Reborn Entrepreneurial Giant

It's a bit too much to insist on right and wrong in corporate competition. One is a thousand-year-old fox, and the other is not a good bird. Moreover, in a market economy environment, no one will sympathize with the weak.

Honor now relies on many black technology products, and the brand it sells will definitely command a premium. However, Yu Dazui now promotes that the Juhua mobile phone is unbeatable in terms of price and performance. The competitive landscape has reversed, and it can no longer be far ahead, unless it spreads rumors...

There is nothing right or wrong in corporate competition, but theatergoers have their own opinions. Ordinary consumers will naturally choose cost-effective products based on their own interests. The middle class and above focus on quality and are unwilling to spend time studying cost-effectiveness. There are still some people who are not strong in heart and need to use LOGO proves itself, these people are more inclined to buy big brands.

Oh, I forgot to mention that the largest group does not understand that mobile phones are greatly affected by advertising and offline sales personnel, so they can only fight for channel resources. Everyone knows that the more middlemen there are, the higher the price. A lot of brand premiums go not to companies but to middlemen.

Honor has direct-operated stores in all cities across the country, and at least one authorized store in all districts and counties, as well as home appliances, digital electronic product chains, supermarkets, hypermarkets, shopping mall stores or counters, with a total of more than 60,000 stores so far .

Because Juhua Mobile sells cost-effective products, the profit it distributes to channel dealers is small, and it cannot support so many stores and counters. According to statistics, there are currently about 20,000 stores. Jumei Mi has less than 5,000 stores, while Coarse Rice has 10,000 offline stores.

Without Mi and ZTE, the market for 100-yuan smartphones might have shrunk to the point of disappearing, at which point copycat opportunities would reappear. We must know that the domestic market share of 100-yuan mobile phones is about 10%, about 30 million units a year, but the net profit of 10% is less than 100 yuan. The net profit of a certain brand's 1,999 yuan mobile phone is not less than 1,000 yuan.

Although the technical strength of Mi Technology Company is a bit lacking, Lu Weibing is awesome. Most of the time, the price/performance ratio is unbeatable. However, it lacks offline channels and online sales are greatly affected by online public opinion. After all, many people have no morality in their minds about right and wrong, and they believe that if they fall behind, they will be beaten, and that might makes right.

Fortunately, the competition between Juhua and Nokia is now greater, but the market has undergone a cruel reshuffle, and the gap between Nokia and OPPO and Vivo has become smaller.

Although Juhua is a little better than them, there is no essential difference, so it can only use porcelain marketing to constantly compete with Apple and Honor...

It’s a pity that except for 5G baseband, they don’t have anything that can lead Honor. And both Apple, Qualcomm and HiSilicon are following the Honor route to develop NPU, an artificial intelligence-specific chip.

The current situation is very interesting. The chrysanthemum factory has been cut off. With glory still there, it is difficult to wield the patriotic stick to harvest. Moreover, domestic competition is under great pressure. If there are really no mobile phones to sell, domestic channel operators will disappear if they cannot make money. No There is no way to harvest leeks.

Of course, we haven't reached that stage yet. Juhua can also produce self-developed chips. No one knows whether there will be further pressure. It stands to reason that Honor's technological innovation capability should be stronger than that of Juhua, and it should be cracked down on. Maybe the compliance department is doing a good job and can't find an excuse.

Due to "safety" issues among Honor's current products, only drones are growing strongly. Prices increased after tariffs were raised, and market share increased instead of falling.

Wang Tao successfully rose to power in this round of turmoil, and his reputation has been as good as that of Li Yinan. Qu Li was not needed for this. He perfected the internal management of Future Geometry in Xingsha. Geometry Y6 is very popular around the world, with monthly sales exceeding 10,000 in the EU this year. This gives him confidence that the company's development direction will not deviate even if he steps down as CEO.

Enterprises must make adjustments and changes when they are developing best. The new organizational structure and corporate culture construction must focus on the future. They will become the world's top car companies, replacing Toyota and Volkswagen...

