Reborn Entrepreneurial Giant

The concept of "Zhongtai" has become popular in the Internet industry. Cheng Binhao and Weibo Wang Xing, who are related to Jumei, want to come here to learn more. Qu Li didn't want to open up to the outside world, but Lu Qi said that "Zhongtai" is not Jumei. Midea's core competitiveness is just a tool, a method, and a methodology. Whether it can be used well depends on the team, so there is no need to keep it secret.

For Qu Li, who has studied lean manufacturing at Toyota, it is relatively easy to understand. Toyota publicizes their methodology to the outside world and dispatches employees to upstream and downstream enterprises to assist them in realizing lean manufacturing. Only Toyota can do this well. , Even in 2019, Toyota sold fewer cars but made more profits than Volkswagen.

Learn from other people's excellent places, but you have to go out your own way. The growth of a company may be like a person's practice. Different routes lead to the same goal.

Jumei selected one of several consulting firms such as McKinsey and Boston to improve the company's governance system, including the construction of a global procurement and supply system for the supply chain. In fact, formalization and process cannot be avoided.

Looking at the essence through the phenomenon, this is another division of power within Jumei. Centralization reduces risks, decentralization improves efficiency, the chairman makes strategic plans, and the CEO needs to operate and manage, balancing between centralization and decentralization.

At this time, the advantage of finding Lu Qi, an elite who grew up in the United States, as CEO is reflected. A professional manager who grew up in China, such as Cheng Xiao of Yongle Electric, no matter how many reasons this person has, he wants to win from the major shareholder. It is certain to seize the control of Gome, and there are even lawyers in China who want to seize the rich man's inheritance.

So the Jumei business came to an end, and Qu Li returned to Qiancheng Motors. The 2010 Qiancheng CS7 has been finalized, and mass production will be arranged soon.

It was agreed long ago that Lu Tao is solely responsible for this car. After Qu Li saw it, he felt that the biggest change in this car compared to last year was the addition of more electronic equipment. No, it seems that the space inside has become larger? In the case of the same size of the car, in order to achieve this effect, it must be a lot of effort in space utilization.

"This car is aimed at the urban-rural fringe area. It is an improved model for young entrepreneurial groups. Safety and stability are very important. Occasionally, there is a need for delivery. Under this concept, we have made the current improvement, that is, the engine and transmission are not well tuned, and the fuel consumption is low. It's not well controlled, between 6.5 and 11..." Lu Tao introduced the situation beside Qu Li, at first he just added electronic equipment, but later he felt respected, modified the car's interior design, and gave Qu Li more respect.

Qu Li didn't know the twists and turns behind him. This car was designed by an Italian company. The appearance is actually quite good. I went up to experience it for myself. As a consumer with low requirements, I think it's okay. A good test driver can't give any good advice except for the general direction.

"I am very confident in this car, but the name CS7 is not good, I want to change it to Qiancheng CS6..." Lu Tao saw that Qu Li didn't respond, so he made a request

"Okay!" Qu Li didn't care much about these little things, Haval H6, with one more 6, could it be possible to become the sixth child? Then ask about some more detailed things, such as changing suppliers, adjusting assembly details, and reducing the cheap feeling of the interior.

"This will increase our cost..." Lu Tao hesitated

"Have you calculated how many cars can be sold to reach the profit and loss point?" Qu Li

"this……"

"Be sure to figure it out next time." Qu Li is not as confident in selling cars as he is in selling mobile phones. The original orders for the Honor G1 were all at the million-level level, and he never considered the consequences of not being sold. Selling a car is different. If you can't sell it or give it away, it's really a mess.

"Okay..." Lu Tao was a little embarrassed. He used to only care about car design. Now that he has achieved a leap in his career, he finds that he still needs to make up a lot of homework.

"This time in Yangcheng, Jumei..." At the meeting of Qiancheng Motors, Qu Li told the story with the executives and introduced some inside information: "Lifelong learning is very necessary, and Jumei attaches great importance to it. Sun Yat-sen University, Xiangjiang University and other universities have established cooperative training programs, and we may have similar needs in the future..."

Qu Li simply skipped this matter, and then asked Lu Tao to preside over the production, quality assurance and marketing plan of Qiancheng CS6. This is their first car after changing the standard, and its importance is self-evident.

However, this is not a tram. With a price of around 100,000, Qu Li will not be the "spokesperson" for this car. In terms of publicity, he still needs to find a way. A good copy is very important.

Originally, it would be good to find an advertising company at such a time, but in order to save money and time, Qu Li wrote a copy by himself:

I have crossed mountains and seas

also through the sea of ​​people

i used to think i had it all

In a blink of an eye, it's all gone like smoke

I was lost and disappointed and lost all direction

Until You See: Living Beyond the Ordinary Is the Only Answer

So Qiancheng Motor brand promotion slogan came out: Beyond the ordinary life!

Is this slogan good or not? Anyway, Qu Li personally thinks it is very good. It is a normal life to be willing to be ordinary, but not to be resigned to ordinary defeat, so it is necessary to live beyond the ordinary.

For the remaining promotional videos, posters, and various sales plans, Qu Li will no longer interfere with Xia Mingfei's decision-making, but he also has his own requirements, to find out the market positioning, and must not conduct fraudulent propaganda to consumers.

What is the positioning of Qiancheng CS6 that Lu Tao is in charge of? Qu Li and they all know it, but they can't say it clearly. Is there really such a fool who only sells to young entrepreneurs in the urban-rural fringe area, but not to urban entrepreneurs?

Fortunately, he is the boss. It's normal for the leader to open his mouth, but the subordinates run away, right?

Compared with publicity and sales, Qu Li is more concerned about quality control. If the most basic things can't be done well, what hope is there for Qiancheng to create miracles? So, he was at the factory almost half of the time in Xingsha.

Don’t think this is enough. Although a car is not as sophisticated as a smartphone, it is far more difficult to manufacture than a mobile phone. After all, 30,000 parts are integrated together. Qu Li, a layman, can see what he can see at the scene. He is just showing his attitude.

The leadership pays attention to it, enough money is given, and the quality control experts dug from GAC Toyota have stepped up training efforts, and the overall quality of employees has been steadily improved in the past year.

"The number of employees on our production line has always been more than the demand..." He Qicheng

This is a matter of course, Qiancheng's limit production capacity is only 100,000 vehicles, but for Qu Li, if he can only sell 100,000 vehicles a year, it must be a failure. In fact, since the announcement of the cooperation between Qiancheng and Mitsubishi Motors, the sales of Qiancheng Motors have been rising. Even if they announced a change of standard and adjusted their dealer channels, this trend has not been affected.

Compared with Changfeng Cheetah, who was unknown in China before, Qu Li's personal traffic, including Glory, gave Qiancheng Auto enough exposure and confidence.