Reborn Entrepreneurial Giant

Jumei Logistics has adapted to the new rhythm, so Jumei began to sum up experience and lessons, and by the way, rewards for meritorious deeds, of course Lu Qi will be rewarded for meritorious deeds, and Qu Li will come forward to praise, of course everything is a routine.

The matter of investing in Jinshan was handed over to Envision Investment, and Qu Li wanted to sneak out again. Unexpectedly, the matter of COFCO’s acquisition of Mengniu was about to end. The head of this large seedling company made a special trip to Yangcheng to meet Qu Li.

"Reconciliation, is this necessary? I have always been kind to others." Qu Li thought it was quite funny, what friendship do you have?

"He didn't expect things to come to this point..." Elder Ning

"Oh, is there any more?" Qu Li was noncommittal

"After all, he is a senior, and everyone is..."

"You are a senior. I admire you very much. You just came to Yangcheng. If you don't have Jumei to guide you, a small company like ours can't compare to a big company like this. Until now, I dare not not sell their computers... ..." There was something in Qu Li's words, as well as sincerity.

"Okay, I also want to see how you grow up so fast, maybe one day you will surpass Zhongliang." Elder Ning is also interesting

Qu Li took Mr. Ning to visit Jumei, from the strategic conception to the company structure, and even the "China Taiwan" department that has not been disclosed to the public. In fact, Lin Bing is sure to evolve from Zhongtai 1.0 to Zhongtai 2.0 next year, and will publicize it the year after next at the latest.

"Cloud computing is of great significance. It is equivalent to water, electricity and gas in the Internet age. In the extreme, any entrepreneur can build a large-scale website like Jumei Taobao as long as he buys an ordinary computer, which greatly reduces the cost. The cost of capital for their start-up saves the cost of time..."

"Just a computer, no need to buy a server?"

"We bought them for them. For example, assuming that there are 100,000 servers to meet the 24-hour Internet access needs of the people across the country, Jumei usually only needs 30,000 servers and 50,000 servers during peak periods. Our cloud computing company may purchase 60,000 units, the extra server resources are leased to other customers, which can not only reduce costs but also earn some money..."

"What is the difference from IDC business?"

"..." It's too troublesome to explain this to laymen. I hurriedly skipped this topic and introduced Shopee. They provide technical support to this company through the middle and Taiwan departments, control finance and personnel arrangements for key positions, and at the same time ensure that the number of domestic employees is within Shopee. accounted for no more than one-third.

Qu Li is so sincere, Mr. Ning can't help but express it. At first, he asked Qu Li, and then he took the initiative to express his opinion. The personnel relationship of state-owned enterprises is N times more complicated than that of private enterprises. Compared with Qu Li, a young man, he has more experience too much.

Chen Danlin came to him at some point, and accompanied the two of them from the company to the cafeteria. Yes, the cafeteria, the food standard of Jumei is getting higher and higher. As an Internet giant, if they have to rely on eating and drinking to maintain their relationship, they are too Low.

In the beginning, leaders from the Yangcheng area visited Jumei, and some of them would accompany them to surrounding hotels, but the effect was not good, so they simply changed to the cafeteria. Qu Li himself did not go to five-star hotels, and did not take first-class cabins. There are highest standards for reimbursement of food and drink in the country, and they are harsh on their own people, let alone being generous to outsiders.

"Is this how you entertain guests?" Elder Ning entered the cafeteria

"You have the same treatment as the governor of Guangdong Province and the prefect of Yangcheng..." Qu Li will not change the place of eating because of his complaint: "I also know that this is a bit formalistic, but I can't think of a better way. We do e-commerce retail Reducing waste in the operation process, the saved money can benefit consumers, and in turn promote consumption, which may form a positive flywheel effect and achieve rapid development..."

Qu Li's reason is very good. If you don't accept it, you are not a friend. If you don't like it, you don't come here, so there are fewer people around Yangcheng who come to play the autumn wind.

Elder Ning naturally wouldn't get angry because of a meal, he might have said something to give an explanation to his accompanying people: "You guys are not considered formalism, only eating and drinking in a hotel is considered..."

From Jumei to Cheetah Motors, and finally to Honor and brand building, I asked him a key question: how to build a high-end brand.

This kind of big proposition is too difficult. High-end brands are not blown out, just like Weilai wanted to take the high-end route at the beginning, but after all, the foundation is insufficient, and there is a possibility of dying in the middle. Just like Toyota Motor, with good products and technology accumulation as the foundation, the company has stable profits, and then it can keep trying, and it will always succeed if there are more times. Fast Retailing Group, the parent company of Uniqlo, is so successful.

"If domestic brands want to take the high-end route, first of all, the company must have excellent strength and quality assurance; secondly, the national strength should be improved, and young people's prejudice against domestic brands should be broken; finally, there should be more wealthy people, and consumers who are not short of money. The choices will be diversified, and I am willing to pay for a high-quality life. I feel that high-end for the sake of high-end is evil..."

Qu Li said without hesitation that COFCO's products should follow the inclusive route and have a long-term good reputation before launching high-end brands.

Qu Li's words sound very reasonable, and they are common after more than ten years, but in 2009 they are considered to be very innovative, Mr. Ning didn't refute them, thinking carefully, it seems that they really make sense.

But it’s not enough to make a high-end luxury brand reasonable, it also needs to be supported by metaphysics. For example, many luxury brands never consider washing and can only wear it once...

When Mr. Ning left, he suddenly realized that he had chatted, but his purpose had not been achieved. Should he intervene forcibly? Is it worth it?

"Xiao Lin, what do you think of Qu Li? Is there hope for Jumei and Glory?" Elder Ning asked his assistant on the way back.

"I feel that he is very different from other entrepreneurs. I feel that he is too young and unreliable, but he has a clear mind and is difficult to evaluate. However, Jumei and Glory have a high probability of success. Even Changfeng Automobile, I feel that there is no hope of success." It's big..." Assistant Kobayashi

"Why?"

"I very much agree with him that the success of a company is not something that comes out of brainstorming, but the experience and lessons that are summed up by others and oneself after repeated failures; the Chinese women's market is too large and complicated, so the failure of a company is inevitable, and success is the only way to succeed. It was by chance..."

Mr. Ning felt a lot after hearing this, from failure to success, or from one success to another? How did Qu Li sum up these words, his own experience?

"Has Qu Li ever failed?" Elder Ning suddenly asked

"..." Assistant Xiao Lin finally came to his senses, no wonder he felt awkward, Qu Li...

"Could it be that he was forced to resign as the CEO of Jumei and Glory?"

No matter what they think, COFCO is ready to cooperate with Jumei. Compared with Taobao Mall, which only sells in China, Jumei with Shopee is obviously the first choice.