Rebirth: The Financial Giant

The past decade has seen the rise of an era in the automotive industry.

Domestic brands have carried out a large-scale war of annihilation in the past ten years, first expelling the 50,000-100,000-class joint venture vehicles, and then carrying out a high-intensity attack on the 100,000-150,000-class joint venture vehicles. Then, with the rise of Tianchi Technology, it began to hunt for 150,000 to 200,000 joint venture vehicles.

When Kia K2, Ford Fiesta and other entry-level models with poor safety and high profits were abandoned by the market, consumers did not even perceive them.

What people can see at the moment is that, under the checks and balances of domestic brands, the main market for joint venture cars has retreated to more than 200,000.

Even so, more than 200,000 people feel a huge threat. As the autumn conference of Tianchi Technology is approaching, the latest generation of its products is rumored to be a product that Tianchi Technology is moving towards high-end manufacturing.

It is worth noting that in the domestic market, the passenger car market of 50,000 to 200,000 is the core part of the Greater China market, which has two core labels with a huge sales base and easier brand building.

It can be said that the joint venture car gave up the market within 200,000 yuan, which can be said to be forced to give up.

Before 2010, domestic brands basically had no achievements in the passenger car market. There was no design team, no R\u0026D center, and even the most basic power system was purchased.

After realizing the broad market prospects and the disadvantages of not having core technologies, domestic brands have launched a price war for a long time.

With the advantages of larger products and richer configurations, selling a lower price, through the price war, the first batch of domestic passenger cars have gained a firm foothold in the market and competed for the position of joint venture cars.

The price war, even in the era of Tianchi technology, is still in use.

The current Flash Spur model is still in use. Selling a car is the most direct carpet development model. Fortunately, with the crazy soaring sales, the cost continues to be evenly spread, and the sales are sold later. The loss of vehicles in the past is continuing to shrink.

The more you sell in the future, the overall cost will continue to be evenly shared, because the Flash Spur model will not have a greater investment in research and development, and it will continue to produce according to the existing technical reserves until the market can no longer sell it.

Therefore, for the current Flash Spur model, the cost of selling a car will be evenly distributed, even if it is insignificant, but it will be considerable over time. In addition, the most important thing is the future in-vehicle data platform, which is the most valuable. place.

In the past ten years, especially in the past year, new energy vehicles have actually brought unprecedented shocks to those players in the traditional automobile field. The technological changes of the times are too fast and too fast. Just a few years is enough. Changing the decades-old industrial pattern will actually affect the fate of millions or even tens of millions of people.

Among the traditional fuel vehicle players, it is not that there are no people who are vigilant in times of peace, but the old vested interests are too powerful and do not have the courage to transform.

No, it was also today that there was news from abroad that Zheng Hongrui, the head of Tianchi Technology, was very happy to see it.

According to foreign media reports, the head of the Volkswagen Group wants to promote the transformation of Volkswagen into electric vehicles, and believes that Volkswagen is expected to surpass Tianchi technology to become the world's largest electric car factory in five years.

However, electric vehicles have fewer parts than fuel vehicles, and the production process is optimized, so Volkswagen's transformation will mean large layoffs, and the head of Volkswagen recently proposed to lay off one-tenth of Volkswagen's employees, which was met by the union. strongly dissatisfied.

The supervisory board is the highest body of the Volkswagen Group, and the union occupies half of the seats, so the result of the conflict of interest is that the head of Volkswagen is strongly opposed to the transformation.

To transform, one-tenth of the employees will be laid off. If the transformation fails, it is not ruled out that Volkswagen may go bankrupt and all employees will lose their jobs. Therefore, the transformation proposed by the current head of Volkswagen has encountered unprecedented internal resistance. Can't pass.

When Zheng Hongrui saw such news, there was no reason to be unhappy, and he silently thanked the local trade union for making every effort to prevent the mass transformation.

In fact, not only Volkswagen, but almost all traditional auto giants are facing a similar dilemma.

On the contrary, it is the Greater China market. Since there is basically no major achievements in the traditional automobile market, there is no burden. It can fully embrace new technologies and the changes of the times, and step on the wind to lead the changes of the times. There is almost no internal resistance. .

Players of traditional fuel vehicles are burdened with too much burden and have too great resistance. They have gradually become laggards who cannot keep up with technological changes, and have entered a situation of a death spiral: falling behind, trying to change, taking too many steps and pulling eggs, mad infighting, and immediately Shrinking, sudden death...

This kind of death spiral has been confirmed in smartphones, 4G/5G communications, and the Internet. Nokia is a textbook case. Now it is the turn of the automotive field, which is also facing this death spiral.

For traditional fuel vehicles, the price of 200,000 yuan is not worth talking about performance, but there is no pressure on new energy vehicles. The Flash Sprint model of 200,000 yuan can accelerate from 100 kilometers to kill a lot of traditional fuels with millions of dollars. famous brand luxury cars.

In the new energy era, the threshold of performance has long been greatly lowered by electric vehicles.

Among the players in the traditional automobile field, some people with a real sense of crisis are really shocked or even terrified. The old car giants such as Germany and Japan have deployed internal combustion engines, gearboxes, etc. for decades. These technologies and industries are all Being run over by the wheels of the times at a speed visible to the naked eye.

Volkswagen and Toyota are still the largest car companies in the world, not that they are not strong enough, but that they have no future.

The most terrible thing is that the speed of this fate trial is too exaggerated, which must mean the fall of the giant, and it may be a sudden death, and it has become the corpse of others before it has been eaten.

Moreover, many people inside these old car giants obviously do not accept such a fate. They have spent decades of their lives in this powerful brand and strong collective. How many people can feel the crisis?

How can you admit that you need change?

In fact, they did nothing wrong, and they have always won in the past. You suddenly told them that this tailwind was about to lose? How can this make them acceptable? How willing to admit?

Even if a doctor has various means to save a patient, he can never save a person who is desperate for death. The current situation of these old car giants is like a patient who is desperate for death.

The automotive industry is unprecedentedly complex, and it is difficult to have disruptive innovations in theory. However, there are two major new energy vehicle giants in the world today, Tesla in North America, Tianchi in Greater China, and two major new energy manufacturers. In their respective positions, from technology to sales, from hardware to software, they have given you a revolution, all-round subversion, which can be called a dimensionality reduction blow.

Although Lu Ming is not an expert in direct technology, he can imagine the horror level of competition in the entire industry in the future.

That's why he supported Tianchi technology at all costs, giving what he wanted, and meeting Zheng Hongrui's requirements as much as possible. The only thing that was not allowed was that Tianchi's pace must not be stopped.

Because I can't afford to lose!

You must know that Tianchi Technology is now running for hundreds of billions of losses every year. This is an astronomical figure, and it really cannot afford to lose.

Can't afford to lose, let alone lose!

The sluggishness and internal friction of the traditional auto giants, not only Zheng Hongrui was very happy to see it, but Lu Ming was very happy to see it. After all, the century-old heritage of these veteran traditional fuel car players should not be underestimated, and it would be a headache to really fully awaken.

Tianchi Technology not only cannot afford to lose by itself, it not only has to break out of the siege, but also shoulders a major historical mission. The future industrial competition of great powers will definitely be a knife and a sword, and a sword will seal the throat, and it will become the king and the loser in a few years.

At this critical time point, at such a juncture, Tianchi Technology did not dare to stay too long even for a while.

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