Reborn Entrepreneurial Giant
Chapter 494 Hybrid Future
The relationship between entrepreneurs and the local government is complicated. Fortunately, Jumei and Glory are both listed companies in the US stock market. The local officials in Guangdong Province are relatively open-minded, and Qu Li has a high degree of freedom.
Qiancheng Motors wants to build a production base with a production capacity of 100,000 in Yangcheng, and the leaders of Yangcheng also hope that Qu Li will build a production capacity of 300,000. The problem is that Qiancheng is short of money, so why not keep it for him?
Qu Li was just expressing his intention, and the specific negotiations will be discussed when Lu Tao comes back. Xia Mingfei is busy improving channels, so he probably doesn't have time to communicate with the local government.
Having said that, Xia Mingfei has done a great job this year, expanding Qiancheng’s channels to 500 in one year. In the second half of this year, a large number of 4S stores will be opened. Camp store construction.
There must be channel support behind all the sales. The outside world is optimistic about Qiancheng. Yangcheng wants to give him a production base with a production capacity of 300,000. One of the reasons is that the channels of Qiancheng Automobile have not yet been perfected.
Qu Li has always been optimistic and pessimistic. He is optimistic about the future, but worried about the present. The price of Qiancheng cars is on the high side. Although the price range of 100,000 to 300,000 is the market with the largest sales volume, the competition is fierce. There are Qiancheng CS8 and Volkswagen Tiguan. gap. To be able to sell so well, the price/performance ratio is very important, and the bonus of Qu Li's flickering glory may also be very important.
But after all, a car is a big piece of consumption, and consumers will be more rational. Qu Li has done a good job in quality control of cars in three years. How strong can the product be? For example, the artificial mental retardation of Glorious Klun is just a gimmick.
It’s as if Apple’s IPhone achieves extraordinary brand influence by relying on product strength, and in the end the brand becomes the most powerful competitiveness. Even though Android smartphones surpass IPhone in many aspects, consumers still recognize this brand.
There are too few models of Qiancheng Motors, except for CS6 and CS8, which are electric vehicles produced by Qiancheng Geometry. In addition to two SUV facelifts, there are also sedans under development that take into account both sports and family use (Leader Gram 03) will not be listed until 2013. It can be said that Qiancheng only has one car on the market every year in the past few years. This efficiency is hard to describe.
Qiancheng's products are not strong enough. It is too difficult to compete with Sylphy, Lavida, and Corolla for a car worth about 100,000 yuan. A "Lynk \u0026 Co 03" is enough. Do you want to do differentiated competition and build a plug-in hybrid?
What about BYD's first-generation DM in 2008? It’s okay, there are only so many directions to go, so a U.S. auto company called Paice, which does not manufacture cars, stopped in front of BYD DMI until an important patent of the company expired in 2019.
Also in 2019, in April, Toyota released nearly 24,000 hybrid vehicle patents free of charge. In the same year, BYD's DMI hybrid technology was born. Who knows if there is any connection, maybe only experts in the automotive industry know.
This also means that, assuming that Qiancheng Motors wants to develop hybrid cars, it will have to face various patent disputes if it wants to go abroad. Electric cars are better, and software-defined cars are better. No one can stop Tesla and Qiancheng Motors from advancing .
What are the benefits of open patents? Attract more peers to join in and jointly reduce the price of parts; or learn from BYD and do vertical integration. No matter which model has its pros and cons, it makes sense for any company to choose, and in the end the hero is judged by success or failure.
So should we develop a hybrid car? Qu Li felt that it was still necessary. The 20-year protection period of invention patents is generally difficult to extend. Unless it is a US company, Amazon's one-click shopping patent is simply disgusting, and it can be extended. Any form of Shopee's "one-click shopping" violates Amazon's patents, and it can only find ways to increase consumers' shopping steps.
To put it a long way, replacing fuel vehicles with electric vehicles is a process. Hybrid vehicles should have a long-term existence value and reduce the impact on the supply chain of fuel vehicles, such as gas stations. So what we need to do now is to accumulate patents. BYD DMI is a representative of thick and thin hair anyway. It is an advanced technology. Foreign companies can get stuck, but domestic companies won’t get stuck with their peers?
Unknown sources on the Internet have repeatedly hyped up the news that the Chrysanthemum Factory sued the patent infringement of coarse grain mobile phones, as if having a dispute with the Chrysanthemum Factory is heinous. Qu Li is not worried about being condemned by morality, but once he takes the lead, those small and medium-sized enterprises may stare at him with eight eyes. Once their patents are infringed, it will be a marketing hotspot. If this patent is important, it can even block his. neck.
In order to control the fate in our own hands, it should be reasonable and reasonable to spend money on hybrid research and development now, and focus on patent applications, and try a few more solutions...
Qu Li is still quite evil, but as an evil entrepreneur, he has no moral pressure. The biggest worry is that the proportion of R\u0026D investment is too high. Even if there is glory to share, Qiancheng Motors’ R\u0026D investment this year still exceeds 10%, and last year’s proportion was even higher.
Qiancheng Automobile is the company with the lowest market value under his umbrella, but it is the company that Qu Li is most worried about. For example, about Xiangyun, he basically doesn't ask about it except occasionally.
Lu Tao went to Europe and set up Qiancheng's European R\u0026D center in Berlin, where Honor has a R\u0026D center; at the same time, he arranged for people to contact Saab in Sweden.
They are not against the sale of patents and technologies. After thinking about it for a few days, the CEO of Saab hopes that Qiancheng Motors can participate in the acquisition, even though they know that General Motors will not agree.
"Anyway, we won't sell fuel vehicles in Europe, and we don't need Saab's assets." Qu Li said clearly in the email communication that Saab still has several factories and equipment. With the European debt crisis, the development of all walks of life has stagnated, and the purchase of advanced manufacturing equipment has become much cheaper. There is no need to buy the leftover garbage from Saab.
Originally, Saab and Volvo were known for their safety, but in terms of manufacturing, Qiancheng learned from Dongying Enterprises and followed the lean and lean production management route. Therefore, taking the semi-finished product of the Phoenix platform as the core and mastering his own core technology is what he needs.
Qiancheng Motor's European R\u0026D center is still being established. A news spread from Europe to China. Lu Tao appeared near the Opel factory in Hamburg, Germany. Then a rumor spread that Honor bought Opel.
This Opel is a German company that was later acquired by GM. Almost half of the technology of Buicks sold in China comes from Opel. However, the technology of this German car company was hollowed out by GM, which affected its own development. It has been losing money for ten years. For example, it lost 1.6 billion U.S. dollars last year. This year, GM injected 1.9 billion euros to save this car company on the verge of bankruptcy.
It is generally believed that GM will sell Opel or make the company bankrupt, and what affects its decision is their inseparable internal technical cooperation.
He clearly knew that Honor's acquisition of Opel was a rumor, but the rumor quickly spread to Wall Street.
"There is little hope of acquiring moto..."
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