Reborn Entrepreneurial Giant

Ended the dispute over Jumei Logistics, and began to discuss the cooperation between Jumei and Riyue Fenghua.

Sun Moon Fenghua's Xiangyun, Danlin, and Quanmian Times are currently small in scale and have relatively fixed foundries, which is not a big problem for Jumei Logistics.

The key is the "Ming" brand, which is now cooperating with manufacturers all over the country. This year there are dozens, and next year it may expand to hundreds. It is difficult for Jumei Logistics to take care of both domestic and overseas.

"If even the self-operated brands can't use Jumei Logistics, then..." Tan Lijun became angry and lost his temper

"Then build a few more transit warehouses and let the manufacturers deliver directly to the warehouse." Qu Li still adheres to the idea of ​​Goudong Transit Warehouse, Operation Warehouse, and Front Warehouse, and has planned to build a super-large-scale automated "Asia No. 1" Warehouse, but haven't bought the land yet.

In fact, Jumei and the later Goudong are more and more like a supply chain company, rather than a simple retailer. In the discussion between Quli and Jumei executives, a new point of view was put forward, which is to reduce social retail costs and start from linear logistics. Upgrade to mesh logistics. Of course, these are the long-term future. Now, it is very difficult to meet the current development of Jumei.

A company must consider not only what will remain unchanged in the next ten years, but also what will change, and more importantly, the underlying logic of the company to adapt to changes in the times. For example, Taobao is a platform, and Jumei is a physical retail enterprise that manages supply chains.

Between Jumei Logistics and its self-operated entities, he is not the one who finds problems and proposes solutions. What Qu Li needs to do is to prioritize and balance the long-term interests of the Jumei platform with the interests of each subsidiary.

"Jumei Logistics only provides cash on delivery services for Jumei platform merchants and Juhuasuan self-operated products. It is most important to serve Jumei platform well; followed by Juhuasuan and Taobao sellers..."

Many of Qu Li’s ideas are advanced. There is a gap between what he wants and the reality. How to balance is a test for the Jumei team. If everyone listens to Qu Li, Jumei will be doomed, and the logistics of Jumei will be paralyzed by a delivery every other day.

"We pursue timeliness, not the ultimate speed..." Qu Li thinks that the next-day delivery is fine, and the same-day delivery is simply crazy. Since it wants to serve third-party sellers, Jumei Logistics can achieve next-day delivery at most within three to five years.

"Don't worry, using Jumei Logistics will increase the weight on the Jumei platform." Qu Li continued to persuade them. The so-called weight means that when users search for products, they will be displayed first on the homepage. s brand. There is another calculation method for the intelligent recommendation of mobile in the future. Anyway, Jumei logistics service is an important plus item.

With the general direction set, Qu Li went to work at the grassroots level of Jumei Logistics and Sun Moon Fenghua to experience the smoothness of the entire supply chain.

The website of Jumeijuhuasuan is a large platform, the logistics and supply chain system is the foundation, cloud service is the future information infrastructure, and the middle platform is the software, application, and information landing supervision organization, and it is also the core of Jumei's power.

Qu Li first went to a delivery station in Jumei Yangcheng, and did not pretend to be a delivery person for a day, but stayed at the delivery station to observe the entire delivery process, labor intensity, employee salaries and benefits. At this time, Jumei Logistics did not have five insurances In Yijin, the treatment of employees is similar to that of SF Express. Yangcheng is so close to the headquarters, there are often executives shopping, and there is no slack in employee training, and the operation is relatively smooth.

Thinking of this, I deliberately ran to Foshan next door, only to discover some problems. Jumei Logistics expanded to the whole country in a short period of time. Staff training started from Beijing, Shanghai, Guangzhou and Shenzhen, followed by second and third tier cities. High income makes it difficult for some employees to do their best.

From the distribution point to the distribution center, and then to the transshipment center, there are still many problems that can be found. Huang Zheng accompanied him on this trip and gave him a lot of opinions and ideas. Blindly improving the treatment of employees is useless, and there is no motivation without pressure. Although the grassroots is important, most people can be replaced at any time. Dadongzi raised the salary of the grassroots and lowered the salary of the middle and high-level. If it is not out of his own feelings, it is really unreasonable.

After coming out of Jumei Logistics, Qu Li did not rush to raise opinions, but went to Sun Moon Fenghua. The situation of the three major brands is different. Xiangyun sports shoes are currently a boutique route, and the logistics is simple; However, dozens of new products are launched for sale every month; underwear (including but not limited to long johns) in the cotton era is relatively stable, and it is good to control the quality.

So Qu Li chose the Danlin brand operation department. As the deputy editor-in-chief of a fashion magazine, Liu Shulian has no shortage of aesthetics. Joining Jumei is not only responsible for the entire website design style, but also to ensure that the products under Sunyue Fenghua reach a certain level.

"The sales of the Danlin brand in the United States are getting better and better. Although there is still some distance from Xiangyun, is our investment too little?" As a high-level executive, Liu Shulian naturally has the right to ask some questions.

"I hope that domestic competitors will not pay attention to the development of Danlin brand within five years. Xiangyun can be sold, but Danlin will never..." Qu Li said seriously

"I know you are a couple, and you don't need to face me..." Liu Shulian teased the two of them, while Chen Danlin on one side laughed and said nothing

Although Qu Li and Chen Danlin will not have any intimate behaviors in the company, they will not avoid anything, so no one will not see the relationship between the two. Chen Danlin didn't cheat, and her self-confidence was not like Qu Li's self-confidence. Being a hardworking ordinary person is actually very hard.

Working on 996, Chen Danlin basically didn't rest. Although she didn't go to the front line of logistics with Qu Li, she knew most things about the brand of Danlin.

"Danlin's brand entrusts me with a lot of affection. I think whether it is glory or Jumei, it belongs to me and Danlin. Only Danlin's brand and model..." Qu Li said, Chen Danlin walked to him, Qu Li put his arms in his arms, turned around and kissed her.

"I really envy you young people. Danlin is such a good guy, why did Guliang fall in love with him in the first place? Now I feel a headache when I see Shamate. Tianming has set a bad example for young people in Yangcheng..."

"I heard that not only in Yangcheng, but also in many parts of the country, there are people imitating Sha Matt's hairstyle."

"It's only been a year or two since I wore Sha Matt's hairstyle?"

"Your photo of killing Matt on the Internet is the most widely circulated..."

This is a dark history that many people make fun of him, and it will not be washed away in this life, but Qu Li doesn't care, a normal person is only a little flawed, and he will never be an honest person or a "good guy" in this life.

Back to the Danlin brand, the small order fast return model needs to open up information channels with the foundry, and there are many companies willing to make changes for Jumei in the face of the subprime mortgage crisis and shrinking foreign trade.

"After we investigated the actual controller of the company, the technical strength of the company, employee benefits and other dimensions, Shenzhou International is the best choice..."