Rebirth of the Wild Age

When Song Weiyang and Ma Xiaoyun were having dinner in Linzhou, Tesla was still having a meeting to discuss the issue of market development.

This year's electric bicycle industry is a bit like the repeater machines in previous years. The market size has increased by more than 200% year-on-year, and 20 or 30 brands have emerged in one breath.

The top seller was Continental Pigeon, but Luyuan suddenly emerged, beating Little Antelope and ranking second. The self-developed technology is the main reason why Lvyuan electric vehicles can break through the siege. The two founders both graduated with master's degrees in engineering in the 1980s and have been deeply involved in the electric bicycle industry for five years.

Shenghai is the largest consumer market for electric bicycles, said Liu Yaguang, Tesla's vice president (in charge of marketing) who came from Geely. In Shenghai alone, more than 30,000 electric bicycle licenses were newly issued in the first half of the year, accounting for almost one-tenth of the total sales in the country. Shenghai Lvliang Electric Bicycle Company recently released The good news is that although this company is not well-known, it has sold more than 6,000 vehicles in Shenghai in the first half of this year.

Li Bin, the president of Shenzhou Technology, nodded and said, Mr. Li, please continue.

Liu Yaguang also said: We must pay attention to the Shenghai market, but the Shenghai market has always been very strange. No matter what product, consumers choose either local brands or famous big brands. As far as the electric bicycle industry is concerned, the sales volume of Shenghai The first is Luliang, the second is Jiebao Dawang, and the third is Qianhe. These three are all local brands of Shenghai. The second is Giant, a well-known brand in the country, focusing on the mid-to-high-end market. Our Fengxing’s electric bicycle is not a local product of Shenghai, and it is not a famous brand, so it is difficult to quickly seize the market. We currently have three models, which are mainly for the high-end, high-end and low-end markets. I think we should focus on high-end models for Shenghai. Mainly in the ring with Giant.

Then which cities should we focus on? Long Haiyang, vice president (in charge of production) of BYD, asked.

Liu Yaguang pointed to the map and said: In cities such as Qingyu and Linxiang, because these cities have just promulgated the 'ban on motorcycles' this year, the sales volume has increased by more than 500% compared with last year. There is also Rongcheng, where the electric bicycles are very popular. , and the market is friendly, and consumers are not exclusive. In addition, the mountain city, because other companies’ products have poor climbing ability, sales in the mountain city are very poor. Our Fengxing electric bicycle can climb most of the broken roads in the mountain city. , if it works properly, it can dominate the Shancheng market in a short period of time.”

Li Bin praised: Mr. Liu has worked hard, you really have a good way of doing the market, and you can understand all aspects very clearly.

Liu Yaguang said with a smile: Actually, we don't need to focus only on the domestic market. In Southeast Asia, Vietnam and Thailand are both potential markets. Motorcycle sales in these two countries are amazing. In the past, when Geely Mr. Li was making motorcycles, I was caught I have been sent to Southeast Asia to explore the market. Electric bicycles are cheaper than motorcycles, and they are very suitable for the consumption ability of ordinary people in Southeast Asia. I believe that there will be unexpected surprises. I have already completed the domestic market development plan, and I am currently training a sales team .When the domestic situation opens up a bit, I will go to Southeast Asia in person.”

Li Bin asked Long Haiyang again: Once the market is opened, can production and procurement keep up?

Long Haiyang said with a smile: I can keep up with it. If I can't do it, I can find Hongdou to assemble it. Hongdou is a big group, and there should be internal differences. Several subsidiaries that produce electric bicycles have emerged in one go. These subsidiaries have launched different brands. We compete with ourselves for the market, and we are also a supplier of accessories for electric bicycles, some of our accessories are purchased from Hongdou.”

...

Due to the limited funds of the Tesla company, it is impossible to advertise on a large scale, so it can only be placed on local TV stations in the target cities.

