Reborn Tycoon Rise

September 10th is an auspicious day!

Uniqlo, the first civilian clothing supermarket in Hong Kong, has officially opened!

Although there is only a small shop at the moment, Xu Zhi's goal is to become a chain enterprise, so the advertising has been shot before the opening. However, the shooting is very simple. No traffic stars are invited, but people from all walks of life are hired. , embodying UNIQLO’s style in a concise and clear way.

The store decoration was too slow, so it was not until the beginning of this month that Uniqlo's advertisement appeared on the TVB screen.

Publicity must be comprehensive. In addition to TV advertisements, Xu Jianqiu also chose several newspapers to promote it. At the same time, many cinemas in Kowloon also promoted the movie before it was broadcast.

On the day of the opening, at dawn, many nearby Xiangjiang residents came to the door of the store, wanting to see what kind of quality this store that was about to open would have. Of course, the main reason was that there was a reason for the opening. 40% off.

Unlike the general opening of shopping malls and supermarkets in Xiangjiang, there were no small stars coming to support the opening, not even models. There were only a semi-circle formed by balloons and two rows of flower pots in front of the gate.

Soon, the door opened and a group of dozens of people walked into the newly opened Uniqlo.

The decoration style of the entire store is actually simple and clear, and the lights are very bright. However, unlike traditional stores with a few strong lights, Uniqlo's store has more rows of small lights, which are bright but gentle. , it gives the impression that the brightness is the same everywhere you stand. When you walk around in the store, your eyes will not feel any discomfort, and there will be no dimming or brightening.

This is actually very common in later generations. After all, LED lights have become popular. However, in this era, using many small lights to replace one big light is a serious waste of power consumption, but it can give customers a comfortable feeling!

Liu Xuecai is a resident near Uniqlo. As the future hope of Xiangjiang, he found a good job right after graduation and his income is considered to be the average level of Xiangjiang.

However, seeing the increasingly horrifying housing prices in Xiangjiang and looking at my own income, I can only sigh with dismay. However, no matter how high the housing prices are, I still have to buy it. The only difference is the location and size!

In order to save money, Liu Xuecai could only rent a house in Kowloon even if he worked in Central and had a good income. He lived in seclusion on weekdays. Only after he got married did he realize that all kinds of food, rice, oil and salt were expensive.

Today is Sunday. He was originally going to stay at home and watch TV, but a few friends invited him out early in the morning because a large clothing supermarket nearby was about to open.

Originally, he was unwilling to go, after all, what about clothes? Just wear it, why buy so much? Moreover, every time you buy clothes, there will always be someone following you, caring and asking about you. I don’t know, I thought I was my girlfriend, but in fact, I value your wallet. This makes He was unhappy because being served for ten minutes made him feel embarrassed if he didn't buy. But most of the time he just wanted to look at it, so he no longer liked shopping.

But my friend was right. After all, you work in Central, so you have to pay attention to the outerwear of your clothes. Moreover, the store I was going to was offering a 40% discount on the first day of opening. He found that there were not many decent clothes in his wardrobe. , so I got up early and came to the new store with my friends!

As soon as he entered the door, Liu Xuecai felt his eyes light up. The soft lights illuminated every corner evenly. After shopping around for a while, he found that the styles of clothes were very good and the prices were very affordable. Compared with street stalls, they were cheaper. It’s a bit more expensive, but the hand model has a nice touch, and the price is much cheaper than some specialty stores!

After choosing a piece of clothing, he came to the fitting room. After entering, Liu Xuecai realized that the fitting room was very large. Even two people felt that the space was very large. When changing clothes, he could move his limbs freely without worrying about touching the surrounding wooden boards. , and there is a large wall-mounted floor-to-ceiling mirror inside, while in other stores in Xiangjiang, in order to increase the outside business area and speed up customers' fitting, the fitting rooms are often very small and have no mirrors at all.

This fitting room is also the result of Xu Zhi’s special request. Rather than having a small business area, we should also give customers the best fitting experience space. Uniqlo’s fitting rooms are large, bright and have a good environment. Each room has a dedicated hanging Clothes racks and small sofa stools allow customers to experience the feeling of changing clothes at home.

After picking out a few pieces of clothing, Liu Xuecai chose two of them. The quality and price were both good. However, when he was about to check out, he realized that there was no salesperson around him in such a short period of time. Everyone picked the clothes by themselves, and the salesperson usually did. When you appear nearby, they will not come over to introduce you to the clothes or ask questions. They will only show up when you find that the size is wrong or you have other questions to greet them!

There was a crowd at the checkout area. Uniqlo clothes are not expensive in the first place, but this time they offered a 40% discount. The price was very satisfactory. Most of the people who came to shop bought a few T-shirts and went back. Liu Xuecai also bought a set. The price of suits is half cheaper than that of ordinary brand stores. As for the quality, we can only know in the future. At least it feels good against the skin now.

…

At night, Xu Jianqiu found Xu Zhi with the day's turnover.

"Xu Sheng, this is our turnover today!" Xu Jianqiu was very happy. Today's business is indeed very good.

Xu Zhi looked at the data and said with a smile: "More than 30,000 Hong Kong dollars is indeed good, but you shouldn't have made much money, right?"

Xu Jianqiu nodded and smiled bitterly: "It's true. Our prices are not expensive to begin with. Today we still offer a 40% discount on the entire store. After deducting the daily apportionment of store decoration and labor, we really don't make much money."

Xu Zhi smiled and said: "It's okay, that's how it is when opening a store. Reputation is the most important. It's normal to have this kind of promotion when you open a store. Besides, what I value is that I can sum up a set of experience in this business model and at the same time be able to Cultivate a group of talents to prepare for our subsequent chain store plans.”

Xu Jianqiu nodded and said: "There is no problem in this regard. I have recruited a group of college students with good academic qualifications and social experience. They will also sum up all their experiences and strive to train them into new chain store managers in the future."

Xu Zhi nodded and said: "Okay, currently, the interest rates issued by Xiangjiang Bank are relatively high, and the loan-operated expansion chain stores are under greater pressure. The support I can give you will probably have to wait until next year. You can make a good summary during this period. With experience, I hope every Uniqlo store can become an instant hit in the future.”

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