Rebirth of the Wild Age

After being interviewed by Outlook in the morning, I will go to Fudan to give a speech in the afternoon.

If the old principal didn't call himself, Song Weiyang really didn't want to go. All the data processing projects sponsored by Sogou Search in Fudan have been decided to be transferred to East China Normal University, because the head of Fudan’s computer department has just moved to the Software College of East China Normal University with Fudan’s database and data processing team.

This incident made Ding Ming very upset, because Sogou sponsored Fudan in Shenghai instead of handing in because he was a Fudan alumnus.

Last year, Fudan's Computer Science Department was still very good. It won the Asian champion of the ACM International College Student Programming Contest, and also achieved good results in the global finals. This year, Fudan established the School of Software, and its overall strength is also very strong. This year's students later produced many powerful people.

But the head of the department took the database and the team away collectively, which made people very speechless. If the reasons were not extremely complicated, Ding Ming would even want to sue for a lawsuit.

The operation of East China Normal University this year is particularly irritable. It almost uses the strength of the whole school to develop the software school. As far as the strength of the current teaching staff is concerned, it is second only to Shanghai Jiaotong University and Fudan University in Shenghai. A computer academician.

in the car.

Shensi's cell phone rang a notification tone, but he received another email. She turned on the handheld computer and said to Song Weiyang: Boss, Chang'an University of Electronic Science and Technology sent an invitation, I hope you can give a speech in the past. And when you just left, Rongcheng University of Electronic Science and Technology also sent an invitation, not only asking you to do it Speech, and I plan to hire you as an honorary professor.

An honorary professor of computer science? Song Weiyang asked with a smile.

Shen Si said: Yes, Rongcheng University of Electronic Science and Technology established a model software school last year. In view of the friendly cooperation between China Science and Technology and University of Electronic Science and Technology, the school decided to hire you as an honorary professor of the software school.

Just last year, the Ministry of Education approved the establishment of software colleges in more than 30 universities at once. The software colleges of all major universities have sprung up, and all of them are independent of the computer department. The computer rooms of the Rongcheng University of Electronic Science and Technology and the Software College of Fudan University were donated by China Science and Technology, and all of them use the most high-end China computers. Especially Fudan Software College, when classes started in March, they could only use the laboratory computer room. Even though China Science and Technology donated computers, there were no corresponding classrooms for placement, so they had to transform the temporary canteen in the North District into a soft courtyard computer room.

By the way, China Science and Technology also donated and built the computer rooms of Tsinghua University, Peking University, Shanghai Jiaotong University and Xidian University.

Anyway, China Computer's sales of high-end machines are not good, and the market has been robbed by big foreign brands. Moreover, the performance is obviously better than that of Lenovo's high-end machines. At the same price, Shenzhou Computer can't compete with Lenovo Computer. The reason is that many users who buy high-end phones do not look at the cost performance, but only look at whether the brand is loud. Foreign brands naturally have their own halo, and Lenovo's brand effect has already been deeply rooted in the hearts of the people.

Even after more than ten years, Lenovo's reputation on the Internet will be rotten, and its PC sales will still rank first. Countless parents and college students who have just entered school buy computers with their eyes closed, thinking that Lenovo is the best domestic brand. So one or two years after buying the machine, these college students who were mixed up as old fritters spontaneously turned into loyal Lenovo black fans, but their juniors continued to enter the pit.

China Computer's mid-range models are now selling well, second only to Lenovo in market sales, and are increasing their market share every month. But the blowout period is over, and it can only grow slowly through advertising and word of mouth. Shen Fuxing’s goal is to increase the market share by 1.5% every year (the share of domestic brands, not counting foreign brands)-this year has exceeded the task.

Low-end phones are full, there are too many miscellaneous brands, the competition is too fierce, and the profit margin has become very low. Shenzhou Technology sells low-end computers only to show its presence, because it can't make much money at all, and the profit from selling one USB flash drive is equivalent to selling two or three low-end computers.

In terms of the development strategy of the computer market, the high-level executives at the Shenzhou Branch all believe that they should focus on mid-range models, stabilize low-end models, and abandon high-end models.

However, Song Weiyang resisted all opinions. Even though there was a large backlog of high-end machines every quarter, he still demanded that the upgrading of high-end machines should not be stopped. The high-end models that cannot be sold for more than half a year are donated to colleges and universities and scientific research institutions across the country, so that college students and researchers can use them, and they must feel comfortable using them.

This market strategy of losing money has already paid off. The survey questionnaires filled out by users this year show that 18.3% of the buyers of China’s high-end phones have used China’s high-end phones at school or work because they are very comfortable to use. So I identified this model when I bought the machine; 0.6% of the buyers of China's mid-range machine and 0.9% of the buyers of China's low-end machine have also used China's high-end model in the school computer room. The Shenzhou brand has a natural liking, so I chose the Shenzhou brand after graduation.

