Reborn Tycoon Rise

After the land prices rose, although all the real estate companies present were under economic pressure, they all understood that every auction was the starting point for the rise in housing prices in Xiangjiang.

Housing prices have been rising all the way, and transaction prices have exceeded 100 million.

“Next, the land parcel numbered P23 will be auctioned, which is located in Mong Kok and has a total area of ​​76,000 square feet!

The starting price is HK$260 million, with a minimum increase of HK$5 million for each bid! "

260 million. As soon as this price came out, the expressions of 70% of the real estate developers at the auction changed. The total value of their companies was not that high. Although they could leverage financing, not to mention that the company itself had other projects, even if they got this piece All the land will be invested, and once a mistake is made, the consequences will be disastrous.

Land, Hang Lung and other large consortiums are not afraid at all. Their purpose of coming here is not for the benefit of Xiangjiang Gajiao. They are not willing to take over if it is not a prosperous area.

Chen Zengxi looked at all the people in the auction house and thought in his mind: The opponent this time should be Land, Swire or Evergrande!

He is taking the lead in this auction. Cheung Kong Holdings, Henderson Land Development, and New World are preparing to co-bid this land with him. There are four of the five real estate giants. As for another Hopewell Industrial, all the funds will be used to build the future No. 1 Building in Asia. I have no interest in participating in this kind of auction.

I originally wanted to bring Xu Zhi in just for his funds. If he succeeded, he would not be cheated in the future. After all, they are all Chinese, so just give them some profit. However, I did not expect that not only was he rejected, but the other party also allowed the other party to take advantage of this land. If you become interested, you will add an enemy to yourself!

What he is most worried about is not how powerful the other party is, but that the other party doesn't understand anything. If he raises the price regardless of the cost because he has money, then the entire plan will be wiped out!

The bidding has begun!

Although 260 million is a lot, for a few major real estate developers, it is just that!

After all, this land is a prime location in the Mong Kok business district, and a subway station will be built nearby in the future. According to the current market conditions, there will be no loss no matter what.

In fact, what real estate developers calculate is not whether they can make money, but how much they can make, and whether it can be compared with other investments. If this land can make 30%, it seems very good, but if it is invested in other land If there is an average profit of 40%, then this land is not worth it!

The starting price of 260 million has already excluded a large number of medium-sized real estate companies.

The first bidder was Wheelock Properties, with a direct quote of HK$280 million.

Bao Fuda, who was next to Xu Zhi, did not panic at all. He raised a sign and said: "290 million!"

Seeing that the atmosphere was getting lively, Chen Zengxi also raised a sign and said: "300 million Hong Kong dollars!"

"320 million Hong Kong dollars." Xu Zhi directly raised the price by 20 million.

Chen Zengxi's expression remained unchanged, but his mood was very depressed: This rich country bumpkin still did such a dirty thing!

The principal of Swire Properties held up a sign and said: "330 million."

The auctioneer said energetically: "330 million, is there any higher?"

Xu Zhi held up a sign: "340 million!"

Chen Zengxi was still hesitating whether to join in. Bao Fuda raised his sign again and said: "350 million."

Li Jiacheng, who was standing next to him, saw Chen Zengxi's hesitant expression and reminded him: "Chen Sheng, if you keep cutting off, you will be disturbed. Either give up or continue!"

Because the joint venture was led by Hang Lung, although Li Jiacheng came to the auction and bought the first two pieces of land alone, he could not take action on this piece again, otherwise it would mess up the previous agreement.

While Chen Zengxi was hesitating, Xu Zhi and several major British real estate companies were still bidding.

The auctioneer shouted: "No. 37, HK$380 million, is there a higher price?"

Bao Fuda looked at the high-spirited Xu Zhi next to him and asked with a smile: "Is Xu Sheng playing a little too much?"

Xu Zhi smiled and said: "It's not bad. It's my first time to come to the auction anyway. How can I do it if I don't do something ruthless? Why, do Land Land still want to follow up? Don't use up the company's funds because of this piece of land!" "

Bao Fuda said calmly: "You can't imagine Land's strength."

Xu Zhidao: "Really? Let's save the Wharf first!"

"Hmph!" Considering the special cooperation between the two, Bao Fuda said nothing more.

