Reborn Entrepreneurial Giant

Yunnan Province is endowed with unique resources. The planting area and output of coffee beans, tea, natural rubber, walnuts, macadamia nuts, and Chinese medicinal materials rank first in the country. It is also the largest fresh-cut flower producing area in the world. It is a major exporter of vegetables and fruits and a tourist destination. Province.

With such abundant resources, as long as it can sell agricultural and sideline products, it can leverage the resources of the entire society. It just so happens that Jumei is very good at selling goods.

Let’s not talk about Jumei Juhuasuan online e-commerce, but just talk about the offline Carrefour supermarket. Although it has been undergoing rectification for more than a year, it has still done a lot of things, such as introducing WeChat payment, opening an online mini program, and through Jumei Juhuasuan. Sell ​​online, join Meituan Delivery...

This series of rescue measures withstood the losses caused by internal turmoil, and also allowed some newcomers to gain more rights through "doing things" and gradually completed the transition. Carrefour's sales revenue in 2017 exceeded 50 billion and the number of stores was approximately 325, including the offline Jumei Supermarket.

As for the membership-based supermarket, it is still in the process of being launched in Shanghai next year. Shanghai is the retail capital of the country, with amazing spending power and the ability to accept new things. The only disadvantage is that some "favoring foreigners" may not be able to accept it. Domestic "member supermarket".

Even so, Carrefour still ranks tenth among the top 100 domestic supermarket chains (excluding e-commerce). It can only be said that there are really no physical giants in the domestic retail market.

Juhuasuan convenience stores, which were created from scratch, have also opened. First, they acquired WOWO convenience stores in Sichuan Province, mainly distributed in Chengdu, with about 750 convenience stores.

It is planning to acquire the troubled All-Time convenience store, which has nearly 800 convenience stores in more than a dozen cities in China. However, due to cross-guarantees with the parent company, the transaction model designed by the convenience store is somewhat complicated in order to avoid potential risks. For example, they are buying convenience store assets instead of buying the company.

In 2017, domestic convenience store sales were approximately 190.5 billion yuan, the number of stores was approximately 106,000 yuan, and the annual sales of a single store were approximately 1.8 million yuan. By 2022, the number of convenience stores will surge to 300,000 yuan, with sales of 383.4 billion yuan, with an average order The daily revenue of the store is 4,794 yuan. There are about 1,500 convenience stores in Juhuasuan, with annual sales of about 2.8 billion.

The number of convenience stores nationwide has increased so much in five or six years, which is inseparable from policy support and the spread of the plague. The rapid development of convenience stores has adapted to the changes of the times and also provided a wide range of prepared dishes. Sales channels.

For Shiguang Jumei, this is to improve sales channels and establish a more three-dimensional sales system to meet the different needs of consumers.

Jumei is a "technology and service company based on the supply chain". Logically speaking, it should give full play to its advantages in supply chain management and provide logistics and distribution services to convenience store entrepreneurs with brand licensing as its core, which is Goudong. Convenience store and Tianmao store model.

But there is another issue involved here, whether it is user-centered or enterprise-centered. If you clarify this issue, it will be very simple to make a choice. What Juhuasuan Convenience Store has to do is not only export the brand, but also To export management, you must have your own operational capabilities and be able to empower brand franchisees.

Therefore, the main purpose of Juhuasuan Convenience Store in recent years is to lay the foundation and practice internal skills. The premise is to find a good positioning and who are the target customers to serve? This must be combined with the "community group buying" currently being promoted by Juhuasuan.

There is no doubt that Juhuasuan convenience stores will focus on "serving the community", followed by business type, that is, selling prepared dishes to white-collar users. Domestic consumers are by no means boycotting the prepared dishes themselves, but are concerned about "food safety" If there are concerns, Juhuasuan will control it from the source and conduct cold chain transportation throughout the entire process. On the premise of ensuring quality, there will definitely be consumers.

We have clarified the market positioning, carried out digital transformation of convenience stores, upgraded categories, applied Internet thinking, big data analysis, and artificial intelligence algorithms to improve the operational capabilities of convenience stores through continuous iterations.

Convenience stores are very important in the entire retail system of Jumei, but the absolute revenue is not high. Even if the acquisition of Full Time is completed now, the sales revenue of 2.8 billion will be even lower, but the manpower and material resources invested and the number of employees will be huge. growth of.

Even though they have been very restrained, Time Jumei now has more than 350,000 employees worldwide. According to the current plan, doubling in three to five years is almost inevitable.

In a few years, the number of Meiyijia convenience store companies, the largest in the country, will exceed 30,000. If Juhuasuan increases its number to 10,000, it will require 50,000 people based on the standard configuration of 5 people in a store, as well as the number of staff responsible for logistics and other back-end support personnel. Hard to count. Meiyijia has more than 100,000 employees.

In the foreseeable future, the number of employees of Shiguang Jumei will inevitably become the largest among domestic Internet technology companies. This is based on the high-intensity work of Jumei Logistics. But thinking that Amazon has 570,000 employees around the world, which will increase to 1.46 million in a few years, Qu Li is already very balanced.

The labor intensity of Americans really cannot be compared with that of Chinese people. It is reasonable for the same thing to require more employees. However, Qu Lizhen is worried that the number of employees at Time Jumei will exceed 1 million, because the localization of Shopee and Shopify requires a large number of employees. staff.

Managing such a large and complex enterprise is a huge challenge for everyone, but the market has great confidence in them and has successfully resisted the malicious intentions from Peanutton. The company's market value exceeds 500 billion US dollars.

Because Honor was more directly affected, its market value has never exceeded US$400 billion, hovering around US$350 billion. As for Qu Li's net worth, there is no doubt that he will continue to be the richest man in the world and continue to be far ahead.

Qu Li, who has traveled to Yunnan Province on the road to poverty alleviation, has basically figured out the clues: the best way to alleviate poverty is to develop the economy, mainly manufacturing and large-scale agriculture. These two industries create wealth, and if you want to realize it, you have to Relying on circulation, mainly borderless retail.

Time Jumei and Fanxing's Oasis Ecology are jointly responsible for big agriculture, glory, future, Hive Energy, Huaguan is responsible for "manufacturing", comprehensively considering cost, technology and social responsibility, and recruiting as many ordinary employees as possible.

Both routes, if you want to be successful in the long run, you have to build a brand and create more profits, rather than making cost-effective products. In other words, you need to "rob the rich and give to the poor" and "secondary distribution"

Large enterprises are the core force and can mobilize a large amount of social resources, such as Time and Stars' "New Farmers" cooperation plan; and the promising and glorious factory building plan in the Midwest.

In fact, there is also the tourism industry, which is a healthy, environmentally friendly and pollution-free green industry. In addition to promoting distinctive features, it also needs to establish business credibility in the market, which means severely cracking down on deception and abduction in the market. As for telecommunications fraud, this is another topic. No, it has nothing to do with him.