Reborn Entrepreneurial Giant

BYD has laid off employees, and executives with important positions have left. Qu Li learned the news from Cheetah Motors, including that BYD's Xingsha factory was originally going to build two new energy minivans, and now it is an OEM cross-border MPV for Cheetah.

How did BYD get into trouble in 2011? The most obvious reason is that last year there were civil strife in the channel, frequent quality problems, and overstocking, which led to a large number of merchants withdrawing from the Internet. In the first half of this year, sales fell to 220,000 vehicles, with a growth rate of negative 21%.

In 2008, Brother Chuanfu said that BYD’s strategic direction was determined to be new energy, including LED, photovoltaic power generation, etc., and invested 2 billion in this direction in the next few years. Under the influence of the well-known financial crisis, BYD, which does not have a competitive advantage, did not make a profit. to money.

Not only that, imagining the purpose of shifting peaks and valleys of the power grid and smoothing the load curve, Brother Chuanfu built two energy storage power stations, and BYD's initial investment in energy storage batteries and car batteries alone exceeded 5 billion.

More things were disclosed by the media. For example, BYD actually has refrigerators, TVs, air conditioners, forklifts and other businesses.

In particular, they have an excellent inheritance: during holidays, the grassroots employees are encouraged to: a moon cake for the Mid-Autumn Festival, and a rice dumpling for the Dragon Boat Festival. Then it seems to become two?

As for management issues and internal corruption, I won’t go into details one by one. The simple summary is that the boatman brother became the richest man in China because of Qu Li and Buffett’s shareholding. The company’s market value skyrocketed. People can't point their fingers, so people become floating, and they dare to do anything they want.

For example, he bought Dongying Ogiwara mold factory last year, bought the engine production line and intellectual property rights that Mazda eliminated in 2000, and used it to produce the F6 engine with a displacement of 2.0 liters. Involved in home appliances and real estate...

If the boatman brother who was "deified" ten years later looks back on the past, will he regret his various decisions ten years ago? At this time, BYD is much stronger than Tesla. If it can focus on the automotive industry, even with batteries and OEMs, it will be able to live a good life in the next few years, allowing the annual sales of cars to exceed 1 million units. The result will not be until 2022. Year……

It is okay to say that it has accumulated a lot, but BYD has indeed not reached its due height. Now it is like a ship with leaks everywhere, which looks majestic, but in fact has lost its upward momentum in a short period of time.

Fortunately, Cheetah Feiteng’s foundry went smoothly, which can be regarded as helping the boatman to relieve pressure. He admires all outstanding entrepreneurs at home and abroad, but he does not worship them. These people are human beings, not gods. Their success has personal ability and era background, luck, and the strength of the team.

"Feiteng MPV sold 3,000 units last month, and Wuling Hongguang is us..."

The positioning of Cheetah Feiteng is the same as that of Wuling Hongguang. Many changes have taken place between Qu Li’s request and its realization. The appearance of the two cars is completely different, but they look high-grade. They use a large number of general-purpose parts and components. Added a domestic screen.

The pricing of Cheetah Feiteng is close to that of Wuling Hongguang, so the brand influence is not enough, 3,000 units are still too few, and the sales volume is not good at a price of around 50,000.

"How about we sell online too?" said the CEO of Cheetah Motors

Excluding Qiancheng Geometry, the sales of Qiancheng Automobile through the Internet accounted for less than 5%, but there are many reservations through the Internet, so there are more online bragging, which misleads many people.

The sales channels of Qiancheng Motors have always been very few 4S stores. Up to now, there are no more than 50, and the number began to increase from the second half of last year to this year when there are good products. Half of them are directly-operated stores, and most of the others are auto trade stores.

Quli’s planning is centered around the layout of big cities. All first- and second-tier cities across the country should have future direct-sale stores. Orders can be placed online and cars can be picked up offline. The direct-sale stores focus on service and supplement sales. The disadvantages are obvious, the proportion of sales and management expenses is high, and the cost increases, but the profit margin will also be improved accordingly, as well as the brand reputation.

In addition, Qiancheng will build charging piles across the country, and the directly-operated stores are each stronghold, which can assist in the collection of various data.

The sales channels of Cheetah and Qiancheng are very repetitive, but Qiancheng does not sell Cheetah cars in either 4S stores or directly-operated stores, so the difference is still very big. Cheetah has now invested more than one billion yuan, and it definitely wants to see results. It has already formed its own development team, and Cheetah Feiteng, which cooperates with Qiancheng, is not selling well, so it naturally has an idea.

It’s not that I want to part ways with Qiancheng, but I want resources, such as asking Qu Li to help promote it. There are many rumors about him in the outside world, and many people think that he is a “brand marketing master”

"You need to strengthen the durable construction, easy maintenance, energy saving and fuel saving, work, start a business, and live at home without delay..." Qu Li will not think about doing nothing to make trouble for himself, you want to take the lead, and if you want decision-making power, you will definitely lose a lot of.

Qu Li left the cheetah car and called the boatman to find out the situation. Some voices in the media said that he had lost control of BYD, which was a bit alarmist, but somewhat reasonable.

People change. Brother Chuanfu met Qu Li, an "alternative genius", from the beginning he was skeptical of him, thinking that he was a speculator. Now there is no entrepreneur in the country, and entrepreneurs will ignore the existence of Qu Li. Brother Chuanfu must have thought about why Qu Li was so "successful", so he bought a lot of Glory and Future products.

In addition to the traces of imitation of Qiancheng CS6, Qiancheng CS8 and Cheetah Feiteng are really independently designed, especially the grid center grid of Qiancheng CS8, which is very distinctive.

"Is reverse engineering really wrong?" Brother Boatman

Who can give him the answer? BYD has had a lot of brain-dead fans since 2010, similar to Chery. The reason why it is particularly dazzling after 22 years is of course that its sales have exploded and it has become the center of traffic.

"There is a first principle in philosophy and logic: it is a most basic proposition or assumption, which cannot be omitted or deleted, nor can it be violated. In physics, it refers to starting from the basic laws of physics, without additional assumptions and empirical fitting. Derivation and calculation..."

"How about you first determine what kind of company you want, and then deduce what is indispensable for BYD, and then use this as a starting point to cut those..."

BYD is really too inattentive. The home appliance real estate business can be cut off. The OEM business should not exist, and even if it exists, it should not be listed independently. Wouldn’t it be nice to be a cash cow for BYD? If Qu Lizhen might sell BYD Electronics...

Of course, any decision is risky, and there is no guarantee that it will be correct.

Brother Chuanfu can listen to Qu Li’s words. Some people say that Qu Li is a “marketing master”, while others say he is a “management master”. Asymmetric risk" and "dimension reduction strike" are really amazing, and now we have to add "first principles".

"Why does Honor build drones and balance cars?"

"Because we are not short of money!"

This damn honest, it hurts too much, I also try to find a way to make money first, and then put it all into the development of batteries and electric vehicles. Brother Chuanfu thought bitterly, Qu Li is really lucky, luckily Qiancheng Automobile is also short of money, otherwise...

Qu Li didn't expect Brother Chuanfu to regard Qiancheng Motors as a competitor at this time.