These sets of data made the high-level executives of China Science and Technology very excited, because there is more information hidden behind it.

Those users who have been exposed to China computers at school or work must use China computers repeatedly for a long time. As long as China computers do not make people feel bad, they will be inclined when buying personal computers, and they will actively spread the news to their relatives and friends. . Especially those college students, whose consumption ability is not enough now, but they will have money in a few years, and they may even become the main force of consumption in ten years.

Take the software colleges of Tsinghua University, Peking University, Fudan University, Shanghai Jiaotong University, Rongdian University, and Xidian University as examples. While they were building their colleges, China Science and Technology donated a batch of high-end models. Years of Soft Academy students will use China Computer to attend classes. They represent the future of China's software industry. If they use China Computer smoothly, it is likely that the entire industry will favor China Computer ten years later.

Just talking about domestic computer brands, Lenovo's market share exceeded 65% last year, but the statistics for the first three quarters of this year dropped directly below 60%. In addition to the impact of Great Wall, tcl and other brands, China Computer alone has eaten up 1.8%, and this figure will continue to increase in the peak sales season of New Year's Day and Spring Festival.

Of course, Lenovo's market share has fallen, but its sales have skyrocketed. Because the entire market is expanding rapidly, all brands are making money, which can be seen from the increasing number of Internet users every year.

Why did Song Weiyang publicly propose the concept of web2.0?

One is that it doesn’t matter if he mentions it or not, and others will bring it up anyway; the other is that web2.0 belongs to the wisdom of the crowd, the more people understand the general trend, the faster the Internet will develop, and the websites Song Weiyang invested in will also return blood faster; It is to increase your popularity and influence.

Since the American media frenziedly touted Song Weiyang, Xifeng's share price has risen by 18% in the past month. One was stimulated by Jianlibao's third-quarter performance, the other was that Coke's sales were astonishing because of its cooperation with Legend, and the third was that Song Weiyang's personal reputation soared. The superposition of these three factors has greatly increased the confidence of stockholders in Xifeng. Hong Kong stocks have risen slowly since September, while Xifeng's growth rate has been unprecedented.

The market value of Xifeng has already exceeded 30 billion Hong Kong dollars, and now it is not far from the 40 billion mark.

And now the domestic media are also crazy about web2.0, most of the reporters don’t know the specific concept at all, they only know that the Internet industry is boasting a lot, and the United States has already boiled over it, so let’s just follow suit. . Just like last year, people from the private sector to the government were all talking about digitalization. Even those who sold electric doors said they were digital pioneers, and those who sold clothes said they wanted to be in line with digitalization. Now everyone is rushing to use web2.0 to promote it.

At present, all computer-related publications are making nonsense about web 2.0, and Computer World even praised Song Weiyang as the savior of the Internet industry.

The marketing personnel of China Tech are not idiots, can they let go of this good opportunity?

Liu Bo, the marketing director who was dealt with by Shen Fuxing some time ago, has been calling Song Weiyang for the past few days, planning to replace the image ambassador of all Shenzhou products with Song Weiyang himself. Song Weiyang was so annoyed that he simply agreed, and just took a set of promotional photos last week.

Now in stores in major cities, the promotional photos displayed in front of the counters of China are gradually being replaced by Song Weiyang. ——Song Weiyang!

It is conceivable that the sales of China's USB flash drives, computers, mobile phones, repeaters, handheld computers and other products will surge again on New Year's Day this year.

Shen Fuxing plans to adjust China Computer's sales forecast for next year. The chairman is so awesome, so why should he work with other brands next year to reduce Lenovo's market share among domestic brands to below 55%.

Don't be surprised why China Computer still can't surpass Lenovo after Song Weiyang makes so much noise.

Lenovo in history has been in the stage of rapid development in recent years. The national market share (including foreign brands) has changed from about 16% to 28.99% (2003 data) in two or three years. Most of these market shares are from foreign countries. Snatched from the brand. It is true that Lenovo was so famous in the 1990s, and the young people who came from that era happened to be the main force of consumption (mainly buying computers for children), and they would subconsciously choose Lenovo instead of others.

China Computer still has a long way to go, accumulating a little bit of fame and word of mouth, and it doesn't matter if Lenovo does its own thing or not, because most of the mainstream users are computer novices. Lenovo's government procurement is only part of it, so don't say that it engages in government public relations. Its main sales come from the formal market, from the leeks that grow every year, and most parents of students only recognize that stuff.

These parents are not only parents, but also countless grandparents. The elderly have always believed that Lenovo is a well-deserved representative of domestic brands. Buying Lenovo computers is a patriotic act, even in 9012.

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