Reborn Tycoon Rise

In 1978, a very interesting thing happened in Xiangjiang: Jiayi TV Station collapsed!

Hong Kong Jiayi TV (abbreviation: Jiashi) started broadcasting at 6 pm BJ time on September 7, 1975. It is the third free commercial radio station in Hong Kong.

However, less than three years later, on the morning of August 21, 1978, Jiashi suddenly issued a statement announcing that it would cease operations due to financial difficulties. A notice was posted outside the headquarters gate stating that Jiashi would cease broadcasting from that day.

Speaking of this TV station, not many people may know it, but many well-known stars were born here: Michelle Michelle, Yang Panpan, Zheng Yuling, Liu Dan, Kaohsiung (Huo Yuanjia in Fist of Fury), Qin Pei, Golf Dad, etc., and there are many people behind the scenes, such as Tsui Hark, Liang Fengyi, Yi Shu, Lin Yanni, Mo Shunyun and so on.

After the collapse of Jiayi TV, these people dispersed and all went to TVB and Li's (later Asia Television), which also provided a lot of foundation for the prosperity of Xiangjiang TV dramas in the 1980s.

But why would a TV station fail like this?

There are many reasons. The first one is the fatal order issued by the Hong Kong government when it issued the license: Jiayi TV must broadcast educational programs during prime time!

Actually, this decision was made out of nowhere. Whether people watch a program depends on the quality of the program, not the time of watching the program. Do you really think that if you put the program in prime time, no matter how rubbish it is, people will watch it?

This has also harmed Jiayi. Prime time is the time when TV stations compete for ratings, and ratings affect the TV station's advertising revenue. Without prime time, it will be very difficult for Jiayi TV to achieve financial balance.

But in fact, if you overcome this, it will not be fatal. Here we will introduce a character: Zhou Liang Shuyi.

This woman is a strong woman. She has achieved excellent results since she was a child. After receiving a bachelor's degree in English from Xiangjiang University, she went to study in the UK. She graduated from the British Bluff Drama School and the Royal Conservatory of Music Drama Theater. After graduation, I returned to Hong Kong and joined TVB. I started as a weather reporter and then slowly rose to the following positions: assistant director, editor, program supervisor, deputy program manager, program coordinator, program and production manager, and general manager.

This kind of journey, and the final general manager position, is already the pinnacle of life for ordinary people, but for strong women, this is not enough. Wireless is already the boss of Xiangjiang, and it is no longer possible to experience the value of one's existence here, so She switched jobs to Jiayi TV Station.

The reason is simple: go to Jiayi and lead Jiayi to defeat Wireless, so that your own value will be revealed.

However, the plan is beautiful, but the operation of a company actually requires steady progress, rather than gambling and progress.

In order to prove her ability, Liang Shuyi was eager to increase the ratings of Jiayi TV in a short period of time, so she launched the famous "July Offensive".

Before the "July Offensive", the artists of Jiashi went out in droves to carry out float parades in the scorching hot weather, visiting 92 districts in Hong Kong to promote Jiashi programs; newspapers also sold advertisements. The offensive was huge but the results were mediocre. We invested in one good show after another, and the plot characters were all very good, but for the TV station, it was really not a hit, and the company's funds were severely depleted in a short period of time, so the shareholders behind it decided to abandon the TV station, and Jiayi closed its doors completely.

At this moment, in the TV station, more than 300 Jiashi staff and artists went to protest outside the Hong Kong Governor's Office.

The TVB reporter seemed very happy and kept broadcasting everything that happened. At the same time, he introduced: "This afternoon, more than 300 former Jiayi TV employees, led by He Juhua, the former editor and chief anchor of Jiayi TV News Department, reported to Hong Kong The deputy governor submitted a petition letter and has been sitting in silence outside the Hong Kong Governor's Office for four and a half hours with his arms wrapped in black veils. They asked the government to "investigate all the responsibilities related to Jiashi, resume broadcasts of TV stations as soon as possible, and protect the employment of TV professionals." rights and interests. "

Xu Zhi looked at the news and said with a smile: "This reporter is not afraid of big troubles. He has an expression of gloating about misfortune."

Wang Liming said: "Xu Sheng, you just came here. Just now, Li's reporter ran over to interview and asked a bunch of random questions. He just wanted to rub salt in the wound and was almost beaten to death."

Xu Zhidao: "Do you think if you were in charge of Jiayi TV, what would you do to keep it in business?"

