Reborn as a tycoon in Hong Kong
Chapter 655: Coping, painting a cake (two in one)
In the afternoon, Lin Baicheng went to the Galaxy Games branch in Los Angeles.
Galaxy Game Company has built a building each in Hong Kong, Tokyo and Los Angeles as its headquarters and branches. The buildings are still under construction, so the office location of the Los Angeles branch is to rent several floors of the building for office space.
Whether it is in Los Angeles or Tokyo, the branch is actually no different from a subsidiary. It has complete departments and is even larger than the average small company.
Because Galaxy Games is listed on Nasdaq, in order to facilitate communication with Wall Street, the branch in Los Angeles is larger than the one in Tokyo, with several more departments.
"Chairman!"
Lin Baicheng didn't go to the Los Angeles branch of Galaxy Games for a surprise inspection, so he notified the branch manager before going there. So when he arrived, the branch manager Mark Ingel was already waiting with his people.
"Go to your office."
Lin Baicheng did not have an office in the branch, nor did he arrange a secretary to stay here.
Lin Baicheng has met Mark Inger, the manager of Galaxy Games' Los Angeles branch, several times, so he is no stranger to him.
"Chairman, please."
Mark Ingle was half a length behind.
Lin Baicheng took Catherine to Mark Inger's office and did not let Catherine go out.
"sit!"
Lin Baicheng motioned Mark Inger to sit down and talk, and then said: "I haven't been to the United States for a while. I am going to hold a party in the name of the chairman of Galaxy Games to introduce the shareholders and the company's presence in the United States. The partners have invited you to help Catherine get this done. As for the time of the party, it will be fine as long as it is not next Friday."
The reason why it can't be next Friday is because next Friday is Phil Smith's wedding day.
"Yes, Chairman, I will assist Secretary Jackson in handling this matter."
Mark Inger responded immediately. This was a simple matter for him.
"I came here mainly to hear how you deal with the topic of 'the poison caused by arcade games to children' discussed by a certain congressman."
There is a reason why Lin Baicheng came here specifically this time. Just a week ago, a member of the Donkey Party said in an interview that arcade games are an irresistible temptation for underage children. Children's academic performance is affected because they like to play arcade games. It's toxic to underage kids, calling for arcade games to be regulated, and more.
Although the Donkey Party congressman did not name Galaxy Game Company, Galaxy Game Company makes arcade machines, and the United States is still the largest market, accounting for almost 40% of the company's revenue and profits. If something goes wrong here, it will be detrimental to the company. The impact is too great.
Therefore, when Lin Baicheng learned about this incident, he immediately paid attention to it and asked Galaxy Games to respond.
Mark Ingel said: “After reporting to the headquarters and after discussion, the company decided to join forces with the game arcade owners who purchased the company’s products and the game companies here in the country to lobby the relevant congressmen so that the relevant congressmen would stop talking about this topic. Although I don’t know why the congressman would talk about this topic, as long as there is enough interest, he can be shut up.”
"Once the topic of arcade games being harmful to underage children spreads, it will inevitably have a serious impact on the business of arcade owners, so they are on the same side as our company."
"In the same way, other companies that make arcade games are also our partners in this matter. Even game companies that don't make arcades are also our potential partners, such as Atari. Atari will definitely be worried about the spread of this topic. to the gaming industry, not just the arcade gaming industry.”
"Cooperation with other companies is already underway. The owners of major game halls immediately agreed to cooperate after we contacted them. As for other game companies, they are still in contact. Among them, Atari has basically agreed, and we are ready to contact them again. After meeting several small and medium-sized game companies, we started lobbying.”
Of course, Atari knows that Galaxy Games and Star and Moon Electronic Games are brother companies, but Atari still chooses to cooperate with its competitors because although the Donkey Party members are targeting arcade games, this topic can easily spread to the entire game. industry, so Atari must respond before this happens.
Once the entire gaming industry is affected, Atari's performance will inevitably be severely affected, so it is not a good choice to sit back and watch its rival brother companies suffer.
