Reborn Capital Empire

Chapter 714 Reform of Rover Motors

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Brito, CEO of Red Star Rover, Peter Hirell, Chief Designer of Red Star Rover, Lauren Cunningham, Chief Engineer of Red Star Rover, Maurice Green, Marketing Director of Red Star Rover Europe, and Red Star Rover Europe District President Elgin Mack, plus Guo Shouyun, chairman of the board of directors of Red Star Automobile Group. Six people became the protagonists of today's meeting.

"Regarding the reform plan of Red Star Rover Motors, I think Brito has already told you about it before. What's your opinion?" Guo Shouyun said.

"Boss, semi-variable wage system, and flexible work system reform, are they too radical for the current British labor market?" Elgin Mack asked with some concern.

The so-called semi-floating wage system is to change the previous fixed wage system to two-thirds of fixed wages, and the remaining one-third to be appropriately increased or decreased according to individual performance and company profits.

The semi-floating wage system, or even the full-floating wage system, is not uncommon in today's American business world, and Guo Shouyun's memory of Chinese summer is probably the same. However, in the conservative Britain, the new system of fixed workers still dominates. It was not until the European debt crisis that the British government made the semi-floating wage system popular in the form of decrees in order to reduce the burden on enterprises and stimulate the economy.

As for the reform of the flexible work system, it is mainly aimed at the reform of the system of '9 to 5'. Guo Shouyun has read an Accenture survey report. Compared with '9 to 5', the vast majority of blue-collar and white-collar workers prefer '8 to 4' or even '7 to 3', which account for the number of respondents respectively. of 37% and 21%, compared to 6% who prefer a '9-to-5'.

"Elgin, now Red Star Rover has 6,329 employees, and we have to pay them £2.1 million a week, which is a very big pressure for us, who are not really profitable yet. The semi-variable wage system can reduce the expenditure by 700,000 pounds. In addition, the semi-variable wage system is conducive to mobilizing the enthusiasm of employees. I hope Red Star Rover is a dynamic and competitive car company, not a dead one Old gentleman."

Lifeless is the Rover that has not been acquired by Guo Shouyun before. Guo Shouyun would never want such a Rover company.

"The advantages of the semi-variable wage system are obvious, and it is indeed suitable for us now. It's just that the current more than 6,000 employees of Red Star Rover can rarely accept the fact that their income has dropped. Once we announce reforms, large-scale departures, or even Litigation is unavoidable!"

Elgin expressed his concerns.

"I know. But this is the pain we have to go through. And it's our best chance to implement this reform."

Everyone understood the meaning of his words. Red Star Rover, except for the Rover 75 and MGTS sports cars, which still have some sales, other models have long been sold. The workforce of more than 6,000 workers was a complete burden before Rover's new car was developed.

It would be great if it could be subtracted.

"The current Red Star Rover is like a sick giant, and our system reform just replaced him with a smarter brain. But if you want to restore him to health, you need to dig out the rotten flesh on his body, so that the New meat has room to grow."

After pondering for a moment, everyone nodded in agreement.

"Everyone, the corporate culture of Red Star Rover is different from that of most companies in the UK. We advocate Darwin's law of fierce competition and survival of the fittest, rather than making the company a warm family. Therefore, compared to those who have become accustomed to warmth It is more suitable to introduce new employees to implement our corporate culture. In addition, the flexible work system can not only allow employees to do a job for a longer time, but also give employees more choices to facilitate them to balance family, life and work, which will enhance the appeal of Red Star Rover to staff."

“…Semi-variable wage system and flexible work system, like positive and negative poles, not only reduce our burden, mobilize the enthusiasm of employees, but also do not make us uncompetitive in the human resources industry. As long as we spend a At the beginning of the difficult period, after Red Star Rover really started to make profits, these two systems will play the effect of one plus one more than two, and truly become the foundation of Red Star Rover's performance growth! I am very much looking forward to that day, and I absolutely believe it. That day will come."

"Whoa...!"

Applause broke out in unison.

Guo Shouyun pressed his hands together and signaled everyone to be quiet, "That's how the reform of the system is. Now let's talk about the company's future products."

"Currently, Red Star Motors has four main operating brands, Austin, Rover, MG and Red Star."

Originally, Guo Shouyun did not intend to prop up the Austin brand, but considering the skyrocketing spending power of Chinese women, the mini developed by BMW with Austin technology, and the sales of the Volkswagen Beetle in the Chinese women's car market, he still intends to use this brand. stand up. And it took so much time to choose the mini and the Beetle to accompany the 'ex-girlfriend' of the previous life, and it can't be wasted.