Wang Liming didn’t think too much, just regarded this as a topic, and said: "It’s difficult. The core income of the TV station is advertising, and advertising actually mainly relies on prime time every day. However, according to the agreement between Jiayi and the Hong Kong government, at 2 p.m. to 6 p.m. and 9 to 11:30 p.m., as TV teaching purposes. However, these programs were not popular with the audience, and the ratings dropped, resulting in a sharp drop in advertising revenue.

If it were just like this, it would be troublesome, but it might be possible to survive if it could barely manage. However, the previous management of Jiayi was too impulsive. They borrowed money and invested a lot of money in a ratings war. However, they did not have prime time slots no matter how they played. A lame person still wants to participate in a marathon with normal people. Isn't this looking for death? "

Xu Zhi asked: "How do you know about Jiayi's lending business?"

Wang Liming said: "I already knew when I was at HSBC. I know that Jiayi seems to have loaned more than 10 million Hong Kong dollars, but I don't know their internal economic situation. It is not a loan project that I am responsible for, and I don't know the specific details. Know."

"That's it!" Xu Zhi said again: "Do you think it would be okay if we acquire a TV station?"

"What?" Wang Liming was startled and realized that Xu Zhi was not joking, and said, "Xu Sheng, you don't want to take over Jiayi, do you?"

Xu Zhi said: "Do you think I'm out of my mind? It's unnatural for a TV station to broadcast educational programs during prime time. I'm talking about TVB?"

"Wireless?" Wang Liming thought for a while and said: "If Jiayi TV station collapses, there will be only two TV stations left in Hong Kong. Among them, Li's shares are relatively concentrated and are in the hands of the British headquarters, while Wireless's shares are dispersed, but after all, they are not listed. Moreover, the equity is in the hands of some of the top consortiums in Hong Kong. If we want to acquire it, it might be difficult, right?"

Xu Zhidao: "You know quite a lot!"

"I used to work at HSBC, and I basically know the equity institutions of slightly larger companies in Hong Kong." Wang Liming said proudly: "When TVB was first established, it was actually a joint venture between Li Xiaohe and Hutchison Whampoa. Later, it was Shareholders such as Shaw Brothers were introduced. Currently, Li Xiaohe is the chairman of the company's board of directors. However, due to physical reasons, the power of Wireless Wireless is basically in the hands of general manager Shao Yifu.

But in terms of shareholding structure, these two people are actually small shareholders. The real major shareholders are large consortiums such as Hutchison Whampoa, Jardine Matheson and Hang Seng Bank. However, these consortiums have their own main businesses, so they let small shareholders manage the company. . "

"Not bad!" Xu Zhi nodded with satisfaction. He had sent someone to check this information, but Wang Liming was able to tell it with ease.

Xu Zhi said: "Among the major shareholders of Wireless Wireless, Hutchison Whampoa has the largest shares, and the current chairman Wei Li is said to be arrogant and arrogant. It is estimated that it will be difficult for us to acquire from them."

Hutchison Whampoa almost went bankrupt three years ago. After it was acquired by HSBC, Shen Bi invited Wei Li, a well-known company doctor at the time, to serve as Hutchison's top class. Wei Li lived up to his trust and successfully brought Hutchison back to life. In the third year, the company Profits exceeded HK$100 million.

However, after success, a person's character is exposed. Wei Li has always regarded Hutchison as his own, hoping that Hutchison can become a listed company without major shareholders like HSBC, so he tried to find ways to dilute the shares held by HSBC. Equity, several companies have been acquired through multiple rounds of financing over the past few years.

Of course HSBC is not stupid. This completely angered Shen Bi and paved the way for Li Jiacheng to take over Hutchison Wong.

Wang Liming said: "Then which one should we start with?"

"Yihe!" Xu Zhi explained: "The competition for Wharf is not over yet. Yihe must be short of money now. This is a good opportunity. Secondly, most of the other shareholders are Chinese. These people may be related to Li Xiaohe or Shao Yifu. The relationship is good, and once we get in touch, we will probably be discovered by Wireless.”

Wang Liming nodded and asked: "Although Wireless Wireless is not listed, the financial report shows that the annual advertising fee is as high as 300 million Hong Kong dollars, and the profit is tens of millions. Even if Jardine only has 20% of the equity, we still need to use a lot of funds. This Money...?"

"Then find your classmate!" Xu Zhi said with a smile: "You and He Guoyuan will discuss it, prepare a sales data of arcade machines in the United States, use the game copyright as collateral, and borrow from Goldman Sachs, but it is such a big sum. The money should go to the United States, not loans from Hong Kong."

"Okay, got it!"