Reborn Capital Empire

Chapter 476 The third adjustment

…

"BOSS, I want to open up Facebook's platform!" Eric Schmidt continued.

"Oh why?"

"Myspace, Instagram, VK and other social networking sites that mainly focus on photo sharing and making friends have developed rapidly. Their average registered users have exceeded 10 million. Although they are still far behind us, they are still developing. In addition, The traffic brought by LinkedIn and PayPal has played a decisive role in the leapfrog development of Facebook in the past year. But after the initial outbreak, this role has been weakened by most of it, and Facebook needs to go further and expand its relationship with other social networking sites. The best way to completely establish the dominance of the Internet social field is to open up the platform. Gather the traffic of more excellent websites and let Facebook go further.”

"I object." Ruby CFO Dunco Verne said after raising his hand, "the company has invested a lot of money and energy in the development of Facebook and YouTube. Now they are developing better and better, it is for PayPal, And when LinkedIn's forums, news, finance, blogs, MT and other businesses provide traffic denial. Now opening the platform is equivalent to sharing the Internet social platform that the company has devoted its energy to developing to other companies for free. If it is Amazon, eBay , Yahoo, a giant website that helps us. But sharing it with small companies with few users is a waste of company resources.”

Those who attended the meeting soon split into two factions over whether Facebook should be open to the public. Guo Shouyun found that those who opposed it accounted for a larger proportion of those who supported it. Not surprisingly, nearly 50% of his ruby ​​investment in the past, as well as head office earnings, went to Facebook. This differentiated support will naturally make other subsidiaries dissatisfied.

Where there are people, there are rivers and lakes, especially within the company. After all, the senior management of each subsidiary has shares in their respective companies. If their own company gets more resources, it will develop better in the future, and its own interests will be more. So, the choice becomes a matter of course.

Despite the opposition of many, Eric Schmidt was not flustered. He knows that the future development of Facebook tends to be platform-oriented.

"Everyone has different opinions, which is good. This will help us make better decisions. But my idea is that Facebook's platform needs to be open!" After a pause, Guo Shouyun quickly observed everyone's expressions and continued Dao said, "The reason is very simple. If any company wants to be at the top of the industry, to build industry influence and become a real hegemon, its future must be open."

"I'll give a very simple example: I remember going by Roseland Street in San Francisco's Lincoln neighborhood every day when I was in high school. Originally there were two markets there, Carlson on South Street and Harder. Lan's Buddy Market."

"In the beginning, because there were many high-end residential areas around Carlsson Market and residents' spending power was strong, market managers charged each merchant entering the market a management fee of $80 per day, and restricted those smaller merchants from entering the market. . And although the Buddy market also charges, it is not a fixed $80, but adopts a flexible system based on turnover, and it is only 2~5%. In addition, she does not restrict the entry of any merchants, then I'm afraid it's an individual vendor, as long as you don't sell contraband, you can get a stall at Buddy Market."

"The consequence of this is that more and more vendors enter the Buddy market, allowing her to provide customers with products that are several times or even ten times higher than the Carlsson market, and the variety is diverse, which can meet almost all the needs of customers. Therefore, more and more customers come here, and the popularity, influence and income of the Buddy market grow rapidly. In contrast, the Carlson market is declining due to the lack of sufficient customers. Although she also loosened control later , and opened its own market, but people have formed fixed consumption habits. So, when I entered Stanford University, the Carlson market was closed.”

"Of course. I know many of you will say: physical commodity trading is different from Internet services. But what I want to tell you is: the inner logic of the service industry is the same, and the essence of social networking is sharing and attention. If I can If one website completes almost all the needs of the Internet, such as shopping, search, photo sharing, journaling, music sharing, etc., and each need has a lot of attention, then I will not choose a second similar website."

"So, as Facebook becomes a platform and gets bigger, we'll attract more and more 'merchants' to come in. Similar to Buddy Market's cut, we can get great advertising revenue. Also, for those who perform Excellent start-up website, we can also get future profits through venture capital. Based on the advantages of the platform, I think we are more successful than other venture capital funds and get more shares. Naturally, future income will be bigger."

"If that's the case, can LinkedIn also be platformed?" asked John Belden.

"No!" Guo Shouyun shook his head, "Facebook is a comprehensive social networking site. It serves a large number of users and is dominated by entertainment. But LinkedIn is different. She is a website that focuses on professional social networking and job hunting. Users who log in to LinkedIn , not to come here to enjoy music, share photos and gossip about Hollywood, but to find a job, take classes or improve your professional skills, etc. LinkedIn should provide its own services according to the needs of users, especially the quality of services. So it does not Suitable as a broad open platform."

John Belden was a little disappointed. From Guo Shouyun's words, he already understood that Ruby's focus is on Facebook, not LinkedIn.

Looking at the completely different expressions on everyone's faces, Guo Shouyun understood. It’s better to clarify the company’s focus early, so as to save too many entanglements due to the problem of resource allocation. Of course, competition will still occur, and competition will still exist, but the efficiency has been relatively improved.

In fact, in addition to Facebook, other companies suitable for platformization include PayPal, or its group buying business. But until smartphones are fully popularized, the group buying business has never been able to become a mainstream application. So there is no need to separate it from PayPal for the time being. Otherwise, there's not much to gain other than attracting more copycats and robbing PayPal of its first-mover advantage.

"YouTube!" As soon as Guo Shouyun finished speaking, Chen Shijun's expression instantly became tense.

"At present, in the field of short video playback, there is no competitor that can compare with YouTube. But I hope you don't take it lightly, and always remember that YouTube is essentially a social-oriented short video sharing website. It must be entertaining, pay attention to the user's participation in the video, don't think of yourself as a TV production organization, and don't make any official editing of the user's video. However, you can provide some color text editing, emoji editing and other small program."

