Reborn as a tycoon in Hong Kong
Chapter 231 Cost of Claw Machine
"What are your plans for the stuffed toy inside the machine?"
Lin Baicheng asked Zhang Sheng, if Jupiter Toy Company wants to sell claw machines, of course it can't just sell the machines short, it must have products that can be grabbed.
Customers who buy the machine may be dissatisfied with the products inside the machine and do not need the products prepared by Jupiter Toys Company to replace them with other products. However, Jupiter Toys Company must have its own products. After all, not all customers are like this. It is always impossible. After letting people buy the machine, they then buy other toy products.
Besides, it’s not intuitive to look at without putting the product inside the machine. Only when customers know everything about the claw machine will they be more likely to place an order.
Zhang Sheng said about his plan: "At the beginning, I chose to place orders with other factories. After we are sure that the sales of the machine are outstanding, there is a large demand for plush toys, and the sales of plush toys can bring benefits to the company, the company will then place another order." Acquire a factory that specializes in making stuffed toys.”
"If you think it's okay, then do it."
Lin Baicheng nodded and did not object. Of course, such small matters are decided by Zhang Sheng. He cannot take care of everything. Unless it is determined that Zhang Sheng's decision harms the interests of the company, he will only watch, not the results. Veto the other party's decision before it even appears.
"Remember what I reminded you, what we sell is a claw machine, and what we capture is the doll inside the machine. But if the customer buys the machine and replaces the doll inside with cigarettes or other products, that is none of our business. . We can inadvertently let customers know that the doll inside can be replaced with cigarettes, but we must not promote it openly and leave no excuses for others."
Zhang Sheng nodded when he heard this and said, "Don't worry, Mr. Lin, I understand the seriousness of the matter."
"As long as you understand."
The reason for being so cautious is because each country has laws regarding tobacco sales, and the laws in each country are likely to be different. If the plush dolls in the claw machine are replaced with cigarettes, it will be equivalent to selling cigarettes in disguise, which will definitely offend the interests of some tobacco sales companies. Then just wait and spend money to ward off the disaster.
However, Jupiter Toy Company only sells claw machines that hold dolls. If a customer replaces the doll with a cigarette, that is the customer's problem and has nothing to do with Jupiter Toy Company.
The reason why it is so troublesome to do is because adult men will not like stuffed dolls unless they are the father of children, but cigarettes are different. There should not be too many smokers in the world. There are these cigarettes that can be grabbed There are claw machines, and I believe many smokers will choose to play a few of them.
The claw machine targets more customers and the market is larger. Naturally, there will be more businesses buying the claw machine, and Jupiter Toy Company will naturally make more money.
Lin Baicheng asked: "As for the cost of the claw machine, how much does one cost?"
"Currently, if produced in small quantities, one unit will cost about HK$1,800."
Zhang Sheng replied, and then said: "Through calculations, if we produce large quantities at one time and place a large order with parts suppliers, the cost will decrease accordingly. If the one-time order is enough to produce 1,000 machine parts, the cost of each machine will be It only costs HK$1,700; for 5,000 accessories, the cost is only HK$1,600; for 10,000 accessories, the cost is only HK$1,500.”
"HK$1,500 is almost the lowest price. If you want it to be lower, unless the number of machines produced can reach more than 50,000 units, and as time goes by and technology is updated, the cost and price of corresponding accessories will naturally drop."
"The cost price is not low."
Lin Baicheng couldn't help but raise his eyebrows after hearing this. Although the technical content of the claw machine is not high, the cost of each machine is not low. Compared with the cost of each arcade machine, it is only a few hundred Hong Kong dollars behind.
"How many machine parts do you think it is appropriate to order from the parts supplier?"
"Mr. Lin, I think 1,000 machines is more appropriate."
Zhang Sheng explained: "After all, the claw machine is a new thing. It is impossible to predict whether it will be accepted by the market. Therefore, we can produce some machines first and then conduct a trial in Xiangjiang. Once they become popular in Xiangjiang, something like this will I believe that products without regional restrictions will also have markets in other countries, and it won’t be too late for us to mass-produce them by then.”
"You have a point."
Lin Baicheng nodded in agreement, and then said: "However, we should produce 5,000 machines first. I have channels in the United States and Japan, and can put some of the machines into these two countries for trial operation, so the pace can be Take bigger steps. If it is really not accepted by the market and the product is unsaleable, it is not your problem, it is my decision-making mistake."
Lin Baicheng has already thought about it. He can let Starlight Company in the United States and Zhiyin Comics physical stores in Japan put up claw machines, and put two in each physical store to test the waters. These two places alone can explain a few Hundreds of machines.
Furthermore, you can send the doll machine to the agent for trial operation through the arcade agent channel, implying that they can replace the doll with cigarettes. I believe that there is a market for this kind of doll machine that can grab cigarettes in arcades.
Although it is not said that all players who go to the game arcade smoke, but it is estimated that half of the people smoke, so there should still be some.
In this case, producing 1,000 machines would be too few. The cost of 5,000 machines is only 8 million Hong Kong dollars. Lin Baicheng can still afford to lose money, not to mention that no matter what happens, it is impossible not to sell them all. No matter how bad the situation is, he can still sell some machines without losing so much.
"OK."
Zhang Sheng nodded in response. Lin Baicheng was the big boss of the company. Since the big boss said that not being able to sell was not his problem, what else could he say?
Lin Baicheng said to Zhang Sheng: "As for the accessories dealer, you have to mention that we may increase production, so let them prepare the goods, or you need to have spare parts dealers. After all, if the claw machine sells out, we will We need to produce enough machines as soon as possible, do you understand what I mean?"
Zhang Sheng nodded to express his understanding. He said: "I will also make preparations at the factory. If necessary, the production line for Rubik's Cube production can be temporarily replaced by the production of doll machines to ensure that production can keep up."
Lin Baicheng said: "Well, what you have to do next is to produce a few prototypes, use them vigorously for me, make sure there are no problems with the machines, and then enter the formal production stage."
"Yes, Mr. Lin."
Zhang Sheng responded.
Afterwards, Lin Baicheng walked around the entire Jupiter Toy Company, treating it as an inspection. Although the company is not big, but since he is in Xiangjiang, he must either come over and check it out in person occasionally, or ask his secretary to come and inspect it for him. He certainly cannot ignore it at all, otherwise something might happen.
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