The competition between Qingyu and Linxiang is particularly fierce. The ban on motorcycles just issued has led to the entry of more than 30 brands at the same time, and Fengxing electric vehicles cannot take the lead for the time being. Shenghai's side is also very bad. The market here is too exclusive, and consumers directly ignore small foreign brands. Next is Jinling, which is second only to Shenghai in competition intensity. It is not exclusive here, but there are too many local and surrounding manufacturers. The local Jincheng electric bicycle brand in Jinling alone has launched 29 models. Only Continental Pigeon and Little Antelope took a bite of the cake, and other brands were squeezed out of sight.

Liu Yaguang came to Rongcheng as the first stop, and contacted several local dealers. When others heard about Fengxing Brand, they didn't even want to talk about it. Because the other party has stable suppliers and will not easily distribute miscellaneous brands with unknown origins, Liu Yaguang claimed that the chairman is Song Weiyang, and others treated him as a liar, and directly refused on the phone.

Depressed, Liu Yaguang led people directly to the terminal retailer, and brought the three models to the largest store in Chengdu.

Would you like to buy a car? The salesperson warmly greeted them immediately, We have mountain bikes, electric bicycles, tricycles, and motorcycles here. Which one do you want to buy?

Liu Yaguang smiled and said, It's quite complicated.

The salesperson said: It's not miscellaneous, but it has a complete range of products. You can't find another one in Rongcheng that sells such a complete range.

Liu Yaguang said, I'm looking for your boss!

The boss is not here, just tell me what to buy. The salesperson said.

Liu Yaguang greeted his subordinates, unloaded all three new bikes from the side of the road, pushed them into the store and said, Look, young man, how about my electric bicycle?

Low-end bikes have pedals and chains, just like other electric bikes on the market. As for mid-range and high-end models, the pedals are directly canceled, and it is simply an electric motorcycle-there is no concept of electric motorcycles yet.

The salesperson was surprised: You are a motorcycle, right?

Liu Yaguang smiled and said, It's electric, you can ride it and have a look.

The salesperson couldn't hold back his curiosity, so he got on the most beautiful one, started the car and rode a few hundred meters on the road before returning: Yes, you can run up to 40 yards. Which company do you belong to?

Liu Yaguang said: Zhejiang Tesla New Energy Technology Co., Ltd., our chairman is Song Weiyang.

If it is placed in other provinces, there may be people who have not heard of Song Weiyang's name, but in Xikang Province, it is definitely known to all women and children.

Song Weiyang? You're bragging. The salesperson obviously didn't believe it.

Liu Yaguang said, Why am I lying to you? Call your boss, I want to talk business with him.

If the product is excellent, there is no fear of no market. The owner of the store came quickly, and couldn't put it down for two of the gadgets that could be called electric motorcycles. This is the only technology in the country. The boss changed his job directly from a retailer to a provincial distributor of Fengxing electric vehicles, and plans to open a retail store for Fengfeng electric vehicles.

After finishing Xikang Province, Liu Yaguang immediately went to the mountain city.

This time it was more straightforward. Liu Yaguang found a motorcycle dealer and took him out to ride up a steep slope. The other party was stunned immediately, because it was impossible for other brands of electric bicycles to climb up such a steep broken road.

In this regard, Fengxing electric bicycles began to dominate the mountain city market.

Liu Yaguang didn't care about the rest of the city, and left it to his subordinates to take charge. He set off for Southeast Asia to open up the market.

Around November, Fengxing electric bicycles gradually showed their glory. The most direct manifestation is: the monthly sales of Fengxing electric bicycles both exceeded 3,000 units in Shenghai, the most difficult competition, and Jinling, the second most difficult competition.

Then it was investigated by the relevant departments...

Because the country has issued standards for electric bicycles, the weight of the entire vehicle must not exceed 40 kilograms, the maximum speed must not exceed 20 kilometers per hour, and it must have pedals that can be pedaled. Only the cheapest model of Fengxing electric bicycles does not exceed the standard-obviously Friends and businessmen are collectively reporting, otherwise no one will take care of it.

As a last resort, Fengxing electric bicycles can only be equipped with pedals, and there are no numbers on the instrument panel above 20 yards, only detailed scales are marked, and the excess weight depends on public relations.

