Rebirth of the Wild Age

Every year at the Taurus Club gathering, everyone will meet up for a few days. This year, we climbed the Great Wall together and watched a bullfight competition held in Tsinghua University by the way.

The tbba league, jointly sponsored by Jianlibao and Xtep, officially started in early October. One, two, three and colleges and universities across the country, as well as many high schools, are included. County-level, city-level, provincial-level, and national competitions are carried out step by step. The competition will last for about half a year, with a total of 100,000 contestants. students participated and more than 100 million people watched the event.

Jianlibao will provide 60 million yuan in sponsorship fees, and Xtep will also sponsor 40 million yuan. Of course, the money also includes the products they sponsored. For example, for competitions above the provincial level, Jianlibao will provide free red cans of Jianlibao to players, referees and organizers, and Xtep will also provide free sneakers to contestants. City and county competitions do not provide it.

A total sponsorship amount of 100 million yuan, and only one folk event, is a joke in the eyes of business colleagues.

With so much money, why not sponsor a large official game!

But now no one dares to laugh anymore. Less than a month after the competition was held, the bullfighting trend was set off in colleges and universities across the country. Even many students who don't pay attention to basketball are pulled to cheer for the school's team. The popularity of Jianlibao and Xtep has risen wildly among the students.

In the past, when students bought sports shoes, Adidas and Nike were the first choice for the rich, and Hongxing Erke and Jordan were the first choice for domestic brands. The sports shoes of Li Ning and Double Star were all better than BU. But since the launch of the TBBA league, Xtep's influence has surpassed Hongxing Erke and Jordan, and its monthly sales have soared at a rate of 150%.

The same is true for the red canned Jianlibao. High school students may buy less, but you can see the shadow of the red canned Jianlibao in the sports fields and gymnasiums of universities at any time.

No. 11 Yangfang Hutong, Li's Restaurant.

This was the last day of the party. Liu Yonghang tasted the palace dishes and suddenly said: I am ready to enter the aluminum and electricity industry.

Then you have to be careful, Guo Guangchang reminded, Now the whole country is rushing to launch electrolytic aluminum projects. The competition in the next few years will be very fierce, and there may be a situation of oversupply.

Liu Yonghang smiled and said, So I plan to make alumina.

Duan Yongping didn't know much about this aspect, so he asked, Alumina seems to be the raw material for electrolytic aluminum?

Liu Yonghang nodded and said: At the beginning of this year, I signed an agreement with Lu Xingxin Thermal Power Group to establish a joint venture Xinfa Hope Aluminum Co., Ltd. to do electrolytic aluminum projects. But before the factory was put into production, I discovered a very An embarrassing problem, there are new electrolytic aluminum companies all over the country. Not only is the market competition extremely fierce, but also the most important raw material, alumina, is insufficient, and more than half of the domestic alumina needs to be imported. So I plan to make alumina directly in one step , supplying electrolytic aluminum factories across the country.”

It's extremely dangerous! Cao Dewang said suddenly.

Liu Yonghang said with emotion: Yes, it is very dangerous. So today, while everyone is here, help me to add up the total, and which aspects of the impact need to be paid attention to. I may have missed something by myself.

Why is it obvious that doing alumina is more promising, but the whole country is rushing to start electrolytic aluminum projects? Is it because the bosses of those companies have no vision?

of course not.

Because this field is monopolized by Chinalco, even if you want to do alumina imports, Chinalco and China Minmetals will directly attack dimensionality reduction.

Liu Yonghang wants to touch the cake of Chinalco Group. It is conceivable that when he announces the project, he will be suppressed from all sides.

Li Su has a deep understanding of this, because he is also touching other people's cakes by making cars. He said: You are more dangerous than making cars. Although cars are monopolized by state-owned enterprises, there are many car companies in the country. Competitive. The production of alumina is monopolized by Chinalco, and even Minmetals Group, which has the right to import alumina, will intervene. I only have one suggestion, all funds must be in place, and it is unreliable to find a bank loan. Loan contracts can be broken for you at any time.

It's not just a matter of funding. In history, Liu Yonghang launched an alumina project and successively found two design institutes in the Northeast and Southwest to do project design. As a result, under the intervention of Chinalco, both design institutes went on strike.

Be low-key, as low-key as possible. Don't invite reporters, don't make publicity, and let Chinalco know about it as late as possible. Cao Dewang said.

Song Weiyang asked: Are there enough funds? How much do you need?

Liu Yonghang said: The follow-up funds are not yet clear, but the start-up capital needs to be at least 2 billion yuan. I have invested 750 million yuan in the electrolytic aluminum project in Lu Province this year. Now the funds in hand are very tight, so I can only seek foreign investment and cooperation. Local cooperation.

As the new head of the Fosun system in China's financial sector, Guo Guangchang is short of money but not short of money. He knows that alumina has a bright future, so he immediately said: I can operate it, and it will be very easy to raise two to three hundred million within half a year. Yes, but if you want to raise more, there are risks. If Mr. Liu is willing to cooperate, I promise to invest 200 million yuan during the Spring Festival at the latest.”

Aluminum is also used to make cars, Li Su said with a smile, I don't have much spare money, but I can spend 30 million.

Song Weiyang said: I personally invested 300 million yuan.

This statement surprised everyone, including Song Qizhi, who couldn't understand how Song Weiyang could spend 300 million.

It is very difficult for a company to come up with 300 million in cash, and it needs various turnover mobilization and financing, and what Song Weiyang just said is personal investment.

