Reborn Entrepreneurial Giant

Qiancheng Geometry has Fuyao architecture, Yunhu body, advanced assisted driving ADAS, and super factory. From car quality, user experience to appearance design, it can reach the level of luxury cars. However, when buying a luxury car in China, the most important thing is always face.

"With our brand influence, consumers can ignore the differences in brands with cars priced around 500,000 or even less than 1 million." Xia Mingfei said confidently:

"But we need to launch a new brand, such as Kunpeng!"

"No!" Qu Li didn't want to waste this name. The underwater dance "Kun" became popular around the world. Even if they didn't like dancing, people watched and discussed it over and over again. Many Waiguoren knew about Zhuangzi and "Kunpeng" because of this. concept.

"After the space dance "Peng" is completed..." Qu Li is planning to use ten years to set a flag for the world. Only by dancing the dance "Peng" can the name "Kunpeng" be complete and he will launch products of this brand.

"Kun" is the world's first underwater dancer. If "Peng" is the world's first space dancer, it will be more impressive. However, there will be many difficulties in the process. Does Galaxy Power have this ability? When will it be available? If Mr. Musk also arranges for people to dance in space, Qu Li will most likely not be able to catch up, unless he has some connections and arranges for people to dance at the Tiangong Space Station, which is also very difficult.

In addition to the fact that SpaceX may be preempted by other peers such as Amazon founder Bezos’ Blue Origin, there are too many uncontrollable factors in what environment, with whom, and how to dance to show beauty.

"Without "Kunpeng", we would sell luxury cars worth around 500,000 yuan..." Xia Mingfei

"What do you want to do?" Qu Li

"First of all, this urban off-road vehicle is priced between 200,000 and 300,000. If the brand is established, we can develop professional hard-core off-road vehicles and medium-sized MPVs with more than 300,000 yuan..."

"Oh!" Qu Li thought he was going to directly develop a medium-sized SUV to compete with the Mercedes-Benz GLC. He would first develop the Tank 300/500 and then compete with the Buick GL8. There was not much pressure.

Now that the development direction of the Fuyao 2.0 fuel and hybrid platform has been adjusted, it seems reasonable to make such a choice. Saab Hybrid now has sedans, and is developing medium-sized hybrid SUVs and MPVs based on existing hybrid platforms.

However, Qiancheng's pure electric platform has not been developed. Geometry G9 and Y9 use the same platform, and G6 and Y6 will also use the same platform. Only after the development of the central integrated electronic and electrical architecture is completed and the basic framework of pure electric vehicles is finalized, he will Qiancheng Automobile will be arranged to develop a universal pure electric platform for the two brands of Saab and Qiancheng.

"The sales volume of MPV is not big, right?" Qu Li

"Precisely because the sales volume is small and the competition is small, it is easy to raise prices. After setting price tags in niche areas, it can be fed back to sedan and SUV models..." Xia Mingfei

"..." Is there still this routine? Qu Li didn't understand.

"In addition, I think Qiancheng CS6 and CS6 plus are the same car..."

"What's the meaning?"

"We have always insisted on building high-quality cars. The Qiancheng brand limit is only 9 models. If SUVs are counted as four models, plus two sedans, if we produce two more off-road vehicles and an MPV, there will be 9 models. It is not time to give up yet. For fuel vehicles, the plus version is the best choice considering it is the same car..."

"Why don't the two off-road vehicles merge into one?" Qu Li

"No, for off-road vehicles worth more than 300,000 yuan, we plan to use 3.0T engines."

“Engine development isn’t cheap, right?”

"So I have an idea to hand over the development of engines below 2.0T to Chery. Their technical strength is still acceptable."

"Is it necessary to support Chery so much?" Qu Li is not stupid. Endorsing a CVT gearbox for Chery is already his greatest respect for the domestic brand. If he really wants to use someone else's engine and gearbox, he doesn't know how many people will be criticized. Damn, how many people will be disappointed.

Qiancheng Geometry's engine and gearbox departments are not bad, but among the three major parts of the car, Qiancheng Geometry with Yunhu bodywork, the strongest one is obviously the chassis. No matter how much you brag about it, the engine and gearbox can only reach the average level of a joint venture car at best.

If you want a fuel vehicle to reach the level of a luxury car, the shortcomings of the engine and gearbox must be made up for. How much will this cost? Qu Li really didn't want to pay for it.

"Actually, it's not as difficult as you think. We only have a seven-speed wet dual-clutch gearbox, which just needs to be polished carefully. High-end luxury cars are more stable with 8AT or 9AT gearboxes, and these have to be purchased from outside. Only the engine... ..." Xia Mingfei

Qu Li didn't expect that Xia Mingfei, a marketer, would have such a clear understanding and his own ideas. The key was that he did not violate Qu Li's wishes. He grasped this degree very well.

"Engine performance is close to the limit. Their room for improvement is becoming more and more limited, and it is getting easier and easier for us to catch up..." Qu Li is very aware of this. It is becoming more and more difficult to improve engine performance. Signature engine experts in Europe are becoming more and more The easier it is, it can be seen that later even Biradi was able to make a hybrid engine.

Later, domestic engines were comparable to joint venture brand engines in various parameters. Even if the details were slightly different, there was no generational gap.

"No, we don't have experience with large-displacement engines."

"According to our plan, we also need a 3.0 engine." There are actually two types, one self-aspirated and one turbocharged.

This choice continues Qu Li’s idea of ​​key breakthroughs, first defining the product, and then developing key components for the product. This is what Geometry G9 and Y9 do.

Hearing this, Qu Li was relieved. The cost of developing fuel vehicles is still controllable, but the production capacity is uncontrollable. What should we do with those production lines in the future? It is impossible to replace oil with electricity. Can it only be wasted?

"We can only increase the promotion of hybrids in the future." Xia Mingfei gave his opinion: "Saboian's pricing is too high. Only when it drops to less than 200,000 will hybrids be attractive enough."

Needless to say, everyone knows that Qiancheng Geometry has pirated Biradi's DMI technology. In addition to having a driving experience close to that of a pure electric vehicle, it also has extremely low fuel consumption and usage costs. This advantage is exactly what car owners with a price tag of RMB 300,000 or less than RMB 200,000 care most about.

Qu Li had a headache. He shouldn't have agreed to the boatman brother at that time. Saboian now feels a little popular but not popular, but he can't sell it at a reduced price now. The brand will collapse.

"When the Saboian SUV model is launched, we will lower the price together." Qu Li, with the Fuyao architecture, the new car development cycle is shortened to less than two years. The Saboian SUV will be on sale in the second half of this year. At that time, he followed Tesla's saying Battery costs have been reduced, and prices of Sabotian and Geometry G9/Y9 have been reduced.

The main reason is that the price of the Geometry Y9 has dropped to less than 100,000 US dollars like the Geometry G9. Only by increasing sales can the cost of the entire electric vehicle industry chain be reduced. Otherwise, even if Honor has money, Honeycomb Energy and Great Wall Huaguan will still be dragged down by high research and development costs.

Geometry has been developing its third vehicle, the Geometry Y6, since last year. It is an SUV model. The development cycle is about two years. It will be launched in the second half of 2017, and the price will be set at US$50,000. At that time, SUVs became the new favorite in the industry. Their choice was just right.

The reason why Qu Li chatted so much with Xia Mingfei shows that in the competition with Lu Tao, He Qicheng, and Zhang Qinan, Qu Li chose this marketing expert whose ideas were closer to his. The first step was to make Xia Mingfei the chief operating officer of Geometry. official.