Reborn Capital Empire

Chapter 146 Strategic Planning

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"Monternet? The mobile company really intends to launch this independent online service model?" Ma Huateng wondered.

With his relationship in the Guangdong Provincial Communication System, if such a service is really launched, it is impossible for him not to know.

"That's right. We got this news at a great price!"

Guo Shouyun remembered very clearly that the mobile company launched Monternet in 2001. Although he forgot the exact time, he vaguely remembered that it should be in January or February, or even earlier. Because, at that time, he just bought his first mobile phone, and the mobile counter clerk specifically told him about Monternet's service, so I still have the impression.

"Only relying on wireless value-added services can solve Tencent's profitability problem?" Zhang Zhidong wondered.

No wonder he asked that. Now, whether it is mobile or China Unicom's online services, there is basically no content. Not only expensive, but also slow to death. It really makes people doubt the profitability of 'wireless value-added services'.

But this happened to be Guo Shouyun's least worry. He knows very well how the number of Internet users and mobile phone consumption in China has exploded in the next few years.

When the two data are combined, the market scale of wireless value-added services has also experienced explosive expansion.

When Monternet was first launched in 2001, the market size of wireless value-added services was only 1.98 billion yuan. But in 2002, it reached a market size of 9.36 billion yuan, an increase of 373% over the previous year. In 2003, the wireless value-added service market reached an astonishing level of 320 million yuan. But that's nothing. By 2007, China's mobile phone users exceeded 500 million, and the market size of wireless value-added services exceeded 150 billion.

Although later, due to the relationship in the barbaric growth period, various problems such as fraud and shady occurred in the case of fierce competition, which limited the development speed and market size of wireless value-added services. But just its early gains are enough to turn around Tencent's current financial position and bring in enough money to support the expansion of the rest of its business.

Before Guo Shouyun's rebirth, portal websites such as NetEase and Sina relied on unlimited value-added services and online games to survive the Nasdaq crisis and make life better.

"There is an old saying in China, which is called 'cangling enough to know rituals and music'. Simply put, people will further pursue a rich spiritual life when they have enough to eat and drink. Now that China's economy is developing rapidly, food and clothing are not a problem for most people. So In 2000, the number of netizens in China was 22.5 million, an increase of 2.3 times over the previous year! There were 41.97 million new mobile users and 83 million mobile phone sales. Taiwan, both figures are 1.5 times that of 1999."

After a pause, Guo Shouyun's steady gaze swept across the crowd quickly, "Everyone sitting here is a top business elite, I believe I don't need to say more to understand that this is a huge and undeveloped market with amazing profits.

It's just that it has just been born, and many people don't know or even know how to benefit from it, but what I can tell you is that this is a super big cake that exceeds 10 billion in two years and nearly 100 billion in five years. Tencent must take the lead before other companies react. I am sure that when you get your monthly performance report, you will be glad for today's decision. "

Looking at his bright eyes and firm expression, Ma Huateng and Zhang Zhidong had inexplicable confidence in this proposal.

Looking at Ding Lei, who was hesitating to speak, Guo Shouyun smiled, "Old Ding, don't be envious of wireless value-added services. According to what I said, "Legend" can be run well, and I guarantee that NetEase's revenue will exceed 200 million this year. Huaxia Coin!"

"real?"

Ding Lei's eyes lit up instantly.

"Of course! If NetEase's revenue does not reach 200 million by the end of next year, I will make it up for you myself!" Guo Shouyun said without hesitation.

As a fossil-level work in the Chinese game industry in the past life, "Legend" once created an astonishing record of monthly income of hundreds of millions at its peak.

It is precisely because of it that Old Chen started to play the grand strategy of "Internet Disney". It's a pity that old student Chen is not a real businessman. He is too sincere. He was scolded for a few words and regarded his company's main online game business as a third-class business. This greatly affects Shanda's potential in the game industry. After the peak of "Legend", in just three or four years, it was surpassed by "post-born boys" Tencent and NetEase. Before Guo Shouyun's rebirth, the once brilliant Shanda was already old Lian Po.

