Reborn Entrepreneurial Giant
Chapter 591: Magnetorheological Shock Absorber
The Jumeiguge search is too complicated, and it is very difficult to maintain its current market position, let alone Quli wants to surpass it. Medical advertisements are not the fatal weakness of whiteness. Google, which "does not be evil", also has a large number of medical advertisements. For example, when searching for weight loss on Google ten years later, the first four contents are all sponsored.
Not to mention that there are no legal restrictions, even if there are, commercial enterprises will not be honest, and Google, which promotes "don't be evil", was fined $500 million for helping customers (selling counterfeit drugs) avoid machine review.
What Guge Search can do is to become a responsible search service provider with "high standards, strict requirements, reduced display frequency, and increased content relevance".
That's it for the time being, and the specific matters will be discussed in detail at Guge Search Company when he goes to Beijin. Qu Li left Yangcheng and flew to Xingsha to deal with future matters.
The sales volume of Qiancheng's two SUVs has never been lower than 20,000. In January, Qiancheng CS6 2010 model clearance promotion made the monthly sales exceed 30,000 again. This stable performance at least shows one thing, the quality of Qiancheng SUV has won the trust of consumers.
"We can't be careless. Many media, including 4S stores of friends, are slandering Qiancheng Geometry when they sell it. Their words are generally "Qiancheng cars only have specifications, and the chassis is too hard for driving experience; Geometry cars are designed by the Wakugo team." , not really capable..." Xia Mingfei explained the sales risks in detail at the meeting, and the future with an annual sales volume of only over 300,000 vehicles was under siege because of its high popularity.
"These people are too stingy. The annual sales of domestic cars exceeds 20 million, and we don't even have a 5% market share. Is there any need to target them like this?" Qu Li was very upset.
"Maybe we are afraid that our CMA architecture will be successfully developed. At that time, several models can be launched in a year, and it is possible to achieve annual sales exceeding one million." Lu Tao said
From clothing to e-commerce, from mobile phones to cars, the outside world's perception of Qu Li has undergone many changes from entrepreneurial genius to management genius to marketing genius.
The auto industry’s fear of the future is understandable: Xiangyun has become the largest sports brand in China, with more than half of its international revenue; Jumei is the largest B2C e-commerce platform in China, with an overseas revenue of more than one-third; Glory’s previous 90% The company's revenue comes from overseas, which is now slightly less than 80%; these are well-known companies in the country and even in the world.
There are many people in China who hate Qu Li, but his strong personal charm, including his products, are well recognized. It's as if Apple co-founder Steve Wozniak publicly complained about Tesla's "buy Tesla in reality", and said that Musk loves bragging and impure motives. But this is the same person who bought at least two Tesla cars and said: "I don't believe anything Tesla and Musk say, but I still love my Tesla cars."
Some media interviewed the car owner of Qiancheng Geometry and asked him his opinion on Qu Li and Qiancheng Geometry. The man said: "I hate Qu Li, he loves to brag too much, and he is not low-key at all."
"Then why do you want to buy a car with a promising future?" The reporter asked
"I hate his people, and I don't hate their company's products. There is a difference between people and products. Qu Li, a junior high school student, is not as fussy as others. He always makes good products honestly, and then brags..."
"You really hate Qu Li, I don't think so." Reporter
"I really hate him, a junior high school student mixed up like this, should I still lose face?"
"..."
"How do you judge Qiancheng Automobile?" The reporter changed the topic
"Let's not talk about pure trams. I bought one, which is indeed the world's leading. However, there are many inconveniences in driving a tram, so I bought a Qiancheng CS8. This car is too..."
"So, what's the matter?" The reporter asked
"The quality is so good, I really doubt it can: one car is passed on to three generations and the car is still there."
Don't think about it, this must be a trick. The last sentence Qu Li personally verified that it had not appeared on the domestic Internet in 2012, so it has now become the slogan of Qiancheng Auto's soft article. Although this sentence is exaggerated, the failure rate of Qiancheng Geometry is indeed very low.
Future Geometry bragging is a bit too much, but Toyota Motor is much more bragging than them. What is the saying "a car must have a road before the mountain, and if there is a road, there will be a certain field car", a car passed down for three generations. If they are used by them, how many people will be cheated?
No matter how it is marketed, the quality control of Future Geometry is the foundation, especially now that it is under siege, we must do a good job in quality control. Qu Li made a request to He Qicheng. He did a good job before, and he must persist in the future. Verbal support is not enough. Give him more manpower, material resources and bonuses.
Qu Li is in Xingsha, and understands the market competition environment and production capacity planning of Qiancheng Geometry. They will participate in the Magic City Auto Show in April this year. Geometry’s SUV models, Qiancheng CS6 facelift, CS8 major facelift, and CS8 plus version.
"Our chassis tuning has made great progress, which is reflected in these models, especially the geometric SUV will be equipped with adjustable stabilizer bars, variable damping shock absorbers, and active hydraulic shock absorbers. Part of the research and development results of the suspension system..." Lu Tao talked about the technological progress of Qiancheng Geometry
"Why is there no air suspension?" Qu Li knows that this is more famous
"That thing is flashy, it is greatly affected by the environment, the lifting effect is not obvious, the maintenance cost is high, and the price is expensive. The hydraulic suspension technology is mature and reliable..."
Can't you say that the technology is only popularized in luxury cars?
"Air suspension still has a lot of room for growth. Our focus is on magnetorheological shock absorbers, which are a higher-order variable variable damping shock absorber. Only top luxury cars in the world are equipped with this technology. The reason why it is not popular is nothing more than the high cost constraints brought about by the high degree of technology monopoly..."
"Is it really that powerful?"
"Magnetorheological technology is currently known as the fastest response and mass-produced automotive shock absorption technology solution, and it is irreplaceable."
"Since it's so good, why hasn't it become popular?" Qu Li still had doubts
"Basic patents related to magnetorheological fluids are still concentrated in LORD, Delphi, and related companies of General Motors. The three are closely linked, and the huge basic patent layout has almost monopolized all relevant application fields in the world."
It turns out that, just like the Fuso monopoly on hydrogen energy vehicle patents, you have the most patents, and the cost cannot be reduced.
"Do we have the ability to break through the patent monopoly?"
"Analyzing from the perspective of patents, the number of patent applications in this area only increased after entering the 21st century, and the domestic growth has been rapid since 2008. Another company called BWI acquired part of Delphi's assets and possessed magnetorheological shock absorber technology. .”
"Isn't that nice?"
"Colord is the only supplier of magnetorheological fluid technology for BWI."
"Oh, it turned out to be a material problem." Qu Li felt relieved, big data plus supercomputing and algorithms can save a lot of time.
"Then we will use the magneto-rheological shock absorber as the main technical breakthrough direction. Who knows how long it will take to develop materials, and the air suspension is indispensable."
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