Reborn as a tycoon in Hong Kong

Starlight Corporation.

It's another week of work, and Lin Baicheng only called Isabella and Bill Harveys here this time, plus Eric Davis, who originally worked here.

Bill Harveys first reported to Lin Baicheng. He contacted several TV stations. Several TV stations said that the game competition program could be held, but Xingyue Electronic Game Company had to pay the corresponding production costs. At the same time, it differed according to the time period of the broadcast. Different promotion fees are again charged, with a maximum of two broadcasts per week, and the total monthly quotation is between US$8 million and US$15 million.

The reason why there is nearly double the gap between the lowest price and the highest price is because the quotations are different in different time slots, and the promotional effects of prime time and general time broadcasts are different.

After hearing this, Eric Davis immediately said: "This price is too high, it's a total money grab."

Bill Harveys nodded in agreement: "Those TV stations obviously want to kill the company. They don't think this program can be popular. It is purely to make money."

Isabella couldn't help but said: "With such a mentality, the TV station will definitely not use a good team to produce, and the effects of the programs produced will be very poor."

"Bella is right, and the price is too high."

It is true that Lin Baicheng is rich, but he does not want to be taken advantage of, so he said: "It is better to give up the idea of ​​holding related events for publicity, and use traditional publicity methods. For Marvel, I have asked the screenwriter to make Xingyue The console is drawn as a high-tech entertainment product, and I hope it can have some publicity effect."

Isabella nodded and said: "Comics, movies and television are indeed good promotion channels."

For "Home Alone", which is currently being filmed, Lin Baicheng also asked the screenwriter to modify some small details and properly arrange the Xingyue console. However, this movie will be released on the Christmas holiday, so whether there is any publicity effect or not, it will have no impact now.

Speaking of "Home Alone", Lin Baicheng also asked Xingyue Video Game Company to sign an endorsement contract with the male protagonist Cameron Atlanta at the reminder of Shirley Lansing. Cameron Atlanta will play Xingyue The image spokesperson of the host.

Once "Home Alone" becomes a big hit, the Xingyue console will definitely benefit. This is something Lin Baicheng didn't expect at first, but he remembered it after Shirley Lansing reminded him, and offered it to Kamai at a very cheap price. Len Atlanta's parents signed three-year endorsement deal.

Lin Baicheng said: "Newspapers, game magazines, buses, subways and other places around people's lives are our key promotional positions."

With that said, Lin Baicheng looked at Eric Davis and said, "Eric, have the TV sets from Venus TV Company been delivered to stores in various cities?"

Eric Davis replied: "More than 70% of stores have received TV sets, and the remaining stores believe they will also receive TV sets in the next two days."

The game trial activity they discussed last week at Starlight Company's store is going to be done, but this activity requires the use of a TV, and Lin Baicheng happens to have a company that makes TV sets, so it is naturally impossible to buy from other companies. TV set.

This time, the TV sets sent to various stores of Starlight Company by Venus TV Company were not given away for free, but were ordered by Xingyue Electronic Game Company. However, Venus TV Company gave Xingyue Electronic Game Company a discount on the price of the TVs. , it just cost Xingyue Electronic Game Company some money.

Although both companies are owned by Lin Baicheng, and Lin Baicheng holds 100% of the shares, they are two companies after all. Money should be paid for account transactions. After all, failure to pay will affect the performance of Venus TV Company. Relevant personnel receive performance commissions, thereby dampening employees' work enthusiasm.

Lin Baicheng said: "After the Xingyue console is promoted, people can be allowed to try it out. If there are few people playing at the beginning, the trial time for each person can be slightly longer, but if there are many people who want to try it out, It is best to control the trial time within 15 minutes, and do not allow one person to play for too long.”

After hearing this, Eric Davis expressed his understanding: "Chairman, don't worry, I will notify you of the relevant regulations."

That afternoon, Isabella and Bill Harveys arranged the relevant publicity work.

At the same time, Wobb Wilson, the manager of Xingyue Electronic Game Company, was based in Japan and was also promoting the Xingyue console. The Xingyue console would be sold in the United States, Japan, and Hong Kong at the same time.

However, although Xiangjiang is also in the area of ​​simultaneous sales, Xiangjiang will only promote it briefly on Asian TV stations and newspapers, and then put the console for sale in Jupiter Toys toy stores. Lin Baicheng has no hope of sales.

The price of the Xingyue console is US$229 globally, with a discount of only US$179 in the previous month. But even if it is 179 US dollars, it would cost 751.8 Hong Kong dollars in Hong Kong dollars, which is more than an ordinary person's monthly salary.

The population of Xiangjiang itself is only about five million, and with ordinary people accounting for the majority, it is conceivable that the Xingyue console can be sold here. The more investment in publicity, the greater the losses will be.

Since Monday, May 7, publicity about the Xingyue console began to appear in newspapers and magazines, buses and subways, and other places in the United States and Japan.

As the publicity unfolds, money will of course continue to be spent, and the effects will definitely be there. After watching the relevant publicity for a long time, you will definitely remember this product.

The promotion and sales of Xingyue console is the most important thing for Lin Baicheng in the near future, because he has invested more than 300 million U.S. dollars in Xingyue console, nearly 400 million U.S. dollars. If the product sales are not as expected, then for him, It is also a heavy loss.

The research and development cost is more than 100 million U.S. dollars, and the production cost of one million consoles is more than 200 million U.S. dollars. Including promotional expenses, it is nearly 400 million U.S. dollars. Although one million consoles are not produced at one time, and if the sales after promotion are too poor, production can no longer continue, but there will still be a loss of more than 200 million US dollars.

Sales fell short of expectations, and the loss of hundreds of millions of dollars was secondary in Lin Baicheng's opinion. The problem was that the planned several hundred million dollars had not been earned. It was not known whether the tens or tens of billions of dollars in the future could continue to be earned. There were too many variables. , he cannot guarantee whether Xingyue console can occupy the console game market in the future.

Therefore, with such great interests, Lin Baicheng did not just pay attention, he even personally led the publicity and sales work, and often followed up on the progress of related work. As long as there are no major events happening in other companies in the near future, he can at most understand a little bit and focus more time on console promotion and upcoming sales.