“…The Austin brand is mainly aimed at the female market, developing micro and small cars. The price is between £15,000 and £20,000.”

At the current exchange rate of Chinese currency and British pound, it is about between 200,000 and 300,000 Chinese currency.

“…The Rover brand focuses on the development of luxury cars and station wagons, based on the Rover 25, Rover 45, Rover 75 and Rover 75 station wagons, and develops three-level models of A, B and C, respectively. Corresponding to the three markets of 20,000 pounds, 35,000 pounds and 45,000 pounds, and mainly the new R25, R45 and R75 series. In addition to the R85 station wagon, the price range of the station wagon is 30,000 to 45,000 pounds.”

"...The MG brand focuses on developing luxury SUVs and sports cars, corresponding to the M and S series. The M series temporarily has three levels, which are M1 for the A-level, M3 for the B-level, and M5 for the C-level; corresponding to 20,000 GBP, GBP 35,000 and GBP 45,000 three market segments. The S series is a sports car, based on the MGTS sports car technology, two levels of S1 and S3 are developed, corresponding to small sports cars and medium-sized sports cars. The price is 30,000 pounds, and 5 Mainly priced at 10,000 pounds, it mainly focuses on low-end sports cars. Different levels are divided into at least 3~5 different models according to the engine and configuration, as well as soft-top convertible and hard-top convertible.”

"...The Red Star brand focuses on low-end SUVs, MPVs and sedans, corresponding to the K, G and H series respectively."

Originally, Guo Shouyun planned to combine the light commercial vehicle such as MPV with the sedan, but after discussing it with Brito, he decided to separate it out. After all, light commercial vehicles are also divided into five seats, seven seats, nine seats, and even twelve seats and more. Subdivision is more conducive to expanding the development of Red Star in light commercial vehicles.

"At present, the three series of K, G and H have only one model, that is, the A model. The price is controlled between 7,000 and 10,000 pounds, mainly for China and other developing countries!"

"...In general, we have 4 models in the Rover series, two levels in the MG series, and 5 models, we all have a mature technology platform, so my opinion is to slightly improve the technology platform to match our current dominant position. Automotive industry design, limited launch of new models at next year's Geneva Motor Show and Paris Motor Show, making Red Star Rover profitable, and then a small change every year, a major change every three years, and a new generation every five years, making Rover and MG truly become A mainstream model in the global automotive market.”

"…Austin and Red Star, two brands, four models need to be developed from scratch, I can give you two years to polish the product, but I hope that after two years I see four perfect models. As for the perfect standard, Not complicated, low failure rate plus eye-catching appearance; of course, the materials, especially the interior, can be lowered appropriately!”

Perfection is relative. Since Guo Shouyun wants to follow the design concept of low fuel consumption and low failure of Japanese cars, he must give up luxurious interiors.

Seeing the eyes of the big boss, chief designer Peter Cyril and chief engineer Lauren Cunningham nodded in unison.

"Lauren, you are the chief engineer of the company~www.wuxiaspot.com~ and the main developer of the K series engine. The engine is the heart of the car, so in the future I hope that our K series engine will be more fuel efficient and low failure rate. Work hard. In addition, I promise you that in the future, 15% of Red Star Auto Group's revenue will be invested in research and development. The US$2 billion and US$500 million from the bond issuance will be invested in research and development, and this is only for the next year. Invest and we will have more in the future.”

After a pause, Guo Shouyun, who was sitting in the center seat, swept his majestic eyes across the crowd quickly, and continued in a confident tone: "Although the current Red Star is still weak, I believe that we will be strong in the future! "

"Whoa...!"

With applause, smiles appeared on everyone's face. For anyone who has his own pursuits in his career, no one likes a boss without ambition.

After waving for everyone to calm down, "Do you have any questions about model development?"

"The company lacks CDV models in the development of the company's car line. Is the company planning to abandon this market segment?" Peter Hillier asked.

CDV is a van based on a sedan platform, and later derived different extended meanings in different countries and different periods. In Europe, it is basically called Car-basedDeliveryVehicle (car platform-based logistics vehicle), or urban logistics vehicle; in China, CDV=business-family vehicle, CDV is extended and deduced as (business) + (family) + Vehicle (vehicle). ), 'Shangjiache' took the lead in enriching CDVs in an innovative way in the world, further strengthening the market segmentation of CDVs and meeting the needs of both commercial and household markets.

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