With the Fengxing electric car as an example, in the next four years, all electric motorcycles in China have pedals, and the only function of this thing is to get in the way. It was not until 2006 that the country promulgated the electric motorcycle standard, and with the concept of electric motorcycle, this annoying pedal finally disappeared.

As for the Southeast Asian market, Vietnam is simply speechless, and the tariffs are too high. If electric bicycles are exported, the price will soon catch up with motorcycles made in Vietnam. Tesla plans to open an assembly plant in Vietnam and ship parts from China for assembly, so that it can enjoy preferential investment policies.

The Philippines and Thailand are relatively good. Due to their price advantage, Fengxing electric bicycles can easily carve out a piece of cake from Japanese benzene manufacturers. Adding up the markets of these two countries, more than 30,000 vehicles were exported in 2003, with a sales volume of more than 15 million US dollars.

As for the domestic market, Fengxing electric vehicles will completely open up the market next year, and the sales in 2003 directly jumped to 340 million yuan, and the sales in 2004 even exceeded 600 million yuan!

This thing is a thief to make money, and you can buy it for the cheapest 1600 yuan, and its cost is only two to three hundred yuan. The cost of Fengxing electric vehicles is relatively high. The cost of electric motorcycle models exceeds 600 yuan, and the market price of 2,500 yuan is nothing. This is only a few times the profit.

Both Li Sufu and Wang Chuanfu are very satisfied with the sales performance of electric bicycles. Including Song Weiyang, they all poured their heart and soul into this, and each used their network resources to clear the way. Otherwise, with the weight of the Fengxing electric motorcycle, they would not be able to enter the big city at all-exceeding the standard!

In early October, this year's Taurus meeting was long overdue.

The main reason for postponing the meeting was that three members couldn't get away, and Guo Guangchang was the busiest among them.

Guo Guangchang, who used to focus on the industry, has turned all his efforts to capital operations in recent years, and has continuously acquired or invested in state-owned enterprises and listed companies. With Fosun Group as the core, he has created another faction in China's capital market: Fosun Group!

Fosun Group now has three major businesses, namely pharmaceuticals, steel and real estate, all of which are currently the most profitable industries.

No, just during the gathering of the Taurus Club, this year's Hurun Report was released.

Song Weiyang still sits firmly on the richest man's seat, while Guo Guangchang directly entered the top ten of the rich list this year from last year's top 50, and officially became the second richest man in Shenghai.

As a result, the Taurus Club was once again mentioned by the media, because this year's top ten rich list, the members of the Taurus Club accounted for four seats, namely Song Weiyang, Liu Yonghao, Liu Yonghang and Guo Guangchang.

This ratio is particularly frightening, accounting for almost half of it!

Among the enterprises of the members of the Taurus Club, there are three major factions: the Hope Department, the Xifeng Department, and the Fosun Department. The extension of these three factions includes thousands of subsidiaries, involving more than 30 listed companies.

This year's party dragged on for so long, another reason was that Song Weiyang planned to integrate the forces of the Jinniu Society.

Taurus Capital will be open to members of the Taurus Club, and will carry out stock exchange with their companies. For example, Jinniu Capital and BBK exchanged equity, Jinniu Capital and BYD exchanged equity, Jinniu Capital and Xifeng exchanged equity... These equity exchanges are not large and will not bring much impact, but they have a more special significance .

From now on, the member companies of the Taurus Club are inextricably linked, and if they continue to develop like this for more than ten years, there will definitely be me in you and you in me. The shareholding composition of each group company will be so complicated that you can't even understand it. You need to find a professional team to sort it out.

Moreover, Jinniu Capital will give priority to investing in the alumni enterprises of Jinniu Business School, select good seedlings and continue to expand branches. Investment companies under the four major banks will also be recruited one after another, and even investment banks from major countries will be recruited, half-selling and half-giving for Taurus Capital equity transactions, so as to form a stable system that is vertically and horizontally staggered.

This is the Taurus system in Song Weiyang's imagination.

Including the future Ali Department, Tencent Department and so on, will become the offshoot of the Taurus Department.