Reborn: From arcade game to business empire

United States, Atlanta, Coca-Cola headquarters!

At this moment, Lin Mu has also arrived at Coca-Cola’s headquarters.

In his previous life, he didn’t come over, and at this moment, Lin Mu looked at Coca-Cola’s headquarters with some curiosity.

To be honest, in the beverage industry, Coca-Cola can almost be said to be invincible.

Pepsi may call it Coca-Cola’s biggest competitor, but in reality, Pepsi is always one step slower.

On December 19, 1978, the day after China and the United States announced the formal establishment of diplomatic relations, Coca-Cola immediately officially announced its return to China in the United States, and then signed an agreement with the Huaxia Grain and Oil Import and Export Corporation as quickly as possible.

In terms of marketing, Coca-Cola is also full of energy.

One of the largest murals in the world is dedicated to Coca-Cola cans, measuring 200 feet by 180 feet. Set at the Swire Coca-Cola bottling factory in Heungjiang, this hand-painted mural was painstakingly created by the artist over three and a half months. The 18-storey building is also the world’s tallest Coca-Cola bottling plant.

In addition, Huaxia’s largest exterior wall advertisement is based on the theme of Coca-Cola curved bottle, produced by Coca-Cola Company in February 1999, this huge advertisement with an area of more than 87,892 square meters and a weight of 2,900 kilograms is located near the People’s Square in the magic capital, consisting of 4 pictures. This ad is applying to become the largest façade advertisement in the Guinness World.

The world’s largest spherical Coca-Cola advertisement is located on the roof of Nagoya Station in the island nation of Nagoya, and is constructed with more than 46 tons of steel, 940 meters of neon tubes and 1,870 light bulbs.

The world’s largest Coca-Cola billboard is located on Mount Elhatche in Chile, which is 131 feet tall and 400 feet wide and is made up of 70,000 26-ounce Coke cans.

The world’s largest Coca-Cola bottle is in Times Square. The 20-meter-high, 13.7-meter-wide fiberglass bottle is placed on a neon advertisement between the two buildings.

Coca-Cola also has many brands and countless marketing types, including soft drinks, sports drinks, dairy drinks, juices, tea and coffee. A: Specific varieties include Diet Coca-Cola, Coca-Cola Zero, Fanta, Sprite, Dasani, Coolos Vitamin, POWERADE, Maid Source, Simply, DelValle, Joya, and GoldPeak

Willing to spend money, willing to market.

Last year, when Lin Mu found Coca-Cola and wanted to cooperate, Coca-Cola also waved his hand and put on a cooperative attitude, although there was a dispute over funds, but in the end, an agreement was reached.

This year, Coca-Cola was the only endorser.

The more popular the K race series, the more Coca-Cola sold, of course, it also gave Lin Mu a valuable advertising fee.

In Coca-Cola’s view, Linmu is worth the price.

And the president of Coca-Cola, Paul Austin, is personally received by Lin Mu, not to mention, Coca-Cola’s sales in Asia alone are enough for Paul Austin to personally meet Lin Mu.

Although Lin Mu is Chinese, although Lin Mu looks very young, in a way, this is a partner worthy of his own attention.

“Mr. Austin!” Lin Mu took the initiative to shake Austin’s hand and smiled: “It’s a pleasure to visit Coca-Cola’s headquarters!” ”

Lin Mu came to Coca-Cola, in the final analysis, hoping that Coca-Cola could form an e-sports club.

Today’s Lin Mu does not see these small capitals very much, he needs the entry of large capital, only more and more capital poured into the K game, his game can become more and more popular.

After the two people sat down, Lin Mu also didn’t talk nonsense and went straight to the point.

Paul Austen fell silent.

The popularity of the K series Paul Austin is in the eyes, and Coca-Cola is also ready to continue to invest in advertising in the second year and continue to advertise Coca-Cola.

Most importantly, you can’t let competitors Pepsi in.

You can’t get this advertising space yourself, but you definitely can’t let Pepsi get it.

The K-race series is really hot.

Paul Austin leaned back in his chair and looked at Lin Mu and slowly spoke: “Lin, I have a question, have you considered letting your company go public?” Coming to the United States to list? ”

Lin Mu glanced at Paul Austin, but his thoughts moved slightly.

He must admit that going public, this is indeed the fastest way to raise funds, the speed of money is fast, and as long as the stock market is doing beautifully, making money is definitely not a problem.

However, now is definitely not a good time.

Soon in 1973 there will be a big stock crash, and making money is a big problem.

“I thought about it, but, in my opinion, it’s not a good time!” Lin Mu smiled and slowly spoke, “I think it will take two or three years!” ”

Paul Austin slowly spoke: “If I can, I hope Coca-Cola can take out a sum of money to raise money for Hongmeng Games to improve the company’s operations, what do you think?” ”

“It’s another thing!” Lin Mu’s mind moved slightly, and he continued: “I will carefully consider it, now we have to consider whether to establish an e-sports club!” ”

“It’s a blue ocean!” Paul Austin looked at Lin Mu and smiled and said, “We also need to consider the risks involved, and so on!” ”

“I believe Coca-Cola will make the right choice!”

Lin Mu also smiled, even if his Hongmeng game is to be listed in the United States, Lin Mu is absolutely impossible to let them subscribe now, at least two years later, at least until the event becomes more mature and the European division is established.

When cooking oil on the most fire, go public, and then, along the way, a sum of money, this is the best choice.

The next two days.

Lin Mu talked with Paul Austin for two days, and finally, Coca-Cola finalized its own strategic development plan and officially established the Coca-Cola E-sports Club.

At the same time, Jiang Muyan also contacted Wal-Mart, and now Wal-Mart is preparing to go public and be listed on the New York Stock Exchange, at this moment, Wal-Mart also wants to make a series of movements.

If it can make a name for itself in this hot game, Wal-Mart is also very happy.

Subsequently, Walmart announced the formation of Team Walmart.

For a while, the capital of the United States seems to see the blue ocean, followed by the announcement of cooperation is Pepsi, originally backward step by step, now as soon as I see Coca-Cola has established a team, Pepsi is naturally not idle.

Take the initiative to seek cooperation.

As soon as the news of the cooperation of the three companies came out, the United States boiled!