.

Then how can I get out of the mining industry? Niu Guangzhi sincerely asked for advice.

Song Weiyang pointed to his head and said, The brain is a good thing.

Hahahaha! Everyone burst into laughter.

Song Weiyang said: When you come to Jinniu Business School, what you learn is to make your brain work better.

Niu Guangzhi asked, What should I do if I don't understand these books?

Song Weiyang said: As much as you can understand is as much as you can learn. Okay, let's not talk about gossip, let's start class. I will teach you seven classes every semester, which is the first week of closed training at the beginning of school. I come to give you a class every day. The content of my class is called Entrepreneurship, and the content is all written in the book. You go back and read it slowly. I will not repeat it in class. Therefore, I will In these seven classes, I will talk to you about some other things. And these things, after leaving the classroom, I will not admit that I have talked about them.

Don't recognize it when you go out, this is the secret book of martial arts!

The students naturally think so, just like a certain movie is banned under the signboard, and it can immediately win the prying hearts of countless audiences.

Everyone including Niu Guangcheng and Ding Sanshi immediately straightened up, waiting to hear Song Weiyang's astonishing words.

How to manage, how to market, how to negotiate, how to public relations...these are all knowledgeable and technical things, and your specialist teachers will explain them in detail, Song Weiyang wrote on the blackboard, These are all classified as' The category of skills, it will be used when starting a business, and used in the company's conference. Including the classmate who opened the mine, his crooked ways are also a manifestation of skills. These are the most basic and necessary, even Skill has reached the extreme, and it can be close to Tao. Just like Linghu Chong in Swordsman, his Dugu Nine Swords is sword skill, which can almost beat all invincible hands in the world. Let me give you an example Let’s just say that Shi Yuzhu makes melatonin. The real reason why melatonin is so popular is that it is positioned as a gift. I talked with Shi Yuzhu, and he said that when he first started selling melatonin, he positioned it as a health product to fool the old man. Mrs.

Ha ha ha ha!

There was another chuckle in the classroom.

Song Weiyang said with a smile: After half a year of fooling around like this, Shi Yuzhu found out that something was wrong. Because through market research, Shi Yuzhu found that young people are the mainstream consumer group, and they don't know what gifts to buy for their elders during the New Year. So, brain Platinum changed from a health product to a gift, and there was an advertisement that only accepts melatonin as a gift. When this advertisement was crazily brainwashed on TV, young people felt very honorable when they bought melatonin and gave it to their elders. Platinum also believes that the younger generation is very filial. Seeing the market situation, guiding consumers' thinking, and positioning products accurately are all skills in the market! It can also be called ideas. The king of ideas back then was skills. experts in the field.

However, 'skills' are not always useful. Dugu Nine Swords can only be blinded when they encounter Dongfang Bubai. Moreover, it is inevitable to fail in business, such as Pepsi Cola. China quickly opened up its market share, but now it is stuck in a quagmire. Therefore, the 'technique' should be evolved, and when the enterprise reaches a certain level, entrepreneurs should grasp the 'potential'!

The momentum of the forces, the momentum of the situation!

Let's take Pepsi as an example. If the Asia-Pacific president of Pepsi could carefully study China's reform and opening up, he would not know that this reform is irreversible. It will be sooner or later to gradually open up foreign investment restrictions. If you can deeply understand this point , Pepsi-Cola would not have taken the wrong way to expand back then, and would not have turned its business in China into a mess! This was seen by any fool who knew a little bit about China, because it was only in the mid-1990s.”

So, 'momentum' can be understood as the situation, and can be understood as the understanding of the general environment. The current situation is that China's entry into the wto has greatly increased China's exports, and secondly, a large number of overseas factories have moved to China. Through this situation, You can judge what you should do in the next few years. You can engage in export processing that requires a lot of cheap labor, or you can do supporting enterprises for foreign-funded electronics factories. These two businesses will be very profitable in the next few years. And understand These can also judge the situation of the securities market. A large amount of hot money pours into the real estate and manufacturing industries, and the stock market will inevitably be deserted, so stock speculators can take a break for a while. And futures speculators can also act according to their own judgment, from the long-term From an operational point of view, futures such as oil, steel, and coking coal will definitely rise sharply. Remember, I’m talking about long-term futures. If you lose money in short-term operations, don’t come to me.”

These words elicited another burst of laughter, but there was a bit more seriousness in the laughter.

Some truths seem simple, but they are confusing to people. Although many big bosses here have their own judgments on the current situation, who can speak clearly like Song Weiyang?

What's more, Song Weiyang directly said what business to do to make money, and judged that stocks can no longer be played in recent years, and also said which types of futures can be invested in the long-term. Only these contents are worth the annual tuition fee of 300,000, and you don’t need to listen to other courses!

'Position' is not only the market environment and policy situation, enterprises can also form their own 'potential'. The first-mover advantage is a kind of 'potential', which allows you to lead your peers step by step, and to suppress your peers to a certain extent. This is very common in emerging industries. Some people in the class are engaged in the Internet, so take Sogou and Baidu as examples. The two companies also operate search engines, but Sogou has formed its own advantages. Internet users have become accustomed to Sogou search, so It is difficult to develop in a short period of time. Enterprises can also use 'momentum' to overwhelm others, which is very common in the technology industry. For example, Microsoft and Intel formed the Wintel Alliance to formulate relevant industry standards, causing relevant enterprises around the world to look at them face to act.

So in terms of 'momentum', a successful entrepreneur should learn to follow the trend and use the momentum to overwhelm others. I must explain a truth here, following the trend is not to be a fool, not to let you follow the trend. There is When you go with the trend, you often act against the trend. I know a classmate in my class whose net worth has exceeded 1 billion. During the Asian financial turmoil, other companies chose to close down or switch to other businesses. However, he took the opportunity to buy similar upstream and downstream factories at a low price, and completed the internal ecological chain at a very small cost. In just a few years, the company's scale has expanded dozens of times! The real momentum here is not that the financial turmoil caused the industry to fail. The boom, but the industry will inevitably recover when it reaches a low point. Because it is also related to the domestic potential, the government has issued documents many times to increase investment in infrastructure, and the related manufacturing industry is rapidly expanding. The situation at home and abroad is integrated, As a result, this classmate's company developed rapidly at a very small cost, and it only lasted for one year to enter the profit period.

After 'Position', there is 'Tao'!

Tao sounds a little mysterious, but you can understand that following the laws of the country is the way, conforming to social morality is the way, pursuing corporate culture is the way, and having your own persistence and bottom line is also the way. , you are going in a crooked way, I advise you, your situation is very dangerous.

Using martial arts as a metaphor, the Tao is the mind, the momentum is the weapon, and the technique is the move.

Things such as mental methods can only be understood but not expressed in words, because everyone pursues a different way, and the same way may not be suitable for others. In the next seven days, my main lecture content is to teach everyone how to Cultivation and Cultivation. The content includes a series of topics such as humanistic cultivation, charity feedback, social responsibility, patriotism and law-abiding. If you want to be a long-lasting big entrepreneur, you must learn these. With your own way, you have Your own power is upright and invulnerable to all poisons, and it will be difficult for others to kill you.