"When lobbying, you can ask other shareholders of the company for help, especially Wall Street. Aren't they prepared to reduce their stock holdings at a high level? Once the company is affected, the stock price will inevitably fall sharply, and the stocks they have not yet reduced their holdings will not be worth much. ”
Lin Baicheng nodded. There was no problem with the company management's response, so he felt relieved.
Mark Ingel responded: "I have contacted other shareholders and will borrow their power if necessary."
"Well, well done."
Lin Baicheng applauded, and then said: "Such things as those raised by congressmen targeting the gaming industry must be taken seriously, and we must always pay attention in the future. Once there are similar signs, we must respond immediately."
"I took note of it, Chairman."
Mark Inger nodded in understanding.
"Okay, go ahead and make some arrangements. I'll go to the R\u0026D department to check it out later."
Lin Baicheng said that he had no intention of going to the R\u0026D department for a surprise inspection, but just to check the development progress of the game normally.
Today, Galaxy Games' Los Angeles and Tokyo branches have each established game research and development departments to develop arcade games.
The reason why game R\u0026D departments were re-established in branches in the two countries is not only because some game R\u0026D talents do not want to work in Hong Kong, but also because some arcade games need to be integrated with local culture, so some R\u0026D personnel from the local market are necessary.
Taking Japan as an example, only domestic game developers can develop ninja-type arcade games. It is basically impossible for Hong Kong or American developers to develop such games. Even if they can be developed, it is probably not possible. very messy.
Only the R\u0026D personnel of the country understand the history and culture of the country.
Mark Ingle excused himself and went out.
This is Mark Inger's office. Lin Baicheng did not stay here for long. He left the office after a few minutes and went to the R\u0026D department to check on the progress of the arcade game's development.
The arcade games that Lin Baicheng pointed out and directed were developed locally in Xiangjiang, and the games developed by the branch were all prepared by the branch. These games were all original, and Lin Baicheng had no impression of them.
However, Lin Baicheng has been influenced by too many games, so even if it is an original game, he can give some guidance and provide some opinions.
The Los Angeles branch of Galaxy Games currently has only one game under development, so Lin Baicheng did not stay here all afternoon. He left the branch after communicating with the R\u0026D team for almost an hour.
After leaving, Lin Baicheng went to Starlight Company.
Starlight Company specializes in channels. The company does not develop its own products. Lin Baicheng came over to meet with the management headed by Eric Davis and communicated about the company's management and performance.
As a channel dealer, Starlight Company's stores are very dependent on the products of suppliers. Only when the store has a large number of products that are currently selling well in the market can it attract a large number of children to the store to buy products, thus driving the sales of other products.
Xingguang Company's current flagship products include the Xingyue console, Rubik's Cube, and Yo-Yo. The claw machine is barely enough for customers to play in the store. However, these products are provided by sister companies. The company needs to expand its business overseas.
To put it simply, Starlight Company needs to find other big-selling toys to sell in its stores.
For now, this job is doing okay. Although he didn't achieve very good results, he didn't lag behind.
"Chairman, I have an immature idea and would like to ask your opinion."
When Lin Baicheng ended his communication with the management and called Eric Davis to the office, Eric Davis was the first to speak up.
Lin Baicheng became interested immediately after hearing this: "What do you think? Tell me."
Eric Davis said: "The company's current channels have basically covered areas with better economies and larger populations in the United States. In the future, physical stores will not easily expand. Only when the domestic economy gets better will they expand to other areas." Open stores in areas where there are no physical stores.”
"The company is engaged in channels and is very dependent on toy products. Xingyue Host and Jupiter Toys are important partners of the company, but I think the company's performance should not only be driven by these two products, but also look for cooperation with other popular toy companies. .”
"I think the company can take the initiative to invest in several toy companies. It is not required to hold a controlling stake. It only needs to hold a certain share and reach strategic cooperation with the company. In this way, once these companies develop new toys, the company can get them as soon as possible. Goods for sale.”
