Reborn Entrepreneurial Giant

I won’t talk about how Lu Qi conquered Jumei’s executives. The matter is short of the final announcement. Jumei announced its 2008 financial report in December. The stock price has hardly fluctuated and remained at around $8, but it still has a great influence in China. of.

Different from serial entrepreneurs like Jack Ma, Qu Li, a junior high school student, made Jumei’s sales soar 13 times a year. Although they bought Goudong, this figure is not true. They are B2C, and the Jumei team has this ability?

A closer look at the financial reports shows that only one-third of Jumei and Juhuasuan’s business is self-operated, and about one-half of Shopee’s revenue is self-operated. Unfortunately, with the sale of Honor G2 on Shopee, the proportion of self-operated businesses is rapidly decreasing.

Among the many praises on the domestic network, there are still many doubts: "Is Jumei an e-commerce platform or a self-operated e-commerce?"

This is a bit picky. What Taobao Mall can do, Jumei can’t do?

Of the US$500 million self-operated sales of Jumei, the sales of its own brand are about US$200 million. Occupying the bulk, 870 million Ruanmei coins were sold in this fiscal year.

In addition to the loss of nearly 1 billion, Jumei's data is really good, but it is a bit nondescript. I don't know what kind of company it is, and there is no reference at home and abroad.

Just at this time, the founder of PPG, which was established almost at the same time as Jumei, ran away, causing another big discussion: Why can't highly educated returnees win against local turtles?

Can the vertical e-commerce of clothing category win the comprehensive e-commerce?

Where is the boundary between B2C and C2C e-commerce?

"Rather than saying that we are an e-commerce company, it is better to say that we are a technology company based on the supply chain." Qu Li gave his answer to the doubts from the outside world

"Why not do clothing e-commerce? Of course, our ability is limited, and it is almost impossible to meet our requirements with existing technology to solve supply chain problems. According to rough estimates, it will take at least ten years, and 3G/4G networks must be popularized..."

"The world is constantly changing. I have never thought that the United States will need to be saved one day. So while thinking about changes, I spend more time thinking about what remains the same."

"The adjectives B2C and C2C cannot become the chain that binds us forward. The core of e-commerce retail is product, price and service. Products include quality and brand; most consumers like low prices, but low prices will eat back the entire industry chain For example, the factory cannot raise the salary of the assembly line workers because the product price and profit are too low, which will form a vicious circle; the scope of services is wider, from the smoothness of the website, the beauty, the convenience and safety of transactions, as well as logistics and distribution Timeliness, after-sales service..."

"The difference between Jumei and Taobao lies in the fact that Taobao is just a platform in the entire retail process, while Jumei is not just a platform, but also conducts preliminary screening of products on the platform. For example, if the probability of shopping on Taobao platform is 100% One, then on the Jumei platform we can control it to one thousandth, and in the future we can control it to one ten thousandth..."

"Of course there are ways to improve Taobao, but the difference in the model is innate. Just like Jumei, because of the existence of individual sellers on Taobao, it is almost impossible for the SKU of Jumeijuhuasuan, which is only self-operated and corporate sellers, to surpass Taobao."

"The Taobao platform is just a transaction intermediary, and their low prices are the seller's introspection; Jumei can go deep into the industrial chain and reduce costs through technology and efficiency improvements..."

"I'm not worried about the competition with Taobao, and I'm not worried that they will go deep into the industry chain now. If I really want to do this, I will be very happy. Someone once said to me: Never argue with a fool, because he will put Your IQ is on the same level as him, and then you can beat you with rich experience."

"When you don't know who is a fool, it's probably me, so..." Qu Li felt that he had talked too much and didn't continue. This interview was posted on the Internet, "Never argue with an idiot, he will bring your IQ to the same level..." It quickly spread.

"Don't be with...he will make..." a catchphrase, which can be regarded as bringing a little fun to this cold winter. It is certain that Jack Ma is unhappy. How can he argue that Qu Li doesn't care? Maybe a fool doesn't know, but normal people can understand Know that self-operated e-commerce is better than e-commerce platforms.

Lu Qi went back to the United States to go through the formalities, and Qu Li came to Beijin. He wanted to have a formal showdown with the management of Glory, and he wanted to build a car.

"I don't want to build a car right now. It took Tesla 5 years to have the Roadster from 2003 to the present. As for us, why do we need more than three years? I don't know how long it will take for the official mass production."

"Smartphones can open up the mobile Internet era, and pure electric vehicles can change the fortunes of Chinese women, which is an industry with strategic significance." Standing in front of Zhou Shaoning and Li Yinan, Qu Li eloquently

"But have you ever thought about it? The smartphone industry has just started. Honor is not yet a success. You have to manufacture chips and develop your own operating system. Which one doesn't cost money? Which one is not difficult?" Most of Qu Li's decisions They are all correct, but Zhou Shaoning feels that Qu Li has begun to swell with success, and he also has undisguised ambition.

"Even if there is no operating system and chips, Honor can still make money." Qu Li, "What I want is to become a great company."

"Smartphones should be as common as today's PCs in 10 years, right? It takes three years to build a car, three years to build a car, and three years to achieve mass production. It takes us ten years to enter an industry with strategic value. , As a start-up company, Tesla has invested 300 million U.S. dollars in 5 years, will our investment of 500 million U.S. dollars in 5 years affect the company's operations?"

"I think I can try it too." Li Yinan stood by Qu Li's side

"I object. Glory needs to focus, and investors don't want us to take risks."

"I don't care about investors' opinions..."

"The company must be listed first, right? Even if it lacks money, there will be financing channels."

"One effort, then decline, three exhaustion, 10,000 years is too long to seize the day and night, the difficulty of building a car is far more difficult than that of a mobile phone, we a group of laymen need time to accumulate experience."

But Zhou Shaoning just disagreed, and the discussion spread to more people. Qu Li fooled many people into joining Glory, thinking that they were cooperating with Google. Now that two mobile phones have been produced, Qu Li has played a huge role in it. It can be said that cause, or "no!"

The risk is too great, mobile phone and automobile are two completely different industries, and various reasons arise, Qu Li discovered that his supporters in Glory are not as many as he imagined.

"Well, let's call the shareholders to discuss it. I must build a car and find a way that doesn't harm everyone's interests..." Qu Li