Reborn Entrepreneurial Giant

Qiancheng Motors has a very high reputation in the world before it has grown up. This is both an opportunity and a challenge. Qu Li returned to Xingsha to do the final preparations for Xiangjiang's IPO.

It seems that there is nothing to prepare. The semi-annual report has come out. The revenue is about 25 billion, which does not seem to be much, but it has already surpassed BYD at this time and ranked in the top 5 A-share listed car companies. What does this mean?

Many joint venture car companies should not be on the list, right? Otherwise, China's annual car sales are about 20 million, and the annual sales are close to 3 trillion, and Qiancheng Motors accounts for less than 2%. It is incredible that it can be ranked among the top 5 A-share car companies!

The development of Qiancheng Automobile is as legendary as Quli, so, after the stock market value exceeds 30 billion, Qiancheng Automobile is still trading at its daily limit.

"CICC and Xiangjiang Investment have basically determined the issue price, with a valuation of around 40 billion. They will issue 15% of the shares, and Tianming will account for about 7% of the shares after your personal investment is converted into stocks."

"Is the 40 billion valuation before or after the IPO?" Qu Li understands the situation

"Before." Lu Tao

"That's okay!" This means that about 6 billion soft sister coins will be replenished to Qiancheng Automobile. With this large amount of money, the company will still lose money. However, if all goes well, Deng Weijiang, who is in charge of this IPO, will become Qiancheng's new CEO CFO, this man came from Glory.

Qu Li, Lu Tao, and Deng Weijiang were chatting. After the IPO, Deng will tighten the financial system. Qu Li can no longer spend as much money as before. The ratio of input to output must be paid attention to.

"We can't travel in five-star hotels in the future, and all kinds of reimbursements have to be..."

"These are small money, but to change the atmosphere, the future is not glory..."

When Deng Weijiang talked about his plan, Qu Li had no objection. His layout was basically completed. In the next three years, he would need to accumulate technical background and open up the European and American markets. Er, can the scale of investment really be limited? However, it is necessary to change the habit of extravagance. Quli's open and closed business model is suitable for opening up the market. Now that the production capacity is limited, it is time to learn refined management.

"I agree with most of what you said, but there is one thing to ensure that the salary of Qiancheng factory employees is higher than the industry average. After the company makes stable profits, it must be on par with the highest in the industry. The engineer advantage brought by our demographic dividend is enough. No, there's no need to..."

"I remember." Deng Weijiang, he has studied Qu Li, and knows that he is a person with big feelings, and those who gather around him will have a higher bottom line regardless of whether they are true or not, even if they pretend to be.

They were discussing the preparations for the listing of Qiancheng Motors. Jumei launched a price war against Gome and Suning. Zero gross profit strategy, if any salesperson adds even one yuan of gross profit to major appliances within three years, he will be fired immediately!"

Qu Li and Lu Qi reposted Dadongzi's Weibo, officially kicking off the battle. As the number of followers increased, Dadongzi continued to post on Weibo:

"From now on, all major appliances in Jumeigoudong are guaranteed to be at least 10% cheaper than Gome and Suning chain stores."

"We will recruit 5,000 price informants across the country, and each Suning Gome store will send 2. When any customer goes to Suning or Gome to buy a major appliance, he or she will take out their mobile phone and use the Jingdong client to compare prices. If the price is less than 10%, the price informant After the on-site verification is true, JD.com immediately lowers the price or issues coupons on the spot to ensure a 10% discount.”

This vicious and aggressive move has aroused discussions in China and put tremendous pressure on Gome Suning

The "e-commerce war" quickly became a news hotspot and a hot search word in August in China, and then the executives of the two companies responded on Weibo one after another, guaranteeing that the price is lower than Jumei.

It's a pity that there is no such "net celebrity" forwarding as Qu Li, and its influence is limited, and Shiguangzhi has a detailed demonstration of this: the cost of physical stores is higher than that of e-commerce, and the zero profit of Jumei must be the negative profit of Gome Suning, and the two The scale of physical chain retail enterprises is larger than that of Jumei, and if the price is really lower than that of Jumei, what awaits them must be endless losses in sight.

Qu Li originally wanted to like and forward this answer, but he was afraid that the brand would be forced to stand in line early, so he had to endure it, including the restrictions on the strength of this promotion.

But no matter what, many Internet users watched this "e-commerce war", and their enthusiasm for participating in forwarding and discussion was very high, so Dangdang, Yi Xun, and Kuba entered the arena one after another. Disappeared in the middle, not far from bankruptcy.

Then came another spoiler, Ahri's search and comparison website "Yitao" appeared in the battle as a third-party data provider, and kept fighting.

You must know that there is a lower-level supplier behind the "price war", and big brands may not necessarily support it. For example, IPhone and Honor have no interest in cooperating with platform promotions.

Originally, this promotion was a bit thunderous and rainy. Ahri’s “Yitao” provided “real” data, and the “Yixun” supported by Goose Factory was too weak and was just cannon fodder, so he decided to learn from Ahri. The truth about the "price war":

"The price reduction rate of these companies is only 4% to 6%. The heavy goods rate of Jumei and Suning is only 11%. 46% of the products are out of stock in Jumei and 14% in Suning. Also out of stock…”

Some netizens said: "This event is just a marketing tool for e-commerce companies, not a real price cut." Then it was widely spread through social networks such as Kaixin.com and Youyou.com.

As a result, more shady stories were dug out. Some people said: In the e-commerce price war, many discounted products have the phenomenon of "inventory increases prices, price reductions are out of stock".

Another netizen said: After the price dropped, there was a drop in service, and there were phenomena such as arbitrary charges for installation.

Real and false negative news came out. Seeing that this "e-commerce price war" was about to end anticlimactically, Da Dongzi was really unwilling and sought Qu Li's help.

"We can't just fail like this?" Qu Li went back to Yangcheng to discuss with Lu Qi

"Physical stores are the main sales channel for major appliances. We lack the right to speak, and the brand side does not cooperate." Lu Qi had no choice.

"The essence of the price war is to give profits to consumers, either the channel side or the brand side. Since they don't sell it, we will do it ourselves." Qu Li called Jumei CFO Bian Liang

"How much cash do we have in our account?"

"More than 50 billion." Bian Liang said conservatively

"I want to use 10 billion for promotion, how much impact will it have on the company?"

"Ah!" Not only Bian Liang, but also Lu Qi and Da Dongzi were stunned.

"We..." Bian Liang told about the company's difficulties

"Tianming, for a promotion, invest tens of billions..."

"This is the best opportunity to help consumers establish awareness of Jumei's low prices!" Qu Li interrupted him, and revealed his plan: tens of billions in subsidies!

What's so scary about price wars!