Rebirth, Starting from 2005
Chapter 185: Ring Tone Service
It doesn't cost much to open a website, but it does burn money to promote the website.
The competition of computer websites is fierce, and one or two are big money burners, desperately burning the money given by investors to get more users.
Yan Xin is not going to develop there, nor does he have the financial resources to develop there.
Get a mobile website, make money and spend money at the same time, you can almost make do with it.
Mobile sites don't have much competition.
Only relying on the natural traffic of a few singers to attract traffic to this website, and only providing 20 CRBT songs for download, it really doesn't cost much money, all it makes is profit.
But that flow is too small.
The only way to get more traffic is to spend money.
Even if a Uranus superstar is invited to endorse their website, it can't bring much traffic.
What's more, several online singers who have just become famous don't have many fans at all.
Fortunately, those Internet companies generally don't have much interest in mobile websites now, and it doesn't need to spend too much money to get their website's ranking in the forefront on mobile navigation websites.
Anyway, the main business of this website is just downloading ring tones for mobile phones, and it does not necessarily require a computer website.
Simply set up a few forum functions.
The website supervisor is the staff employed by Starlight Entertainment to maintain the website.
The forum moderators are applied by those forum players themselves. The moderators have certain permissions and a monthly salary—but not cash, but virtual currency.
Virtual currency can be used to buy some props to decorate your personal space, such as adding clothes to your avatar.
Here, too, you can make friends and chat privately.
Because of the existence of the forum, everyone can show themselves on the forum, and those who are interested in each other can add friends, and then chat privately, or directly flirt with each other on the forum, making friends like this is obviously more interesting.
After spending money on promotion, the number of visits to the website has increased. Generally, the number of online users is several thousand. After doing some statistics, the number of online users displayed on the homepage exceeds 10,000.
——The more people are online, the more people are willing to play on this website.
In order to retain fans, the singers signed by the company are also registered on this website, and they will post on music forums from time to time to interact with fans.
Of course, in most cases, it is Xiao Yin and her assistant who actually operate the accounts. The singers are very busy and don't have so much time to chat online.
After the number of visits is high, more server space is required.
However, as the traffic has increased, their CRBT downloads have also increased.
Even a few songs that have not been released on the Internet have thousands of downloads.
For the highest number of songs, the number of downloads of CRBT has exceeded 100,000.
Those who engage in the CRBT business now generally advertise on TV stations, or in newspapers and periodicals.
The TV station's advertising charges are a bit high, and Starlight Entertainment doesn't have that kind of financial resources. In addition to promoting their website on the mobile website navigation, they also published advertisements for their own color ring business in several newspapers and periodicals. You can call the hotline to set up Download, or go to their website to download.
The money is spent, and the effect can be seen.
By the end of July, the mobile website Xingguang.com had more than 200,000 daily visits, and the number of real online users reached more than 10,000 most of the time.
The community has developed more functions, and has retained many users, making them call this community their home. Many users spend several hours a day on the Internet.
And the website's most core CRBT download business broke through the million mark this month.
Downloading a CRBT, the company can get two dollars, half of which is owned by the company, and the other half is a dividend for the song creator, half of which goes to the singer who sang the song, and the other half goes to the songwriter of the song.
That is, out of the two dollars, Starlight Entertainment Company can get one dollar.
For the remaining dollar, the singer gets fifty cents, and the songwriter gets fifty cents.
Not all the songwriters of those songs were signed by Yan Xin. According to the different styles, he came up with a total of four songwriter names, but he said that he had already bought out those songs, and the copyrights were all in his hands. So the songwriter's 50 cents dividend also belongs to him.
It is equal to his personal dividend in the CRBT business, which is the sum of the company's five signed singers.
Company money is company money, and private money is private money.
The company's money will be used for the company's future development, and the private money will be transferred to his personal account, and he can use it as he wants.
The company's biggest income this month is the CRBT download business, which has brought over one million profits.
The dividends for singers' performance remuneration will be much less.
But this month's expenditure is also a lot.
The expenditure on wages is not high, including buying five insurances and one housing fund for several employees, and the monthly expenditure is only 20,000 to 30,000 yuan.
It is mainly used for promotion.
To promote the songs of several singers, promote their own mobile website, and promote the company's ring tones business, they spend more money in this regard.
In addition, to build a website and develop those community sections, you have to hire professional people to do it, which also costs a little money.
Gu Ru's 600,000 yuan was spent in the first month, which made Gu Ru's heart a little unbearable, so she made a special call to Yan Xin:
"I said you have to spend this money leisurely. I only have that little money. I don't have any additional investment. If you have no money, you can only support yourself."
Yan Xin assured her: "Sister Ru, don't worry, I still have money here, and I won't be able to support it. The main reason is that I need to spend money in the first month, and I don't need to spend too much money in the future. Wait for our If the performance is good, you can lie down and collect money.”
He also didn't want to build a big business, and he didn't burn money like those Internet companies. The things he made were mainly for the ring tones business.
When it was the month of the month, Gu Ru understood what it meant to lie down and collect money.
Among the 20 CRBT songs, she put up six songs by herself, and the total downloads reached about 500,000, and the dividends allocated to her amounted to more than 200,000.
She worked hard to sing every night, and she didn't have that much income for a month.
Now, as long as you put the songs on the Internet and download them as ring tones, you can receive more than 200,000 yuan in dividends a month, which is really cool.
——Is this how those singers live?
It's so easy to make money, who would work so hard every day to sing?
After singing for a long time, the hard work is second, the main reason is that the voice is going to be useless.
Several other singers in the company also have such sentiments.
This money is so easy to earn.
Although most of the heads were taken away by the company, it was still more money than they earned from working hard to sing.
What's more, after becoming well-known online singers, the price for them to sing on stage has also increased a lot.
Even the weakest Madoka earned tens of thousands of dollars this month relying on performances and dividends.
It is more than the sum of the money she earned in the two or three years since she came out.
The only regret is that the taxes are quite high.
Moreover, the dividends of the CRBT business are not settled on the same day or the current month, but are moved to the 10th of the next month for settlement.
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