Reborn Entrepreneurial Giant

Qu Li's dream is his dream. Li Yinan, Lin Bin and other big cows can help if they are willing, and it doesn't matter if they don't want to. Anyway, if they follow the established route, they will come true sooner or later. For Qu Li, how to make Glory and Jumei survive and develop is the most important thing.

Jumei’s first-quarter financial report finally came out at the end of February. Thanks to Black Friday, shopee’s sales in the first quarter soared by more than 30 million US dollars. Due to the impact of natural disasters in China, there are only 150 million soft sister coins, which is Jumei. In the first quarter, the revenue of the United States was about 50 million US dollars, of which about 15 million US dollars belonged to Sun Moon Fenghua.

This kind of growth figure is not amazing, it is quite satisfactory. It is reflected in the stock market that the stock price of Jumei continues to fall, maintaining between 15 and 16 US dollars.

"My plan is to open Jumei to brands, let them set up third-party flagship stores, and maintain Jumei's status as a parallel product; the other is to launch group buying activities in China..." Xu Lei returned from the United States and put forward his own opinions

Jumei purchases products of other brands and sets up a dedicated self-operated brand flagship store. Now it is open, so that the brand can sell and deliver by itself, and Jumei will collect transaction commissions from it. This can quickly expand the transaction volume, and it has long been planned , has been doing it, but the resources invested are not large. Now it's time to smash people, money, and traffic.

"Group buying, one group a day or one group a week, do it on our website, or cooperate with portal websites such as Penguin?"

"Let's do it ourselves..."

"Sell clothing or all categories?" Qu Li hesitated

"All categories, we can't just rely on the Yangcheng warehouse." Xu Lei and the others have always disagreed with Qu Li's establishment of transshipment warehouses in Beijin, Modu and other places, thinking that it is not very useful. This time from mid-January to late February The traffic in the south was interrupted, the warehouse in Yangcheng exploded, and the goods were released, which seriously affected the sales of Jumei and caused huge economic losses.

"Digital 3C, major appliances, food, department stores, can we sustain it..."

"Build the warehouse first..."

"Northern, Guangzhou, Shenzhen, Hangzhou, Rongning, Chang'an, Jiangcheng, Yiwu..."

The Jumei meeting is concise and efficient. Before the meeting, the main content is notified to the people, and it is thought out in advance, and there is an objection before discussion.

"What is the name of our group buying channel?" Xu Lei, who presided over the meeting, asked

"Juhuasuan, but I have another idea, whether it is possible to concentrate food and other categories on the group buying website, so that Jumei can maintain a high-quality and cost-effective image, and let Juhuasuan take the route of extreme cost performance..."

Qu Li wants to say that Jumei is a mid-to-high end, and Juhua is a mid-to-low end, but some words are easy to say, but difficult to take back. A typical example is Rebs’s “The one who wins the poor wins the world”, because this sentence, coarse food The high-end line of mobile phones has not been going well, and there are always people who subconsciously resist. The word diaosi is fine for self-deprecating, but letting others ridicule it...

"Another website?"

"Is there any difficulty? Let Juhuasuan and Jumei become the largest sub-columns of each other. At the same time, increase the weight of high-quality products in Jumei's display and search, and increase the weight of low-priced products in Juhuasuan." Although Qu Li knew that there was only one website that could It is easier for consumers to focus, but the route Jumei took from the beginning is not suitable for becoming a large platform for all categories. If you really want to become a dog, the previous precipitation and accumulation are all in vain.

"This is how I think about it. The gap between the rich and the poor in China continues to widen. This trend is difficult to change. Jumei's target customers may only be 100 to 200 million nationwide, but the e-commerce platform must be large-scale, low-price, and high-efficiency. We have to make a choice, either give up the brand advantage accumulated by Jumei and compete with Taobao Mall on price, or start a new one, and naturally we can retain Jumei’s current advantages..."

Qu Li thinks that Tmall’s success has a certain degree of chance. Taobao is a traditional big market, where thieves and scammers have everything. Tmall is a supermarket next to a pile of mud. The big supermarket next door, you said, which store would consumers go to if they had a choice?

Qu Li wants to build Jumei into a self-operated flagship store of the brand, with authenticity guarantee, Jumei cash on delivery, door-to-door and other value-added services. Juhuasuan focuses on the ultimate price-performance ratio, such as clearance stocks of foreign trade brands, as well as a large number of white-label and cut-label products.

"Under the subprime mortgage crisis, a large number of domestic foreign trade enterprises are struggling to survive. We need to help these enterprises expand their living space. Since external demand is weak, then increase domestic demand. The best way to promote domestic demand is to reduce prices..."

Although these words are true, they are more for propaganda and to cooperate with the "diplomatic rhetoric" formed by the local court. The result of their discussion is that Jumei serves brand merchants and provides high value-added services; Juhuasuan should achieve large scale, multiple choices, and low prices. After clarifying this line, Lin Bing and Xu Lei started their work.

Launching a Juhua website is a simple matter, but the two websites are on the same platform and adopt different operating rules, which involves a lot of things.

Fortunately, it’s not Qu Li himself who is in trouble. Jumei has established a technology center and a business center, and the person in charge is Lin Bing, so let’s work overtime! Qu Li used to promise Lin Bing not to work overtime. He still remembers it, but Lin Bing is the founder and has the right to make decisions. Overtime work is his own choice.

Faced with Qu Li's shamelessness, Lin Bing raised his middle finger. He is good at everything at a young age, except for one bad problem: smelly and shameless!

Qu Li is not ashamed. Sometimes he and Tan Lijun visit enterprises in the Pearl River Delta region, and sometimes he visits on his own initiative. Jumei sells mobile phones, digital computers, offices and major appliances.

Being in the center of Zhongying's electronic product supply chain, taking advantage of Jumei's market value is still there, Qu Li's net worth has not fallen, and visiting when he has more face, the effect is leveraged. At the very least, the purchase price that Jumei, who was new to this industry, got was lower than that of Goudong at that time.

In addition, Chen Danlin is responsible for the category of mother and baby toys, and is preparing to purchase a batch of imported milk powder to deal with the possible milk powder crisis. In fact, there is a more important crisis. Unfortunately, it cannot be written, and it is not easy to play a role. I can only take advantage of this expansion of all categories and store more food and water in the warehouse in Rongcheng. The reason is quite simple:

Yunnan, Guizhou, Sichuan, and Qinghai-Tibet are earthquake-prone areas. Considering cost factors, we can store more food and medical supplies for earthquake relief in Rongcheng. The money is not much, only millions of dollars. The key is to connect many food and pharmaceutical companies through their procurement system.

It's a pity that the "Internet Drug Information Service Qualification Certificate" and "Internet Drug Transaction Service Qualification Certificate" require too many requirements and are too difficult to obtain, otherwise Jumei will open a medical center.

Just after Qu Li returned to Yangcheng to do various preparations, the time has quietly arrived in March, and the two sessions have not yet ended. Sun Jianhe, the person in charge of financial investment who is still undergoing the test of Qu Li, made a report to him: "Shorting Bear Stearns, the weakest of the five major Wall Street investment banks..."