Reborn Entrepreneurial Giant

Although the phrase "how difficult it is to rejuvenate the country" is correct, it is not suitable to say when a disaster occurs. It always feels weird, and it seems that standing and talking does not hurt the back. Is it true that for the sake of "rejuvenating the country", we ordinary people will become troubled and troubled? Disaster?

But Qu Li has experienced so many things on the scene in Sichuan Province now, and his mood has changed again. This sentence may emphasize that no matter how much suffering we encounter, the Chinese nation will not be crushed. Those who cannot kill us will eventually become us. more powerful.

As a half-literary man, Qu Li naturally wants to express his feelings at this time. Unlike those semi-literate people who can only complain about the sea when they see the sea, Qu Li has created a half-classic song, I sang a cappella a few times by myself, and sent the lyrics and song to Pu Shu, asking him to help compose the music.

"This song doesn't suit me." Pu Shu quickly called him

"Then find Tengger or Dr. Chen. The emotion I want to express in this song should be very clear, right?" Qu Li said. There are many things in China that are difficult for people to understand. The lyrics of the song are sloppy. This kind of person is probably trying to show their unique appreciation ability and personality. All songs with high popularity have problems. Or are some people loathing those whom "The Lone Warrior" sings about?

"Okay, I got it!" Pu Shu agreed, and he decided to go to the front line of disaster relief in person to experience the emotions in Qu Li's lyrics.

Of course Qu Li didn't know Pu Shu's thoughts, but he really wanted to sing by himself, but unfortunately there were a lot of things going on in Jumei, he was really too busy and had to give up this tempting idea.

At the beginning of Shopee, it was once a week, and the price was very favorable. Later, it became a daily regimen, and the price was still very favorable. However, after Jumei went public, Amazon seemed to pay attention to Shopee and put pressure on suppliers. Big brands are okay, small and medium-sized Brands have little say. So in the past few months, Shopee's group buying discounts and product selection have become more and more difficult.

"In the comprehensive e-commerce and vertical e-commerce, we have firmly chosen the comprehensive e-commerce, which is unquestionable and changeable. Products, prices and services are the core of our focus. Brand and quality are part of the product. Since the brand If it is difficult for suppliers to provide enough discounts, then choose those capable of providing OEM for big brands all over the world..."

Qu Li pointed out the direction in the email to Brady, and asked Sun Moon Fenghua to fully cooperate.

"We provide more and more products. Do we use a single brand or different brands for different categories?" Chen Danlin asked him to report work

"Single brand, just use "Ming", the sun and the moon are bright..."

"Is our domestic part fully responsible, or..."

"Do you know the overseas OEM business of international brands?"

"have no idea……"

"That's the end of it. Brady will continue to manage the foreign part. He is the president of international business, and Shopee is an e-commerce website under Jumei." Qu Li said, he has not forgotten the original dream, oh, it was the first idea.

"When the time is right, let Danin set up a separate women's clothing website."

"Small order back soon?"

"Well, we can become the world's largest virtual factory." Qu Li thinks that he will use this trick when he has no money in the future, or when he wants to collect money. I will also play with concepts to increase the valuation.

However, what Qu Li is talking about now is "Amoy Factory", "Jingzao" and "Huiyi", which requires not only strong supply chain capabilities, but also experience. Where does the experience come from? Of course, it is poaching, such as Xiangjiang Li \u0026 Fung and other companies with rich experience in trade procurement.

"Can't we do that?" Chen Danlin said another thing

"Why not?"

"While cooperating with Li \u0026 Fung, poach corners from their family."

"Otherwise, do you think it would be so easy to poach people from Lifeng?" Qu Li added, this kind of thing has a certain tacit understanding, as long as Jumei is not too much, the current powerful Lifeng Group will not be as knowledgeable as him, and will continue in the future cooperating.

Regardless of Jumei or Shopee, the profit of purchasing from the source of the supply chain is of course the highest, but it is impossible for you to catch up with decades of accumulation. Even if Jumei purchases directly from the factory, how can the quality be guaranteed? With an experienced trade buyer like Li \u0026 Fung, although the profit will be less, the probability of the same problem will be much less.