"Yes!"

Chen Shijun nodded.

"Ruby commodity trading website." Looking at John Roberts, "You are the most different Internet company within Ruby. You provide minerals, energy, manufactured goods, etc., and are essentially B2B sites. The core competencies are logistics and Supply chain, this is the eternal direction of ruby ​​commodity trading website."

"clear!"

"Also, starting today, the ruby ​​commodity trading website will be renamed ruby ​​mall, abbreviated as 'RM'."

John Roberts nodded affirmatively.

"In addition, I have to make another adjustment to the company's business. First of all, LinkedIn's MT business is merged into the newly acquired Skype, and the CEO is still Mike Donner. The mainstream business is still instant messaging, and the business terminal must be from the PC side. , expanding to both PC and mobile. Also, Skype became independent and became the sixth independent subsidiary of the parent company.”

There was more than joy on MacDonald's face. To become an independent subsidiary means the inclination of resources and the rapid development of Skype. His euphoria contrasts with the disappointment of LinkedIn CEO John Belden. But the loss of the latter will be more today.

"LinkedIn News changed its name to Today's News, split from LinkedIn and became the seventh independent subsidiary of the parent company. The CEO is still Rick Bai."

"LinkedIn Wealth Network changed its name to Global Wealth Network, split from LinkedIn and became the eighth independent subsidiary of the parent company. The CEO is still Christina White."

"The LinkedIn business unit is cancelled, and the LinkedIn forum, together with the library, classroom, blog, career agency and professional networking, are both LinkedIn sub-businesses."

"The ninth independent subsidiary 'Ruby Research Institute' was established under the head office, which is mainly engaged in big data and cloud storage, providing data resources for corporate customers and storage services for individual users. The CEO of the company will be the former director of the LinkedIn business department. Dave DiRaney."

Guo Shouyun finished his third major structural adjustment to Ruby Company in one breath. From now on, Ruby's subsidiaries are nine including LinkedIn, Today's News, Global Fortune Network, Skype, Facebook, YouTube, Ruby Mall, PayPal and Ruby Research Institute. Corresponding to professional social fields, and related blogs, libraries, classrooms, forums; news, finance, community, instant messaging, short video sharing, B2B, third-party payment, C2C, big data and cloud storage.

Before everyone recovered from the shock of adding four subsidiaries at once, they heard Guo Shouyun continue: "The financial authority of the CEO of each subsidiary has been increased to 100 million US dollars, and the expenditure below 100 million US dollars can be exempted from the board of directors. Resolution. For personnel appointments, it is upgraded to the seventh level, that is, the heads of the business departments of each subsidiary can make their own appointments.”

“The size of the board of directors of the company will be expanded, and the CEOs of each subsidiary, as well as the head of the head office, including the CEO, CFO, and CHO, will become executive directors. The decision-making has an opinion and has the final decision-making power.”

"In addition, in order to improve administrative efficiency and prevent the disease of large companies. For investment decisions of 1 to 300 million US dollars, as well as eighth and ninth level personnel appointments, the inspection and decision-making cycle shall not exceed seven days, that is, one week. For 3 to 1 billion US dollars The investment decision of the US dollar, as well as the tenth-level personnel appointment, inspection and decision-making cycle shall not exceed one month. Taking into account various accidents, the first case can be delayed by 1~3 days. The second case can be delayed by 3~7 days , but shall not exceed the 10-day and 37-day deadlines. If the board of directors is still unable to make a decision when the deadline comes, the CEO of the subsidiary involved will make the final decision and take responsibility.”

"Finally, investment decisions over $1 billion, as well as tier 11 appointments, inspections, and decision-making cycles must not exceed three months."

Ruby has a total of 11 personnel levels. At present, the eleventh level is the CEO of each subsidiary and the head of each department of the head office, that is, the members of the board of directors. This is something Guo Shouyun will directly ask. He believes he won't let more than $1 billion in investments and 11th-level appointments create efficiency problems.

"Boss, major corporate decisions should be more cautious. If you set a specific time, the risk is too great!" Tim George said.

"I care more about efficiency than risk. The Internet is different from manufacturing. This industry is changing rapidly. If we can't make decisions faster and more efficiently, we will lose to companies that are more flexible and adapt to the needs of users." After a moment, Guo Shouyun said solemnly, "Rather than waiting for the loss~www.wuxiaspot.com~ I am more willing to accept mistakes. ... I did it wrong, at least I won't regret it. It is truly regrettable!"

After Tim George nodded, "Boss, now that LinkedIn users have exceeded 100 million, can listing be put on the agenda?"

Guo Shouyun once promised them to start the listing process when LinkedIn registered users exceeded 100 million. Since it was a question of promise, he didn't want to go back on it.

"Yes! Let Goldman Sachs and Merrill Lynch discuss this matter!"

"Yes!"

Tim George and John Belden, both of whom had shares in LinkedIn, had happy faces at the same time.

"Boss, other subsidiaries...?"

Guo Shouyun interrupted CFO Dengke Verne's words, "Except for LinkedIn, it is not yet time to go public."

When the words fell, he looked at the concerned eyes around him, "Any subsidiary, including Ruby, will be listed on the day, but only if you work hard and try to make it come sooner."

"Boss, are there any specific criteria? Like LinkedIn's 100 million registered users?" Peter Thiel asked.

"Yes. I'll tell you after I think about it. But 100 million registered users are definitely out of date. After all, it's not the time for companies to start up and be poor and useless."

"...Well, that's it for today's meeting. John Roberts, come with me."

The CEO of Ruby Mall, who was called to him, hurriedly brought his work notes and followed Guo Shouyun to his office.

"sit!"

"Thank you boss!"