Reborn Entrepreneurial Giant

It’s not surprising that Apple is building cars. Since Honor started building cars, there have been many discussions at home and abroad. Apple CEO Tim Cook is really building cars, but they want to create disruptive products.

One is autonomous driving, and the other is solid-state batteries without range anxiety. However, the reality is cruel. Apple has invested a lot but achieved little.

In fact, Weilai’s battery swap model is also very good, but Tim Cook wants to make money. The battery swap model requires a lot of investment and has limited effect. It is still unclear how much consumers are willing to pay for battery swap. If it is a niche high-end , the cost is too high. If it is to grab the BBA market, it will coincide with Geometry’s positioning.

Qu Li was certain that Apple could not build an electric car that surpassed Geometry and Tesla. It was difficult to guarantee costs in the United States. Mobile phone OEM and automobile OEM were different, but Futukang boss Guo still went to the United States because he wanted to win Fisker automobile OEM order.

Qu Li thinks it's impossible. Geometry and Tesla's Gigafactory are world leaders, and not everyone can surpass them. It was almost impossible for them to overtake in a curve, unless, thinking of this, Qu Li quickly called Xia Mingfei and contacted...

"Tianming, what a success, Mr. He resigned..." Xia Mingfei quickly gave Qu Li a piece of bad news.

He Qicheng was an old employee of Cheetah Motors. He was later responsible for the company's production and did a good job. Talents who grew up with the Honor Super Factory project rose to high positions. He later went to Japan to help Mitsubishi Motors carry out the informatization transformation of its production and manufacturing processes.

Xia Mingfei is the CEO of Qiancheng Geometry, Lu Tao is the CEO of Lantu Automobile, Zhang Qinan is the CEO of Geometry Automobile, and there is also a Waiguo man who is the CEO of Saab Automobile. Originally, Fisker and the German car company I forgot its name were satellite companies, but I didn't expect...

Qu Li didn't feel too much about He Qicheng's departure. He was familiar with CMGE's production management and manufacturing system, but leaving at this time was not a wise choice. He felt like a traitor. If Apple hadn't said anything, things wouldn't have been like this. In the end, no matter what, He Qicheng is also an executive with a promising future.

After Xia Mingfei learned about Qu Li's attitude, he made preparations to leave Honor stores. News came out from the United States that they were planning to ban consumer electronics companies such as Honor, Samsung, Apple, and Sony from displaying and selling third-party new energy vehicles.

However, Honor is the majority shareholder of Geometry Futures, so the court wants to directly ban Honor directly-operated stores from selling products of non-brands. This involves Apple and Fisker.

Are you saying that Apple doesn’t want to sell cars in its direct-operated stores? How can it be. A few years ago, I was arguing with Musk, wanting to acquire Tesla and let Musk continue to be CEO. I also promised that Tesla could be sold in Apple stores. For a while, Tesla appeared in Apple's flagship store.

Qu Li wants a compromise between Honor and CMOS Geometry. It is case law in Europe and the United States. Once it is ruled that Honor stores cannot display and sell Geometry new energy vehicles, then Apple cannot do the same. Fisker will have to start from scratch, but it has fallen behind Tesla and Geometry. Too much.

Qu Li has already made a move. Let’s see how Apple responds. He also wants to teach Young Master Li of Xiangjiang a lesson and oppose the transaction in the name of the major shareholder. At the same time, he called Gong Yanbu and other relevant domestic departments to complain, and expressed one idea: "The Li family's behavior has seriously interfered with his strategic planning. He will take the time to teach Li Er a lesson. What are the opinions in the country?"

Honor is a Fisker supplier. CMEF and Fisker have patented technology cooperation. CMEF and Tianming Fund are Fisker's major shareholders, with a shareholding ratio of about 10%. However, they do not participate in the company's operation and management, which is a reward for Li Er letting go of PCCW.

Fisker's other shareholders are mainly American investment institutions. Domestic capital closely related to Qu Li has also participated in this project. If Li Er can do well in his plan, then he will just sit back and make money. If he doesn't do well, he will have no future and will go for acquisitions. , improve the product matrix. So they definitely signed terms that were favorable to Qianqian Geometry.

But since Apple dares to make a public acquisition, it must have made preparations. Li Er tried to contact him these days to explain, but he was rejected. There is nothing to say about this matter, just one word: do it!

"Give up all cooperation with Xiangjiang Li Er, even if you lose money, you have to do it." Qu Li contacted Zhang Yiwen and asked the United Group to take action. Tianming Fund followed, and as for the Vision Fund, it depends on whether they are willing to cooperate.

Li Er's industries are mainly TVB, Fisker, an asset management company, and an insurance company. As for other investments, it is unknown. First of all, he must destroy Li Er's business reputation and spread the information on Instagram that he backstabbed Qu Li. Oh, the media in Hong Kong had already reported it on a large scale without him taking action, so that would be enough to add fuel to the flames.

Qu Li continued to push forward with other things, such as coming forward to oppose the acquisition. Travel was difficult during the epidemic, and communication could only be done through the online conference system. Fortunately, many preparations had been made before. Although there was a gap in manpower in the United States, it was not a complete passive attack.

Many people in China did not know about Fisker. As the news spread, the Internet was in a quarrel. Many people regarded this as another blow to domestic companies from Europe and the United States. While praising Qu Li's profound layout, he also lamented the viciousness of Li Er's stab in the back. The market value, which affects the future, has once again fallen to the limit.

Qu Li returned to chip manufacturing again. He invested in two lithography machine companies, one for NIL nanoimprinting and the other for electron beam lithography. Now he is accepting investment from large funds and Juhua, which can be regarded as concentrating his efforts on big things. A model of industry cooperation.

In fact, Qu Li laid out these two directions very early. He first did some pre-research, that is, collecting and sorting out industry information, including academic theoretical materials, distribution of patents and talents, capital investment, etc. For example, the Dutch company Mapper is a competitor of ASML, mainly engaged in the research and development of electron beam lithography machines.

Qu Li’s idea is to focus on domestic development and rely on talents from China, Japan and South Korea to develop NIL lithography machines; rely on the technology and talents of China and Europe to develop electron beam lithography machines. Why not rely solely on domestic countries? Of course, it is to save time and improve the success rate. .

We must know that in a business society, it is important to advance technology, but it is even more important to realize the technology. Most of the black technologies abroad are not impossible to create, but they are not cost-effective. For example, the famous ballpoint pen refill incident was said to be impossible to produce domestically, but as a result, the century-old store was forced to sell out...

Lithography machine technology is difficult, but if we really didn’t care about the cost, humans would have landed on the moon fifty years ago. As early as decades ago, there were rockets with a carrying capacity exceeding the Falcon Heavy. What is lacking now is not only technology, but also Industrial mass production capabilities based on technology.

Of course, multi-country cooperation is not to spread costs, but to win more partners, so integration is the best choice. If it can be reversed and most economies abandon the United States, it will be a victory in another dimension.

Qu Li learned about the development of the two lithography machine companies and continued to go to the headquarters of Feisuo Semiconductor in Shanghai. This American listed company registered in Singapore had interrupted its technical cooperation with Changjiang Memory and Changxin Semiconductor, but later The company has digested the technology of Germany's Qimonda, invited semiconductor experts from Japan, developed its own technology, and gained terrifying strength. And all of this is inseparable from Qu Li's efforts! (End of chapter)