Eric Davis also has pursuits. He knows that Starlight Company has entered a bottleneck. As for expanding overseas channels and building physical stores in overseas countries, it is difficult to do so. This is not just a matter of funds. , so he decided to find another way.
Starlight Company invests in toy manufacturing companies, has influence in the field of toy manufacturing, and occupies a certain market in sales channels. In this way, it can form a synergy and avoid being choked by toy manufacturers.
At the same time, once Starlight Company invests in other toy manufacturing companies, it will expand in disguise and the scale will become larger. He, the general manager, will naturally benefit from it.
"It's a good idea."
Lin Baicheng nodded slightly and asked, "Do you have any investment goals now?"
"I just came up with this idea. I will report it to the Chairman immediately and seek your support. Therefore, let alone the investment goal, I don't even have a preferred investment goal."
Eric Davis immediately said that if he said he had investment targets now, it would not mean that he had such an idea a long time ago, or that he had such an idea and then implemented it without waiting for the consent of the boss Lin Baicheng. No matter which answer is given, it will be detrimental to him.
"In principle I have no problem."
Lin Baicheng said: "However, you should hold a meeting to discuss this matter with other people. The management will express their opinions and then consider it comprehensively. If the management's opinions are consistent, then implement it and make an investment report at that time. Let me take a look."
"This is what it should be. I will discuss this matter at a meeting next week."
Eric Davis responded and said that the reason why the meeting is next week is because today is already Friday, and it is only about an hour before get off work. There is no reason to wait and decide immediately.
"good."
Lin Baicheng nodded and said: "Eric, as long as it is related to the company's development, feel free to give your management any suggestions. Although I haven't decided yet whether to list the company, as long as the company's performance this year maintains steady growth, then Next year, I will use a certain percentage of the profits as dividends to reward the company."
"As the management, you will definitely receive more bonuses than the lower-level employees, and you, the general manager, will definitely receive the most. Therefore, you must pay more attention to the development of the company, which is related to the income of all of you. "
"The better the company develops and the higher the profits, the richer the bonuses for your management and all employees will be. This is a reasonable and normal thing, don't you think so Eric?"
Starlight Company is a channel company. Even though the company's market value is not high, it is very important. Therefore, Lin Baicheng is more inclined not to let Starlight Company go public.
However, the management of any company hopes that the company will be listed, and then the management and employees will receive option rewards. After the listing, everyone will make a fortune together, and even achieve financial freedom.
Once a company does not have a delicious pie hanging in front of it, it can be imagined that employees will be less motivated to work.
Fortunately, Starlight Company is not a high-tech company, nor is it a company with light investment, but a heavy-asset company with relatively large investment. It requires a lot of investment from the boss to develop the company. The importance of employees is not the key, so there is no need to worry too much about employees. How big are the expectations.
Take the physical store of Starlight Company as an example. These clerks do not expect how many option rewards they will get when the company goes public. What they care about is the monthly salary and bonus.
Even so, Lin Baicheng still wants to let everyone in Starlight Company see the benefits, and use a certain percentage of net profits as bonuses for everyone every year to increase the work enthusiasm of everyone in the company.
Eric Davis immediately agreed and said: "Chairman, look at what you said, if the company does not develop well, the company will not have the face to ask for bonuses or anything like that. You are very right, only the better the company develops, Only we are qualified to receive the bonus you gave us.”
"Do your job well. You know that I have more than one company under my name, Starlight Company. Even Starlight Company is a smaller one among the companies under my name. As long as you have the ability, I can transfer you to other companies and give you More room for development.”
Lin Baicheng's painting of Eric Davis is actually not entirely painting. As he said, if Eric Davis does well, he will definitely make Eric Davis his own in a few years. Weiss was promoted and transferred.
"Thank you, Chairman, I will definitely work hard!"
Eric Davis was overjoyed when he heard this. Of course he knew how big his boss's business was, so he knew that these were all achievable.
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