Rebirth: The Financial Giant

After the press conference, the industry was quite surprised that although Yunchi, which is relatively high-end and atmospheric, has attracted much attention, the flash EU, which is positioned in the mini electric vehicle market, has directly broken the circle.

That's right, Yunchi is in the car circle, and there is a lot of heated discussion.

However, the price of the naked car is less than 50,000 yuan, and the Flash Spur EU, which can pick up the car with a loan of less than 30,000 yuan, has become the biggest winner. Once the car was released, it went out of the circle the next day.

You know, most people in the industry are actually not very optimistic.

However, the cute style and cheap price of the Flash Spur EU has touched the hearts of countless young girls, and the Yunchi, with a naked car price of 586,000 yuan, is no longer considered for young people.

The Flash EU is different, young people can fully afford such a price.

On the second day after the press conference, various short videos appeared on the Internet. For example, there was a short video in which a young couple went to a store under Tianchi Technology to look at the car. The man was in Yunchi, which cost nearly 600,000 yuan. And look at the two flash cars of about 200,000 yuan.

But his girlfriend ran directly in front of the flash EU mini electric car and couldn't move her feet. Finally, she simply opened her hands to hug the car. After a while, she hugged her boyfriend's arm and dragged it to the flash EU and pointed at the car. I want to buy it, and dangling my boyfriend's arms, I want to buy this!

There are more and more short videos like this, which shows that this mini electric car precisely captures the positioning of young people.

It is worth noting that Flash Spur EU does not make money, and may even lose a little.

However, Tianchi's technology has a long-term layout and a long-term perspective. All consumers who purchase Flash Chi EU mean that they will all be potential Yun Chi consumers in the future. Among the young people who have purchased Flash Chi EU, some careers will be successful in the future. If it is successful, and there is a need for a replacement car, other models of Tianchi Technology will definitely be given priority.

When the economic conditions are in place, it may be possible to form such a combination. Flash Spur EU can be bought for a girlfriend to drive to satisfy her girlish heart, and Flash Spur EU is also equipped with the most advanced intelligent automatic driving system in the industry so far. Female drivers have also become less scary.

Buying a fan electric car for my girlfriend and owning a full-fledged Yunchi is a good combination. Of course, the premise is that the economic conditions go up.

Tianchi Technology's strategy has a certain Internet thinking and uses Flash EU to capture the group of young people. Their current purchasing power cannot afford hundreds of thousands of Yunchi cars, but there will always be a group of people who will rise up in the future. , can afford.

Just like the current hot two-dimensional video website, a streaming video website with young people as the main body, most young people have no spending power, but the reason why they are favored by capital is that they fancy the website to accompany the young people in this area. People grow up and become the memories and youth of a generation, and the rewards are not in the current period but in the future.

In addition to Tianchi technology, Shanchi EU also has the same role as Qu. After all, Zheng Hongrui, the head of the company, has never positioned Tianchi technology as a traditional fuel vehicle company.

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Saturday, October 3.

In the afternoon, Lu Ming, who was on vacation, received a private call from Zheng Hongrui.

Chairman, the 24-hour reservations for the new product have come out. Zheng Hongrui said on the phone, and Lu Ming said succinctly as soon as he heard it: How much?

After a while, Zheng Hongrui's report came from the other end of the phone: The flagship Yunchi has a 24-hour reservation of 62,347 vehicles, and it has been a great success!

Compared with the pre-orders of more than 300,000 vehicles when the Flash Spur was launched, this time the Yunchi was launched, and the pre-orders were not as large as those of the Flash Spur, but it still exceeded the 50,000-vehicle data estimated by Tianchi Technology.

You must know that Yunchi is targeting mid-to-high-end products. The landing price of a car is close to 600,000 yuan. The price is fair but not cheap. Even the down payment of the loan can almost directly buy a flash car in full.

However, this new product of Yunchi is of great significance to the company. It is a symbol of Tianchi Technology's official purchase of high-end manufacturing and high added value. The sale of this car can generate a profit of more than 135,000 yuan.

Twenty-hour reservations exceeded 60,000 units. Tianchi Technology did not prepare a large amount of inventory in advance for this new model, as it was when the flash was launched, because the production capacity is really under pressure.

This old model of Flash Spur is still selling well. As long as it sells, it will continue to sell. The more you sell, the lower the cost evenly, and the most important thing is market share.

However, Yunchi also has inventory, and has prepared 10,000 real vehicles. These 10,000 vehicles can be picked up within three days.

Judging from the current booking volume, Yunchi's annual production and sales volume is conservatively more than 400,000 vehicles, which means that it can gain more than 54 billion profits. This is the profit of selling cars, big data and other value-added profits. Not counting.

It also means that Yunchi can recover the design and R\u0026D costs invested in it within two years.

After a while, Zheng Hongrui said on the phone: The Yunchi has been a great success, but the Shanchi EU is even more successful than it is, and its 24-hour reservations exceeded 320,000 units, which is close to the flashback of that year. Chi.

The price of the Shanchi EU naked car is less than 50,000 yuan. If you take a loan, you can pick up the car for less than 30,000 yuan. The audience is much larger than that of Yunchi, and the comprehensive cost-effectiveness definitely kills competitors of the same level in seconds, which can be called crushing. machine.

The intelligent self-driving system it is equipped with has already left the 18th street of mini electric cars of the same level.

Judging from the 24-hour bookings of the Flash Spur EU, its popularity shows that this mini electric vehicle is definitely expected to become the second pure electric vehicle under Tianchi Technology with an annual output and sales volume exceeding one million after the Flash Spur.

A car with an annual production and sales volume of one million is already legendary. The same company creates two million-level explosive products, which is definitely a legend among legends.

It is worth mentioning that the inventory of Flash Spur EU is much larger than that of Yunchi. Tianchi Technology, which is rich and confident, has produced nearly 80,000 Flash Spur EU in advance, and the company actually has a plan.

Assuming that the flash chi EU is not as good as expected, or even slow to sell, then it should be a gift, that is, buy a Yunchi and get a flash chi EU, buy one get one free, and give a mini electric car to a girlfriend to drive.

This mini electric car never thought about making money, but to expand market share and obtain more big data of car owners and users. Tianchi technology has always looked at long-term interests.

Chairman, will the 20-hour reservation data be released immediately? Zheng Hongrui on the other end of the phone asked for instructions. In addition to sending good news to the big BOSS, more importantly, he had to consider the follow-up impact on the capital market. This must be communicated with the big boss, and he is also very clear that this will have a huge impact on the stock price of Tianchi Technology.

Lu Ming thought for a moment and said neatly: Press it down for the time being. After the holiday, the A-shares will be released on the day of the opening and will be disclosed.

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