Rebirth of the Wild Age

At the end of this summer vacation, there were overwhelming reports about Song Weiyang and Legend.

It doesn't matter how many people scolded Legend for harming people, and it didn't matter how many scolded Song Weiyang for making black-hearted money. When these criticisms appear in the media, they are actually helping to promote in disguise. Many people even heard of the game Legend for the first time because of such negative reports.

The media with a better relationship with Song Weiyang focused on reporting what he answered reporters' questions that day. The online game has become one of South Korea's economic pillars. The Chinese online game market is growing at a rate of 200% every year, but it is full of Japanese and Korean online game products. China should revitalize its own national online game brand. At the same time, these media also praised Song Weiyang for his sense of social responsibility, calling on the country to introduce stricter regulations as soon as possible to effectively restrict minors from entering Internet cafes.

The first two reports are still serious news, and the last one is a proper propaganda soft article: various newspapers and magazines have published tofu pieces. That is to say, Song Weiyang presented prizes to the players of Legend in person. The prize money for the champion, runner-up and third place was 50,000, 30,000, and 10,000 yuan respectively, and they also received a platinum ring inlaid with broken diamonds.

This kind of diamond-encrusted platinum ring is not expensive, and it can be bought for one or two thousand yuan on the market, but it makes countless Legend players jealous. For example, the following words are engraved on the championship ring: 2002. The best Taoist priest in the world.

Excalibur Network deliberately did not engrave the game ID of the champion. Apart from being unable to predict who the champion is, it is also encouraging players to trade.

Officially certified first Taoist priest, how many local tyrants are jealous.

Fatty's No. 1 Mage in the World ring was sold privately to a local tycoon for 300,000 yuan. That local tyrant only wears it occasionally when pretending to be aggressive, and usually puts it in the cabinet for collection, and it can maintain and appreciate in value. Even if it is taken out after 10 years, someone is willing to take over it. Of course, it must not grow as fast as the house price.

At the same time, when Song Weiyang was presenting the awards in person, he announced that the three players had been hired as 2002-2003 Legend ambassadors and handed them 100,000 yuan in endorsement fees on the spot.

After this series of operations were reported, the players were excited, not to mention it, and it also aroused a small-scale heated discussion in the society. Anyway, I just don't understand this, just playing an online game, but I got celebrity treatment, what kind of image ambassador, what kind of endorsement fee of 100,000 yuan per year.

Other game companies looked at it sideways. They would also engage in various activities, but they were still in the game. The planning of Legend caught them by surprise.

The effect is really good!

The three award-winning players soon became big stars, and their cosplay promotional posters were posted in Internet cafes in major cities across the country. They are not really handsome men and beautiful women, and their looks are far inferior to movie stars, but they are down-to-earth when they are posted in Internet cafes, making countless players envy and worship.

Excalibur Networks' operations were not over yet, and five more news were announced immediately:

First, the Legendary World No. 1 Martial Arts Association is held in early August every year. Next year's awards for the first, second and third places will remain the same, but the award ceremony will be upgraded to the Excalibur annual meeting, and stars from both sides of the Taiwan Strait will also be invited to perform.

Second, Legend has reached a cooperation with Xifeng Company, and each bottle of Very Coke has a special number. After purchasing Coca-Cola, you can log in to the official website to enter the bottle cap number, select the game server where you are, and then you can redeem the corresponding prizes. The winning rate is 100%, the minimum reward is 100 gold coins, and the highest reward is three professional skill books: Blazing Sword, Summoning Divine Beast, and Ice Roar. In addition, there are special rewards. Among the first batch of 100,000 bottles of Coke, only one bottle can be exchanged for three artifacts (random types).

Third, Legend will launch official peripheral products, including rings, necklaces, clothes, weapons, etc., which players can buy in major Internet cafes. Each authentic product has a unique number on the certificate. Next year's legendary annual meeting will randomly draw 100 lucky players among the buyers of these peripheral products to participate, and all board, lodging, and transportation expenses will be reimbursed.

Fourth, the legendary official website will set up a Hall of Fame, and the first batch of inductees into the Hall of Fame are the three winners. The second batch of inductees into the Hall of Fame will be the first players in each district to reach level 40. The third batch of inductees into the Hall of Fame will be the Shacheng City Lords of each district when official activities are held during the winter vacation.

Fifth, Legend will open the Title function, and you can get different titles by doing tasks, and players in the Hall of Fame also have special titles. Even if you are killed by monsters 100 times in a day, you can get the title of Dead God, and players can explore it by themselves. Each title has different attributes. Players with multiple titles can only wear one title at the same time.

Other game companies were completely speechless, and could only admit that Excalibur Networks' planning was awesome.

Many big domestic companies don’t have annual meetings now, so why don’t you hold an annual meeting with an online game? Do you want to invite stars from both sides of the strait to perform?

What made people even more speechless was that the sales of Very Coke began to skyrocket. Many Internet cafes even only sold Very Coke, and there were no other Coke products for customers to choose from. The only special reward for the three artifacts makes players flock to them, maybe they just won it? Anyway, if you can still drink Coca-Cola after spending money, it will be considered as a free lottery, and the dragon-slaying knife will be worth hundreds of thousands!