Think about it, if old classmate Chen has the skill of Jack Ma's face and black heart, perhaps the current Shanda will be different.

This time Ding Lei was satisfied, but Ma Huateng and Zhang Zhidong next to him began to envy again. That's two billion. If Tencent had 200 million, they would not be sitting here today.

"You two don't want this expression either. The potential of wireless value-added services is no worse than that of online games."

After a pause, Guo Shouyun organized the language and continued: "Unlimited value-added services and online games are not everything for Tencent and NetEase in the next ten years. According to your respective development models, the most suitable for Tencent in the future is the online community! The most suitable NetEase, or NetEase should go deeper into e-commerce!”

"Network Community?"

"E-commerce?"

Ma Huateng and Ding Lei showed a trace of doubt on their faces at the same time. Tencent is now just an instant messaging software and has nothing to do with the online community. As for NetEase, it has nothing to do with e-commerce.

"That's right! Online community, e-commerce and search are the three mainstream directions of the future Internet. Tencent has millions of users, and it will become more with the increase of Huaxia Internet users in the future. Therefore, online community is the most suitable Yours. As for how to build an online community? In fact, the most important thing is the content. There must be enough content for users to spend time on it!”

"...and the content that interests users, including forums, emails, blogs, news, movies and TV series, music, e-books and many other fields! Simply put, Tencent can provide whatever content a user needs online."

"If this is the case, I am afraid that the funds needed will be difficult to calculate!" Zhang Zhidong said after thinking for a moment.

"That's right! But what I said just now is only the future development direction of Tencent. Now we can formulate a detailed development plan with a span of ten years. Now we will start with one or two directions. After these contents are stable and profitable. Then continue to develop horizontally. For example, in 2001, Tencent could start with music and online literature.”

"Music and Internet Literature?"

"That's right. ... First of all, the concept of Huaxia Music's copyright is very vague now, which can save a lot of money. Second, music, especially mobile ringtones made from music, is one of the most lucrative wireless value-added services, and Tencent can't miss it. ."

"Let's talk about online literature, it is still in its infancy, but to borrow the words of the chairman: the people have unlimited creativity. When online literature matures, countless classic works will be produced. These classic works can be published as books and adapted. It can be adapted for dramas, comics, games, or even into movies and TV series! This is a mature industrial operation model in the United States and the West. Although there are differences between Eastern and Western cultures, I believe this model is the same in China. Be applicable."

"Does online literature really have such great potential?" Zhang Zhidong couldn't help asking.

No wonder he asked this question. In Guo Shouyun's description, online literature has become a 'gold mine' of value output!

"Only you can't think of it, but nothing is impossible!" Guo Shouyun said with a hint of memory in his tone.

In his last life, he witnessed the arrival of the prosperous era of Chinese online literature, and was even one of them. By 2019, China's popular film and television dramas and the concept of full copyright operation will be deeply rooted in the hearts of the people. The over-subscription of China Literature Group by more than 600 times when it went public shows the limitless potential of the online literature market.

After picking up his mood, Guo Shouyun continued: "The online literature market is not yet mature. No, it should be said that there is no online literature market yet. Therefore, we need to cultivate it carefully. Fortunately, there is not much investment in this aspect in advance. With Tencent's future The revenue from unlimited value-added services is enough to support the development of Tencent's instant messaging business, online literature and music business."

"...If nothing else, Tencent will focus on the above-mentioned businesses within 2 to 3 years. Of course, if the revenue of wireless value-added services is sufficient, you can also do the content mentioned at the beginning in advance."

Guo Shouyun didn't mention the QQ space, it's not that it's unimportant, but it's not the time yet. Waiting for another year or two, when the network foundation is more solid, is the right time for it to appear.

