Reborn Entrepreneurial Giant

The export of domestically produced cars seems to surpass that of Dongying in ten years, but cars have a great impact. It may be normal to simply export to small countries, but it is different in big countries. How dare you only make money in their countries without making contributions? Definitely will be worn with small shoes.

Glory is facing such a problem right now. It was criticized by some media and congressmen in the United States. Fortunately, the two countries are now "good friends" and the impact is not too great. But who knows if these public opinions will accumulate and will backfire in the future.

In order to sell cars to a big country, it may be necessary to build a local factory. Of course, the United States is not necessary now. The current 2.5% tariff burden is not heavy at all, which means that the EU has stricter restrictions on the import of large-displacement cars. . In the ASEAN region, there are automobile protection laws, and basically they have to build factories there, and the current market is occupied by Fuso cars.

Whether it is the national strategy or the development of the company itself, it is a good choice to expand the market in Southeast Asia, which means that it has to bear certain investment risks. However, Japanese car companies like Mitsubishi, which are not enterprising, can survive and make continuous progress. Do domestic cars have a chance?

Qu Li is a super rich man, and Honor is a global brand. Even if the influence of public opinion in various countries is not as good as that of Japanese car companies in the short term, he will not be at an absolute disadvantage. This is his confidence to adopt a more aggressive export strategy.

Since it is going to be exported, the production base cannot be located in Xingsha. Yangcheng already has a plan, and the other option is Shanghai. A local official said: No matter where you were born, when you finally want to go to the whole country and realize internationalization, the magic capital is the dock and the stage. This sentence is not an exaggeration at all. Jiangsu, Zhejiang and Shanghai markets are very important, and exports are very important.

"Is the plan to build a factory in Chang'an about to be discontinued?"

"Of course." Qu Li looked at Xia Mingfei's statistics. The sales volume of Qiancheng's two SUV models in the Southwest exceeded that in the Northwest. If it is really necessary to build a factory, Rongcheng should have a higher priority.

"We go to Shanghai to build a factory, maybe there are not many discounts?"

It's one of the reasons why you don't want to go to Shanghai because you are very arrogant to domestic companies.

"We are new energy vehicles. The production capacity of fuel vehicles can be placed in other places, such as Hangzhou, the Yangtze River, or coastal port cities. It depends on the conditions given by each place." Qu Li has no preference for this, but no matter whether it is The Yangtze River Delta or Hangzhou Bay, Hangzhou is an important central node, and their fuel vehicles may be exported overseas.

From production capacity planning back to channel construction, Qiancheng Geometry takes the sales created in third- and fourth-tier cities, counterattacks first- and second-tier cities, and expands the number of domestic channels to more than 1,000 in three to five years, of which the number of directly-operated stores remains at about 100.

As for foreign countries, there are only direct sales stores at present, and they only sell geometric pure electric cars. The Saab brand must rebuild its channels. Qu Li is troubled when he thinks of these. Peace of mind.

At this time, engineers from Saab came to further optimize the upgraded version of Qiancheng CS6 together with engineers from the United States. It must meet the European and American five-star safety standards. It is not difficult to do this, and most domestic independent brands can do it. Don't worry, there are still requirements. The overseas price can be raised to 20,000 US dollars and 120,000 soft sister coins, but it must be guaranteed that each car earns 10,000 soft sister coins, and the ultimate safety is achieved under this standard.

Cost control is one of the core competitiveness of car companies. Safety, energy saving, fuel saving, strong power, control, comfort, and intelligence, even if you don’t have a lot of money, you can’t build a perfect car. Any car company has to make choices.

The advantage of Qiancheng is that the single-product explosion model can spread the cost by quantity. Scale is the best way to control costs, followed by technological progress, and finally "allocation reduction". These have nothing to do with Qu Li, he made a request, and others are responsible for carrying it out.

"Geometry has achieved the same global quality standard, and Future must also achieve it." There is a reason for Qu Li to do this, to find a reason for the price increase.

It is not a direct price increase. After the new car is released, the proportion of low-profile versions (out of stock) will be reduced within a certain period of time. After half a year or a year, the supply of low-profile versions will be increased. This will not only increase the sales cycle of old models, but also increase the average sales price. , but in a fully competitive market, it needs a strong brand influence to do so. It is best to have the cooperation of friends and businessmen, such as reducing the configuration of joint venture cars. This is an iron-clad fact. Without this kind of discriminated treatment, maybe there would be no rise of independent brands.

Seeing that it will be March, Qu Li reviewed what he had done in the past few days, held a general meeting of shareholders, set a flag for Future Geometry, and determined the international development route around this goal. In terms of priority, the Maritime Silk Road is a national grand strategy and a more realistic choice.

After the general direction is determined, new car planning and production capacity arrangements will be made. Qiancheng will add an SUV model CS8 plus, and develop a compact coupe and two hybrid cars, namely a medium-sized SUV and a sedan. The SUV is based on the CS8 plus, and the hybrid car is Redevelopment.

The production capacity of Qiancheng is 500,000 Xingsha (100,000 new energy), 300,000 in Yangcheng, and 300,000 in Shanghai (200,000 hybrid new energy vehicles, 100,000 fuel vehicles). In addition, increase production capacity in Beijin to 300,000 vehicles (100,000 pure electric vehicles, 200,000 fuel vehicles), taking care of the northern market.

Negotiations with Beijin and Modu may be difficult, but he has just set up the Flag. The development of new energy vehicles needs financial support, and the future can only be supported by fuel vehicles, right?

If this plan can be realized, Qiancheng Geometry will have a production capacity of 1 million fuel vehicles and 400,000 new energy vehicles. However, Yangcheng must have requirements for new energy vehicles, and it is possible to increase the production capacity of 100,000 hybrid pure electric vehicles in the future.

There is a total production capacity of 1.5 million in China, and the production lines of fuel vehicles and hybrid vehicles can be converted to a certain extent, so the actual production capacity of fuel vehicles may exceed 1 million.

In fact, this is not the end. Volkswagen has nine major factories in China. The division of automobile factories across the country is not only to save travel expenses, but also inseparable from local protection, so it was later emphasized that the establishment of the same big market across the country.

Therefore, there will definitely be arrangements for the future in the southwest and northwest. There may be a second production base in Jiangsu, Zhejiang and Shanghai. Qu Li, Lu Tao, Xia Mingfei, He Qicheng, Deng Weijiang and others made compromises and adjustments in the constant debate.

The entire blueprint of Future Geometry is slowly unfolding. The future is full of uncertainties. Qu Li is a little excited. The success of Jumei and Glory is too simple. If you rush in the right direction, everything will be there. Only Future Geometry and the complexity of the auto industry The reason is that even if you know you are going in the right direction, there are still too many factors affecting and restricting you.

"We must become the world's top auto company!" Qu Li once again set the flag