Reborn Tycoon Rise

In many cases, movies must be released quickly, and Columbia Distribution Company knows this very well.

A few days later, Xu Zhi went to Columbia Pictures again and brought the complete original disc, and Columbia also confirmed the release date: December 6.

After the original disk is handed over to Columbia, it will be immediately sent to a professional place for copying.

In terms of distribution, the local Los Angeles Times has begun advertising the film. Although the newspaper has wide coverage, the accuracy is not high, and the page is only in general position.

Accurate advertising is simpler. The main group of Home Alone is children. When Columbia Company places advertising in all directions, its promotional resources begin to be tilted towards places where children are concentrated, such as billboards around schools, playgrounds, and zoos. Ice rink and more.

In San Francisco, Columbia held a premiere of "Home Alone," and some media were invited.

Maybe the movie is really good, or maybe there are some special deals, but all the media gave the movie very high ratings after watching it.

Columbia, Los Angeles:

Gunn is the company's professional film appraisal expert. He arranged the premiere in San Francisco. The day after the movie ended, he immediately rushed back to the headquarters:

David Klein looked at the report handed in by his subordinates and said, "This film is actually so effective?"

David thought it was good when he first watched it, but he was an adult after all and couldn't experience watching the movie from a child's perspective.

When Gunn handed in the film review report, he realized that he seemed to have underestimated the potential of the film. At the scene in San Francisco, most of the children watched intently, and some even refused to go to the toilet because they were holding back. And secretly peeing in the corner happened.

Follow-up visits after the movie also revealed that many children said that watching it once was not enough and wanted to watch it again.

The adults in the theater just wanted to watch the movie with their children at first, but they were quickly attracted by the movie. Many adults stayed at the door for a long time when they went to the toilet, until what they thought was the climax of the plot. I hurried in after it was over and came out quickly.

After watching it, David asked: "You mean this movie is very likely to become a dark horse at the box office this year?"

Of course, Gene didn't dare to be so stupid as to make sure of it. He just said vaguely: "It is very likely that the analysis of the data line will not be false. Even if it does not become a hit, the box office performance should not be bad."

"Okay." David nodded and said, "Then as planned, focus on promoting this movie!"

After all, Columbia was one of the eight giants in the past. The production branch has declined, but the distribution department is still among the top ten in the United States. With the promotion of TV stations, entertainment newspapers, theater posters, etc., The movie, which will be released in less than a month, has begun to gain some popularity throughout North America.

Different distribution companies have different resources, and using the same amount of money for promotion will have completely different effects. This is why the distribution industry cannot tolerate rookie companies. Colombia has a history of nearly a century, and has a large number of channels and partners. Together, we will " "Home Alone" became famous.

The fundamental reason for this large amount of investment is that although Columbia Production Company has made some movies this year, the results have been mediocre. They are in urgent need of a popular movie.

…

The day soon came when the movie was released.

USA:

Cavick Theater Company is a small movie theater chain with 15 chain theaters in several cities on the northwest border of Texas. Its main customer base is thousands of movie theaters located in various small towns. Household citizens are taking the commercial route of small community cinemas.

Under normal circumstances, such small theaters are the best choice for third-rate movies. However, the Christmas season, like the summer season every year, is a time for big companies to fight for resources. In order to compete for resources, small community theaters are often excluded from blockbusters. Full.

"Hi, Tom! Did you bring your whole family to watch the movie?" The conductor greeted an acquaintance with a smile.

In many small towns in the United States, the population is generally only one or two thousand, and everyone basically looks up but does not look down, and everyone in the hometown knows each other.

Tom took out a 20-dollar bill, handed it out and said, "Give me four movie tickets for "Home Alone" and give me some popcorn and Coke for the rest."

"Okay." The conductor took the cash and said with a smile: "This "Home Alone" is currently a popular movie. If you come a little later, I'm afraid you will have to sit in the front row?"

"So popular?" Tom was a little surprised. In his memory, except around Christmas, this small theater rarely had half of the seats filled. The last time movie tickets were tight was when Jaws was released.

The conductor said: "Yes, this movie is for children. The children are here, and the parents at home usually come with them. Of course, the ticket is very nervous."

"I see." Tom glanced around and saw that families were all coming together. Although there were not many people in the town, there were more seats than there were in the cinema.

The conductor handed over the movie ticket and said, "This is the seat in the last row, but it's not in the middle, and the view is okay."

"Okay, thank you!" Tom thanked.

New York:

In the afternoon, in front of a movie theater, Ian walked in holding the hand of his girlfriend Nina.

"Sweetie, is it too early to watch a movie?" Ian looked at his watch and found that it was only 3 p.m.

"Honey, you haven't watched a movie with me for more than half a year?" Nina said dissatisfiedly while eating ice cream.

"No way, we have watched seven or eight movies in the past six months, right!?" Ian looked at his girlfriend as if she were a fool. Did eating ice cream in the winter freeze her brain?

After Nina rounded up the ice cream in her hand, she said angrily: "What seven or eight movies? It's a total of 12 movies, but those are the ones you want to watch. I am accompanying you, not you accompanying me. These are two completely different things." Things..."

"Okay, okay, okay..." Ian surrendered immediately. Arguing with women usually doesn't end well, and said, "Then let's go to the afternoon show?"

"No." Nina said: "We are here just to buy movie tickets for the evening. I have chosen a lighter comedy movie?"

"Comedy?" Ian asked curiously: "Don't you like watching romance?"

"Tch, you don't understand women at all!" Nina didn't explain much and started filming with her boyfriend.

Ian looked at the promotional advertisement and said, "Do you want to watch "Home Alone"?"

Nina said: "Yes."

Ian asked: "This should be something children like to watch, right? Why did you choose this movie?"

"Comedy has no age distinction." Nina said: "My college classmate saw the premiere of this movie in San Francisco some time ago. She called me specifically and asked me to come and watch the movie when it was released. She said It’s so beautiful that even she wants to watch it again!”

"It looks so good!" Ian looked at the poster again and said, "This movie won't be released until 7 o'clock. Let's go to the game arcade after buying the tickets!"

"No, you just know how to play that game of breaking tanks." Nina Chrysostom objected: "Go shopping with me!"

"But there are still 5 hours..."