So this kind of phenomenon often occurs. After a certain player walks into the Internet cafe, he slaps the money on the counter: Network administrator, use the computer for five hours, and give me a bottle of very cola!

The network manager turned on the machine with a smile, and handed over a bottle of Coke.

The player immediately logs in to the official website of Legend, enters the number inside the bottle cap, and all the players next to him gather to watch the draw.

Hey, it's another 100 gold coins, what a bad luck! This is the most common situation.

But every Internet cafe will have a similar legend: A certain month on a certain machine, a fool bought a bottle of Coke, and he actually issued a verdict!

There is also this superstitious saying in Internet cafes: The lottery has to be opened on the 8th machine, and good things are guaranteed. Ever since, the customers who played the 8th machine were so annoying that the boss simply stopped using it for business, and used it exclusively for free. There is a lucky draw, and even players who are far away come here especially.

After summer, it's time to enter the off-season for beverages, but the monthly sales of Very Coke are only down by 20% compared to summer. A small prize-winning sales event directly brought Xifeng hundreds of millions of yuan in profits, and Very Coke quickly dominated the Internet cafe market across the country.

It's a pity that the peripheral products of the game are not selling well. In the era when e-commerce is not popular, they can only be sold through Internet cafes.

The vast majority of Internet cafes will sell counterfeit products, and even make a fake certificate of authenticity. When lucky audiences are drawn at the legendary annual meeting next year, more than 800 players with an award-winning number suddenly came, and the staff were completely confused and forced the counterfeit manufacturer to scrape off the certificate code area, use this code to forge the certificate, and a large number of counterfeit products with the same number product.

The reason for this situation is nothing more than super high profits.

Ordinary stainless steel rings, just because they are made into game equipment, are priced at 10 to 100 yuan.

...

Rongcheng, a certain restaurant.

Shi Yuzhu shook his red wine glass and said in admiration: The planning of Legend is really good. Excalibur Networks has masters.

Where is it, when it comes to business planning, who in the whole country can compare with melatonin? Song Weiyang said modestly.

Shi Yuzhu said with a smile: If Boss Song likes melatonin, I can sell it to you with the brand and the factory. Anyway, I have decided to stop.

Song Weiyang said: Just accept it when you see it, smart.

It is no news that Shi Yuzhu intends to sell Melatonin. He sold a branch company last year, and news of the complete transfer was revealed at the beginning of the year. He is currently sitting on the ground to raise prices and is negotiating with many companies.

As for the series planning of Legend, more than 80% of the content came from Song Weiyang.

It's not that the planning department of Excalibur Networks is too rubbish, but that they are limited by the times, and many things don't think that way at all. Who knew online games could hold annual meetings? Song Weiyang not only proposed to make the awards ceremony next summer vacation into an annual meeting directly, but also invited many celebrities and broadcast it on Phoenix Satellite TV.

Also, the rules of the Legend competition this time are completely different from the Grand Legend · The World's First Battle in the original time and space.

Song Weiyang used the chicken-eating mode in a whimsical way, throwing more than 20,000 contestants into the competition uniforms, letting them fight monsters, upgrade and grab equipment by themselves, and finally decided the winner through the melee in the finals. It's a pity that the existing technology is unable to broadcast the game (online), otherwise, with the popularity of Legend, the ratings of the live broadcast would be absolutely overwhelming.

Now those little fellows in Shenjian Network Company have already worshiped Song Weiyang so much that they couldn't think of these tricks even if they broke their heads.

Shi Yuzhu sipped the red wine and said, Boss Song, can you change the data a little bit and give me the first dragon-slaying knife in the whole server? Just treat it as if I owe you a favor.

You didn't leave after the award ceremony, and you invited me to dinner just because of this? Song Weiyang couldn't help laughing.

Shi Yuzhu said: Just for the sake of Doudou Girl, I am her master anyway.

Song Weiyang said: Don't you know? Counting you, Doudou worshiped seven masters online.

Seven? Shi Yuzhu was speechless for a moment.

Song Weiyang said with a smile: Yes, Doudou said that he doesn't need money anyway, so he will make more obeisances. One day we can gather all seven masters to be there at the same time, maybe we can even summon Shenlong.

Your niece is just a little cunning, Shi Yuzhu couldn't help crying, and after chatting for a few more words, he couldn't help asking, Can Legend make a lot of money? Can you figure it out?

Song Weiyang said, 1.5 million.

One month? Shi Yuzhu asked confusedly, It's less than 20 million a year. It can't be that much. Are you talking about net profit after tax?

Song Weiyang corrected: It's a point card income for a day.

Shi Yuzhu was stunned for a moment, then he was dumbfounded and said, Awesome!

During the Spring Festival this year, it was the hottest time for melatonin sales. At that time, the daily income exceeded 3 million (gross profit). In this way, 1.5 million a day is nothing to Shi Yuzhu, but Legend is an online game, the profit is too high, and the number of Legend players is still increasing. Millions of credits?

In fact, after a series of previous operations, coupled with the publicity of public opinion, the daily point card revenue of Legend exceeded 2 million yuan in October.

Shi Yuzhu suddenly smiled and said, I want to play games.