It's a pity for Li \u0026 Fung, they are middlemen in the network of 15,000 suppliers in China, India, Mexico, Turkey and other developing countries. Li \u0026 Fung's ability in supply chain management is not to say unrivaled in the world, it is definitely world-class. Unfortunately, the Internet is developing too fast, and when the times abandon you, they don't even say hello to you.

It is precisely because Li \u0026 Fung is so powerful that Qu Li wants to reach a strategic cooperation with them and entrust Li \u0026 Fung with all the procurement of "Ming" brand products. Lifeng should also be responsible for the success of Goudong’s “Jingzao” and “Huixun”.

Why can the two companies reach a cooperation? In the context of the subprime mortgage crisis, Li \u0026 Fung, which has a market value of tens of billions of dollars, has lost many customers in Europe and the United States. Although the olive branch thrown by Jumei Shopee is not thick, it has a great reputation, and Internet companies are the future. Four generations of Feng family heirs Feng Yujun didn't want to miss almost, and would rush to Yangcheng to discuss cooperation with him soon.

Before Feng Yujun arrived, Qu Li welcomed Da Dongzi, who finally left Sichuan Province.

Dadongzi went to Sichuan Province to participate in disaster relief when Goudong was in a financial crisis and couldn’t find a venture capital investment. It was not only a manifestation of personal feelings, but also a way to vent. He even donated all the hundreds of thousands of his family . Even if such a person later has four women and three children and is a scumbag in the traditional sense, Qu Li still can't hate him.

"Welcome, welcome!" Qu Li warmly took a few executives out to receive Da Dongzi

"Too polite!" Dadongzi said honestly

The two were polite, introduced each other, and entered Jumei Company.

"At first I really wanted to be an e-commerce version of Zara, but later I found a very serious problem, that is, the traffic of two or three Taobao stores was less than one percent of that of Taobao. At that time, I knew that only the whole category can bring Come enough traffic..."

"It is beneficial to do clothing e-commerce, especially women's clothing e-commerce. Through practice, we have exercised our team's ability to divide and assist, and have strengthened the direction of informatization development..."

"Although Jumei seems to be an e-commerce company, it is actually a technology-driven Internet technology company. We have developed our own..."

"3C is just the beginning. We have already contacted home appliance companies in Guangdong Province. After completing the transformation and upgrading of logistics companies, we will be able to sell major appliances and household appliances..."

Qu Li introduced Jumei unobtrusively. Dadongzi saw the gap between Goudong and Jumei, but also thought that Jumei was a bit flashy.

"Doing this at this stage, your cost will not be low, right?" Da Dongzi

"Why do you think we can support the development of Shopee in the United States?" Of course Qu Li knows that the increase in Jumei's operating costs has long exceeded the growth rate of sales.

"Without high-quality talents, it is impossible to fight on two fronts..."

"Go to China before the domestic business is done well..."

"Because the profits in foreign countries are high, we use the profits in the US market to feed back..."

"You mean later?"

"I'm talking about now..."

"Impossible, absolutely..."

"You know our Xiangyun brand coconut shoes?"

"..." Dadongzi was immediately slapped in the face, and domestic media paid attention to the coconut shoes. Everyone knew that the shoes, which sell for as little as $99 in the United States, were huge profits.

"The gross profit margin of Xiangyun brand sports shoes exceeds 100%. This summer, we will carry out advertising and marketing activities in China. At that time, it will be reduced to about 50%..."

"Although the Danlin brand takes the low-price route, the brand is comparable to Zara and Uniqlo, and the price is 10% to 20% lower than these two brands..."

"Do you think Sunyue Fenghua can make money?" Qu Li smiled, wondering if the protagonist often hangs out. Facebook has more than 100 million registered users, making it the world's largest social networking site. Shopee already has orders from Europe.

"You have Facebook as a big killer, isn't this considered a cost?" Dadongzi came to his senses, he had read relevant reports.

"Of course it is, but it is still at an acceptable level." Qu Li has 5 million equity incentives in Jumei, and the fulfillment conditions are related to active Facebook users and Jumei's operating conditions, so it is not difficult.

"Then..." Dadongzi struggled tenaciously. This kind of Jumei obviously has many problems. It is not so easy for self-operated brands to succeed.

Of course Qu Li knows that Jumei has many problems, but the domestic e-commerce industry is developing at a high speed. Similar to the country, most of the problems are development problems, and making money is the last word.