After leaving it to Ma Huateng and Zhang Zhidong to digest what he just said, Guo Shouyun sorted out his thoughts and turned his attention to Ding Lei.

"Portal websites, online games and e-commerce are the three main businesses and core businesses of NetEase in the future! Portal websites and online games don't need to be said. Now let's talk about e-commerce!"

"...The current mainstream e-commerce models include b2b, b2c and c2c! The representative companies in the b2b field include Alibaba and HC, which already have a certain market foundation. As for the b2c and c2c fields, there is currently no dominant company in China. And this is the opportunity for NetEase. Because NetEase also has to take into account portals and online games, it is impossible for us to deploy in the b2c and c2c fields at the same time. Choose one of the two."

"...From the perspective of China's current economic and market situation, c2c is the most suitable. Because c2c has a huge cost advantage. It is very suitable for the rich demand of ordinary people in China for cheap goods. But c2c has an unavoidable problem, that It's a 'fake'! After all, the current Chinese laws are not as perfect as those in Europe and the United States, and from the current situation, this problem cannot be effectively solved in ten years or even longer."

"...But people are the most changeable. Especially with the continuous development of China's economy, people with bulging pockets will no longer focus on price when buying things, or in other words, price is no longer the primary concern. Quality, taste, after-sales, etc. Waiting will become more important in the eyes of consumers. Compared with c2c, which lacks supervision, because b2c can directly control the purchase channel, it will be more favored by consumers when the era of rational consumption and quality consumption arrives.”

"b2c, China's Amazon!" Ding Lei said solemnly.

"Yes. But I don't want to hear about China's Amazon. NetEase is NetEase. In the future, this is a world-class enterprise that can be heard all over the world and can compete with Amazon on the same stage!" At the same time, he turned his head to look at Ma Zhang and the two of them. "And you guys, don't just limit Tencent's future to China. There are more than 200 countries in the world, and the world is very big!"

Guo Shouyun's ardent expectations, strong confidence in the future, a broad global vision, a wise layout for enterprise development, and the long-term vision revealed in his previous remarks. It gave Ma Huateng, Ding Lei, Zhang Zhidong, and Zhang Lei and Li Yu a strong shock and a psychological impact.

"This is the most detailed, feasible, and long-term strategic plan for the Internet industry that I have ever heard!" After a long time, Zhang Lei said with a hint of emotion in his tone after briefly calming down his inner fluctuations.

"The boss's understanding of the Internet is beyond this era!" Ding Lei nodded in agreement.

"I used to think that the word 'genius' was unrealistic, but now I finally understand that there is indeed a genius in this world!"

After Li Yu's words fell, Ma Huateng and Zhang Zhidong nodded in unison.

Facing the respectful gazes, Guo Shouyun was a little smug, but at the same time a little nervous. After all, he is his own family who know his own affairs. If it weren't for the historical memory of nearly 20 years and the wealth of knowledge that Bruce Guo learned in the Stanford Economics Department, he would not be able to come up with the above deeply rooted and shocking remarks.

"I'm too embarrassed to be praised by you! ... Well, you all worked hard all the way~www.wuxiaspot.com~ Let's get here first today. We'll discuss it in detail tomorrow!"

When Guo Shouyun finished speaking, Ding Lei and Ma Huateng stood up.

"This information...?" Zhang Zhidong said.

"You can take it back and look at it! ... By the way, Lao Zhang, you and Li Yu stay here!"

The two nodded, and after Guo Shouyun sent Ding Lei out of the house, the three sat down again.

"It will be 2001 in less than two weeks. Should you give me an answer to Hanhua's performance in the past year?" Guo Shouyun said with a smile.

"It's been prepared a long time ago. I was thinking of tomorrow. Since you are so anxious, do it now!"

After more than half a year of getting along, Zhang Lei, who had basically understood Guo Shouyun's temperament, smiled and shrugged, took out a thick document from his briefcase and handed it over.

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