From external publicity to internal management, Qu Li had to reorganize and understand the situation of each department, including making some adjustments to personnel to reduce the occurrence of personal dependence, at least not at the middle, lower, or technical levels.

The bigger the company gets, and after employees reach a certain level, they no longer rely on their ability to work. Leaders often have discretionary power. This is the root cause of the phenomenon of personal dependence: leaders have the final say.

Large companies need to institutionalize processes and limit the rights of management, but in doing so they lose flexibility and reduce efficiency. Small teams are not necessary for small businesses, so Qiancheng Geometry encourages employees to form small teams to solve certain problems.

Qu Li travels back and forth between Xingsha and Beijin companies, and occasionally goes to Magic City. Saab Automobile's domestic headquarters is arranged in Magic City, but it has a branch in Xingsha. He adjusts the relationship between the three brands and maintains cooperation while maintaining cooperation. Independent.

He is busy here. Lantu Lingyun's global popularity has soared due to various tests. Oh, that's not right. Now only the car logo with the word "electricity" in Oracle has been announced, and the name has not been announced. It just has a code name.

As a result, Lantu's change of label has been constantly complained about. Some people like it, some hate it, and some people threaten to never buy it again once the label changes. But Qu Li has already made a decision and is willing to invest part of the money in publicity. Therefore, the plan will not be changed just because of one or two objections.

The car logo with the word "electricity" in oracle bones has a lot of connotations. Some people say it is a symbol of the rise of domestically produced cars, while others think the four-winged car logo is. There were a lot of controversies, but the popularity increased, and some cultural and artistic celebrities who had cooperated with Honor began to support Lantu, talking about the various symbols of the "electric" car logo.

Others made excuses for Qu Li: They originally planned to build Cheetah into a high-end brand, but they didn’t expect that the state-owned assets were too bad. Well, it’s because Qu Li didn’t have enough experience and was rough in his work. He didn’t choose the right name at the beginning, so now he can only tinker with it.

Qu Li himself is also on Instagram, Zhihu and other platforms explain:

The first car to carry the "electric" logo is the Lantu Yaoguang, which has been opened for pre-order. The delivery time is scheduled for July. It is said that the pre-sale situation is quite good.

In fact, since this year, Lantu Fuguang has maintained monthly sales of more than 20,000, Chasing Light has stabilized at more than 10,000, Starlight MPV has been around 5,000, and Qiguang off-road vehicles have fluctuated a lot, with the highest monthly sales being more than 10,000.

Qiancheng's best-selling SUV is still the SUV, which sells well both at home and abroad. Even if the domestic auto market is on an overall downward trend this year, the monthly sales volume of the two CS6 models is still stable at more than 40,000 units, and the monthly sales volume of the CS8 models is more than 15,000 units. Continue to maintain high growth abroad.

You must know that in this year in history, only Geely Emgrand ranked among the top 20 sedan sales, and the sales of the first-generation sacred car Haval H6 fell by 17%. However, the sales volume of Qiancheng fuel vehicles is stable, and there is no big fluctuation even if the brand is changed. It can only be said that the brand power is amazing.

Now there are some new cars on the market, which have brought huge impact to peers. Although the 4S stores of joint venture car companies have been spreading rumors and slandering, saying that independent brands do not have good cars, Yunhu bodywork is a lie and is a black technology that cannot be mass-produced. Their century-old corporate technology accumulation is strong, but now Lantu Lingyun's far-leading technology can be seen, and there is really no car company that can climb mountains and wade through water as easily as walking on flat ground.

"We will launch hybrid and pure electric platforms in 2020 to continue to promote the trend of vehicle electrification and intelligence. We will make our contribution to the global realization of a sustainable energy economy..." Qu Li looked at the promising market Environment, as well as a harmonious internal working environment, I posted a few sighs on Weibo:

"Project Future will definitely become the best automobile company in the world, I have no doubt about it!"