Reborn to dominate technology
#262 - Audi A6 starting price
The media and netizens in the live broadcast room were all scolding these car companies for being shameless.
The reporters sent by those car companies felt uneasy, wondering why Lu Haifeng would reveal the secrets of the industry, and what good it would do him.
Lu Haifeng nodded with satisfaction after igniting the public's anger towards foreign car companies.
Lu Haifeng gently pressed down with both hands, and the originally noisy scene immediately quieted down, with anticipation on everyone's faces.
At this moment, Lu Haifeng inadvertently controlled the situation of all the audience in the venue.
Lu Haifeng paced on the stage and said, "Before, some people suggested to me on the issue of pricing, since the Audi A6 is positioned as a C-class luxury car, a product to compete with those foreign car companies!"
"Then the pricing should be at the same level as them!"
"But this proposal was rejected by me, do you know why?"
After Lu Haifeng finished speaking, everyone showed curious expressions.
Seeing everyone's curiosity, Lu Haifeng continued, "The reason for rejecting this pricing is because our Audi cars are not those black-hearted foreign car companies!"
"But our own luxury car company in Daxia, the reason why we want to make luxury car models is to restore the proper price of luxury car models in Daxia, instead of being treated differently and treated as fat sheep to be slaughtered!"
"Pa pa pa…"
As soon as Lu Haifeng finished speaking, everyone present was shocked and spontaneously stood up to applaud him.
Let luxury cars in Daxia restore their proper prices, instead of being treated differently.
How domineering these words were, after the audience's applause, Lu Haifeng directly announced the price.
"Today, our Audi Automobile is repricing the luxury car market in Daxia to restore it to its original price!"
"The starting price of C-class cars of Benma, Baolai, and Otto is about 520,000!"
"And as the same level of Audi A6, our price is…!"
As Lu Haifeng spoke, a series of powerful heartbeats sounded at the scene, followed by a sound effect, and the starting price of the Audi A6 also appeared on the large screen behind Lu Haifeng.
388,000 yuan!
As soon as this price came out, the scene was suddenly dead silent.
Quiet
Too quiet!
As soon as the starting price of the Audi A6 appeared on the big screen, the audience, media, and netizens watching the press conference in the live broadcast room were suddenly silent!
Although Lu Haifeng said before that he wanted to restore the proper selling price of luxury cars in Daxia, in everyone's mind, the proper selling price should be at least 400,000!
But what about now?
An Audi A6, positioned as a C-class luxury car, actually dropped to 388,000 for the lowest starting price.
What is this concept!
No car company in the entire world has ever sold a C-class luxury car for less than 400,000.
Even car companies like Toyota, Volkswagen, and Honda, which mainly focus on civilian cars, have a minimum starting price of around 400,000 for their C-class cars.
Therefore, the price set by Audi Automobile is definitely beyond everyone's expectations.
After the silence in the venue and the live broadcast room, what followed was a fanatical and surging explosion.
"Awesome!"
"Audi Automobile is the only company that dares to set such a low price for C-class luxury cars!"
"Audi Automobile is really planning to restore domestic luxury cars to their proper prices!"
"The starting price of a C-class luxury car is 388,000, even the top configuration is almost the same price as the lowest configuration of those foreign car companies!"
"With this price, even a poor guy like me wants to buy an Audi A6!"
"Audi Automobile is indeed a national brand of Daxia, this price is definitely worthy of our consumers in Daxia!"
"Break the minimum price, let those foreign car companies play aside!"
"I thought the car that the leader has would cost five or six hundred thousand? I didn't expect it to cost only 388,000!"
"This price is definitely a fair price, I have a hunch that Audi A6 sales will definitely be hot!"
"I won't say anything else, my dad has already taken his bank card and went out to buy a car!"
The emotions that had been suppressed for too long burst out completely at this moment. Who doesn't have a luxury car dream? Who doesn't want to own their own luxury car?
But why are luxury cars called luxury cars? Isn't it because of the high price that makes ordinary people out of reach?
But today, Lu Haifeng gave everyone a hope, a hope that everyone can afford a luxury car.
The audience in the venue and the live broadcast room looked at Lu Haifeng standing in the center of the stage at this moment, their faces full of admiration and respect.
Not every car company has the courage to price their own brand of cars like this.
Because once the price is not set well, it is very likely that the positioning of the entire brand will be problematic.
Now, Audi Automobile, as a luxury car company, has set the price of C-class models so low. Isn't he worried that the entire positioning of the Audi Automobile brand will decline?
Let the public think that Audi Automobile is simply not comparable to car companies such as Benma, Baolai, and Otto.
It may even be reduced to the same civilian cars as Toyota, Volkswagen, and Honda!
At this moment, a media worker below said, "President Lu!"
This person is Du Chengnan, the editor-in-chief of Dongche.com. It can be said that he is probably the most worried person about the pricing of Audi cars at the scene.
As early as when Audi Automobile was first established, Du Chengnan was full of admiration and worship for Audi Automobile.
A company that can bypass the technical patents of those foreign car companies and develop the first automobile engine with independent intellectual property rights in Daxia under the technical blockade of those foreign car companies.
It is absolutely worthy of his Du Chengnan's touting, because this is the pride of the Daxia nation.
But today, Du Chengnan is very worried about the selling price of the Audi A6. Will this make the brand value of Audi cars invisibly inferior to car companies such as Benma, Baolai, and Otto?
It may even be reduced to the same civilian cars as Toyota, Volkswagen, and Honda!
When Lu Haifeng saw someone raising his hand, he knew that someone had questioned the price.
So he instructed the staff, "Staff, please give this media friend a microphone!"
Du Chengnan took the microphone from the staff and said, "Hello, President Lu, I am Du Chengnan, the editor-in-chief of Dongche.com!"
"I would like to ask President Lu, will the pricing of Audi A6 like this affect the positioning of Audi cars!"
After Du Chengnan asked, the audience in the venue and the live broadcast room were all nervously waiting for Lu Haifeng's answer.
Although the price of the Audi A6 gave everyone a surprise, will doing so directly affect the positioning of the Audi Automobile brand!
Hearing Du Chengnan's words, Lu Haifeng always smiled on his face, revealing strong confidence.
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