Reborn Entrepreneurial Giant

At the end of 6*18, Dadongzi started to attack Gome Suning. This battle must strengthen consumers' awareness of Jumeigoudong Electric's high quality and low price.

However, Qu Li was very dissatisfied with a list, and did not take Jumei into consideration when ranking domestic retail companies.

"Even without considering third-party GMV, our retail sales last year exceeded 100 billion, right?" Qu Li said angrily. For the convenience of statistics, Jumei's financial report was adjusted to a natural year. Even if only self-operated, it exceeded 80 billion. There are also sales brought by sellers who use Jumei’s logistics services and sales of Jumei’s own brands.

"I've already contacted them, and they promised to add us next year." Lu Qi was a little annoyed by Qu Li's attention to these strange things, so he might as well discuss the construction of an offline physical retail system represented by Jumei Supermarket.

This issue has been discussed for a long time. For an Internet e-commerce company to do offline retail, the span is a bit large, and Amazon has not acquired Whole Foods Market at this time. No one has done it, which means that the risk is very high.

Qu Li's management model is simply "decentralization", and let others take the initiative to apply for this job. Once they make a wrong choice, it will affect this person's future in the company. The requirements can also be lowered, the lower the level, the more choices they have, but the lower their level, the less resources they can mobilize at that time, will it reduce the low success rate of the physical supermarket?

"I have many reasons: first, Jumei's positioning is not an Internet e-commerce company, and should not be limited to online; second, although the online growth rate is fast, offline is still the largest market, and we need to obtain a larger consumer group; Once again, fresh food is more suitable for offline sales, especially physical stores nearby;

Then logistics costs are gradually rising, we must explore more ways to reduce costs, and various costs such as physical store rents are also increasing. The entire retail industry is undergoing tremendous changes, and only by going deeper can we have a deep understanding;

In the end, we will see that under the background of new technologies, consumer relations will be rebuilt, and production, marketing, channels and profit models will all undergo fundamental changes..."

At the company's big meeting, Qu Li gave a detailed explanation of his ideas, taking into account many of the group's black technologies, such as Jupay's fast payment, Shiguang WeChat code scanning payment, big data analysis and behind Jumei's personalized recommendation. Artificial intelligence algorithm, blockchain traceability technology behind Jumei logistics technology, etc.

This semi-annual conference requires all Jumei subsidiaries to participate, such as Guge, Juyun Technology, Shopify, Shopee, Jumei Logistics, Jupay, Time, Xiangyun, etc. There are many participants.

"What we want to do is not only supermarkets and convenience stores, which are consumer terminals, but we also need to spread our influence to the production side and the raw material side. Among them, self-owned brands are very important, but the development speed cannot be fast. Compared with Jumeiju The cost-effective development speed is far from enough, so our next task is to help factories in large industrial belts across the country sell directly..."

Qu Li's idea is equivalent to vertical integration, from the factory to the procurement of raw materials, so that high-quality enterprises and conscientious businesses can obtain more opportunities. Specifically, it is similar to "Amoy Factory", "Made in China" and "Strict Selection" that adopt different standards and requirements and provide different resources. It can also be considered that more fees will be charged.

Qu Li used mind maps instead of PPTs to explain along the supply chain from bottom to top, and from top to bottom. The physical store is only a part of his overall plan. What they need to do is to reshape the entire retail relationship. In the future, Juyun Technology will also help factories to carry out informatization transformation and do flexible and intelligent manufacturing.

During this period, various departments cooperated with each other to illustrate their respective situations with graphs and data visualization charts. Qu Li's powerful information deconstruction ability still amazed many middle and high-level managers who participated in the meeting. How did he extract effective information from this complicated information, and how did he choose the current direction? There is an inherent logic behind Qu Li's unimaginable ideas. After careful consideration, he has to admire his foresight.

The general direction and framework were set up by Qu Li, and then it was perfected by brainstorming. At this time, Qu Li is the mascot. Anyway, he can only "retreat" and not "pragmatic".

After deciding what to do, the management details will also change accordingly. In other words, those who receive education in China should know that productivity determines the relationship of production, that is: all corporate culture management systems serve the cause of Jumei , not the other way around.

However, many of Jumei’s management is learning from Amazon. For example, a very flexible job transfer mechanism has been established internally. Each “boss” has great rights, but team members do not need to go through the “boss” to leave. Choose, put pressure on the "boss" in a disguised form. If all the team members under him run away, or affect the work progress, they will naturally be punished. The higher the climb, the less chance of making mistakes.

Qu Li established this system and often tested it from various levels and angles. He is not Ma Yun, nor is he the teacher of Jumei's core team. He has limited ability to manage and do things. To maintain the stability of the team and have combat effectiveness, he must find other ways.

Cloud Computing, Glory, Qiancheng Automobile, and Fanxing Fund are all to establish his distinctive personality charm, and he naturally stands on the moral high ground. As long as he does not commit suicide, he will not be subverted. Is the spiritual leader.

The Jumei meeting will last for three days, and Qu Li has no rest time. After the meeting, he has to chat with the heads of various departments, such as asking Shen Haoyu to find out about his difficulties in the United States, whether the transfer of Shopee from the PC terminal to the mobile terminal is smooth, and what help he needs...

Shopee’s traffic from Facebook and Google shopping search exceeds 60%. Fortunately, with its low price advantage, the natural growth traffic is considerable, and there are not many competitors on the mobile terminal. Shen Haoyu said: “Our biggest disadvantage is SKU (a commodity )There's not enough."

"Have you negotiated with a publishing house in the United States?" Qu Li wants to develop book sales in North America, not to compete with Amazon, but to provide consumers with more choices. There may be no profit, but it also needs the support of publishing houses. Paper The quality book and e-book market is really going to be monopolized by Amazon, and they are even more uncomfortable.

"Our tablet PCs are very popular, and this year's sales may even catch up with Amazon's Kindle Fire, giving them a lot of confidence..." Shen Haoyu

This news is beyond Qu Li's expectations, it can only show that the price of the tablet is too good.

"Don't be careless, Honor will soon launch tablets with Qualcomm chips, ranging from large sizes to small sizes." Qu Li said, the IPhone did not release new products in June, seeing the explosive tablet market, Honor chose to make more try more.

Shen Haoyu quickly said: "I didn't pin my hopes on the tablet. In the second half of the year, restrictions will be relaxed, more sellers will be introduced, and the number of SKUs will increase..."