Reborn Entrepreneurial Giant

The international smartphone market is dominated by three heroes. After the conflict between China and South Korea, the domestic duopoly pattern is not that someone is targeting Samsung, but with the rise of Juhua and OPPO, and the fact that Nokia is dead, Samsung does not have much competitiveness in the country.

Originally, Chrysanthemum Factory had accumulated enough technology to replace Samsung, but Yu Dazui was very ambitious. In an interview, he said: "When we enter a field, we will definitely become the king of this field, or we will not. If you work hard, you will definitely become the leader in this field.", and then boasted that it would surpass Honor in three years, Apple in four years, and Samsung in five years. As a result, Samsung collapsed and Honor took over.

After Qu Li retired, he said: "I'm not afraid of Qu Tianming, why should I be afraid of his younger brother?"

"What is glory? Iron Man, Hulk or Doctor Strange?"

"We can do what they can do, and we can do what they can't..."

"In addition to being expensive, Honor phones don't have much left. Oh, there are also gold watches and straps co-branded with LV. They are all flashy and not wear-resistant at all..."

Well, gold is indeed easy to wear and tear, which is not a slander, but it is obvious that Yu Dazui aims at Glory.

Just like when the Chrysanthemum Factory targeted coarse-grain mobile phones, many pollen were unwilling to admit the fact that Xiaomi had only been established for more than a year. Yu Dazui began to target Xiaomi. After all kinds of ridicule, it was "pixel-level" imitation, including product promotion. Copywriting, such as: The best thing is about to happen...

Yu Dazui also wants to imitate Glory, but although the press conference is exciting, how many fans will watch the conference? Product innovation is always the foundation, and the rest depends on channels and advertising.

Honor's offline stores in China include directly-operated stores, specialty stores, authorized stores, etc., and now exceed 20,000, and directly-operated stores have been opened in prefecture-level cities, becoming a landmark building that can enhance the image of the entire business district. "Aesthetics", well, this seems to be a bit metaphysical, maybe it's the psychological effect of fans.

Honor is probably a combination of Sony and Apple. It is a fashionable black technology product line. It is not only an important participant in AOSP, but also drives the innovation of smartphones. In the past, fingerprint recognition is now APU, 3D structured light facial recognition, and full screen. wait.

Yu Dazui said that Honor has Chrysanthemum Factory, which is not bragging, but fans believe that Honor is a pioneer and in "making something out of nothing", Chrysanthemum Factory is just an imitator, and it can only imitate "form" but not "God" .

What is "god"? Yu Dazui doesn't know, but he understands the "Saturation Attack Marketing Method", which many pollen cannot accept. This marketing method can be refined and condensed into one sentence: a lie repeated a thousand times becomes the truth. Anyone who has read this book will know that the marketing team of Chrysanthemum Factory has the perseverance to not give up until the goal is achieved, and to achieve the goal, they will do whatever it takes.

Qu Li was attacked by negative public opinion on the Internet. It is difficult to answer whether the Chrysanthemum Factory was involved, but it is certain that these things did not happen naturally. It is not meaningful to find out who is behind the scenes.

Attacking Qu Li first will attack Glory, Time and Future, so Dadongzi, Ma Yun, and Lei Jun were attacked successively. The founders represent the company to a large extent. After Pin Xixi went public, Huang Zheng resigned bravely. As for Mahua Teng and Li Yanhong, it is possible that they have isolated themselves from the Internet that ordinary people have contact with, and do not read negative information, or do not have time to read it.

As long as Qu Li is knocked off the altar and transformed from the pride of the country into a "money-making machine", a "capitalist who doesn't let go of any copper coin", a "monopolist" and a "comprador", you don't have to immediately believe in the power of communication studies. It’s due to long-term repeated brainwashing. If you don’t believe this view after seeing it this year, what about next year, and the year after that? After five years, you see so many people repeating the "same fact", and you still don't believe it? If you believe it, at most don't buy Quli's products. Even if the rumor is true, you will not suffer any loss.

Therefore, Quli is the biggest weakness of Time Jumei and Glory. This is an undoubted fact. Quli sacrificed himself to achieve the enterprise.

Now that Honor and Time Jumei have launched ESG promotion, they have jumped out of the constraints of technological competition and jumped into another dimension to compete with friends.

I have to mention Xudi here, because: "How can a company that is not good to its own employees be good to its users?" The treatment of front-line or grassroots employees can see the bottom line of a company. No matter how much you brag, it is not as good as increasing the ordinary basic salary. persuasive.

Honor treats its own employees well and its suppliers' employees well. It can spend money to buy equipment for suppliers, provide technical and management training, and can lead supply chain companies to promote the common growth of the entire society. Such a company is unparalleled in the country at this stage. .

Central Finance even made several programs to introduce Honor's ESG governance system, and then used it to prove the role of high-end manufacturing in promoting the entire national economy. Ultimately, it was to illustrate the practical significance of the National Institute of Science and Technology's "Made in China 2025" plan.

Although this was not to praise Qu Li, it actually played a "support" role when Qu Li was attacked by public opinion.

It's just that when dealing with online public opinion, Honor always adheres to the principle of not actively attacking its friends and merchants. It is somewhat passive and hires trolls just to maintain its brand image. However, destruction is better than construction. Fortunately, Honor has ESG. The domestic smartphone industry chain has benefited from Honor far more than Chrysanthemum Factory.

No matter how malicious the trolls are, the technical strength and user experience of Honor mobile phones are always recognized by the market as the "King of Android phones". Then they changed their tune and said that Honor is Kunlun OS, which is based on AOSP magic modification, not Android.

What is that if it's not Android? It is a self-developed operating system. oh! Then I should buy it. Therefore, it is not a good thing to recognize or deny that Honor flagship phone is the king of Android phones in China, and Honor controls KMS, sometimes it supports Jumei, WeChat, Instagram, ancient song search, news, browser, etc. Midea, Juhuasuan, and many APPs are heavily dependent on KMS, including Invincible Heroes, Peace Elite and other best-selling apps. What will mobile phone companies choose at this time? Chrysanthemum Factory can develop HMS, but Jumei and Kingsoft do not support it.

Microsoft originally pushed the edge browser with its own self-developed browser core by bundling it, but Google YouTube found a way to "not support" edge, forcing Microsoft to give up self-research and choose Google's Chromium core.

Unless Chrysanthemum Factory can win over other mobile phone companies and jointly put pressure on Time Jumei and force Quliluqi to compromise, there is really no way to break the cooperation between Honor and Time Jumei. Just look at Google GMS. GMS is bound to Google’s apps and services. There are substitute products on the market. Why does it affect the overseas sales of Juhua mobile phones?

The combination of Honor KMS (Kunlun Mobile Service) and KCM (Kunlun Information Push Service) has really improved the experience of domestic mobile phone users and narrowed the gap with iOS.

However, Honor's behavior of acting as both a referee and an athlete still caused dissatisfaction. A certain company reported Honor's monopolistic behavior to the relevant departments.