Yangyang, don't embezzle funds. Song Qizhi was very worried, and immediately called Song Weiyang by his nickname.

Guo Guangchang asked: Personal investment? Did you make a mistake?

Song Weiyang was not afraid to show his wealth in front of these people. He said with a smile, I went to Korea to watch the World Cup in the summer, and I bought a football lottery ticket worth 1 million US dollars, and I actually won it.

How much did you win? Liu Yonghao asked curiously.

Song Weiyang said: Nearly 1 billion RMB, after tax.

... Everyone was speechless.

Liu Yonghang smiled helplessly: The project start-up capital of 2 billion is almost turning my hair gray. You actually won 1 billion by buying a lottery ticket. If someone else said such a thing, I would definitely think it was fake. It must be from Dirty money, but you, Boss Song, don't need to lie.

Zhang Xuanlong lived in Hong Kong all the year round, and occasionally bet on horses. He calculated in his mind and asked: 1 billion yuan out of 1 million US dollars, the odds must be more than 100 times. What did you buy at that time?

Song Weiyang said: Special betting, buy the fourth place in South Korea before the game.

A few people who paid a little attention to football looked at each other in blank dismay, and then burst out laughing, because Song Weiyang's betting was so interesting.

Zhang Xuanlong shook his head again and again: No wonder, no wonder. Buying only the fourth place in Korea, you have a good vision and good luck.

Duan Yongping was more cautious and asked carefully: It seems that electrolytic aluminum and alumina consume a lot of electricity. Have you found a power supply unit? Will Chinalco not cut off the power?

Yes, the power plant is a big problem. Guo Guangchang said immediately. He now holds shares in two steel companies and knows the extent of China's power shortage.

In 2002, China's economy developed rapidly, and Made in China became a popular term, but the crisis behind it was the nationwide power shortage. Because of the sudden emergence of too many factories, including countless large electricity consumers, China's original power supply system is already on the verge of collapse.

This is only one of the reasons, another reason is the struggle between coal companies and power companies!

For a long time, coal power has been allocated according to plans. At the beginning of each year, the state organizes meetings of coal, railway and electric power departments to sign a one-year thermal coal purchase and sale contract, and the price is different from the market, which is called thermal coal guide price.

With the rapid development of the national economy, coal prices have been soaring in recent years. Coal companies are getting more and more unhappy. I have worked so hard to dig coal, why should I sell it to the power company at a low price? As a result, a large amount of planned coal was quietly sold to private enterprises in violation of regulations, which caused a shortage of thermal coal to a certain extent.

And the electric power sector is high above them, suing coal companies for violating regulations and laws, while refusing to raise the purchase price of thermal coal. Even, the power sector would rather reduce power generation than spend high prices on coal, at worst it will cut power during peak hours.

As a result, on the one hand, industrial power consumption has greatly increased, but on the other hand, the overall power generation has decreased. The power shortage appeared in 2002, when the economy was soaring.

There were power shortages before, but not to the extent of this year.

Big cities don’t dare to turn on the lights randomly, but in the vast small and medium-sized cities and towns and villages, there will be a wave of power cuts every now and then, and the most evil places will cut off power for you during the Spring Festival.

The central government attaches great importance to this, so at the beginning of 2003, it announced the cancellation of the guide price of thermal coal, and everything was negotiated and resolved according to market-oriented means. However, the power sector is too powerful. The provincial power companies resisted in series and directly refused to buy coal at the order meeting. The order meeting led by the central government was unable to determine the price of electricity coal for this year.

So in 2003, the price of coal soared, and the price of electricity soared even more. Even big cities such as Beijing and Shanghai were forced to cut power, and even most of the landscape lights in Shengwaibund were turned off. Immediately afterwards, the prices of commodities such as steel, cement, copper and aluminum soared, and reached the point of three prices in January.

Liu Yonghang explained: I must open the power plant myself, otherwise I will be stuck. I used to make feed, and the large amount of steam generated by power generation can just be used to produce lysine needed for feed. The remaining steam is still It can concentrate the waste water from the production of lysine, one is environmental protection, the other is to reduce the discharge cost, and the third is to make the concentrated waste water into trace element additives to improve the quality of feed. I have consulted experts specifically, this plan It is feasible and can form a set of industrial chain of aluminum-electricity composite electric heating combined production of lysine feed.

This is very interesting, Cao Dewang said, I will send someone to investigate. If it is really like what you said, I am willing to invest 20 million yuan, and it will be a money market for Boss Liu.

Liu Yonghang's aluminum power project is a special case, because he dare not seek a bank loan, so he must solve the 2 billion start-up capital by himself.

After a meal, the members of the Taurus Club paid him 600 million yuan. Including Song Weiyang, nine people were willing to throw money in to help. Of course, this is also the prospect of the aluminum and electricity project. An industry monopolized by Chinalco, an industry that requires more than 50% of imports, as long as it is not disturbed by various off-market tricks, it will definitely make money every day in the future.

Song Weiyang is happy to see this kind of mutual generosity, not just money, each member has a network of relationships behind him. The deeper the degree of investment entanglement, the relationship network behind everyone can be intertwined into a larger network.

If anyone who doesn't know the rules runs out and stretches out his hand indiscriminately, his parents will drag his hand back and beat his palm.

To a certain extent, money becomes a number. What Song Weiyang thinks about now is not how to make money, but something deeper.