Reborn Entrepreneurial Giant

Think about the annual rent of Xiangjiang Harbor City of 7 billion, reaching 10 billion at the peak, and the annual rental income of 470 plazas in Wanda nationwide is 50.8 billion. Qu Li finally agreed to let Yingda Real Estate develop a commercial complex and make money from rent.

Since we must pay attention to efficiency, the competitors are not Wanda, but Hang Lung, Taikoo Li, Wharf IFS, and China Resources Vientiane. The target cities are four first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and 15 new first-tier cities. , a city with great potential.

The first choice is of course Rongcheng, followed by Yudu, Changan, Jiangxia, Xingsha, Ningbo, etc. After all, the three major bay areas are highly competitive, Yinghe Dayan Real Estate is not well-known, and the big cities in the central and western regions are more likely to succeed. For example, Sino-Ocean Taikoo Li is one of them. The standouts are not yet established.

After returning from Xiangjiang, Qu Li suddenly realized that he was careless this time. Originally, he restricted Envision to invest in the domestic real estate business. The Xiangjiang investment led by Zhang Yiwen mainly focuses on logistics real estate, long-term rental housing and other projects. Now making Yingda Real Estate a commercial complex requires a lot of funds and balancing various relationships. Without the help of Vision Investment, it seems that it will be very difficult. Did he take the initiative to release the restrictions on Vision Investment this time?

Forget it, I don't want it anyway, so let them do what they want. Qu Li comforted himself, but he didn't say anything in the end. If Glory and Jumei finally went bankrupt under his tossing, he still has PCCW, a telecommunications company with relatively stable income, and he might be able to sell Yingda Real Estate. Privatization is included in the bag, and I will be a happy charter company after retirement.

Back in Jumei, Yangcheng, I stayed with Zhang Yiwen for a few days. In May, Jumei Company is preparing for this year’s 6*18 promotion. Xu Lei from Juhuasuan is the person in charge of the event, and Jumei Dadongzi is in charge. The business of establishing Jumei Members is mainly for free shipping, express delivery services, and e-book and streaming music services are also planned.

Of course, Dadongzi still has a lot of tasks to do this year. Jumei members may not be promoted to consumers this year. His current focus is on the book and e-book business.

Jumei started selling books from a third party, and now that they have money, they can do it themselves, with more profits. The key is that Jumei needs to meet most consumer needs.

In the book retail market, the e-commerce industry has the largest market share of Zangdang, accounting for more than 50% at one point. Not only that, Zangdang has accelerated its category expansion and is planning to build a logistics distribution center.

A very strange thing, Zang Zhan is also working on a platform, and it is open to third-party sellers, why is it not done? It’s also a matter of luck. They have no special features. They can’t compete with Taobao in terms of price and Jumei in terms of service. They have no advantages except books, but the book retail market is only 30 billion, and it is impossible to occupy them all.

The initial advantage of Jumei is authentic licensed clothing and cosmetics. Although the development speed is fast and the market size is huge, it is not suitable for the self-operated model, so it starts with domestic brands and introduces a large number of third-party sellers. Later, Goudong, a digital 3C company, was acquired, not so much for Dadongzi, but rather because Quli was eliminating budding competitors.

At this time, there were many e-commerce companies in the digital 3C field in China, such as Newegg, Beidou Mobile Network, and Yixun. These companies were established not too late, but Jumei’s inexplicable success was quickly suppressed. Their development, self-operated logistics is a big killer.

"I don't think fighting against obstacles should be the current focus, but strengthening the sales of digital 3C major appliances is..." Dadongzi expressed his opinion at the meeting

"Then what do you think if we fight Suning domestically, how much money, how much manpower and material resources will we need to mobilize, what about Shopee and Juhua?"

This is a very real problem. The focus of this year must be Shopee. Juhuasuan has introduced a large number of third-party sellers, and there has been explosive growth. Jumei is mainly self-operated and brand sellers. If you want to develop, you have to spend money and incur debts. , The cost of warehousing and logistics is very high.

"Fighting Zanban is not to eliminate Zanban, but to advertise, to let consumers know that we have a book business, and that we have the confidence to do a good job in this business..."

"You said that now that the Internet is so developed, how much fun can watching a business war bring to netizens, and how much attention can it attract?"

There is no doubt that no matter how much Dadongzi thinks, he has to fight back.

"You can go to Beijin to meet with them and ask when they will go public. Maybe our price war will be a win-win situation, increase our market share, increase their sales, and raise more funds from NASDAQ .” Qu Li whispered to Dadongzi

"Then Jumei doesn't want to become the boss of the book market?"

"The scale of this market is almost 100 billion, and the advantages of Zangbai are obvious. Unless they make mistakes, it will be very difficult to overcome. It depends on how they choose. After Zangbai goes public, if they expand all categories and do self-operated logistics..." Qu Li didn't go on. Jumei has done self-operated logistics in advance, and there is no shortage of talents, capital and technology. Unless his management ability is so poor that the talents are useless, there is really no domestic company that can surpass it.

"If you go public, if you invest all in the book market, you can consolidate your advantages, but the market size is limited, only 30 billion, and you can't afford a big wave; if they do a full range of categories, they will have to compete with Taobao and Jumei and do their own business. The logistics are even worse, and the speed of fund consumption is far beyond imagination..." Dadongzi didn't expect such a simple decision to be so dangerous behind it: "This is a conspiracy, Daqingzi, it's dangerous..."

There is actually a little opportunity after Zangzhang’s listing in 2010. I really don’t want to be a vertical e-commerce company. As long as I dare to fight Goudong hand-to-hand, even if I fail, I may sell it at a good price, or merge with Goudong, instead of selling myself one after another like later. , In the end, I could only sell books in Goudong.

The discussion on jumei’s blocking and blocking has come to an end. The next step is Jumei’s membership. Amazon’s membership system has been established for several years. , but books, videos and videos are more important, and many consumers cannot do without "books, videos and videos" every day.

"The best choice is Douban, I'm afraid Ah Bei won't want to sell it..." Some people in Jumei like to visit Douban and know Ah Bei

"If it doesn't work, buy others, such as Mtime. Anyway, Douban has many users, but it doesn't meet our needs." Qu Li said, no one is indispensable on the Internet

"Should our books, videos and videos be aggregated into one website, or developed independently?"

"Do you want to build a video website now? Will the investment be a bit big?"

"Are we going to make our own music software, or buy Kugou?"

"..." People are very enthusiastic about books, audio and video. Rich people also want to watch movies, read books and listen to music. Human beings can't do without these spiritual food.

It is a good question whether to buy shares, acquire or do it yourself!