Reborn Entrepreneurial Giant
Chapter 319 Marketing Master
It is certain that Lei Jun will not let Jinshan go. Qu Li did not impose too many restrictions on Lei Jun when he dug him, so it is normal for Lei Jun to intervene in Jinshan's internal affairs at this time. Jumei’s investment in Jinshan was quickly settled. The price premium of 9 Hong Kong dollars was nearly 50% to acquire about 15% of the shares of several major shareholders, costing about 900 million Hong Kong dollars.
For a little money, Qu Li stayed in Beijin and other relevant departments to work, trying to get the relevant departments to release their acquisition of Google Zhongying as soon as possible.
"You won't have as many things this year as last year..." the head of the Ministry of Industry and Speech complained when he saw him
"Is there?" Qu Li didn't know what he said
"Director Jiang of SMIC asked me to thank you for him..." the leader
"What's wrong?" Qu Li had too many things to remember at the moment.
"The lawsuit between SMIC and TSMC is not over, and Zhang Zhongmou agreed to settle."
"Oh, that's good." Only then did Qu Li remember that he had visited SMIC's senior management last year to discuss the follow-up of Wuhan Xinxin, the predecessor of Changjiang Storage, and seemed to have given them some advice.
"Although I promoted the matter of Changjiang Storage, I don't expect them to make money. I don't know as much as the Ministry of Industry and Information..." Qu Li explained
"You are so bold."
"I take that as a compliment."
"Originally, if there were more entrepreneurs like you in the country..."
"Forget it, I've always wanted to pretend to be a loophole in the marriage law..."
"Young people just can't let go of these things, and you'll know when you get old..."
The two were talking nonsense in the office, Qu Li's shamelessness was beyond words.
There is not much resistance to Jumei’s acquisition of Google’s Zhongying, but some of them worry about it, fearing that Shopee will weaken and make wedding clothes for Google, but Qu Li made it clear in his New Year’s Eve speech that Jumei’s advantage lies in supply chain management. The first person he recruited in his business was a supply chain worker, so he ignored some people's opinions.
As Ma Yun said in her speech, when some leaders visited Ahri’s Baba, he talked for ten minutes, and the leader for 50 minutes, teaching him how to run a business. When the status is reached, there are always people who think that they are omnipotent.
After the official opening of Glory headquarters, Qu Li went south to Yangcheng for a meeting. Although there are still some things, such as the development of OLED LCD screens in cooperation with BOE, and the release of magic and mate series mobile phones and notebook computers.
No way, the production capacity of Samsung’s Super AMOLED LCD screen is really limited, and it’s a burden for Honor if you can’t buy a million-level, so the mate series is enabled in advance, and the configuration of the mobile phone is basically the same. The biggest difference is the screen and camera pixels. There are also mobile phone screen sizes of 4.5 and 4.2 inches respectively.
Of course there is no concept of a retina screen now, but it does not prevent Qu Lisheng from creating such a marketing gimmick. In order to cooperate with the publicity, Qu Li proposed to let Wang Fei sing "Legend" as the global promotional song of the Honor brand. Who said that Chinese songs cannot go In the world, it's just that no one promotes it. Is Wang Fei's singing skills worse than Taylor Swift?
As we all know, Qu Li is most praised by the industry for his marketing ability, just like many Chinese later said sourly that Tesla founder Musk is just a "marketing master", and SpaceX is just a tool he uses for marketing...
Well, Qu Li actually just wanted to hear Wang Fei sing the heavenly "Legend".
Putting aside all kinds of things in Beijin and returning to Yangcheng, of course, because Jumei has accumulated a lot of things that need to be dealt with on the spot, such as the candidate for Shopee's successor CEO.
"Let's discuss how Jumei should do it first so that we don't forget our original intention..." Qu Li didn't rush to solve specific problems, but set standards for them to do things by themselves.
"The core of retailing is product, price and service. No one objects to this, right? No one can do these three things well at the same time. The logic should not be difficult. A towel that costs one yuan is the same as a towel that costs one hundred yuan. Towels are not the same level of product anymore, we can provide seven days, fourteen days or even half a year for no reason to return, but any good service has a cost, which must be added to the price..."
"So the Jumei platform pays attention to products and services. It is building a brand. In the future, it will open a membership model and provide a minimum one-month price protection for the products purchased by members. The purpose is to save time and cost for members to shop..."
“Shopee focuses on products and prices. In the short term, it is impossible for us to provide better delivery services for foreign users, so we can only work hard on products and prices. For the same quality products, Shopee has the lowest price, and for the same price products, Shopee has the best quality. ..."
"The focus of Juhuasuan is of course price and service, because China is the world's factory with excess production capacity, we don't need to make value judgments, we eliminate outdated production capacity through market competition, and at the same time do a good job in service. This may be the flywheel effect of Amazon. Juhuasuan has done a good job and can continuously provide Jumei and Shopee with high-quality sellers..."
"We must clearly realize that all work that has nothing to do with products, prices, and services is invalid. The key to doing these three things well lies in supply chain management..."
At this time, Qu Li's thinking has gradually formed a system, that is, he has his own business philosophy, and ordinary people are nothing more than ordinary people. Whoever makes him rich and has the opportunity to practice his ideas. After finishing speaking, let Xu Lei and Dadongzi express their opinions.
According to Qu Li's vision, Jumei will not easily promote sales in the future, and the promotion activities will focus on Juhuasuan, which is a big blow to Dadongzi.
"I support, Tianming's logic..." Dadongzi's decisiveness was unexpected
Now that Dadongzi agreed, Xu Lei has no reason to object, but promotional activities are not so easy to do, because Jumei 6*18, Taobao Tmall launched a double 11 event, the scale is much larger than that in the original history, the number Hundreds of brands participated, and there was an advertising campaign one month in advance.
Jumei, who has experience, of course knows how to deal with it. Juhuasuan cooperates with some brands to promote, but there is no advertisement, so it can be regarded as hype. The results of it? Taobao obviously underestimated the pressure brought by online promotions. During several peak transaction periods throughout the day, especially after 8:00 pm, the Taobao website could not be opened, Alipay transactions failed, and the express delivery companies broke their positions.
Of course, on the day of Double Eleven, the average transaction volume of Taobao platform increased by nearly 10 times to nearly 5 billion, and the transaction volume of active merchants was about 1 billion.
The price of Taobao’s promotion is huge, but the user experience is not as good as Jumeijuhuasuan. This is the most common reaction of consumers on Weibo and other platforms.
"Junior high school students' website technology is stronger than that of university teachers, it doesn't make sense..."
"The co-founder and CTO of Jumei is the director of Microsoft Academy of Engineering..."
"Jumei has cash on delivery, so the website is not down..."
There are many rumors from the outside world. The mainstream view is that Taobao double 11, won the data and lost the word of mouth.
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