Chen Zengxi suddenly said: "390 million Hong Kong dollars!"

Xu Zhi didn't think about it at all and continued: "400 million!"

Lee Shau-kee on the side grabbed Chen Zengxi who was about to bid again, shook his head and said: "Keeping the bid will only make it cheaper for the subway company. Even if we get this land, the profit will not be high. If the price is raised to let Evergrande get it, you are like this." This approach will offend this new Chinese-funded upstart, and it will not please you no matter what, so you should keep your funds to invest in other places!"

Although Chen Zengxi was angry, he also understood that this was the truth and said angrily: "I was determined to get this land, but I didn't expect..."

"A blessing in disguise is a blessing in disguise," Li Jiacheng said: "Everything in Xiangjiang needs to be imported, but the land is not used. We keep the funds, and maybe there will be better projects in the future. Let's forget about this land!"

"Okay." Chen Zengxi decided to give up, but secretly scolded Li Jiacheng in his heart: "It's up to you to say anything!"

"400 million, once."

"400 million, twice."

... After waiting for a long time, the auctioneer could only drop the hammer: "400 million, the third time, done!"

Bao Fuda turned around and smiled: "Congratulations to Xu Sheng, for winning the land king of this auction!"

Xu Zhidao: "The so-called king of land is just that there are no tigers in the mountains. Compared with Land's position in the Central property, this is just the light of a firefly!"

Bao Fuda smiled and whispered: "I wonder if Xu Sheng is interested in owning a property in Central?"

Xu Zhi was stunned for a moment and said, "What do you mean? Land is going to sell the building properties in Central?"

Bao Fuda's eyes wandered and he said, "We have this plan!"

"In this way..." Xu Zhi suddenly remembered something. In later generations, in order to compete with Bao Yugang for the control of Wharf, in early 1980, Land sold its Golden Gate Building to the Hong Kong No. 1 Group for HK$998 million. A master of fraud——Chen Songqing.

The sale of this kind of building involves nearly 1 billion Hong Kong dollars. Under normal circumstances, it is impossible to find a buyer in a short time. At this moment, Bao Fuda asked Xu Zhi, it seems that Land's funds have dried up, and in the entire Hong Kong, there are no people who can take over a building. But there are only a handful of them.

A building in Central is the biggest dream in the hearts of countless wealthy Chinese. Central began to develop in the 19th century, and the core site has long been occupied by British capital. Today's Chinese capital cannot buy it even if they have money.

Xu Zhi did not answer directly and asked: "Since Real Estate's funds are tight, why do you still come here to participate in the auction?"

Bao Fuda said: "Xu Sheng, you haven't started with real estate yet. If you hold the house on the land yourself, it will consume a lot of money, but if you prepare to sell it all, it will bring a lot of cash flow."

"I understand." Xu Zhi nodded and said, "The Central matter can be discussed."

Although housing prices in Hong Kong will plummet in 1982-84, property prices in Central are still very stable, but rents have dropped a bit.

Moreover, the plummeting housing prices in 1982 are actually relative to the peak period in 1981. It is only 1979. The current housing prices in Xiangjiang are probably not comparable to the peak and trough prices in 1983-84.

And no matter what era, if you can buy a building in Central, it is impossible to suffer a loss. Just the rent from 1985 to 1997 can make a lot of money. It is true that you will not lose money, but you will not make much. Compared with Chinese capital At present, a large number of residential shopping malls are being built, but the profit margin is still a bit low.

Bao Fuda said: "Okay, I will arrange someone else to notify Xu Sheng of the specific interview time."

"You're welcome at any time." Xu Zhi said with a smile. This kind of big transaction cannot be like two people bargaining at the vegetable market. It involves all aspects: for example, Land's real estate projects basically have huge loans, the disposal of building properties, what kind of Ways to trade, etc…

Bao Fuda smiled and said: "One more thing, Xu Sheng probably doesn't have a professional construction team. If we take over this land in Mong Kok now, we will inevitably build a large office building. We have a Kinmen Construction Company under the Real Estate Group, which has participated in the design of Hong Le Building, Hung Hom Projects such as the Undersea Tunnel and Peninsula Hotel are definitely among the best in Hong Kong. I think we can have perfect cooperation again!"