Reborn Entrepreneurial Giant

A beautiful life is created by oneself. Qu Li spent a good night with the beautiful woman. He didn't know whether he slept with her or she slept with him. It didn't matter. Everyone just had fun.

Large A-shares continued to plummet, from 5,000 points to 3,500 points. It is obvious that the trend has reversed. Unfortunately, there are too many people who are not afraid of death. They are rushing forward in order to achieve market success. Among them are stocks with a promising future. The company's market value exceeds approximately 250 billion. $40 billion.

We still don’t know when pure electric cars will lose money. Most of this market value is due to the market performance of Cheng Lantu. This car benchmarks against the Honda (9th generation) Civic. Its performance exceeds that and its quality control is equally excellent. In June, with the The underwater dance "Kun" has become a cultural phenomenon that has spread around the world. The Lantu car with the "X" logo sells more than 10,000 cars a month.

Sales volume is not the key, the key is the price. The price of this car is higher than that of the Civic, and it sells better than the Civic. With a price of more than 130,000, it has entered the stronghold of joint venture cars. This is not only a matter of product strength, but also consumers' trust in the Qiancheng brand, their love for domestic brands, and their consistently excellent appearance.

Several models of 5E Geometry are quite good-looking, but they are nothing more than that and cannot be considered distinctive. Qu Li hired top international designers to create family-style designs, in order to create distinctive features, such as the "X" shape on the front Face, integrating all its major car series.

It exploded in June. Although Lantu Zhuguang’s sales did not decline in July, they did not continue to rise. It could sell about 10,000 yuan. At this time, sedans are the king of the market. There are 40 sedan models with annual sales of more than 100,000 units. Honda Civic only sold more than 30,000 units in 2015, so the 9th generation Civic is garbage.

Competing on a junk car model, more than 10,000 vehicles were sold in a month. In addition, someone made a video of modifying and dismantling the car. The market is full of confidence in the future-oriented structure.

In addition, Lantu Chasing Light entered the European market at the same time, with the name Geometry GF 02, using the Geometry logo, and selling through dealer channels like Saab. With the help of Geometry's influence, it turned out to be quite smooth, with 1,000 units sold in two months. . At the same time, Saboian, as an extremely fuel-efficient hybrid car, sold 1,000 units a month. It was sold through Geometry direct stores in China and sold 3,000 units a month, almost surpassing the Geometry G9. The reason why It didn’t exceed the price, and it was because Ditang had lowered its price again.

The Saboian is a front-wheel drive pure electric vehicle with no range anxiety. The domestic price after subsidies is 319,800 US dollars, and the overseas sales price is 60,000 US dollars. Compared with the Didang, the price is lower than 250,000, and it also has stronger power performance. Drive.

In terms of performance parameters, Bilade Tang has surpassed Sabot. Only those who know more about cars will know that Sabot is a hybrid-specific platform. In terms of safety performance and intelligence, it has steadily surpassed Bilade.

Compared with the high-end version of YiDi, which also purchased Honor's L2 advanced driver assistance chip and vehicle system, the price of Tang's high-end version does not exceed 300,000. The only powerful features of Saboian are its smart cockpit and suspension system. The driving experience of this hybrid car is definitely better than that of Biyanti, and it is worthy of the reputation of a second-tier luxury car brand.

Honor and Huaguan began to supply domestic and foreign users, and the geometry became less special. Of course, only the chip is nothing. Whether it is assisted driving or autonomous driving, you still have to develop your own programs, including the smart cockpit, which requires in-depth customization. Therefore, the advantages of Geometry and Saab are not so easy to be surpassed.

Biradi sells at reduced prices, that is, to make cost-effective products. Coarse Cell Phones has proven that this road is not easy to follow. Qu Li must ensure the gross profit margin of Geometry and Saab. BBA is not less than 20% all year round. His goal is More than 15%.

Therefore, it is not a bad thing to lower prices than Didang and compete with Saboyan, but I just feel uncomfortable. What makes people even more uncomfortable is that domestic companies are poaching people from Qiancheng Geometry more and more frequently. Fortunately, Qu Li has always been generous, and most mid-level and senior positions have equity incentives. The cost of poaching people from them is still quite high. of.

Qu Li flew to Xingsha and discussed with them the development of the future geometry, mainly fuel vehicles.

In the plan, Qiancheng CS6 will add a CVT gearbox, and CS8 will add a 7DCT gearbox. The European export version, which meets Europe's strict energy consumption standards, will gradually replace the 6AT gearbox of CS6/CS8.

The best way is to reduce the price and use a CVT gearbox. The Qiancheng CS6 with Fuyao architecture is sold at a price of less than 100,000. I believe that even if they like AT gearboxes, most consumers will still choose the price-performance ratio if the price is increased by 10,000. Higher CVT transmission models. Moreover, the two best-selling SUVs in the world, Toyota RAV4 and Honda CR-V, both use CVT transmissions.

Chery's CVT25 itself is not bad. Qiancheng Geometry's team has been deeply involved in the development of CVT and dual-clutch gearboxes. It has clear goals, good tuning capabilities, and accumulated a lot of data. There is no reason why it can't do well.

Of course, all assumptions cannot replace the market in making decisions. How big the influence of Qiancheng's brand will be by then, and whether this change will be criticized, are all unknown. Qu Li looked at the oil price and felt that the gearbox should be changed to save fuel. , may not be recognized.

"We still need to change. The falling price of fuel vehicles is a major trend. The positioning of CS 6 and CS 6 plus is a bit vague. We want to make it easier for consumers to make choices." Qu Li still adheres to his principle, like some A Japanese car has more than a dozen configurations, and this kind of thing must not happen in Qiancheng Geometry.

What Qu Li said is very simple, but why don’t domestic car companies learn from it? There are dozens of choices for Great Wall Haval H6. I don’t know what they think. Some consumers’ needs are not necessary to be met.

After the Fuyao architecture was determined, the old CS6 and CS8 were being upgraded. This discussion was not important. It was just confirmed again. What was important was the construction of super factories and overseas factory building plans.

The super factory is very important. For example, they set the parameters and do debugging. The same production line can produce multiple different models, that is, Qiancheng CS6/CS8, and Lantu Light Chaser/Fighter Light can share the same production line. A factory produces simultaneously.

Even if you don't know how to build a car, you can think of the improvements that the super factory has brought to the company. They can completely achieve "on-demand" production and reduce inventory pressure. The only disadvantage is that the cost is too high. No matter how much a super factory with a capacity of 300,000 The total cost-saving investment must exceed 10 billion, and it will take 1 million fuel vehicles to be sold to make it back.

Future Geometry has built a super factory in Yangcheng. Although it is scheduled to produce cars, it can actually produce SUVs. Building a super factory in Xingsha is too expensive, and it is unreasonable to concentrate the production capacity of fuel vehicles in the south.

Quli and the others don’t want to build it, but Xingsha District wants it and is willing to provide financial support, so they have arranged a production capacity of 100,000, which can be regarded as a base that can flexibly arrange production capacity and adjust it!

The other is to transform all the already built production capacity into production lines adapted to the Fuyao architecture, that is, to transform the Qiancheng CS6/CS8 this year. After completion, the Plus versions of the two cars will be transformed. All fuel vehicle production lines, including overseas factories, will use the same one. Car building platform.

A seemingly simple adjustment will definitely increase their car-making costs in the short term. Once sales decline, it will bring huge losses, and pure electric vehicles are not yet profitable. It can be said that if they fail, the consequences will be disastrous. Deng Weijiang fulfilled his obligations as CFO and made the possible consequences very clear.